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SHOW DATES: 17-21 OCTOBER 2010 DUBAI

AT GITEX TECHNOLOGY WEEK

Show dates: 9-13 October 2011, Dubai World Trade Centre

MY GITEX

DAY 1

EXHIBITION HOURS: 10AM - 5PM

| AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am - 5pm

my gitex

WHAT’S INSIDE

Unified Brocade Architecture “The 31st anniversary of THE 30TH Gitex is a milestone ANNIVERSARY OF GITEXfor IS the ICT industry A MILESTONE FOR and THE a ICT credit to the innovators INDUSTRY AND A CREDIT TO INNOVATORS AND andTHE entrepreneurs who ENTREPRENEURS WHO have made this market HAVE THIS MARKET such MADE an attractive SUCH AN ATTRACTIVE proposition for foreign PROPOSITION investment” FOR FOREIGN INVESTMENT. Helal Saeed Almarri, CEO Dubai World Centre HelalTrade Saeed Almarri, CEO

Dubai World Trade Centre

PUBLISHED BYBrocade www.cpidubai.com For the data centre, shares a common industry view that IT infrastructures will evolve HH Sheikh Maktoum Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai, HH Sheikh Maktoum Bin Bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai, inaugurates 30th anniversary edition of GITEX TECHNOLOGY inaugurates thethe 30th anniversary edition of GITEX TECHNOLOGY WEEK. WEEK.

DSO hosting Gitex celebrates GITEX CELEBRATES conference 30TH ANNIVERSARY! 31st Anniversary!

CPI TECHNOLOGY & BUSINESS

Nowone oneofofthe thetop top three Now three global global ICT this events, year’s ICT events, year’sthis GITEX is GITEX3,500 is hosting 3,500from over hosting companies companies overalmost 65 700 65 countries,from including countries,new including almost 700 exhibitors to the show. exhibitors new of to130,000 the show. And in excess visitirs in excess of 130,000 areAnd expected to crowd the hallsvisitirs over arefive expected to crowd the halls the day celebration. over five day celebration. Thethe reason? “GITEX Technology The reason? “GITEX Week is the definitive ICT event Technology is the definitive for the whole Week of Middle East and ICT event for the whole and of Africa, inspiring innovation Middle East and Africa, entrepreneurship,” explainsinspiring Helal innovation andCEO entrepreneurship,” Saeed Almarri, of Dubai World explains Helal Saeed Almarri, Trade Centre, organiser of the event . CEO of World Trade Centre, “Over theDubai past three decades, GITEX organiser of the event . “Over the past three decades, GITEX has

Dubai Silicone Oasis (DSO), the integrated free zone technology ICTlandscape landscape of park, will host a one-day seminar on hashelped helped shape shape the ICT theregion, region,partnering partnering of the withwith bothboth ‘Opportunities and challenges’ public private sectors in thethe public and and private sectors in promoting a culture of technology promoting a culture of technology touches all aspects of thatthat touches all aspects of modern life and business.” life modern and business.” year’s show, unbelievable ThisThis year’s show, unbelievable some times larger the some 93 93 times larger than than the first firstback GITEX backhas in 1981, has GITEX in 1981, a number a number of new features: of new features: TheGITEX GITEX Global ••The Global Leaders Leaders Summit. Summit. Thefirst first ever GITEX ••The ever GITEX Cloud Cloud Confex. Confex. The sheer size of this LED screen TheGITEX GITEX Mobile Apps ••The Mobile Apps & makes even the most minute detail & Content Content World. World. come alive

Big screen style from Samsung

• ConneXions@GITEX product location tool.

my gitex

“Any time you have an event that brings together the quantity and quality of delegates that Gitex does, you have to be there if you are serious about developing your business in the region.” Jan Jense, VP Sales EMEA, iOmega

“Reducing software piracy is an opportunity to inject much-needed stimulus into the economy. The entire economy can benefit from lowering software piracy in the UAE as aggressively and quickly as possible.” Jawad Al Redha, Co-Chairman, Business Software Alliance, Gulf Region

“We have witnessed double digit growth in revenues and have been investing and expanding our activities across the region to tackle the rising customer demand across all media platforms.” Roger El Tawil, Managing Director - Gulf & Pakistan,Avaya

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Document management to boom According to a GCC wide survey conducted by Panaly Consuklting for Xeros, 81% of GCC businesses will increase their document management budgets next year. This will be especially true in the SMB sector. The survey covered senior management in over 120 SMB businesses in the GCC from various industry sectors: banking/finance, healthcare, education, media/ advertising, manufacturing and government. Xerox investigated how and why organisations were deploying document management solutions to contain costs and realise other business benefits critical in achieving a solid path towards economic recovery.

One key finding uncovered by the survey is that organisations are finding that document management solutions lower the cost of storing and managing the growing piles of paper-based records while improving document retrieval and disaster recovery capabilities. The volume of documents exchanged between employees in any organisation has rendered keeping track of them an impossible fete for any single business unit or department to deal with. What was once the responsibility of IT, records management, or legal departments, is now a focal point for many GCC businesses, particularly those dealing with high volumes of documents - both hardcopy and digitally.

Expanded government Dubai eGovernment’s stand will be three times larger than last year’s. It will offer interactive presentations about the eServices provided by Dubai government departments to the public, businesses and visitors, in addition to the shared services being offered by Dubai eGovernment to government departments aimed at realising the collective goal of building a knowledge-based economy in Dubai. “We look forward to this year’s exhibition as it presents an opportunity to get acquainted with the latest IT experiences and solutions and work closer with participating organisations and exchange expertise with them,” said Ahmed Bin Humaidan, Director General of Dubai eGovernment. “We will also try to cater for the needs of our visitors, with the goal of improving the eServices in the emirate and enhancing the

level of efficiency and excellence within different local government departments in line with our common goal of speeding up the transformation of Dubai into an integrated digital community. This is in accordance with the vision of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to build a knowledgebased economy in line with the latest global trend.

Customised vertical enterprise solutions

Software development company Focus Softnet is placing the spotlight on its best-selling ERP solution Focus i and its academic solution Focus ARMS. It also plans to preview the beta version of Focus 8. “Over the last decade, GITEX propelled us to a different level in our corporate standing in the Middle East and our customer base increased exponentially,” says Ali Hyder, the company’s CEO. “This year, we plan to use GITEX as a platform to promote our best-inclass products to a much wider audience and further our growth prospects and expand our reach across the Middle East and North Africa region. GITEX is also an ideal forum for us to meet visitors and exhibitors from various countries at a single place.” Focus i, the company’s flagship product, is the first ever midtier ERP solution to feature a BI module. It provides real-time, multidimensional posting of transactions, resulting in real-time reports. Focus i also features applications such as an enterprise dashboard, where customers can get information about their business at a glance, and a comprehensive MRP module, which provides full support for multi-process production for stocking, order-based, assembleto-order environments.

Oracle’s strategic vision Together with 35 partners, Oracle is using its 20th consecutive GITEX to share its strategy and roadmap following its acquisition on Sun MicroSystems and its technologies. It is also introducing breakthrough applications to the region through a series of vertical demonstrations and industry seminars led by Oracle’s experts. The company is keen to demonstrate its complete technology stack, from applications to disk, engineered to work together. The event will also offer a unique environment where Oracle executives, partners, current and potential customers meet to discuss their IT and business needs. The survey covered senior management in over 120 SMB businesses in the GCC from various industry sectors: banking/finance, healthcare, and education. With more than 100 sessions and hundreds of demos to explore, Oracle’s customers will discover new ways to optimise their systems and new solutions that will take

iPhone 5 appears

“This year, we will launch various cutting edge products exclusively at Gitex. It is simply the ideal platform for Oracle to showcase the breadth and depth of technology solutions.” Dana Murugan, Marketing Director, Oracle MEA

their business to the next level. The sessions will be held at the large Oracle World. The company is keen to demonstrate its complete technology stack, from applications to disk, engineered to work together. The event will also offer a unique environment where Oracle executives, partners, current and potential customers meet to discuss

their IT and business needs. The survey covered senior management in over 120 SMB businesses in the GCC from various industry sectors: banking/finance, healthcare, and education. With more than 100 sessions and hundreds of demos to explore, Oracle’s customers will discover new ways to optimise their systems and new solutions that will take their business to the next level. The sessions will be held at the large Oracle World.

The first wave of new Apple iPhone 5 handsets are on display at GITEX. There are currently more than 60 mobile operators in over 30 countries worldwide committed to bringing Windows Phones 7 to marke. “We have a beautiful lineup in this first wave of Windows Phone 7 handsets that will be previewed,” said Charbel Fakhoury, Regional General Manager, Microsoft Gulf. “Microsoft and its partners are delivering a different kind of mobile phone and experience - getting more done in fewer steps and providing timely information in a ‘glance and go’ format.”

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Demand for wireless network solutions Wireless network solutions (WNS) being used by government sectors in the Middle East are on the increase, according to executives from Minerva and the Motorola Solutions business. “WNS are changing the manner in which governments and municipalities are interacting with the city today, to make people’s lives better. Multiple government sectors in the Middle East region are deploying their own networks to improve cost effectiveness and efficiency,” claims Leo Psara, Minerva Chairman. “Municipalities and government entities, including police, transport authorities, and

government sectors airport authorities are taking ownership of to implement many their communication more applications for both employees and networks and the general public, rolling out unified improving the quality infrastructures. We are witnessing of people’s lives within a municipal area. growing demand For example, certain in applications that require city wide cities in the MENA wireless networks, region have deployed Nader Baghdadi, Regional be it traffic monitoring, wireless networks with Sales Manager, Motorola traffic cameras, to cameras, light and help them monitor and control systems, and traffic management systems.” manage traffic situations, enabling their system to be more effective, The wide array of wireless safer and more secure. technologies available helps enable

How to build a green team One of the best ways to get environmentally-friendly initiatives off the ground is to empower your employees to lead the charge. You can harness the energy of your workforce to create a “Green Team”, says Dan Smith, General Manager for Integrated Marketing for the Middle East and Africa region of Xerox’ Developing Markets Operations. The green team is a management supported and self-empowered group of individuals who share a common goal of educating, supporting and seeking changes that will reduce your environmental footprint - things that align with your company’s sustainability goals and enable environmental improvements and cost savings, or productivity improvements through their everyday practice. Green teams can gain support and build momentum within your company. Just follow these five simple steps: 1. Select a leader: This person should be energetically committed to the program, passionate and willing to manage others.

“The green team is a management supported and selfempowered group of individuals who share a common goal of educating and seeking to reduce your carbon footprint.” Dan Smith, General Manager, Xerox

2. Seek out management support: Getting support from the boss and setting a tone from top management will ensure access

to the information and resources needed to succeed. 3. Recruit green team members, but start small: Send an open invitation or target people that are outwardly enthusiastic about the programme and able to commit time to help spearhead the effort. Limit the number of members. 4. Share roles and expectations, early: Be sure everyone is in synch with the mission and requirements to get there. 5. Set goals and measure results: Plan out the next 12 months. Determine what you will track in terms of progress made. Start with easily attainable goals

DAY 1

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“Reducing software piracy is an opportunity to inject muchneeded stimulus into the economy. This wil be a very good move to the entire economy can benefit from lowering software piracy in the UAE as aggressively and quickly as possible.” Jawad Al Redha, Co-Chairman, Business Software Alliance, Gulf Region

Microsoft’s vision for the cloud Wireless network solutions (WNS) being used by government sectors in the Middle East are on the increase, according to executives from Minerva and the Motorola Solutions business. “WNS are changing the manner in which governments and municipalities are interacting with the city today, to make people’s lives better. Multiple government sectors in the Middle East region are deploying their own networks to improve cost effectiveness and efficiency,” claims Leo Psara, Minerva Chairman. “Municipalities and government entities, including police, transport authorities, and airport authorities are taking

ownership of their communication networks and rolling out unified infrastructures. We are witnessing growing demand in applications that require city wide wireless networks, be it traffic monitoring, cameras, light and control systems, and traffic management systems.”

The wide array of wireless technologies available helps enable government sectors to implement many more applications for both employees and the general public, improving the quality of people’s lives within a municipal area. Multiple government sectors in the Middle East region are deploying their own networks to improve cost effectiveness and efficiency,” claims Leo Psara, Minerva Chairman. For example, certain cities in the MENA region have deployed wireless networks with traffic cameras, to help them monitor and manage traffic situations, enabling their system to be more effective, safer and more secure.

HCL Infosystems enters market HCL Infosystems, a global technology SI, has officially entered the MEA, expecting to take advantage of excellent growth prospects in key growth markets such as the UAE, which has been predicted by IDC to grow at a CAGR of 12.8% from $4.1 billion in 2009 to $6.7 billion in 2013. The entire African continent is another key growth destination for HCL Infosystems as analysts expect the African market to grow at a CAGR of around 12%. HCL Infosystems is bringing all of its capabilities to the MEA region, particularly in areas of system

integration, networking consultancy and a wide range of software and support services, IT products, solutions and related services that include PCs, servers, imaging, voice & video solutions, networking products, TV and FM broadcasting solutions, communication solutions, ICT education and training solutions, digital lifestyle solutions and peripherals. Ajai Chowdhry, Chairman, HCL Infosystems, said: “This is a key strategic move that further extends our geographical reach, establishing a beachhead for us to fully implement our expansion plans

in the Middle East and Africa. We will explore and find fresh opportunities to develop solutions that cater to the distinct needs of our regional clients, particularly those in key verticals.”

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni. Publisher Dominic De Sousa, COO Nadeem Hood, Managing Director Richard Judd, Sales Director Rajashree R Kumar, Editorial Director Dave Reeder, Senior Editors Sathya Mira Ashok, Jeevan Thankappan Circulation Manager Rajeesh M, Production Manager James Tharian, Art Director Kamil Roxas, Designers Analou Balbero, Froilan Cosgafa IV, Glenn Roxas, Digital Services Manager Tristan Troy Magma Web Developers Jerus King Bation, Erik Briones, Jefferson De Joya, Louie Alma, Jay Colina

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DAY 1

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VisitVisit Avaya at Gitex 2010 Avaya at Gitex 2010 Stand Z-D10, Zabeel Hall Stand Z-D10, Zabeel Hall th th st st - 21- ,21DWTC October 17 17 , DWTC October