WINNERS’ INTERVIEWS
Digital transformations Avaya International explains what it takes to be a market leader. Following their victory at the Banker Middle East Industry Awards 2018, Yaser Alzubaidi, Digital Engagement Solutions Sales Leader at Avaya International, caught up with Banker Middle East to talk about how they can help businesses in the Middle East to up their game.
Yaser Alzubaidi
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hat makes Avaya the leader in communications software? “Avaya helps organisations around the world succeed by integrating communications with business strategy and operations. Our expertise and experience in this area enables us to shape intelligent connections, creating seamless communication experiences for our customers and their customers. “In recent years, we’ve focused on software, services and devices for organisations of all sizes. We recognise that the unique needs of a start-up, a global enterprise or a government ministry. We work accordingly to deliver customisable solutions that offer organisations unparalleled flexibility as they evolve in a digital world.” What is unique about Avaya’s offerings? “We are the customer experience experts. We’ve earned this reputation by taking a holistic approach in helping organisations to better engage with their audiences. Today we sit at the nexus of connectivity for the enterprise with more than 130,000 customers in 220,000 locations worldwide, serving over 90 per cent of the Fortune 500, with more than 100 million users around the world. “We believe that Avaya’s heritage, expertise, and technology make us well-positioned to guide the future of connectivity. Today we’ve also successfully transitioned to a software and services-led organisation; providing solutions through a highly-flexible approach whether hosted on-premise, delivered through the cloud, or in a hybrid model.
ORGANISATIONS THAT FOCUS THEIR DIGITAL TRANSFORMATION EFFORTS ON IMPROVING CUSTOMER EXPERIENCE—AS WELL AS EMPLOYEE PRODUCTIVITY—HAVE THE HIGHEST GROWTH FROM A PROFIT AND REVENUE PERSPECTIVE.
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BANKER MIDDLE EAST INDUSTRY AWARDS 2018
