media information 2013
A definitive global voice for green business
MAKE THE CONNECTION...
from local to global, global to local / 1
TESTIMONY
Issue 10 APRIL 2011
Issue 12 JuNe 2011
ISSUE 16 | OCTOBER 2011
Polar
exPlorations 2041
Issue 17 | NOVeMBeR 2011
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Please recycle after use
One man’s mission to save Antarctica by powering the world sustainably
Issue 28 | NOVeMBeR 2012
Issue 26 | AuGusT/sePTeMBeR 2012
environmental advisor, ajman government ceo, al ihsan charity centrechairman, International Steering Committee, Global Initiative Towards a Sustainable Iraq, UAE
The party has just begun
Also inside
Also in this issue: Please recycle after use...
I have seen BGreen grow over the past two years, expanding to reach corporate UAE, policy makers, leaders of industry and society in going green. we met and realised that we have a lot in common, from our shared passion and ideals, to our actions in society. i think this is only the beginning of the Magazine’s journey in spreading the message. I am with them not just in parternship; we are friends. — His highness SHEIKH Abdul Aziz Bin Ali Al Nuaimi
Also inside
Energy and water Construction Green IT Eco-leisure Green business
The Big 5 goes green
A Global Spike
internAtionAl Green AwArds solAr Powered GAdGets
Energy and water Construction Green IT Eco-leisure Green business
Sustainable is beautiful
A look at sustainable interior design that’s even easier on the eyes than it is on the planet
Experts provide their opinions on 12 months of sustainability as we look back on one year of BuildGreen
Also inside
Energy and water Construction Green IT Eco-leisure Green business
Publication licensed by IMPZ
the Green deen the Green sPy GeothermAl enerGy in icelAnd
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Publication licensed by IMPZ
The largest Middle East building and construction exhibition gears up for its greenest showcase of the most diverse products and services on the market today Please recycle after use...
Publication Publication licensed licensed byby IMPZ IMPZ
AS the primAry driver of A knowledge-bASed workforce, educAtion in SuStAinAble diSciplineS Are on the riSe in the gcc
ALSO INSIDE
| exclusive! dubai carbon on escos
Innovation in sustainability
| south east asia review | climate change roundtable | Publication Publication licensed licensed byby IMPZ IMPZ
The key driver for a greener future lies in research and development, according to experts
ALSO INSIDE
| sustainability and facilities management
| sun-powered desert camp | the future of the esco | Publication licensed by iMPZ
EXPERT PANEL The concept behind the BGreen Expert Panel is to provide a platform for those who are active in encouraging sustainable practices and solutions across industries—the real experts— who can share their views, analyses, and research with our informed readers. We will also be organising quarterly events for the panellists to meet and mingle, while discussing the latest in news, strategies and solutions on focussed topics related to sustainability.
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BGreen
has been endorsed by:
NECESSITY, NOT ACCESSORY BGreen is a monthly publication from CPI, one of the Middle East’s fastest growing publishing houses.
BGreen Magazine is the first and leading business Saeed Alabbar LEED AP, Estidama PQP Vice Chairman Emirates Green Building Council Director Alabaar Energy and Sustainability Group
Thomas Bohlen NCARB,LEED AP, BD +C, ESTIDAMA PQP Chief Technical Officer Middle East Centre for Sustainable Development
Abdulrahman Jawah ery President Gulf Petrochemical Industries Company Chairman GPCA Responsible Care Initiative
Dr Michael Krämer Senior Associate Taylor Wessing (Middle East) LLP Legal Counsel Emirates Solar Industry Association
Wissam Yassine UAE National Coordinator The Carboun Initiative
to business magazine of its kind in the Middle East to exclusively cover issues relating to sustainability and environmentalism within the business arena. Focusing on six key industry sectors (energy and water, construction, IT and technology, eco-leisure, green investments, and oil and gas) the magazine brings readers the latest news, analysis and opinion from the sustainability arena.
READERSHIP
DISTRIBUTION
• • • • • • • • • • •
Chairmen, presidents and CEOs Consultants and specifiers NGOs and government departments Architects Contractors and civil Engineers Sustainability Engineers Energy champions of companies CIOs and IT managers Facilities managers Interior designers Consultants and individuals with a strong interest and influence in environmental issues Developers Interior and landscape designers Ethical investors Marketing managers and event organisers Members of national green building councils and environmental groups Manufacturers Procurement managers Decision makers from the hospitality sector Key decision makers from utilities companies Senior faculties in universities and other educational institutes Supply chain managers
AVERAGE Print Run
16,000
15%
tar Qa
• • • • • • • • • • •
O th er
%
21
Profile of readership
BGreen has an ever-expanding subscription base and will always be present at relevant exhibitions and summits across the region through agreed media partnerships. Subscription to the magazine is by request and BGreen is currently in the process of applying for an audit.
READERSHIP BY COUNTRY
Sector coverage
UAE 39%
5%
A2
KS
BGreen Magazine is printed on wood-free paper
Construction Hospitality and retail Energy and water Oil and Gas Government Healthcare Technology and IT NGO’s and charities Financial
Distribution
CLASSIFIEDS
In addition to the copies delivered to our subscription database, BGreen can be found in various locations targeting senior decision makers. These include hotel business centres, business-and first-class lounges at airports, and in the reception lobbies of organisations committed to sustainability across the Middle East. BGreen is also sent to key governmental departments across the GCC.
BGreen magazine will include a comprehensive consultancy and services directory in each issue of the magazine from June 2012. This section will feature recruitment, courses and training. Please speak to a member of the BGreen sales team to discuss rates and opportunities.
Directory BGreen has created the Middle East’s most informative sustainability directory, live on www.buildgreen.ae. Companies are able to list their businesses for free, while also having the opportunity to post a dedicated ‘feature’ listing, which will give a company the chance to stand out from the crowd. For further information on how to add your name to the definitive ‘green’ business directory, please contact the BGreen team.
Customised business opportunities We tailor our proposals according to our clients’ needs. Available options include: Print advertising and supplements Online marketing and advertising options, including job listings, business directory, banner adverts and web links Sponsored focussed roundtables facilitated by the Editor Business breakfasts and lunches Weekly newsletters and e-blasts to 46,000 individuals Networking sessions and events BGreen Card
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EXPERTISE IN EVENTS AWARDS & COMPETITIONs
NETWORKING
ROUNDTABLES Your business could sponsor a bespoke BGreen roundtable where industry leaders debate and discuss sector-specific issues currently in the news. What separates BGreen Roundtables from any other focussed media event, is our expansive reach in the key industries we represent . Our contacts in the public and private sectors, and among NGOs, allows us to objectively weigh issues pertaining
to sustainability. Some of our past roundtables have examined the benefits of adopting integrated building processes for green construction, and the role various stakeholders can adopt in climate change mitigation. In the coming months, we aim to explore topics such as the relevance of green technology, waste management strategies, green supply chain solutions, and more.
The BGreen Awards is held at the end of every calendar year in a black-tie setting, to recognise the contributions of thought-leaders in sustainable industries. The 2011 edition of the awards was inaugurated by our patron, His Highness Sheikh Abdul Aziz Bin Ali Al Nuaimi, the Green Sheikh of Ajman. Through our nation-wide competitiongs, we want to position ourselves as a bridge between future talent and leaders of industry. This is
why we are launching a series of competitions for university students eager to break into the highly competitive and rewarding field of sustainability. For example, our first edition will bring the best and brightest budding green designers together to compete for an internship with a leading green design firm, where they will have the opportunity to be moulded by the finest environmental stewards in the construction industry.
Throughout the year we hold networking evenings and business breakfasts to give our readers and clients the personal touch of face-to-face business. You could be platinum or co-sponsor of a BGreen Focussed Networking event, where up to 200 people meet in a relaxed corporate atmosphere, to network and hear from distinguished speakers with a vested interest in a greener Middle East. On a more frequent scale, our BGreen CEO Breakfast Club allows senior employees and
decision-makers to meet and mingle outside of conferences and boardrooms. Esteemed speakers from our past events include world-renowned environmental leader Robert Swan, the first person in history to walk to both the North and South poles, who dedicates his life to the preservation of Antarctica. As a fervent supporter of BGreen, Swan said, “I am familiar with the magazine’s achievements in the Middle East and I believe that BGreen is an invaluable contribution to the region’s green industry.”
BGREEN RETROSPECTIVE 4 /
APR 2010
OCT 2010
NOV 2010
JAN 2011
FEB 2011
JUL 2011
OCT 2011
NOV 2011
DEC 2011
1st ISSUE
Green Spy joins the team
At the Paris motor show, BGreen explores EV potential
BGreen ties up with World Future Energy Summit
BGreen EXCLUSIVE: Being the Green Sheikh
FUTURE BUILD: BGreen ties up with Masdar
BGreen at: GITEX
BGreen at: The Big 5 and the GAIA Awards
BGreen at: World Green Tourism, International Green Awards
ONLINE Website Buildgreen.ae is BGreen’s official website and can help your business reach thousands of sustainability professionals around the globe. On average, site visitors spend more than five minutes reading the latest content online, and your company can have a banner placed in a number of key positions on the site. These
include page banners, tiles and our interactive ‘peel back’ option. There is also the opportunity for your company to sponsor any of the video content created at our awards ceremonies, networking events and roundtable discussions; placing your brand in front of industry leaders.
Directory 2012 saw the launch of the BGreen Directory, an add-on to the primary BGreen site, providing an extensive bank of environmentally sustainable business that other businesses can search through to find their ideal business partner. Featured, paid-for listings, are also available for added prominence in the directory.
GREEN CAREERS
corporate badges
We have also launched a classified jobs section with our partnership with Allen & York Sustainable Recruitment, to advertise vacancies in target industries related to sustainability in the region.
Our corporate badges are specially designed tabs on the buildgreen.ae homepage that provide key companies an ideal position for branding, in line with our green credentials as an objective media platform. The tab essentially acts as an online library documenting your company’s successes in sustainability, obstacles overcome, and future goals and targets that help you hone your competitive advantage. With news articles on your company’s latest achievements and initiatives, Q&As with the heads of operations, analyses of your latest sustainability report, and more, the corporate badge is the ideal way for a truly green corporation to prove that they walk the talk in terms of sustainable business practices.
Social Media Our social media is constantly expanding across Facebook, Twitter, and LinkedIn. With our hand on the pulse regarding all things related to corporate sustainability, we have garnered more than 500 supporters across each platform.
Sustainable SolutionS:
BGreen LAUNCHES EXPERT PANEL
BGreen Careers GOES LIVE
Roundtable Series with Emirates Green Building Council (EGBC)
BGreen ONLINE DIRECTORY GOES LIVE
JAN 2012
FEB 2012
MAR 2012
APR 2012
MAY 2012
JUN 2012
JUL 2012
BGreen at: WFES 2012, ZAYED Future Energy Prize
Sustainability down under: BGreen in Australia
BGreen at: WETEX, Gulf Environment Form, Big 5 Saudi
BGreen at: Project Qatar, Chaired World Eco Construct Summit
BGreen at: MENASOL, The Office Exhibition, BASF Site Visit in UK
BGreen at: Green Awards Summit Dubai, Smartcities MENA
The Southeast Asian Example: BGreen in Kuala Lumpur
AUG 2012 BGreen expands: new office, new projects
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editorial calendar 2013 Month
Special Feature
JAN
Energy for all – prize winners
Energy and Water
Construction
Technology
Business
Leisure
FEB
Food scarcity and waste
IRENA moving forward
Top trends for 2013
Green gadgets Top trends for 2013
Corporate ‘Heroes’
Top pristine spots
MAR
Green marketing – reaching the public
GCC outlook Masdar desalination
Glazing and sustainability
Technology for water efficiency
Earth Hour in focus
APR
Water shortage realities and solutions
Wind in North Africa
Indoor air quality
Innovation at its core: 3M
MAY
Green vehicles
Water treatment
Urban planning
JUN
Sustainability in sports
Biofuel in focus
JUL
Youth outreach
AUG
Oil and gas
In-house events
Event distribution World Future Energy Summit
UAE
Philippines case study
Middle East Electricity
UAE
Impact of paint on marine life
Responsible care
SmarTech at WETEX Big 5 Saudi
UAE KSA
Greenwash – how to spot it, debunk it, and avoid it in business rhetoric
Organic cafes
Carbon capture storage
Roundtable
EcoConstruct Saudi Building Industries Exhibition Cityscape AUH Project Qatar
UAE KSA QATAR
Solar flight
SMEs and green growth
The green art scene
Mitigating leaks
Roundtable
Office Furniture Expo MENASOL
UAE QATAR
Retrofitting
Sustainable modelling: software and suites
Luxury brands: the thin line between sophistication and excess
Morocco in focus
Fracking: both sides of the debate
Roundtable
TBC
TBC
Waste Water Management
Interiors: from design to implementation
E-learning
Lifecycle Assessments
Top eco-activists in the Middle East
Offsets for the industry
Roundtable
TBC
TBC
Green Telecommunications
Desalination: drawbacks and alternatives
Green roofing
Smart technology
Making trade-off decisions
The feasibility of composting
Greening the supply chain
Roundtable
TBC
SEP
Precious metals: the new scarce resouce
Smart grids
Greening malls - FM
Efficiency in automation
Beverage industry case studies
The Bedouin way of life
Nimr case study
Roundtable
Cityscape Dubai
UAE
OCT
From mill to landfill? Green strategies in the paper/ printing industry
Going nuclear
Tracking the Etihad Rail project
Social networking and green possibilities
Third party verification
Eco-homes
Extending resources
Roundtable
World Green Tourism Abu Dhabi INDEX
UAE
NOV
The great plastics debate
Meeting federal objectives
The Big 5: Updates
GITEX: Updates
The green lifestyle industry
Green tourism in Egypt
Health and safety in the industry
Roundtable
Big 5 Saudi Build International Green Awards
UAE KSA UK
DEC
A skilled workforce: requirements for a green economy
Pilot projects that could change the world
GCC’s top sustainable construction projects, revisited
Combating e-waste
Trade-off decisions: how to make the right choices
Monte Rosa, Switzerland
MENA Outlook
BG AWARDS Roundtable
TBC
UAE
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Customised furniture
CONTACTS Editorial Praseeda Nair praseeda@cpidubai.com +971 (0) 4 375 1510 Dina Mahmoud dina@cpidubai.com +971 (0) 4 375 1509 Lorraine Bangera lorraine@cpidubai.com +971 (0) 4 375 1512 Founder Liam Williams liam@cpidubai.com +971 (0) 4 375 1511 Marketing Gina O’Hara gina.ohara@cpidubai.com +971 (0) 4 375 1500 Advertising Harry Norman harry@cpidubai.com +971 (0) 4 375 1502 Junaid Rafique junaid@cpidubai.com 971 (0) 4 375 1504
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