23 minute read
NEWS
Talkwalker helps Dubai TV Channels make data-driven decisions
Consumer intelligence company Talkwalker and Dubai TV Channels Network (part of Dubai Media Inc) have published a case study that shows how real-time consumer intelligence data expedites decision-making. The Dubai TV Channels digital media team leveraged consumer intelligence to increase social media engagement by 83.7% YoY on Facebook, by 210,000 likes on Twitter (14.3% increase YoY), and by 2.4m likes on Instagram (151% increase YoY).
Speaking about Talkwalker’s social intelligence, Heba Al Samt, Digital Media Department Director at Dubai TV Channels, said: “Talkwalker’s tool is a beneficial and qualitative addition to the digital transformation journey pursued by our Digital Media Department of Dubai Channels. We believe that the use of innovative social intelligence will help us accelerate our data coverage and hence make the right data-driven decisions.”
The case study includes the main challenges that Dubai TV Channels’ digital media department team faced in finding a robust, centralised reporting tool that allows the extraction of real insights from social media data. Creating content that engages and entertains the audience is imperative for the team at Dubai TV Channels, as it is a major multimedia and creative services establishment in the Middle East with a portfolio spanning TV, radio, print and SVOD.
Danny Bates, Chief Commercial Officer at StarzPlay, said: “We are challenging the status quo of sports streaming in the region with StarzPlay Sports, a platform like no other that will provide sports lovers more reasons to cheer. We are dedicated to ensuring that the best sports entertainment is readily accessible to our subscribers.”
Heba Al Samt, Digital Media Department Director at Dubai TV Channels.
Universal Pictures International and Majid Al Futtaim ink distribution deal
Majid Al Futtaim Distribution has signed a new distribution deal with Universal Pictures International (UPI), the international distribution arm of Universal Pictures. Effective February 1, 2023, Universal movies will be released in Saudi Arabia, the GCC and Egypt by Majid Al Futtaim Distribution, a major regional film distributor and a subsidiary of Majid Al Futtaim Leisure, Entertainment & Cinemas.
This new deal realigns the release of UPI movies in the Middle East and will see Majid Al Futtaim release titles such as M. Night Shyamalan’s thriller Knock at the Cabin, the Super Mario Bros. movie, Renfield, Fast & Furious 10 and Trolls 3 next year. It builds on Universal’s longstanding distribution partnership with distributor Four Star Films, which will continue to release all Universal titles in Lebanon and Cyprus.
Ignace Lahoud, CEO, Majid Al Futtaim Leisure, Entertainment & Cinemas, said: “We are proud to collaborate with Universal Pictures International (UPI), which has a long legacy of producing commercially successful and critically acclaimed movies. We look forward to bringing their impressive slate of blockbuster films and popular movie franchises to the big screen and working together to grow the Middle East’s cinema industry with films that attract a large and diverse audience.”
Ignace Lahoud, CEO, Majid Al Futtaim Leisure, Entertainment & Cinemas.
Following his appointment as GM of Warner Bros. Discovery CEE, Baltics, Middle East, Mediterranean and Turkey (CEE MENAT) earlier this year, Jamie Cooke has announced his leadership team that will drive the future of the business in CEE MENAT and EMEA-wide Pay TV Networks and Creative Agency.
Cooke said: “I have spent the last few weeks getting to know the key leaders across the combined business and learning as much as I can to make the best decisions for our structure and strategy moving forward. As we have a large and complex region, it’s reassuring to see we have so much talent and skilled people across the board. Therefore, I’m pleased to announce today my leadership team who, together with their respective teams, will support me in driving the business of Warner Bros. Discovery forward in our region.”
Roni Patel will be responsible for managing Content Licensing for the combined region and the Nordics. Andrei Grigorescu will be responsible for Ad-Sales for the combined region, and Francesco Perta will be responsible for Business Development and Distribution. For MENA and Turkey, Grigory Lavrov will lead Trade Marketing across the combined region and Channel Management for TLC and DMAX in Turkey and Fatafeat in the Middle East.
Lee Hobbs will handle the EMEAwide Pay TV channel business (including Discovery Channel, TLC, HGTV and ID brands), and will take on responsibility for the newlook EMEA WBD Creative Agency servicing multiple content and channel brands. Mabelie Bruijns will be responsible for Communications across the combined region and payTV networks business in EMEA.
Jamie Cooke, GM of Warner Bros. Discovery CEE MENAT.
Palestinian actor Eyad Hourani stars in post-apocalyptic thriller
Palestinian actor Eyad Hourani, known for his role in Omar, which was nominated for Best Foreign Language Film Oscar in 2013, has a lead role in new postapocalyptic thriller The Pact. The Roku Channel has picked up the series from Qatar-based Katara Studios and Taipei- and Los Angelesbased Organic Media Group. It has just started showing across North America, with a Middle East debut in mid-2023.
This Qatar-funded sci-fi series follows a band of survivors struggling to make it to safety and escape the Miasma, a mysterious fog that drives victims insane. Hourani plays a good guy trying to survive in a team, with a family strained past the breaking point as they seek the cause of and cure for the fog.
BeIN Sports teams up with Twitter ahead of 2022 World Cup
The 2022 World Cup’s official broadcaster, BeIN Sports, has partnered with Twitter to share content during the event, which begins on November 20 in Qatar. It will share content for regional audiences across Twitter, highlighting the biggest moments and providing brands and marketers with association opportunities via Twitter Amplify sponsorship. Each match will be highlighted through content clips, match recaps and in-studio analysis aired through @beINSPORTS, for a total of 320 videos.
Eros partners with Arabia Pictures Group to explore content opportunities
Abdulelah Alahmary, Chairman of Arabia Pictures Group. Pradeep Dwivedi, Group CEO of Eros Media World. Roua Almadani, CEO of Arabia Pictures Group.
Eros has entered into a strategic partnership with Riyadh-headquartered Arabia Pictures Group (APG), which caters mainly to the MENA region and is focused on content production. Eros and APG will explore strategic and business opportunities in film production, technology and Web3 spaces, with the aim of exclusively catering to the Indian entertainment industry. The partnership aims to tap into Vision 2030, the Saudi Arabian government’s strategic framework to move away from dependence on oil. Eros is the first Indian media company to explore actionable opportunities.
Together, the companies will explore investments in content production, such as end-to-end production, line production and distribution. They will also seek to introduce new technologies that can further the growth of the media and entertainment sector. They are already in advanced stages of testing movie archive digitisation and virtual location scouting technologies. With new-age blockchain and related technologies transforming businesses worldwide, the joint entity will focus on building an environment that supports decentralised and autonomous new economy growth, creating a more equitable and empowering ecosystem for the entertainment community to thrive in.
As part of Vision 2030, the Saudi Arabian government plans to transform its film industry into a major economic contributor by investing approximately $6.9bn in the sector. Saudi Arabia has been encouraging households to increase spending on cultural and entertainment activities, which has increased from 2.9% to 6% of GDP. The introduction of Web3 and blockchain technology will help accelerate this growth further. According to a Gartner report, by 2030, blockchain will be the foundational technology for 30% of global customers, with a $3.1tn economy.
Abdulelah Alahmary, Chairman of Arabia Pictures Group, said: “The MENA region is keen for creative mediums such as arts and films to play a more prominent role in shaping the economy. This presents a great opportunity for us to use our combined strength and contribute to the sector’s growth. We are collaborating in the East with Eros’ expertise in the new-age Web3 and blockchain space to give us an edge, and I am certain that we will build an ecosystem that will transform the media and entertainment industry in the MENA region and beyond towards the West.”
CEO Roua Almadani added: “We have always been aspiring to partner with India, the top entertainment creators in the world, and now the dream has come true. This cooperation will create various job opportunities in entertainment production and filmmaking and help discover young talents in the film industry in Saudi Arabia and the Middle East.”
Pradeep Dwivedi, Group CEO of Eros Media World, added: “Saudi Arabia is a strategic market for global organisations like Eros Media World. We aspire to be a front runner in not only getting a foothold in this burgeoning market but also contributing to the economy through our expertise. This partnership is significant as it allows us to understand the market and introduce new concepts and technologies that are crucial to the growth of the sector in the region. Cultural similarities between India and Saudi Arabia will help accelerate this process and create value for stakeholders.”
Netflix and Sard tie to launch writing programme in Egypt
Netflix has partnered with Sard, a dedicated hub for scriptwriters in the Arab world, to train women in creative writing and develop their storytelling and creative expression skills through the ‘Because She Created’ writing programme. This is designed to incubate 20 women from outside Cairo and expose untapped talent to the creative tools and industry insight needed to advance creative and professional development.
The ‘Because She Created’ writing programme is part of the Netflix Fund for Creative Equity, which aims to create new opportunities for underrepresented communities within the entertainment industry through training and upskilling initiatives. Sard was founded by awardwinning writer Mariam Naoum in 2016 as a safe space for aspiring screenwriters to improve their writing skills.
“The Arab world, including Egypt, is ripe with talent,” Naoum said. “What they need is concerted effort and professional support to nurture their growth. Women in the region in particular need this kind of incubation and technical support to gain access to opportunities that advance their professional growth in an industry where their presence is still limited. Sard is trying to achieve this through the work we do, and through partnerships with organisations like Netflix that help steer talent in the right direction.”
The five-day programme in Cairo will include storytelling classes, creative expression sessions and talks by entertainment professionals.
A pic of Egyptian actress Hend Sabry, who plays the lead in the Netflix show Finding Ola.
Belgian company THEO Technologies has appointed Esteban Galan as Sales Director for LATAM, South Europe and MEA. THEO Technologies helps companies around the globe to power high-quality online video experiences to their viewers.
Prior to this, Galan worked as Senior Manager of Broadcast Technical at Expo 2020 Dubai. Galan has worked extensively in broadcast technology, innovation, product and business management in the converged digital-telco-media and sports industries. He has worked on several big global events, such as the Olympic Games and the European Games, with expertise in various kinds of productions and OTT platform development.
Esteban Galan.
TOD now on Samsung smart TVs
A new partnership will see TOD, beIN’s streaming platform, available on Samsung smart TVs. TOD has exclusive access to beIN’s sports programming and entertainment portfolio. The platform has more than 35,000 hours of premium entertainment content.
TOD offers three customised packages: ‘Entertainment,’ ‘Sports,’ and ‘All In’. Its sports content is offered up to 4K/UHD streaming with Dolby Audio. Additionally, the platform comes with the ability to connect up to five devices and supports popular smartphones and big screens. A separate World Cup package will be available within the coming weeks.
John Paul Mckerlie, VP Marketing and Sales at TOD, said: “We are excited about our partnership with Samsung as it brings TOD to a big screen and helps us make inroads into our users’ homes across the MENA region. With beIN’s portfolio of channels, consumers can now stream TOD’s exclusive content selection on their Samsung TVs, comprising the best in sports and entertainment on one platform."
New HyperDeck Shuttle HD
The desktop HyperDeck that’s the perfect live production clip player and master recorder! live production clip player and master recorder!
HyperDeck Shuttle HD is a recorder and player tha HyperDeck Shuttle HD is a recorder and player that’s designed to s designed to be used on the desktop! That means itbe used on the desktop! That means it’s more than a master recorder s more than a master recorder as it can also be used as a clip player. as it can also be used as a clip player. You get support for ProRes, You get support for ProRes, DNx and H.264 files in NTSC, PAL, 720p and 1080p video formats. DNx and H.264 files in NTSC, PAL, 720p and 1080p video formats. Plus SD cards, UHS-II cards and USB-C external disks can be used for recording and playing media. Supports SD Cards and UHS-II Cards Supports SD Cards and UHS-II Cards
HyperDeck Shuttle supports recording to common SD cards and UHS-II cards HyperDeck Shuttle supports recording to common SD cards and UHS-II cards so you don’t need expensive custom media. When using H.264, the files are so so you don’t need expensive custom media. When using H.264, the files are so incredibly small you get very long recordings even on smaller low cost cards. incredibly small you get very long recordings even on smaller low cost cards. This means you can record up to 157 hours of H.264 in 1080p59.94 on a 1 This means you can record up to 157 hours of H.264 in 1080p59.94 on a 1 TB TB card. That’s over 6 days of recording in HD using a single 1 TB card! card. That’s over 6 days of recording in HD using a single 1 TB card!
Elegantly Designed Professional Broadcast Deck
HyperDeck Shuttle HD is perfectly designed for the desktop. HyperDeck Shuttle HD is perfectly designed for the desktop. This means the This means the front panel can be operated with a single hand! The design is the same depth front panel can be operated with a single hand! The design is the same depth and angle as ATEM Mini Extreme, so they match perfectly when used together! and angle as ATEM Mini Extreme, so they match perfectly when used together! Scrolling media is fast as the machined metal search dial has a natural inertia, Scrolling media is fast as the machined metal search dial has a natural inertia, and the soft rubber surface feels nice to the touch. and the soft rubber surface feels nice to the touch.
Traditional Broadcast Deck Controls Traditional Broadcast Deck Controls
HyperDeck Shuttle includes a control panel that’s very fast to use. The buttons HyperDeck Shuttle includes a control panel that’s very fast to use. The buttons are similar to a traditional broadcast deck. are similar to a traditional broadcast deck. Simply press the record button and Simply press the record button and you instantly start recording the video input to a file! It will record in the file format you instantly start recording the video input to a file! It will record in the file format that has been set in the record menu. There are other buttons for playback, There are other buttons for playback, to cue to the start of the clip and to move to the next clip. to cue to the start of the clip and to move to the next clip. Record to External USB-C Media Disks Record to External USB-C Media Disks
If recording to other types of media is required, the USB-If recording to other types of media is required, the USB-C expansion port lets C expansion port lets you plug in an external flash disk for recording. US you plug in an external flash disk for recording. USBB-C flash disks have unlimited C flash disks have unlimited capacity because they can be physically larger than an SD card or SSD. Plus, it’s capacity because they can be physically larger than an SD card or SSD. Plus, it’s even possible to record to a disk you’ll use for editing, so you don’t need to waste even possible to record to a disk you’ll use for editing, so you don’t need to waste time copying files before starting post production. time copying files before starting post production.
HyperDeck Shuttle HD HyperDeck Shuttle HD US$545
Anghami Studios names Ramy Al-Kadhi as new head
Music streaming platform Anghami has named Ramy Al-Kadhi as the new Head of Anghami Studios. He was previously Sales Manager at Anghami before moving to its new music-oriented arm, Anghami Studios. In his new role, he will head the studio to leverage Anghami’s wealth of data, connection with talent and technology to create content for brands. Al-Kadhi, as a part of Anghami Studios, has already worked with PUBG Mobile, DEWA, Pepsi, Mars Company, L’Oréal and Chalhoub Group, among others.
DFI invites aspiring young jurors to Ajyal Film Festival
The Doha Film Institute (DFI) is accepting applications from aspiring jurors for its special 10th edition Ajyal Film Festival from October 1-8, a “tribute to the nation in a historic year”, with the World Cup taking place in Qatar in November and December. The festival has an expanded programme, with one event dedicated to the jurors in October and a public event from November 22 to December 16 that will coincide with the World Cup. People aged eight to 25 are invited to register for the Ajyal Jury Experience to explore the world of cinema through curated film screenings, workshops and discussions.
Fatma Hassan Alremaihi, CEO of Doha Film Institute, said: “The Ajyal Jury Experience is a one-of-akind cultural initiative that brings together young people from across the world for a week-long celebration of film that will not only enhance their understanding of the world but also help build their interpersonal and professional skills. Ajyal, over the years, has allowed the youth to explore new horizons of creative and cultural understanding, and we take great pride in our global Ajyal community.
“This year, as we mark a special 10th edition to coincide with the global event that Qatar is hosting, we look forward to welcoming our vibrant team of over 500 Ajyal jurors to come together across physical and cultural divides, instilling a sense of empowerment to build a brighter future and bringing us closer together as a global community.”
Registration for the Ajyal Jury programme is open until September 21. Applicants can benefit from an early bird discounted fee of QAR 150 ($41) for registrations completed before September 1. The standard fee is QAR 250 ($69), with discounted fees for siblings and Qatar Museums Culture Pass Members at QAR 200 ($55).
Ajyal Jurors are categorised into three competition segments – Mohaq (ages 8-12), Hilal (13-17) and Bader (18-25). They will evaluate a curated film programme covering feature films and short films appropriate to their age.
StarzPlay launches sports streaming service
Streaming service StarzPlay launched StarzPlay Sports, an allnew service dedicated to sports lovers, last month. Fans have exclusive access to Italian Serie A through AD Sports Premium 1 and AD Sports Premium 2. All year round, StarzPlay Sports will bring premium international and regional tournaments such as the Coppa Italia, the Supercoppa Italiana and the Dutch Eredivisie. It will be the home of the Indian home series and the Pakistan Super League, Frank Warren boxing, the EuroLeague and EuroCup basketball competitions, the PGA Tour and many more sports, leagues and tournaments.
The sports service will offer round-the-clock global sporting events through live on-demand events and bespoke live channels bringing subscribers uninterrupted live coverage in all 19 countries that the platform operates in, including the UAE, Saudi Arabia, Kuwait, Egypt, Morocco, Algeria and Tunisia. All live events will become immediately available to watch on demand once the event has ended, enabling users to catch up on the live action they missed at their convenience.
Rise of the Witches biggest TV series to be made in Saudi Arabia
MBC Studios, the in-house premium content production arm of MBC Group, has announced the production of Rise of the Witches, which it claims will be the biggest TV series ever made in the Kingdom of Saudi Arabia. The fantasy adventure has a homegrown Saudi cast and the largest ever Saudi budget for special effects. Supported by NEOM, it is being filmed on three purposebuilt studio sets, including Saudi Arabia’s biggest purpose-built backlots.
Based on the best-selling Saudi mythology books by Osamah Almuslim, the series, set in ancient Arabia, tells the story of an epic war between two rival witch covens led by Afsaar and Da’ja’a. Growing up in a world dominated by male magicians who want to prevent women from having access to magical powers, they secretly learn the arts and go on to form their own groups in order to protect themselves and gain power. But can they join forces?
The predominantly Saudi cast is led by Ida AlKusay (Afsaar) and Sumaya Rida (Da’ja’a), and the series is directed by Declan O’Dwyer and Craig Pickles, with production led by Dominic Barlow and MBC Group’s Zeinab Abu Alsamh as Executive Producer. The ten-part Shahid Original will stream on Shahid later this year.
From left: Ida AlKusay and Sumaya Rida.
HBO Max and Discovery+ to merge in 2023
Warner Bros. Discovery will officially merge its HBO Max and Discovery+ streaming services into a single offering, Jean-Briac Perrette, CEO and President, Global Streaming and Games, said in an earnings call.
After its rollout in the US as a single service in the summer of 2023, WBD plans to take the unified HBO Max-Discovery+ platform to Latin America in autumn 2023; Europe in early 2024; Asia Pacific in mid-2024; and additional markets in autumn 2024.
In Q2, WBD’s HBO Max, HBO and Discovery+ subscribers combined were 92.1m, up 1.7m from the previous quarter. That’s up 22% from 75.8m on a proforma basis versus a year earlier.
Riedel restructures EMEA teams
Riedel Communications is restructuring its EMEA sales and system consulting team architecture to support its ongoing growth in the EMEA region.
While sales will be reorganised in six larger regional units, system consulting will form a dedicated EMEA unit led by experienced systems engineer Ilona Valent.
Six regional sales directors will shape Riedel’s future EMEA business, headed by Jürgen Diniz-Malleck acting as Sales Director of EMEA. In the Middle East, Ahmed Magd will continue to be responsible for his existing territory, but now as Regional Sales Director.
Valent joins Riedel as Head of System Consulting EMEA after serving in various technical management roles at international broadcasting technology manufacturers and systems integrators. Her team will continue to support the regional sales directors and sales managers locally, while the new reporting structure will bolster consistency, efficiency, better knowledge transfer and service continuity. Based in the UK, Valent reports to Craig Thompson, Executive Director of Riedel’s new Customer Success Department.
From left: Jürgen Diniz-Malleck, Sales Director EMEA, and Ilona Valent, Head of System Consulting EMEA.
WESTIN MINA SEYAHI / DUBAI / UAE
Welcome to the MENA region’s leading industry conference and awards ceremony
08 November 2022
About the
Summit
The 12th edition of the ASBU BroadcastPro Summit and Awards will be hosted in November, 2022, in association with the Arab States Broadcasting Union (ASBU). The Summit has, over the years, established itself as one of the region’s leading vendor-neutral events aimed at encouraging knowledge sharing and collaboration between professionals in the MENA region. Each of the previous editions of the Summit brought together more than 300 professionals from the MENA region. This event aims to tackle issues related to the latest trends in the marketplace. It encourages the adoption of similar standards within the MENA to ensure that all broadcasters benefit from collaboration. The Summit is part of our commitment to bring together industry peers regularly through workshops and conferences to share technology intelligence, debate best practices and standards in the industry, discuss international and regional case studies, and take
home a wealth of knowledge BroadcastPro Summit and Awards related to the latest trends in the that will enable us to make more informed decisions at our workplaces. BroadcastPro ME is working alongside the Arab States Broadcasting Union and a board of technical advisors to ensure that we offer a comprehensive one-day learning experience for the industry at the Summit. The Summit will be designed by professionals for professionals.
The Summit will be designed by
2022 Summit & Awards 2022 Summit & Awards Contact Us
We look forward to hearing from you.
Content/Nominations
Vijaya Cherian | +971 4 375 5472 vijaya.cherian@cpitrademedia.com
Sponsorship/Table Booking
Raz Islam | +971 4 375 5471 raz.islam@cpitrademedia.com Sandip Virk | +971 50 929 1845 sandip.virk@cpitrademedia.com
Date Date 08 Nov 08 Nov
Venue Westin Mina Seyahi
Website broadcastpromeawards.com
Nominate now Nominate now
Nomination deadline 24 Sept 2022
About the
Awards
Recognise. Reward. Reinvigorate
The ASBU BroadcastPro Summit and Awards covers a broad range of categories to reward excellence in various fields across the broadcast workflow, from production and post-production to traditional broadcast and new media platforms.
The Arab States Broadcasting Union (ASBU), an IBC award winner, and the only dynamic pan-Arab organisation involved in establishing and maintaining best practices in the field of broadcasting, has teamed up with BroadcastPro ME as part of its efforts to tie with a partner that understands the market but also respects the need for integrity and credibility. The winners are selected by a panel of judges from across the MENA region with varying technical skills.
Our partnership with ASBU is designed to encourage greater participation from across the pan Arab market and to ensure that the choice of winners is a transparent and competent process.
and credibility. The winners are from across the MENA region with
2022 Awards 2022 Awards
Categories Categories
BEST TV PRODUCTION OF THE YEAR BEST TV PRODUCTION OF THE YEAR BEST OTT PRODUCTION OF THE YEAR BEST OTT PRODUCTION OF THE YEAR BEST CONTENT STRATEGY OF THE YEAR BEST CONTENT STRATEGY OF THE YEAR BEST STUDIO OF THE YEAR BEST STUDIO OF THE YEAR BEST SPORTS STRATEGY OF THE YEAR BEST SPORTS STRATEGY OF THE YEAR BEST KIDS’ INITIATIVE OF THE YEAR BEST KIDS’ INITIATIVE OF THE YEAR BROADCASTPROME INNOVATIVE PROJECT OF BROADCASTPROME INNOVATIVE PROJECT OF THE YEAR THE YEAR MENA TRENDSETTER OF THE YEAR MENA TRENDSETTER OF THE YEAR SYSTEMS INTEGRATOR OF THE YEAR SYSTEMS INTEGRATOR OF THE YEAR BEST 2022 TECH IMPLEMENTATION IN OTT BEST 2022 TECH IMPLEMENTATION IN OTT STREAMING SERVICE OF THE YEAR STREAMING SERVICE OF THE YEAR BEST RADIO INITIATIVE OF THE YEAR BEST RADIO INITIATIVE OF THE YEAR BEST FILM INITIATIVE OF THE YEAR BEST FILM INITIATIVE OF THE YEAR BROADCAST EXECUTIVE OF THE YEAR BROADCAST EXECUTIVE OF THE YEAR OTT EXECUTIVE OF THE YEAR OTT EXECUTIVE OF THE YEAR
SpecialSatellite Segment SpecialSatellite Segment
SATELLITE OPERATOR OF THE YEAR SATELLITE OPERATOR OF THE YEAR SATELLITE SOLUTIONS PROVIDER OF THE YEAR SATELLITE SOLUTIONS PROVIDER OF THE YEAR
KNOWLEDGE PARTNER KNOWLEDGE PARTNER STRATEGIC PARTNER STRATEGIC PARTNER ASSOCIATE SPONSOR ASSOCIATE SPONSOR ASSOCIATE SPONSOR ASSOCIATE SPONSOR SILVER SPONSOR SILVER SPONSOR
SILVER SPONSOR NETWORKING SPONSOR NETWORKING SPONSOR ENDORSED BY ENDORSED BY PRESENTED BY PRESENTED BY PRESENTED BY PRESENTED BY