Putting Innovation into Practice

production capacity that AMB is renowned for, and it is on this basis we were chosen by our clients to deliver numerous amounts of modular buildings within their overall project. In a nutshell, AMB is providing complex high-end accommodation and ancillary buildings that will service the hotel operators permanently.

How important in your work is the new generation of AI-led visual design programmes, like Midjourney?

The new generation of AI-led visual design programmes, such as Midjourney, is becoming increasingly important as it allows us to automate repetitive tasks and focus on more creative aspects of the design process. Additionally, these programmes can help create more personalised and engaging designs for clients quickly and efficiently, as well as offer a level of precision and consistency that is difficult to achieve manually in modular construction and design.

methods. This can lead to faster turnaround times, reduced waste, and increased flexibility in production. Given the standardised nature of the structural components of the Hybrid modular solution, 3D printing will help immensely in increasing overall production efficiency.

AI-led visual design programmes can analyse data and user behaviour to create exterior and interior designs for modular structures that are not only aesthetically pleasing but also functional and userfriendly. This can ultimately lead to better user experiences and increased customer satisfaction by harnessing AI-powered tailor-made engineering.

e often hear about the role of 3D printing in providing ‘modular’ solutions. How important is it for producing the compounds and structures in your own Hybrid Modular Solutions?

From prototyping to tooling, 3D printing has helped reduce lead times and costs in the modular construction sector. With 3D printing, companies can produce parts on demand, reducing inventory costs and lead times. Additionally, it enables customisation and design flexibility, allowing for the creation of complex geometries that are difficult or impossible to produce with traditional manufacturing

Bergum is currently expanding to Saudi Arabia due to the increased demand for modular units in the Kingdom: can you give some specific examples of the projects you are working on, please? Do these include the so-called ‘gigaprojects’?

Al Masaood Bergum, through calculative bidding methods and a clear strategic development strategy, has successfully been awarded multiple projects within the highend giga projects in Saudi Arabia, particularly on the west coast of Saudi. Whilst the demand for modular buildings in the kingdom is high, it is the quality of product and engineering combined with the high

You are seen as pioneers of ‘Tailored Engineering’ and the creation of individual, bespoke solutions. Can you tell us something about the smart design technologies that enable quick installation and easy transport (and thereby of course enable costs to be kept at feasible levels)?

Bergum designs units are compatible with the various modes of transportation in the Middle East, whether it be sea or land or the trailers of the upcoming rail. This adaptability allows Bergum to provide efficient and versatile solutions for transportation needs in the region. Our focus on compatibility ensures that our units can be seamlessly integrated into existing transportation infrastructure. We also take into consideration the climatic conditions and the environmentally responsible use of materials and resources such as power and water in our work. This approach not only ensures the durability and sustainability of our units but also reflects our commitment to promoting eco-friendly practices in the region. As a result, our clients can expect high-quality, innovative solutions that are tailored to their specific needs and contribute to a more sustainable future.

Jens Otterstedt, General Manager, Al Masaood Bergum, is a passionate believer in the quest for sustainability.

Can you tell us more about the success of the foldable units and how they are proving very popular because of the quick 17-minute installation time?

The foldable units have proven to be a game-changer. The quick installation means faster turnaround for mega projects that sometimes have limited space availability and large quantities of module requirements. The success lies behind the 'tailored-engineering' strategy where we were able to custom make these by leveraging smart German technology. This approach has not only saved time but also reduced the overall cost of the project.

How involved are you in re-purposing and urban renewal projects, rather than strictly building from scratch (because surely, your products would lend themselves very well to this)?

As a company, we are committed to sustainable development and have been involved in several re-purposing and urban renewal projects. We believe that our building systems can play a significant role in such projects by providing innovative solutions for adaptive reuse and revitalization of existing structures. Therefore, we actively seek out opportunities to participate in re-purposing and urban renewal projects whenever possible.

Building tall is no longer subject to traditional restrictions, as new generation materials provide faster and more sustainable options.

Can you give some examples of the raft of ISO protocols that your materials comply with?

We are currently ISO accredited to ISO 9001 – Quality Standards and ISO 14001 – Environmental Management which are some of the highest levels of standards that can be conformed to; and with our internal Integrated Management Systems in place, we position strict protocol both within the organisation and with our subvendors, partners that work with us - and that includes our material suppliers.

Bergum is focusing increasingly on CLT (Cross Laminated Timber) as the industry moves away from cement buildings. Can you give us some examples of the advantages in Sustainability that this brings? Do the materials you use originate in freshgrowth, renewable forests?

CLT is a sustainable and eco-friendly alternative to traditional building materials, and Bergum is positioning itself as a leader in this field. The company's investment in CLT technology reflects its commitment to innovation and its recognition of the growing demand for sustainable construction solutions. Some of the advantages of using materials from renewable forests include reduced carbon emissions, conservation of biodiversity, and the promotion of sustainable forest management practices. Additionally, using these materials can help to support local communities that rely on forest resources for their livelihoods.

Is CLT more suitable for low-rise structures, or can it also play a role in super-tall construction? Does it have the tensile and compression strength for frameworking at height?

While CLT has been primarily used in low to mid-rise buildings, there are ongoing research and development efforts to explore its potential for super-tall structures, with some successful projects already completed around the world. Its high strength-toweight ratio and ability to withstand both tension and compression make it a suitable material for frameworking at height.

What do you see as the major trends in Sustainable construction currently?

One major trend in sustainable construction is the use of renewable energy sources such as solar and wind power. These energy sources are becoming increasingly popular due to their low environmental impact and cost-effectiveness in the long run. Additionally, the incorporation of energyefficient materials and designs further reduces the carbon footprint of buildings. Another trend is the incorporation of green building and carbon-offsetting materials such as cement-fibre in the development of wall structures. These materials not only reduce the carbon footprint of buildings but also provide durability and insulation. As a result, they have become increasingly popular in sustainable construction practices to reduce carbon emissions and mitigate the effects of climate change. I would expect to see their usage increase in the modular construction field.

Where do you see the company evolving to, eg, five years from now? What is your personal vision for its growth, market specialisations and development?

Based on our current growth trajectory and strategic plans, I see the company expanding its market share and product offerings within sustainable building solutions, while also investing in new technologies and talent to stay ahead of the competition. My personal vision is for the company to develop innovative products and services that meet the evolving needs of our customers, while maintaining a strong focus on sustainability and social responsibility. Additionally, we aim to establish a stronger global presence and continue to prioritise sustainability and social responsibility in all aspects of our operations.