Master Media

from PRO50 2016

Tek Signals/Qatar Signals Systems

QUALITY ADVICE AND SUPPORT IN BROADCAST MEDIA

In the fast growing and continuously evolving media and broadcasting market, the need for improved, efficient supportive systems is essential. It was within this competitive background that Master Media was created. Master Media operates globally with a concerted focus on the Middle East, Africa and West Asia regions.

Master Media was formed by Hasan R. Sayed Hasan, an award-winning executive with more than 20 years of experience in the broadcast media industry. Master Media’s team has been on the forefront of utilising and implementing the latest and upcoming technologies in setting up and managing leading broadcasting networks and facilities, or establishing and managing the regional businesses of top international broadcasting manufacturers and solution providers.

Backed by this superior skill and knowhow, Master Media works to identify solutions for improved efficiencies that will benefit its customers. The company is noted for its ability to help clients with the transition to new ‘technology-enabled’ business initiatives and to ensure that this is carried out smoothly and cost-effectively.

Diverse Portfolio of Work Master Media delivers a varied portfolio of consultancy and professional services to the media production and broadcasting industry, from consultancy on setting up a TV channel, media production or broadcasting facility, to training and technical or operational assistance.

Technology Procurement Management: Master Media manages RFPs and tenders from requirements development through vendor selection and contract negotiation to completion and delivery. In-house executives help clients choose systems or manage services either directly with suppliers or in support of the client’s procurement team.

Technology Architecture and Solution Design: This covers Facility Planning and Analysis,

Hasan R. Sayed Hasan, Managing Director (left) with Hassan Ghoul, Senior Partner.

Budget Preparation, Architectural and Electro-Mechanical Systems Review, Site Survey and Analysis and Technology and Systems Analysis.

Systems Design: Automation and Control Systems, Video and Audio Systems, Media Management Systems, Networking Systems, Satellite and Communication Systems.

Documentation: Workflow Diagrams, Operation Manuals, Schematic Diagrams, AutoCAD Drawings and Floor Plans.

Projects Delivery: Master Media supplies a complete and comprehensive range of Programme and Project Management services. Specialised teams help clients manage project lifecycle and the company’s involvement is wholly dependent on a client’s specific requirements. In effect, this can move from part-time assistance to full project ownership. Human Capital Services: Master Media’s range of recruitment services includes the executive search and selection for senior management, both permanent and interim, and the recruitment of complete operational and technical teams for start-up organisations and broadcasters. Moreover, the company provides an expert mix of creative talent on short, medium and long-term placement services especially on project-basis.

Support crew look into various aspects of training covering among others, training plan development, technical, editorial, production and operational training and systems philosophy and familiarisation.

Dedicated and experienced teams with decades of experience in global broadcast and media organisations, deploy a wide range of technical, creative and operational knowhow in their specialist respective fields, supplying provisional backing on first production and or ‘on-air’ support and ongoing operational support. Business Development Support: With expertise and network and a deep understanding of the Middle East’s media market, Master Media provides strategic advice and business development support to international companies (in media, entertainment and professional AV domains), who are interested or planning to enter this market. The company has supported a number of international players in successfully building their presence in the region.

Virtual Reality Studios Master Media is now leading the way with an innovative initiative through venturing into Virtual Reality production services and content development. In 2015, Master Media and RealVision came together to bring a new flavour of cinematic Virtual Reality content with the short movie Dirrogate- A Cinematic VR novel, a mix of CG and live action in stereoscopic 360, a first in VR globally. The 2D version of the film can be watched on YouTube on www. youtube.com/watch?v=QmAzVq4Qngc

Master Media also provides Virtual Reality Production Services capitalising on its expertise in high-end VR and stereoscopic 3D production and technologies. Such services can range from producing a simple 360 video as a second-screen clip for a TV production, an immersive video for a heritage site, to a sophisticated long-form VR film.

Master Media is a member of various international professional associations.

Select projects and clients Master Media’s clients include a variety of regional and international media entities. Some of the projects undertaken and clients served over the last few years include:

Public Authority for Radio & TV- Oman Operational Assistance Master Media provides technical and operational assistance to Oman TV. For two years, a team of broadcast technology and operations personnel has supported Oman TV in their migration to a new large high-end HD tapeless facility.

www.part.gov.om

Al-Arab News Channel Broadcast Technology & Operations Consultancy and Project Management Master Media provided Al Arab News channel with Broadcast Technology & Operations Consultancy services including technology architecture and design, procurement management (tender development and vendor selection), and overall programme management and launch support.

www.alarabtv.net

Urdu 1- Pakistan Technology and Operations Consultancy and Launch Support Master Media provided consultancy to launch the Urdu1 TV channel, which in a few weeks of its launch was rated as the top watched entertainment channel in Pakistan. Master Media supported the launch covering project management and procurement management including the selection of technology systems and service providers.

www.urdu1.tv

Channel92- Pakistan Technology Consultancy Master Media provided technology consultancy and advisory services to Channel92’s senior management in preparation for the launch of this new TV entrant into the broadcasting scene. Channel92 is a News channel targeting the Pakistan market with its headquarters in Lahore and newsgathering operations across the country.

www.channel92.tv

Ericsson Broadcast & Media Services Market Entry Strategy Development and Implementation Master Media advised Ericsson Broadcast & Media Services with a market entry strategy into the Middle East, then provided specialist support to help EBMS implement this strategy and build a presence in the region.

www.ericsson.com

Adstream Market Entry Advisory Services Adstream is an international media company that develops powerful solutions that streamline advertising campaign processes. Master Media acted as advisor to Adstream in the Middle East while the company was setting up its regional offices.

www.adstream.com

Youtoo Technologies Market Entry Advisory Services Youtoo set up operations in the Middle East in the Dubai Media City, under the name Youtoo Middle East. Master Media provided advisory services for Youtoo in addition to recommendations regarding Youtoo’s overall business strategy and direction in the region.

www.youtootech.com

Fly Studio Business Development Support Fly Studio, a Montreal- based Canadian creative post-production company, is renowned for its resourcefulness and creativity, attracting film, projections, TV and advertising clients from around the globe.

Master Media helped Fly Studio break into the Middle East broadcast market by actively supporting their business development efforts in the region. And in a short period of time, Fly Studio were able to secure many successful contracts for channel branding and creative projects with major regional TV broadcasters.