Al Aan Media Services

from PRO50 2016

Tek Signals/Qatar Signals Systems

COVERING THE ARAB REGION RESPONSIBLY

Part of Tower Media Middle East FZ LLC, Al Aan TV is a pan-Arab TV broadcaster with its headquarters in Dubai Media City. Tower Media is the region’s fastest growing service provider having a stronghold in the transmission facilities segment of the MENA region. Backed by strategic geographic positioning and skill gathered from years of technical expertise, Tower Media is today in a unique space wherein their ‘expert edge’ helps them translate client requirements into costeffective working methodologies.

The Tower Media track record reveals a well-established graph of companies in the MENA region who have benefited from their valuable services. These include leading regional broadcasters and event organisers who have in the past received creative, technical and broadcast support from Tower Media. Listed below are a comprehensive line-up of services offered by the company. Key Services • Uplinks. • Post-Production. • Live Studios. • Outdoor Production. • Space Segment. • Creative Support. • Multi-Channel Playout.

Transmission Services Transmission services comprise SD/HD with DVBS/DVBS2 modulator with fully redundant flyaway and trucks. These are ready-to-move and can be deployed at very short notice inside and outside the UAE. It allows for: • Broadcast facility (100 percent file based workflow). • Multi-channel playout system. • On-air multi-graphic overlays.

Live Studio Services • DTL News. • Chroma Studio. • Studio Floors. • Studio Lights. • Jimmy Jib. • Auto Script Teleprompter. • Makeup Rooms. • Studio Software Integration.

Outdoor Production Services • Digital OB Vans. • SD6 Camera Setup OB Vans. • 4 Camera Setup OB Vans. • SD/HD DSNG Vans/ • SD/HD Flyaway SN/ • Space Segment.

Post-Production Services • Final Cut Studio. • Graphic Workstations. • Sound Production. • Station ID Packages. • Show Opener and Promo Production. • Sponsorship Tags.

For all its services and solutions, the company presently employs Avid, Final Cut Pro, Adobe Production and Creative Suites, 3D Max, Maya 3D, Cinema 4D and Vizrt.

Creative Support Services • Corporate Campaigns. • Off-Air Promotions. • Web and TV Series. • Event Coverage.

Worldwide Services Al Aan Services provide (lease/rental) 100percent owned broadcast facilities throughout the MENA region. Currently, its flyaway SNG are stationed in Tripoli and Benghazi, Libya (SD/HD Flyaway Unit) and in Syria (SD/HD Flyaway Unit). Production and SNG facilities can be arranged anywhere across the MENA region covering broadcast facilities, outdoor production, flyaway SNGs and live studios. Al Aan TV Based out of Dubai, Al Aan is supported by four core pillars which define its key brand attributes and guide its corporate vision; these are originality, interactivity, female empowerment and responsible broadcasting. Expanding on these virtues and working on their guidelines has given Al Aan the unassailable edge over other broadcasters in a considerably short period of time.

QUICK FACT

Since its inception in 2006 Al Aan has enjoyed tremendous growth both as a TV broadcaster and as a multimedia brand, demonstrated through its latest figures (as of end May 2015). Originality Al Aan produces innovative programming developed by Arabs for Arabs. Its young, highly skilled and talented team generates original, homegrown, relevant and empathetic content that continually engages, motivates and inspires its panArab audience.

Al Aan’s originality resonates strongly with its viewers because it anticipates and meets their evolving needs thus guaranteeing their loyalty despite the constant fragmentation of media.

Interactivity Taking the pulse of its audience on a daily basis is essential to Al Aan’s approach to media. Through a variety of platforms from phone-ins to Facebook to WhatsApp, Al Aan listens to its audience minute-byminute, conversing with them in realtime, capturing their thoughts, feedback and suggestions. This information and interaction are essential to determining and shaping content, formats and product development.

Female Empowerment Al Aan’s commitment to female empowerment stems from its unshakeable belief that pan-Arab advancement is highly contingent upon sustainable economic growth and that in turn, is inextricably linked to mobilisation of the untapped energy and potential of the Arab women. The channel believes that serving female empowerment does not benefit women alone. Men have an equal responsibility in realising a vision for a better world through supporting the socio-economic role of women.

Al Aan informs and entertains

through the prism of Arab women while simultaneously targeting the family and, as such, its content and brand positioning attracts a more female-orientated and younger audience.

Responsible Broadcasting At a time when the airwaves and the cyber world are populated by the good, the bad and the ugly, Al Aan stands out as a responsible broadcaster, one which maintains a calm, positive and constructive tone even on issues that are considered highly contentious. The channel believes that the mission of a responsible broadcaster is to inform accurately but in an entertaining and engaging manner.

A Genre of its Own Reality - In a Very Real Sense Al Aan offers a strategic blend of current affairs and entertainment crystallised in the singular brand proposition. With its progressive content and packaging Al Aan defines its key brand benefit as ‘Real TV: Real news and real entertainment for real people’. The positioning is complemented and brought to life by its call-to-action, ‘Join the conversation’. All lines are open and Al Aan consumers know that they have real power to influence output 24/7, every day of the year. CONTACT

Al Aan 504, Building 1, Dubai Media City PO BOX 500765, Dubai Email: services@alaan.tv

Sarah Sohail Digital Sales Manager Alaan Media Services Tel: +971 56 430 1959 Email: Sarah@alaan.tv Website: www.towermedia.ae Facebook: alaantvservices