Amagi

LEADING PROVIDER OF CLOUD-BASED BROADCAST SOLUTIONS

Amagi is the leading provider of next generation cloud-based TV broadcast infrastructure encompassing content preparation, playout, delivery, monetisation and targeted advertising across traditional TV and multi-screen platforms.

Amagi has successful deployments for global and regional TV networks with over 10,0000 device installations across the Middle East, Europe, the USA, Australia, India and parts of the Asia Pacific region.

The company is headquartered in Bangalore, India, and has its sales offices in New York, London, Los Angeles and Hong Kong. The Bangalore office also houses Amagi’s R&D, product development and operations teams.

Amagi’s investors include Nadathur Holdings, Mayfield Fund and Premji Invest. Products and Services CUMULUS - Amagi Cloud Broadcast Platform CUMULUS, Amagi’s cloud broadcast platform allows TV networks to prepare, manage, playout, deliver and monetise their content all through a single platform. Using end-to-end cloud services, content owners and broadcasters can create and deliver linear and non-linear streams across cable, satellite, IPTV and OTT on-demand platforms reducing dependencies on individual service providers. CUMULUS is built on a global, secure and reliable architecture provided by Amazon Web Services (AWS) lowering CAPEX and OPEX.

CUMULUS offers centralised content storage and archiving providing TV networks with transparent, total access and control of their assets. Leveraging AWS Glacier, CUMULUS provides an integrated archival workflow with instant retrieval of archived assets. Monetisation can be realised from content regionalisation and targeted ad insertion across linear and OTT feeds, combined with the opportunity for ad sales partnerships and programmatic buying.

CLOUDPORT 3.0 Cloud-Based Playout Platform CLOUDPORT 3.0 is a cloud-based platform for multichannel playout of both live and non-linear feeds. The nextgeneration CLOUDPORT platform has transitioned from proprietary hardware to an Intel server residing in the cloud, giving broadcasters more control over their operations. By hosting a broad range of advanced playout capabilities from the Amazon Web Services infrastructure, CLOUDPORT 3.0 enables TV networks

Cloud MCR monitoring facility at Amagi, Bangalore, India.

KA Srinivasan Co-founder, Amagi. Micky Edwards Head of Sales – EMEA, Amagi. Sanjay Kirimanjeshwar Head of Global Marketing, Amagi.

to launch new channels in less than four weeks at a fraction of the traditional broadcast cost.

Using CLOUDPORT 3.0, broadcasters can support the entire playout workflow from channel branding and graphics to subtitling, traffic and scheduling, compliance recording, quality control, multichannel monitoring and more. In addition to delivering content to operator headends and teleports for further distribution, CLOUDPORT 3.0 also offers automated transcoding and delivery to different VOD and OTT platforms, enabling broadcasters to address the growing consumer demand for multiscreen viewing.

Leveraging the platform’s dynamic and local ad insertion capabilities, TV networks can increase monetisation. Full-screen graphics and UHD support ensure a high-quality viewing experience for broadcast subscribers.

STORM Ad Insertion Platform Amagi offers TV networks a unique platform that can insert targeted local ads on a common feed creating new revenue streams. Unlike the traditional approach of setting up separate feeds for localising ads, Amagi’s STORM platform eliminates the need for high CAPEX and OPEX that is typical with regional feeds.

Central to the STORM platform is Amagi’s innovative, patented content watermarking technology. The Amagi watermark is a unique, invisible and inaudible signature that is inserted into the broadcast feed. The platform also consists of an advanced IRD installed at operator headends.

The STORM IRDs are capable of receiving broadcast feed and recognising the Amagi watermark. These watermarks act as replacement triggers and the STORM IRD replaces watermarked content with appropriate local ads stored in it as per the local playlist. The platform is flexible in supporting delivery of local ads to the STORM IRD devices either through trickle satellite bandwidth or via the cloud.

The STORM platform also supports traditional triggers such as DTMF and SCTE 35 cue-tones in addition to Amagi watermarks. THUNDERSTORM Dynamic OTT Ad Insertion Platform Amagi’s THUNDERSTORM platform enables TV networks to dynamically insert ads on the server side simplifying the delivery of personalised and targeted ads on premium live and linear OTT feeds.

With the ability to perform instant, server-side ad insertion, TV networks now have an effective approach to OTT ad insertion compared with the traditional method of inserting mid-roll ads on the client side. The platform allows broadcasters to insert multiple types of ad formats, including bugs, L-bands and linear video for ultimate flexibility. Since ads are stitched at the server level, THUNDERSTORM eliminates the need to create device-driven OTT ad streams making ads compatible across various screens.

Awards for Technology Innovation IBC Innovation Award 2015 Amagi was honoured with the IBC Innovation Award based on its unique ability to replace key content on Sundance Channel Global’s Latin American feed

with content specifically geared toward the Brazilian audience, without using separate satellite feeds or reducing audiovisual quality.

The solution features Amagi’s STORM platform and an innovative content watermark-based workflow that makes it easy for broadcasters to regionalise television content, seamlessly replacing bugs, logos and other channel graphics.

ASBU BroadcastPro Middle East 2015 Innovative Project Award Amagi’s STORM platform enabled NDTV, a pioneer in television news in India, to regionalise advertisements in the Middle East without disrupting the existing workflow and satellite infrastructure or incurring significant CAPEX and OPEX.

Using trickle satellite bandwidth, NDTV can deliver local replacement ads and the playlist on the common satellite feed. Installed at various headends in the region, Amagi’s STORM IRDs receive the common satellite feed, recognise the watermarked ads and then replace them with the local ads as per the local playlist.

Amagi won the Innovative Project of the Year award for monetising the Middle East market for NDTV.

KA Srinivasan of Amagi and Dave Alworth of Sundance Channel Global receiving the IBC Innovation Award 2015.

CONTACT

Amagi Media Labs Pvt. Ltd. Medius House Sheraton Street London W1F 8BH England

Corporate Headquarters and R&D Centre Amagi Media Labs Pvt. Ltd. 4th Floor, Raj Alkaa Park Bannerghatta Road Bangalore 560 076, India Email: cloudandme@amagi.com