Amagi

LEADING PROVIDER OF CLOUD-BASED BROADCAST SOLUTIONS

Amagi is the leading provider of next generation cloud-based TV broadcast infrastructure and services encompassing content management, playout, delivery, MCR operations and monetisation across traditional TV and OTT multi-screen platforms. Amagi has successful deployments for global and regional TV networks with over 15,000 device installations across the Middle East, Europe, Americas, Australia, India and parts of the Asia Pacific region.

The company is headquartered in Bangalore, India, and has its sales offices in New York, London and Hong Kong. The Bangalore office also houses Amagi’s R&D, product development and operations teams. Amagi’s investors include Nadathur Holdings, Mayfield Fund, Premji Invest and KKRbacked Emerald Media.

PRODUCTS AND SERVICES CLOUD-BASED FULLY AUTOMATED BROADCAST SERVICES

Amagi cloud-based managed broadcast services is a first-of-its-kind offering in the TV broadcast industry. It is a fully automated, end-to-end managed broadcast service enabling TV networks, content owners, operators and OTT platforms to leverage a public cloud infrastructure to manage content, store and archive, schedule, playout, deliver, monitor and monetise library, live and VoD content.

The highlight of the managed broadcast service is its simplicity, transparency and high degree of automation which substantially reduces cost of broadcast operations in comparison to traditional, manual-intensive managed services prevalent in the industry. Coupled with its extensive partnerships for

KEY CONTACTS FOR THE MIDDLE EAST

KA Srinivasan, Co-founder, Amagi. Sri Hari T. Head of Business Development, EMEA, Amagi. Sanjay Kirimanjeshwar, Head of Global Marketing, Amagi.

providing fibre, satellite and IP delivery, as well as creative and content management capabilities, Amagi provides a one-stop shop for TV networks, platforms and content owners to create, manage, deliver and monetise linear TV content.

With Amagi, broadcasters have a simple but technically advanced launch pad to take their content to any location, any device, across satellite, fibre, cloud, IPTV and OTT TV.

Amagi packs in monetisation with targeted and personalised ad insertion across linear and OTT feeds, combined with the opportunity for ad sales partnerships and programmatic buying.

CLOUDPORT 3.0 CLOUDBASED PLAYOUT PLATFORM

CLOUDPORT 3.0 is a cloud-based platform for multichannel playout of both live and non-live feeds. The next-generation CLOUDPORT platform has transitioned from proprietary hardware to an Intel server residing in the cloud, giving broadcasters more control over their operations. By hosting a broad range of advanced playout capabilities from the Amazon web services infrastructure, CLOUDPORT 3.0 enables TV networks to launch new channels in less than four weeks at a fraction of the traditional broadcast cost.

Using CLOUDPORT 3.0, broadcasters can support the entire playout workflow from channel branding and graphics to subtitling, traffic and scheduling, compliance recording, quality control, multichannel monitoring and more. In addition to delivering content to operator headends and teleports for further distribution, CLOUDPORT 3.0 also offers automated transcoding and delivery to different VOD and OTT platforms, enabling broadcasters to address the growing consumer demand for multiscreen viewing.

The comprehensive scheduling feature in CLOUDPORT 3.0 helps to create frameaccurate presentation schedules from scratch, stitching together programming content, commercials, static and dynamic graphics, squeeze backs, event triggers and live event integrations.

Full-screen graphics and 4K UHD support ensure a high-quality viewing experience.

STORM AD INSERTION PLATFORM

Amagi offers TV networks a unique platform that can insert targeted local ads on a common feed creating new revenue streams. Unlike the traditional approach of setting up separate feeds for localising ads, Amagi’s STORM platform eliminates the need for high CAPEX and OPEX that is typical with regional feeds.

Central to the STORM platform is Amagi’s innovative, patented content watermarking technology. The Amagi Watermark is a unique, invisible and inaudible signature that is inserted into the broadcast feed. The platform also consists of an advanced IRD installed at operator headends.

The STORM IRDs are capable of receiving broadcast feed and recognising the Amagi Watermark. These watermarks act as replacement triggers and the STORM IRD replaces watermarked content with appropriate local ads stored in it as per the local playlist. The platform is flexible

in supporting delivery of local ads to the STORM IRD devices either through trickle satellite bandwidth or via the cloud. The STORM platform also supports traditional triggers such as DTMF and SCTE 35 cuetones in addition to Amagi Watermark.

Amagi STORM is now available on an Intel platform and packs much more power in terms of capability, be it multiple interfaces (IP, SDI, and ASI), multiple feed formats (SD, HD), multiple insertion formats (video, full screen graphics, scrolls, tickers) as well as multiple channels on the same device.

THUNDERSTORM DYNAMIC OTT AD INSERTION PLATFORM

Amagi’s THUNDERSTORM platform enables TV networks to dynamically insert ads on the server side simplifying the delivery of personalised and targeted ads on premium live and linear OTT feeds.

With the ability to perform instant, serverside ad insertion, TV networks now have an effective approach to OTT ad insertion compared with the traditional method of inserting mid-roll ads on the client side. The platform allows broadcasters to insert multiple types of ad formats, including bugs, L-bands and linear video for ultimate flexibility. Since ads are stitched at the server level, THUNDERSTORM eliminates the need to create device-driven OTT ad streams making ads compatible across various screens.

CONTACT

Amagi Media Labs Pvt. Ltd.

Medius House Sheraton Street London W1F 8BH England

Corporate Heaquarters and R&D Centre

Amagi Media Labs Pvt. Ltd. 4th Floor, Raj Alkaa Park Bannerghatta Road Bangalore 560 076, India

Email: cloudandme@amagi.com

Frost & Sullivan names Amagi for top honours in 2016.