3 minute read
A NIGHT TO REMEMBER
At the beginning of this month, Truck & Fleet Middle East magazine hosted its second Awards evening – and what a night it was to remember. Set outside and under the lights on the beach-front of the Ritz Carlton JBR in Dubai, this was a chance to gather some of the leading lights in the market and celebrate a lot of the good work that is underway in the region.
Three months ago, we went out to the market and dared them to put forward what they consider to be the very best of the best of their vehicles in one of the biggest votes of its kind ever conducted in the market. And when I say the Best of the Best – I mean it.
These were the ones that are at the pinnacle of their engineering prowess, their industry knowhow, the ones that drive theirs – and the allimportant fleet sector’s – businesses.
10,000 votes were received in total. That’s 10,000 different opinions from the market of what they feels is THE best vehicle for their needs as we begin a new era in transportation and mobility in the region.
The Truck and Fleet Awards 2023 is much more than a vehicle showcase too. Distributors and manufacturers alike have were tested and rated by our voters in the search for the finest services and solutions in the market.
And most importantly, we got to honour fleets from a huge array of sectors that are delivering world-class, safe and sustainable services to the region. A thank you to our judges who gave their Fleet of the Year verdict leading to MICCO’s win but also accolades for the other nominees.
This was a night to bring together two sides of what I consider the great and good of the fleet industry in the UAE and beyond.
And while we may have had 150 people under the stars of the Ritz Carlton, the night was an evening for the cast of thousands of people who took part in the voting from across the entire region.
We recorded 10,000 votes this year. Almost twice as many as last year. So if you were nominated that means your work is not going unnoticed. In fact, it is being highly appreciated. So well done to all of you.
We should all be proud of the amazing work in the market: Proving that finding the bottom line doesn’t have to be at the expense of driver safety and more than ever sustainability. We all know we can go further. Do more. Be greener. But I’ve never felt more confident that we can be ready for the challenges ahead and play our part in making our world a better place for the next generation.
STEPHEN WHITE EDITOR, TRUCK&FLEET ME STEPHEN.WHITE@CPITRADEMEDIA.COM
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