NEWS FROM THE MONTH

RENAULT TRUCKS AND SIJIMIX FIRST DEAL / PASCO SECURES DEAL FROM EMC / AVERDA BAGS NEW KSA CONTRACTS / HMC ACCELERATES N-BRAND IN THE REGION

NETWORK

Renault wins first Sijimix deal

RENAULT TRUCKS COMPLETES DELIVERY OF 10 UNITS OF K 380 P6X4 CONCRETE MIXERS TO SIJIMIX IN ABU DHABI

FLEET

Renault Trucks has announced the brand’s first deal with Sijimix, one of the UAE’s leading readymix concrete suppliers, to supply a total of ten new K 380 trucks, which will be used to transport concrete across the eastern UAE.

Sijimix’s new trucks, supplied by the brand’s partner in Dubai, United Diesel, will expand the company’s existing fleet of over 140 units. The K 380 P6x4 Rigid Chassis models, which meet Euro 5 emission standards and are equipped with a wide range of technological features as well as 9 CBM transit Concrete Mixers, are set to optimise Sijimix’s local operations thanks to the K range’s functionality and fuel efficiency.

The K 380 P6x4 Rigid Chassis models have a reputation for robustness, exceptional reliability and optimal fuel efficiency. They are equipped and designed to ensure maximum productivity and safety for their drivers, as the new models meet concrete suppliers’ operational needs. The K 380 models, in addition to their robust build, also reduce operational costs by minimising fuel consumption by combining a Euro 5 380hp engine, the Optidriver AT 2612F gearbox with automatic clutch, and a 445-litre tank.Sijimix’s new K 380 P6x4 trucks, which will mainly be operating from Fujairah, are also driver-centric as they feature numerous advanced technological and safety features. To minimise risk and increase safety, the trucks are equipped with EBS (Electronic Braking System), Hill Start Aid (HSA), Anti-Spin Regulation (ASR), Wheel Antilock Braking System (ABS) and Emergency Braking Assist, all of which assist drivers in tricky situations and provide comfort.

Mahmoud Attourah, CEO. of Sijimix, commented: “Our deal came through numerous studies we’ve conducted, where Sijimix concluded that Renault Trucks are the best choice in terms of financial cost of operation and quality and reliability of the product, which are ideally suited for our operations across Fujairah.”

Commercial director of Renault Trucks Middle East, Guillaume Zimmermann, said: “Completing this first deal with Sijimix is another great step forward for the Renault Trucks team as we embark on another new partnership with a top local supplier. The quality of our trucks along with their features, technological advancements and efficiency, in addition to United Diesel’s services and strong network, are key factors that contribute to the high demand in the UAE.”

Mike Mokhles Makary, general manager of United Diesel, commented: “Renault Trucks offers an excellent range of trucks that is perfectly suited to the varied requirements of our customers across the UAE.”

DUBAI POLICE SAYS ADDING THE CADILLAC CT5 TO ITS EXCLUSIVE FLEET OF PREMIUM VEHICLES KEEPS ‘DUBAI RESIDENTS SAFETY IN MIND’

EMC PAVES WAY FOR PRECAST FIRM PASCO TRUCK DEAL

FLEET

Emirates Motor Company (EMC), the authorised dealer for Mercedes-Benz Trucks in Abu Dhabi and Al Ain has completed the handover of an Arocs 4040K 6x4 and three New Actros 4048S 6x4S to PASCO Paving Stones Company.

Market leaders in the business of interlocking tiles and paving, with a reputation for reliability, inventiveness, and competence, as well as German heritage (managing partner Dr. lng. Armin J. Wuensch is himself German), PASCO’s partnership with EMC CV, and in turn, Mercedes-Benz Trucks, is a long-standing one built on shared values and aspirations, said the firms in a statement announcing the deal.

When making the latest updates to their fleet of trucks, the GM at PASCO, Velu Murugun prioritised increased safety and advanced technology.

Combining the service quality, economic efficiency, and expertise that Mercedes-Benz trucks are renowned for, along with cutting-edge technology and industry-leading equipment highlights and advantages, the powerful Arocs and Actros trucks with the latest innovations were obvious choices, said EMC CV: “The Actros is known for its reliability and dependability for long-distance and distribution haulage, while the Arocs is well established as a reliable, robust titan in construction and off-road applications.

“Both vehicles are celebrated for not just providing drivers with optimum driving and working conditions, but also granting fleet managers unprecedented intelligent network management and logistics control with telematics solution from Fleetboard – a combination which results in better overall performance across the board.”

AVERDA BAGS NEW KSA CONTRACTS

HMC ACCELERATES N BRAND MEA ROLL-OUT

FLEET

Averda has secured a contract to become the environmental partner for two major events in Saudi Arabia’s cultural calendar this month. The firm will manage waste and cleaning services for The Red Sea Film Festival and the Kingdom’s debut Formula 1 STC Saudi Arabian Grand Prix 2021, which is being held in Jeddah.

According to a statement, The Red Sea Film Festival takes place in Jeddah’s historic old town from December 6 to 15. Saudi Arabia’s F1 began on December 3 in the Jeddah Corniche Circuit.

“Averda is honored to become the trusted partner to support these two major events in Jeddah and ensure the best possible experience and environment for the many national and international visitors,” said Averda chief growth officer Mazen Chebaklo.

The firm said its crew will work around the clock at both events, to ensure the locations are kept clean and has set aside additional resources in readiness for any urgent issues. For the film festival, the company will be responsible for managing construction and demolition waste from the temporary installations, and ensuring all litter and waste generated by filmgoers is promptly and responsibly removed, leaving the environment pristine, the statement concluded.

CARS

Hyundai Motor Company (HMC) is stepping up the presence of its high-performance N Brand line-up in the Middle East and Africa, the Korean car-maker has revealed.

During a launch event held this week in Dubai, the company showcased its N model expansion plan for Middle East and Africa region which includes the Veloster N, Elantra N, Kona N.

HMC also highlighted N Brand’s high-performance philosophy and its commitment to sustainable e-performance, giving a glimpse of the future direction for motorsport initiatives and how it will serve as a basis for upcoming N models.

The N line takes its name from its origins at Hyundai’s R&D Center in Namyang, Korea, but also takes its name from legendary German racetrack Nürburgring, where Hyundai hones its N technol ogies.

The curves of the racetrack are the inspiration behind the N Brand logo, says HMC. With technology inspired by motorsports, N Brand is based on the three pillars of N – Corner Rascal, Everyday sports car, Racetrack Capability. N Brand aims “to create high performance vehicles that adhere to high standards of driving excellence while ensuring fun-to-drive as they are practical.”

Bang Sun Jeong, head of HMC MEA, explained: “The expansion of N Brand will allow customers to experience the ‘fun to drive’ offering delivered, something which our customers are enjoying in KSA.”

IEM OPENS STATE-OF-THE-ART MG SHOWROOMS

EPG PARTNERS UP WITH GENERAL MOTOR’S BRIGHTDROP LAST-MILE EV ARM

CARS

Inter Emirates Motors (IEM), a subsidiary of Ali & Sons Holding LLC and MG’s official distributor in the UAE, has opened two new showrooms across the country. The new additions join the existing three showroom footprint as a part of IEM’s expansion plans.

“The opening of the new MG exclusive showrooms is driven by heightened consumer demand for the British-born automobile brand along with its drive to increase its customer-base across the UAE,” explained the firm in a statement.

The core focus of the showrooms at Shiab Al Ashkhar, Al Ain, Abu Dhabi and at Industrial Area 12, Sharjah is to widen the reach of MG Motor across the country and provide quality service to customers without compromising on convenience, added IEM.

“We are thrilled to see the phenomenal response that MG vehicles have attained over a very short period of time in the UAE,” said Mohamed Ali Khalfan Al Dhaheri, Managing Director of Inter Emirates Motors. “The passion and enthusiasm of motorists in the UAE for the brand is what is providing us with the opportunity to grow even faster than we projected. This enables us to further cement our national commitment to the residents of the UAE in meeting their unique needs and demands.”

IEM took on MG Motor in April 2021 has sold over 2,600 vehicles from a variety of categories with its most recent launch being that of the all-new 2022 MG GT – which will be displayed exclusively across five IEM showrooms across the country. The car adapts the third-generation MG family aggressively sporty look. Inspired by the classic two-door MGB sports car, MG GT is the “perfect choice for those looking for power at a cost-efficient price”.

FLEET

Emirates Post Group (EPG) has signed a Memorandum of Understanding (MoU) with General Motor’s BrightDrop Solutions.

BrightDrop is the US firm’s electric vehicle and last mile delivery services operation and will now work to help Emirates Post to develop “more efficient, smarter, and sustainable last mile solutions”.

The agreement was signed by Badr Al Olama, chairman of Emirates Post Group, and Luay Al Shurafa, president and managing director of General Motors Africa and Middle East, during the third day of this week’s 4th Global Manufacturing and Industrialisation Summit in Dubai.

The signing of the agreement is in line with the shared vision of both parties to explore opportunities around sustainable logistics services in the UAE, particularly in delivery vehicles, explained the companies in a statement.

In addition, the parties agreed to cooperate in testing future proof of concepts in line with their respective goals.

WENCHAO GROUP TO CONSTRUCT WORLD-CLASS DISTI IN DIC

DISTRIBUTION

Dubai Industrial City (DI), one of the region’s largest manufacturing and logistics hubs, has announced that the WenChao Group is investing more than $200 million into the construction of a world-class food manufacturing and distribution facility in the business district. In a statement, DI said that the agreement was signed at the Global Manufacturing and Industrialisation Summit.

Founded in Dubai in 2006, the WenChao Group has a diverse portfolio which also includes a retail group integrating e-commerce logistics, chain hypermarket ‘Wemart’ and food processing. The organisation has also founded a number of F&B brands, including YaoYi Tea and Tasty Yue, and boasts a global trade network covering nearly 20 countries, the statement added.

Phase One of the WenChao Logistics Hub Dubai is scheduled to begin in the first half of 2022. It will comprise of an integrated warehouse, distribution centre, food processing and manufacturing plant for semi-cooked and braised food.

The more than 950,000 sqft factory will incorporate the latest technology to support a predicted food production turnover worth up to $136.1 million annually.

Jiansheng Sun, Chairman of WenChao Group, said: “We are excited to set up our logistic hub in Dubai Industrial City, the first significant milestone of our strategic cooperation.”

INSIDE THIS ISSUE: THE SECRET OF EKAR’S SUCCESS, THE NEW WAY FOR IVECO IN THE REGION, AGILITY ON ABA AND DAIMLER AND MUCH MORE!

KIA EXPANDS RAFA NADAL ACADEMY INTO KUWAIT

OEMS

Kia has announced a partnership with the Rafa Nadal Academy based in Kuwait. This sees the existing global partnership between Kia and the tennis school franchise — extend to the Middle East.

Through the collaboration & the Certified Distributor in Kuwait, Kia Al Mutawa will provide a fleet of two vehicles for VIP shuttles, including Telluride, the largest Kia SUV, as well as Carnival, Kuwait’s ‘beloved’ family van.

BOROUGE AND ADNOC AGREE KIZAD DEAL

TRANSPORTATION

Leading petrochemical company Abu Dhabi Polymers Company (Borouge) and ADNOC L&S have agreed a deal which will see the start-up of logistics services at a new main logistical hub at Khalifa Port and KIZAD in Abu Dhabi. The new agreement covers transportation and handling operations for Borouge-manufactured polymer products at Khalifa Port for export to international markets, complementing existing agreements between the two companies. Furthermore, the new agreement will optimise the manufacturing and distribution value chain for Borouge and improve cost per unit, enabling competitive downstream growth of ADNOC’s petrochemicals and polymers business, said the firms.

“Our strategic collaboration with ADNOC L&S is key to realising our growth strategy and ambitions,” said Hazeem Sultan Al Suwaidi, CEO, Abu Dhabi Polymers Company (Borouge).

“The expansion of our agreement enables us to unlock further opportunities in the UAE and enhance local supply chains. Together, we are driving synergies to support the UAE’s economic diversification and building on the competitiveness of our national industries.”

Speaking on the new agreement, Captain Abdulkareem Al Masabi, Chief Executive Officer of ADNOC L&S, added: “ADNOC L&S with the support of Borouge, has established a strong track record of delivery across all contracted services.

“With the inclusion of Borouge’s UAE Gateway agreement, we have an expanded partnership that will cover all of Borouge’s logistics requirements from production site, to feeder vessel services to main port logistics,” he concluded.