AUTOROLA AND AFM AUTO SET-OUT

Ambitious Plan For Used Fleet Car Market

Fleet

Autorola and Al-Futtaim Automotive have announced a new partnership that will set-out with the “mission to reinvent” the region’s B2B used-car market. Their Autorola Middle East & North Africa (MENA) joint-venture will introduce an integrated and end-toend digital platform for the industry, which will “digitalise and simplify” every step of the remarketing process, with consistent, transparent pricing, seamless, automated workflows, and auctions taking place 24/7.

This will allow better trade-in ratios, stock that moves faster, and an improved better customer experience, claim the firms. The pre-owned automobile industry in the UAE, one of the most important in the world, is now valued at US$ 14 billion and is forecast to rise quickly to US$ 20.5 billion by 2025 with an anticipated CAGR of 10-12%.

The current state of the usedcar market is faced with many legacy challenges and painpoints experienced by regional automotive companies, such as: Limited by manual processes and excel-based workflows, inconsistent pricing, in-person auctions that take place once a week, no vehicle inspection, decentralized remarketing processes and siloed decisionmaking. The new joint-venture’s digital platform will address these key pain points for all automotive companies and usedcar traders within the region.

Autorola MENA explained that its digital platform is customisable and customerfocused, with modules for fleet monitoring, running fleet, ordering and repairs.