1309 Launches 'Jupiter Flow' Kaftan

1309 launches 'Jupiter Flow' Kaftan Collection for Ramadan

Qatar-based ready-to-wear label, 1309, introduces ‘JUPITER FLOW’, a collection of contemporary kaftans in free flowing cuts and lightweight fabrics, just in time for Ramadan.

A brand inspired by, and created in celebration of women, 1309 is grounded in a ‘contemporary bohemian’ aesthetic, established by Founder and Creative Director, Ghada Al Subaey. Al Subaey’s goal for this artfully curated collection was to create a capsule of pieces perfect for lounging at home during Ramadan and summer, without compromising on style. Each look converts from breezy loungewear to an elevated evening look with the addition of accessories.

The lightweight cottons and silks in the collection have been selected to be ultra light, ultra soft and breathable, many featuring intricate and quirky motifs and embroidery details that the brand has become renowned for. Arabic text as always, plays a part in these decorative details, alongside more fun and playful elements such as the smile emoji, the sun, the palm tree, and planets. Designer Ghada Al Subaey says of the collection, “The motifs in the ‘JUPITER FLOW’ collection are representative of my attachment to, and fascination with nature. I hope the collection brings joy and spontaneity to the day of every girl who wears it!”.

At the heart of 1309 is a minimalist, feminine aesthetic, merging seasonal trends with a design perspective informed by the brand’s Qatari roots. Clean silhouettes, bold colour, artful prints and carefully considered detail are hallmarks of the brand. Drawing inspiration from art, nature, and global culture, 1309 combines designs that embody fluidity and elegance with a contemporary edge; a refined statement that celebrates the multi-faceted and versatile nature of women.

1309 is well known for a signature aesthetic, which is often lauded for seasonal signature prints, created in collaboration with Arab artists. Appearing throughout both the brands readto-wear and Abaya collections, these signature prints are a hallmark of the brand, making each collection a collectable ‘work of art’ in its own right.

The ‘Jupiter Flow Collection by 1309 is available to purchase at 1309studios.com.