GMC Introduces The GMC Canyon

FOR THE FIRST TIME IN THE MIDDLE EAST, GMC INTRODUCES THE GMC CANYON

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GMC has revealed today the 2023 GMC Canyon midsize truck, which is set to join the Middle East line-up for the first time ever, in the AT4X trim exclusively. The rugged pickup boasts a sophisticated and modern exterior with a standard factory lift high and wide track, a premium suite of advanced technology and interior design, the GMC Canyon is built from the ground up to conquer any terrain. Building on the success of AT4, the AT4X sub brand is the ultimate expression of GMC’s commitment to delivering serious off-road capability. First introduced on the 2022 Sierra, the AT4X trim has quickly become synonymous with robust off-road credibility. Sean Poppitt, Director of Communications, General Motors Africa and Middle East: “As we always emphasize, the Middle East market, our first export market outside of North America, is very important for us. We promised to always bring the most premium and most capable trucks to the Middle East. With the aim to cater to our regional communities’ needs we’re very excited to be delivering on our promise and announce that the All-New 2023 GMC Canyon in the AT4X trim will join our premium line-up. Touching on performance, off-road capability, and luxury, we know it will quickly claim its territory in the Middle East deserts and mountains, and will naturally fit with our Middle East client base.” “GMC is flexing the might of our off-road muscle,” said GMC Global Vice President Duncan Aldred. “Canyon benefits from key learnings gained from our AT4 strategy to bring customers the most advanced off-road midsize truck.” The 2023 GMC Canyon AT4X will be the first midsize truck on the market to offer a suite of segment-first key features including: •Underbody cameras1, including front- and rear-facing views underneath the vehicle •Head-Up Display •Fully digital driver information center •Wireless Apple CarPlay2 and Android Auto3 •Google Built-in4 (Google Automotive Services)

THE MOST ADVANCED OFF-ROAD MIDSIZE TRUCK

Introducing Canyon AT4X

The All-New GMC Canyon AT4X is purposefully engineered to be a premium, no-compromises, off-road midsize truck. It offers serious off-road equipment and advanced technology for optimum capability and convenience - no matter the destination. The Canyon AT4X boasts a factory lifted, ultra-wide track to elevate the off-road performance and capability. Canyon AT4X comes standard with 33-inch MT tires, Multimatic DSSV shocks, front and rear e-lockers, underbody skid plates and the AT4Xexclusive Baja drive mode. Within the interior, the Canyon AT4X’s Ceramic White and Obsidian Rush, customizable 11.3-inch diagonal touchscreen infotainment system and a 11-inch fully digital instrument cluster. In addition, it offers GMC-exclusive Head-Up display and Bose seven-speaker audio entertainment system.

The Canyon AT4X will offer Edition 1* package which includes: •Front and rear-facing underbody cameras1 with wash function •Off-road front bumper with safari bar •Front 30-inch off-road grille light bar •Winch by COMEUP •17-inch beadlock capable wheels •Reconfigurable bed rail system •Performance front skid plate •Edition 1 tailgate badge