1309 Introduces Their Latest Collection

1309 INTRODUCES THEIR LATEST COLLECTION ABAYA DROP 6

Previously known for their fluid shapes and minimal embroidery, this new Abaya Drop 6 collection by 1309 introduces more fitted silhouettes, enhanced embroidery, and precise attention to detail which can be predominantly seen on their tulle scarf, one of this season’s bestsellers. Patchwork embroidery is yet another experimental and exciting creation this collection introduces, attaching various shapes such as the sun and moon to make their ‘Sol’ and ‘Dusk’ abayas.

The vast universe, the essence of the astronomy, the sun, moon and the stars have been strong design elements of 1309 since the start. This collection also sums up the same theory in such a way that when a 1309 girl wears it, she lights up the room.

Inspired by the powerful 1309 women that are seen and heard in the media, the brand was inspired to design different types of silhouettes for all types of occasion – events, dinners, outings, and more. This season also introduces a vibrant new colour palette as well as various patterns and quilting techniques.

The ‘Gia trench coat abaya’ is a stunning new double-breasted silhouette featured in six colours. The lightweight suede abaya is also featured in four colours – black, nude, moss green and purple. Each abaya comes with a waist slimming belt and customized 1309 buttons. Two of their exciting previously-made prints are seen on these new abayas – the ‘swirly UFO’ and the ‘black eclipse-second edition’ which come with matching printed scarfs as well.

This collection also experiments with a variety of fabrics and patterns – ultra soft chiffon, lightweight suede, vegan leather, eyecatching double-sided fabric, checkered and patterned premium washed silk all have been introduced. The monochromatic play used in the ‘DAWN’ abaya consists of black and white matte and lustrous crepe joined sequentially paving way to sun rays. Furthermore, the brand loves including embroidery and elements to the scarf, thought to be similar to a social media filter. For instance, when a scarf is worn that sparkles, like the ‘head in the stars’ scarf, it beautifies the face and adds a special effect to your look – all for the girl to feel more beautiful and confident in her abaya.

1309 is a Qatar-based ready-to-wear label, presenting collections inspired by, and in celebration of women. Established in 2015, the brand is grounded in a ‘contemporary bohemian’ aesthetic, established by Founder and Creative Director of the brand, Ghada Al Subaey.

At the heart of 1309 is a minimalist, feminine aesthetic, merging seasonal trends with a design perspective informed by the brand’s Qatari roots. Clean silhouettes, bold colour, artful prints and carefully considered detail are hallmarks of the brand. Drawing inspiration from art, nature, and global culture, 1309 combines designs that embody fluidity and elegance with a contemporary edge; a refined statement that celebrates the multi-faceted and versatile nature of women.

1309 is well known for a signature aesthetic, which is often lauded for seasonal signature prints, created in collaboration with Arab artists. Appearing throughout both the brands read-to-wear and Abaya collections, these signature prints are a hallmark of the brand, making each collection a collectable ‘work of art’ in its own right.