Anthropologie’s Seen Worn Kept Coll

ANTHROPOLOGIE’S SEEN WORN KEPT COLLECTION

Anthropologie is delighted to announce the launch of its new, 100% sustainable denim collection; Seen Worn Kept. The exclusive collection features six fits in eleven high-quality washes, with sizes ranging from 24-38W. Sustainability sits at the heart of the Seen Worn Kept collection, with each pair crafted from recycled denim and eco-metal hardware – making its ethos extends to the production process. Equipped with cuttingedge technology and laser machinery, Anthropologie’s partner factory works to decrease water usage – including ozone water-free bleaching – and harmful potassium permanganate (PP). The notion behind Seen Worn Kept is that the collection is timeless yet always on-trend, featuring six core fits ranging from flare, cropped flare, girlfriend, cropped wide, straight leg and wide leg. The SWK denim is made to be lived in, moved in, and loved, as Anthropologie is a firm believer in the perfect pair of denim to complement your lifestyle in every situation. With the sustainability element of the collection thrown into the mix, each and every pair is produced to last a lifetime.