HYBRID lands in India.

We ask Nirav Shah, owner of Letra Graphix why they have taken this decision

Ahmedabad based Letra Graphix, India’s leading label solution provider gets the country’s first Gallus Labelfire 340 – Hybrid Press

The Gallus Labelfire is a system with an end-to-end logical operating concept that integrates digital printing with conventional printing and further processing. Labels are produced inline in a single production operation from the unprinted roll to the matrixstripped end product.

Letra Graphix aims at adding value to client’s brand by making it more appealing across the market.

The Gallus Labelfire 340 with state-ofthe-art technology at its best, presenting the unboxing of Gallus Labelfire 340. A true hybrid press with flexibility and versatility of digital printing, reliability, and precision of conventional printing. Gallus Labelfire 340 is equipped with power of hybrid, digital flexibility and maximum integration for ultimate productivity. The Gallus Labelfire 340 is in process of installation, and soon production will start.

Q. Why did you decide to go Hybrid and why with Gallus:

Nirav Shah. It is now the period of Transformation. As a company, we made the decision to advance and implement innovative sustainable printing techniques. Hybrid technology, which combines conventional flexographic printing with digital printing, is a solution to that challenge.

For 26 years, Gallus- Heidelberg has been a part of Letra's journey and has been one of our most trusted partners. Therefore, if not them, then who else?

Q. What has been the reaction for your customers - and for those who are not aware what Hybrid is, how you will educate them on this.

Nirav Shah. Prior to the machine arriving at our location, our marketing efforts had already begun, and the machine did generate some talk within the industry. Customers who were already familiar with this technology through their contacts in Europe or other nations where this machine is present expressed great excitement that it will soon be available in India.

The others, on the other hand, were excited to learn more about this press and how it might aid in improving their product labels and provide sustainable solutions.

The briefings on the technology to our customers have already begun by our Marketing Team.

Q. Why are you convinced that the Hybrid technology is the future when it comes to your business?

Nirav Shah. As indicated previously, we wanted to focus on more sustainable printing techniques rather than only digital printing. We also wanted to remain true to our Flexo roots.