Creating new opportunities in

As demand for packaging continues to grow, more packaging businesses are now looking at leveraging digital printing technologies to help generate more capacity and improve time-to-market and profitability, as well as capitalise on new opportunities in e-commerce packaging. This is a trend which is particularly relevant to retailers, brands, the manufacturers of corrugated boards, boxes and, of course, printing equipment.

One of these companies is EFI, a market leader in the digital direct-tocorrugated printing segment, which is seeing increasing demand from packaging businesses globally.

These packaging businesses are interested in leveraging the innovative EFI Nozomi single-pass technology as an enabler for their businesses, to help meet the requirements for high graphic printing and applications for their point-of-sale (POS), retail marketing and e-commerce customers. EFI has been in this business for almost seven years now since they launched their first Nozomi digital single-pass printer at Drupa 2016.

Since then, the EFI Nozomi has been a very successful technology, and EFI was proud to announce its 50 install at the company DS Smith in March. DS Smith is a leading provider of sustainable packaging solutions, paper products and recycling services worldwide. It is an example of an innovative customer that has leveraged Nozomi’s capabilities to move their business forward. The second Nozomi printer the company has acquired with the first installed in Portugal in early 2021.

In APAC, there has been significant growth in demand for high-value consumer product manufacturing, which is driving the demand for higher quality short-run packaging and accelerating the adoption of digital printing in the region. Through EFI’s interactions with packaging businesses, from corrugated sheet plants to paper manufacturers, the company has observed an increasing need for the capacity, time-to-market, and variable data printing with minimal set-up costs offered by Nozomi printers.

Q: What is the overall opportunity for corrugated providers in the e-commerce segment?

Kerry Sanders - According to the Smithers report, “The Future of E-commerce Packaging to 2027”, the global market for e-commerce packaging in 2022 was estimated to be worth $63.60 billion, having increased