Printing Innovation Asia Issue 9 2020
44
My Press, Thailand. - A stor How label printer My Press is boosting cost efficiency and sustainability Two used printing machines, seven employees and a bank loan – these were the humble beginnings of My Press Co. Ltd. a few decades ago. Today the company ranks among the topnotch food label printers in Thailand. And with the latest investments in Heidelberg innovations, which boost cost and resource efficiency by 90 percent, My Press has improved profitability once more. When Somsak Amonpitak started out his printing company My Press in Bangkok, he had only little money but big visions. Thus the first two presses he purchased were from Heidelberg: a T-Offset and an MO press, both used. “I trusted the expertise of Heidelberg as a world leader to develop cutting edge technology at a faster pace than
anyone else in the market. I have used presses from other brands but none of them could meet my standards,” says Somsak Amonpitak. His uncompromising strategy has clearly paid off: The company has grown steadily. Its nearly 300 employees work two shifts in prepress, press and post-press. 80 percent of the production volume is exported. Although competitors try to gain market share by offering their products at a lower price, Somsak Amonpitak is confident: “Quality comes first. If you don’t meet the high demands of your customers, cheaper price is not an issue”, he says. To serve customers’ needs profitably, My Press currently has 9 presses at its
disposal: One Speedmaster CD 102-4 and 8 Speedmaster XL 75 (two sixcolor, two five-color, three four-color and one five-color with double coating unit), all equipped with command panel in the local Thai language.
