7.12 Marketing and Communication (SC, HC

CPUT acknowledges that the Marketing and Communication (MCD) and Advancement Departments are charged with building relationships with alumni and friends, charitable trusts, foundations and companies to obtain donations that will support the University’s strategy. These departments will operate in accordance with best practice guidelines and King IV principles.

When considering the ethical nature of a donation, the following points should be of particular focus:

• The origin of the donation – where is the money or item coming from? • The nature of the donor – are they an individual or organisation of integrity and good reputation? • The legal and financial context of the donation – is the donation legal? • The purpose of the donation – has the benefitting campaign, project or cause obtained ethical approval; is it ethically sound; are there any conditions attached to the donation?

7.12 Marketing and Communication (SC, HC)

CPUT’s Marketing and Communication Department undertakes activities that will raise CPUT’s profile with its external and internal stakeholders, inspire potential students, connect with alumni, and competitively position CPUT nationally and internationally. CPUT endeavours to ensure that all marketing materials are accurate at the time of publication, accessible and not misleading, and provide all CPUT stakeholders with instructive information that helps them to make informed decisions and/ or engage with CPUT. CPUT furthermore endeavours to communicate policies, achievements and prospects honestly within and outside the CPUT community.

The following detailed guidance should be available:

• Email etiquette, website design and administration – who is responsible for what? • How to use social media platforms safely and according to social media ethics and legal frameworks • The use of institutional surveys on the web, following of ethical protocols • Social Media Policy and best practices • The use of CPUT social media platforms for personal advertising and advancement