July 2007 Edition
Regional Tourism News
New Appointment at Cradle Coast Authority Cradle Coast Authority recently appointed Angela Taylor as Marketing Manager for the Cradle Coast Authority. Angela was formerly employed as Destination Marketing Coordinator for the City of Melbourne. Angela has a strong background in destination marketing, cooperative advertising, communication and stakeholder management. Her priorities over the next few months will be to:• Implement a co-operative spring marketing plan utilising funding made available through the State Governments Tourism Promotion Plan. • Further development and implementation of the regions brand “Where will the stories take you”. • Identification of strategic promotional activities that will provide continued growth and development of tourism throughout the region. Angela will commence work on the 9th July 2007. For further information contact Ian Waller 03) 6431 6285 or iwaller@cradlecoast.com
Creative Paper still Going Strong Creative paper is still operating at their original site at Old Surry Road thanks to the generosity of Australian Paper. Creative Paper was to move to new premises at the old Parklands High site when a devastating fire demolished the building. Fortunately most of the fittings were safely stored and were not lost in the blaze. It is hoped that a new development at the Parklands site will still allow Creative Paper and the Burnie Visitor Information Centre to relocate in the future. In the meantime Joanna and her staff will continue to greet your customers in the same professional manner. For further information contact Joanna Gair 03) 64307717 manager@creativepapertas.com.au
Gay Friendly Marketing Activity Tourism Tasmania has targeted the gay & lesbian (G&L) market for several years, and shortly we will be placing an on-line banner ad on five G&L websites promoting holiday packages to Tasmania in June - September. The banner ad will click through to a micro website which features seven packages staying at gay friendly properties around the island. Each package clicks through to a subordinate page which has more detailed itinerary information on "things to do & see" in the area.
If you wish to have your activity, attraction or accommodation included in this marketing activity you need to comply with a number of prerequisites. For further information contact Rita Warrener 03) 6230 8136 or rita.warrener@tourism.tas.gov.au
Tourism 21 Industry Workshops The Tourism Industry Council of Tasmania presented their draft Tourism 21 strategy at an industry meeting in Burnie on Tuesday 22nd May 2007. The tourism plan is being re-written to take into account changes in the market place. The most significant change is a new target of one million visitors and two billion dollars in tourism spending within the three years of the new plan. The plan recognizes the global forces that are shaping our industry and develops strategies to take advantage of these changes:• • • •
Changes in the aviation industry The internet and web two developments Environmental issues that will effect the way people travel Travel hot buttons, changes in the motivation for travel
To obtain a copy of the draft document go to: http://www.tourismtasmania.com.au/tasind/tourism21/2007/20070522_drafthighlights.html
Lodge Gains More Awards The recently redeveloped “The Lodge at Tarraleah” has won more awards, after being nominated as one of the worlds best 20 fishing lodges, it has now been awarded in the prestigious Conde Nast Traveller Magazines “Hot List” of best new hotels in the world. It will also be featured on the Channel 7 travel show “The Great Outdoors” on 10th June which is syndicated on a global basis. The Lodge will also be profiled in the winter edition of ‘The Sophisticated Traveller’ magazine of the Australian Financial Review and in the July/August issue of the Travel + Leisure magazine.
New CEO Daniel Hanna, the former executive officer of the Australian Hotels Association, has been appointed the new CEO of the Tasmanian Tourism Industry Council, the peak tourism industry body. As the AHA representative on the Board of the TICT, Daniel has a thorough understanding of the challenges facing the industry. Daniel replaces Daniel Leesong who has moved to take up the position of Chief of Staff with the Premiers Office
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What is the ’ X’ factor? How can tourism operators in one of the most beautiful destinations in Australia ensure that visitors have an outstanding experience of Tasmania’s North West?. What is the 2007 tourist seeking and are we equipped to provide it? The forum draws on ideas from speakers across Australia and looks at opportunities today and into the future.
Highlights X Welcoming Cocktail Party hosted by Drysdale College of Hospitality X Break-out sessions at idyllic locations in and around Devonport X Forum Dinner featuring Tasmania’s North West finest produce
An exciting line-up of national and local Industry eXperts. Watch this space for details!
informative, entertaining, challenging
A full forum program and registration form will be forwarded to you in July.
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Regional Conferences Totally South and Northern Tasmanian Development have followed the Cradle Coast Authority lead and now organise their own conference. Both are one day conferences and are scheduled as follows:Northern Tasmanian Development Tourism Forum Date: Thursday 5th July 2007 Venue: Launceston Country Club Guest Speaker: Rob Cleary Cost: $50.00 For more information, please contact Jayne Dalton, Northern Tasmania Development on 03) 6391 0303 or email jayne@northerntasmania.org.au Totally South Regional Tourism Conference Date: Friday 17th August 2007 Venue Bellerive Cricket ground Guest Speaker: David Kennedy, CEO Destination Queenstown NZ
Tourism Insight Forums Tourism Tasmania in conjunction with the Cradle Coast Authority is conducting two workshops in the Cradle Coast region that are a must for all tourism operators local tourism associations and Local Government staff working in the tourism sector. The locations are:• •
Burnie Wednesday 1st August 2007 Strahan Thursday 2nd august 2007
The times, venues and detailed agenda will be confirmed shortly but please ensure these dates are in your diary. This is a time of significant change. The holiday market has changed dramatically in the past few years and that change is continuing. This has required changes in the way Tourism Tasmania and Cradle Coast Authority operates and unless you too can adapt to that change you will be missing significant opportunities in the market place. Each workshop will be broken into two sections, marketing and destination development, allowing you to nominate the areas that you are particularly interested in. It will also provide an opportunity to share information and provide input into the development of strategies for the future. We look forward to seeing you there. Further information will be provided in the next couple of weeks.
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Local Tourism Grants Local Tourism Development Grants will open on the 2nd July 2007 and local associations and tourism operators are encouraged to think about some of the opportunities these grants may offer. The Local tourism Development Grant is a small funding program designed to assist tourism development – particularly projects that have the potential to provide significant benefits to local communities or improve products or services for visitors. The grants are administered in consultation with the three Regional Tourism Authorities (RTAs) – Cradle Coast Authority, Northern Tasmania Development and Tasmania’s South Regional Tourism Association.
Details for the grant are available on the Tourism Tasmania Corporate Website see http://www.tourismtasmania.com.au/tasind/ind_related/grants/index.htm or for further information contact Wayne Bolton, Industry Development Consultant, North West 03) 6431 6285 or wayne.bolton@tourism.tas.gov.au
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Coming Events
June – July 2007
Ross Noble Devonport Entertainment & Convention Centre, Devonport 03 Jul 2007
Ross Noble - Fizzy Logic Princess Theatre, Launceston 04 Jul 2007
Educating Rita Devonport Entertainment & Convention Centre, Devonport 17 Jul 2007 17 Jul 2007 Mercure Launceston 10 Launceston CBD, Launceston 22 Jul 200
Tastings At The Top Cradle Mountain Lodge, Cradle Mountain 23 Jun 2007 25 Jun 2007 Ross Noble Theatre Royal, Hobart 05 Jul 2007
Festival of Voices Salamanca Place, Hobart 05 Jul 2007 08 Jul 2007 Mersey Art Exhibition and Sale Latrobe Memorial Hall, Latrobe 06 Jul 2007 08 Jul 2007
Chocolate Winterfest, Latrobe Latrobe - Multiple Venues, Latrobe 07 Jul 2007 08 Jul 2007
Aztec Chocolate Festival House of Anvers, Latrobe 08 Jul 2007
The National Careers and Employment Expo - Hobart Derwent Entertainment Centre, Glenorchy 13 Jul 2007 14 Jul 2007 Music Hall Wharf Hotel Theatre, Wynyard 15 Jul 2007 27 Jul 2007
Devonport Jazz Devonport - Multiple Venues, Devonport 23 Jul 2009 29 Jul 2007 Devonport - Multiple Venues, Devonport 26 Jul 2007 29 Jul 2007
Hawthorn v Kangaroos - AFL Aurora Stadium at York Park, Launceston 29 Jul 2007
Slava and Leonard Grigoryan Devonport Gallery & Arts Centre, Devonport 29 May 2007
28th Australian National Championships Royal Hobart Showgrounds, Glenorchy 29 Jul 2007 04 Aug 2007
Orana Country and Western Concert Sulphur Creek Hall, Sulphur Creek 05 Aug 2007
Hawthorn v Port Adelaide - AFL Aurora Stadium at York Park, Launceston 19 Aug 2007
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