October 2007 Edition
Regional Tourism News
Tourism Forum – The X Factor Again thanks to strong support from the tourism industry, and in particular our sponsors, a very successful tourism forum was conducted in Devonport on Thursday 6th & Friday 7th September 2007. Approximately 150 delegates heard some excellent speakers identify what they felt was the X factor in delivering high quality visitor experiences. The dinner function at High Tide was a highlight of the forum with local produce being supplied and prepared by the Produce of Heaven group. Drysdale students assisted with the organisation and the waiting on the tables and the Devonport High School catering group provided packaged lunches for each of the break out sessions held at Ghost Rock Vineyard, The Australian Axeman’s Hall of Fame, Barringwood Park, The Edgewater Motor Inn and the Mersey Yacht Club.
Tasmania’s North West – Food Producers Cradle Coast Authority is working with a group of food producers who have been marketing themselves internationally under the banner Produce of Heaven. This network has similar objectives to the Cradle Coast Authorities, “Source to Sensation” food and produce strategy. They wish to lift the profile of their produce in selected markets – to have it acknowledged as premium produce, that warrants the extra price while stressing that it needs to be used and presented as a premium product rather than a commodity, as is too often the case. Those of who attended the Cradle Coast Tourism Forum dinner at High Tide was treated to this produce, prepared as fresh as possible and presented exquisitely. It was the X factor, it made the difference between a good meal and an experience. Future joint projects may include local, interstate and overseas promotions, the production of seasonal plates and recipes that will allow greater use be made of the regions premium produce. Our thanks go to the Produce of Heaven team, in particular Nigel Squibb of Tas Fresh who coordinated the event and supervised the preparation. Anyone requiring further
information about the Produce of Heaven network should contact Gail Richey, Richey Fishing g.richey@bigpond.net.au
Marketing Activities Cradle Coast Authorities new Marketing Manager Angela Taylor has hit the ground running and in the short time she has been here she has reviewed the regional marketing plan and obtained sign off from Tourism Tasmania for the TPP Co-operative Marketing Activities that will be undertaken over the next 12 months. Other activities under way include the rewriting and redesign of the regional tourism brochure. By the time you read this newsletter you should already have the received the advertising schedule. A new web presence is being designed to be launched in conjunction with the touring guide in early December 2007. The Cradle Coast brand logo, “Tasmania’s North West Where will the stories take you?” has been reworked slightly and a style manual produced that will allow operators to adopt the logo for their own use. On Monday 24th September the second edition of the Tasmania Guide appeared in the major daily newspapers, the Brisbane Courier Mail, The Adelaide Advertiser, The Sydney Telegraph and the Sun Herald in Melbourne. The 1.3 million copies of the guide contained a Tasmania’s North West promotion for a seven-day holiday package of the region. Readers enter via the specially developed web site http://www.tasmaniasnorthwest.com.au/ This newsletter is the last of its kind as a new tourism bulletin will be produced next month to fit with the new look and feel that is being developed for the regional guide, and the web presence.
Devonport Latrobe Tourism Association At the recent tourism forum it was identified that the Devonport Latrobe region was missing out on opportunities because of the lack of industry representation at a local and region level. Wolfgang Koch & Sue Elliott of the Edgewater Motor Inn convened an industry meeting on Wednesday 19th September that was attended by approximately 40 people. The meeting, facilitated by Ian Waller and addressed by John Dabner of the Stanley Tourism Association, resolved to set up a steering committee to develop some guidelines and framework for a tourism organisation. 2
If you would like to provide input to this process please contact Sue Elliott on 6427 8441 or info@edgewater-devonport.com.au
Tarkine In the past few months a team of consultants have been appointed to develop a tourism development plan for the Tarkine. The latest news is • •
Tourism consultant Janet Mackay will be visiting the Tarkine next week to further investigate options for experience and product development Draft of the Tarkine Tourism Plan on track to be released for comment in December
For more information please visit the CCA website www.cradlecoast.com
Internet Based Booking Systems If you haven’t already dipped your toe into internet booking systems then now is the time to do so. Get your system installed and undertake training before the season is upon you. Both Book Tasmania and Book Easy (Roam Free) have well established booking systems that allow you to manage your inventory through a number of online and traditional booking systems. Check with your local Visitor Information Centre and your other distribution channels to see which system best suits your operation. For further information see www.bookeasy.com.au or www.booktasmania.com.au
Coming Events National Veteran Motorcycle Rally Tasmania - Multiple Venues, Hobart 28 Sep 2007 05 Oct 2007
Burnie Shines Burnie 01 Oct 2007 06 Nov 2007
Emu Valley Rhododendron Garden Emu Valley Rhododendron Garden, Burnie 01 Oct 2007 30th Nov 2007
Timbercorp Cup National Cycling Series, Tour of Tasmania Northern Tasmania 02 Oct 2007 07 Oct 2007
Monsters Tour of Destruction Mountain Dew Ice Speedway Latrobe, Latrobe 06 Oct 2007 06 Oct 2007
Oct - Dec 2007 Symphonic Swing with James Morrison Wrest Point Entertainment Centre, Sandy Bay 06 Oct 2007 06 Oct 2007 Bloomin' Tulips! Festival Wynyard - Multiple Venues 07 Oct 2007 13 Oct 2007 Tasmanian South Coast Classic Derwent Entertainment Centre, Glenorchy 07 Oct 2007 08 Oct 2007
Les Ballets Grandivas - Men in Tutus Princess Theatre, Launceston 08 Oct 2007 08 Oct 2007
Les Ballets Grandivas - Men in Tutus Theatre Royal, Hobart 09 Oct 2007 09 Oct 2007
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Enchanting Masterpieces - Burnie Town Hall Civic Centre, Burnie 17 Oct 2007 17 Oct 2007
Morning Music with Keith Potger (from the Seekers) Devonport Entertainment & Convention Centre, Devonport 18 Oct 2007 18 Oct 2007
Latrobe Speedway - Super Sedans Mountain Dew Ice Speedway Latrobe, Latrobe 20 Oct 2007 20 Oct 2007
Skilled Burnie Ten Burnie CBD, Burnie 21 Oct 2007 21 Oct 2007 The Guitar Expo Tasmania Devonport High School Concert Hall, Devonport 21 Oct 2007 21 Oct 2007
One Day Domestic Series - Cascade Tasmanian Tigers v West End Redbacks Bellerive Oval , Hobart 27 Oct 2007 27 Oct 2007
Pura Cup - Cascade Tasmanian Tigers v West End Redbacks Bellerive Oval , Hobart 29 Oct 2007 01 Nov 2007
The Idea of North Devonport Entertainment & Convention Centre, Devonport 02 Nov 2007 02 Nov 2007
Tasmanian Craft Fair Deloraine Community Centre, Deloraine 02 Nov 2007 05 Nov 2007 Truly Tasmanian Craft Exhibition and Sale Latrobe - Multiple Venues, Latrobe 03 Nov 2007 05 Nov 2007 Queenscliff to Stanley Yacht Race Stanley - Multiple Venues, Stanley 03 Nov 2007 03 Nov 2007 Mountain Circuit Challenge Northern Tasmania - Multiple Venues 03 Nov 2007 05 Nov 2007
One Day Domestic Series - Cascade Tasmanian Tigers v SpeedBlitz Blues Bellerive Oval , Hobart 04 Nov 2007 04 Nov 2007
Latrobe Speedway - Sprintcars Mountain Dew Ice Speedway Latrobe, Latrobe 10 Nov 2007 10 Nov 2007
Triple Top Mountain Run Claude Road Hall, Sheffield 11 Nov 2007 11 Nov 2007
3 Mobile Test Series - Australia V Sri Lanka Bellerive Oval , Hobart 16 Nov 2007 20 Nov 2007
Mark Webber Challenge Statewide 17 Nov 2007 23 Nov 2007
Australian International Summer Orchestra Federation Concert Hall, Hobart 30 Nov 2007 30 Nov 2007
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