Cameron Brett Managing Director TasVacations Connections at Home
Competing together Competing together. Cameron Brett Managing Director TasVacations
TasVacations Snapshot Established in 1994 Based in Hobart 12 full time employees Winner of 2001 Tourism Award for Marketing Grown volume and market share consistently over last 10 years • 75% of business is through domestic travel agents • • • • •
Cradle Coast Tourism Conference July 2010
Unknown origin, 1% International 2% International, Tas, 4% ACT, 1% NT 0% NT, NSW, 19%
WA, 4%
Qld 29% Qld, Vic, 22%
SA, 17%
TasVacations Sales by Market 0910 l b k Cradle Coast Tourism Conference July 2010
Marketing Mix • • • • • • • •
Press advertising Magazine advertising Brochure distribution Agents sales calls Agent educationals Consumer & trade shows E-distribution of news and marketing materials Product development Cradle Coast Tourism Conference July 2010
Brochure Partners
Cradle Coast Tourism Conference July 2010
Cradle Coast Tourism Conference July 2010
Tourism Tasmania Lumina Campaign (Winter 2010) p g ( )
Cradle Coast Tourism Conference July 2010
TravelWeek Full Page Ad May 2010
Cradle Coast Tourism Conference July 2010
Products and Packages 2 - 14 night packages Average length of stay 9.8 nights Group departures, departures car clubs clubs, events New packages developed on a regular basis to meet market demand • One stop shop for Tasmania including seafares with Spirit of Tasmania and airfares with Virgin Blue/Qantas/Jetstar/Tiger/Tasair • • • •
Cradle Coast Tourism Conference July 2010
Cradle Coast Tourism Conference July 2010
Working with TasVacations Benefits • Increase brand awareness of your business • Increase volume • Gain new customers Actions • Brochure Bo h ep participation ti ip tion • Provision of Wholesale rates • Product updates and educationals (famils) Cradle Coast Tourism Conference July 2010