Board/Committee membership In 2006/07, the Cradle Coast Authority was represented on:
Tourism Industry Council of Tasmania Board
Central Coast Education Committee
Sports Carnival Association of Tasmania
Cradle Valley Steering Committee East Devonport Foreshore Committee State Natural Resource Management Council
Regional Health Services Plan Steering Committee
Partnerships/Joint Ventures/Memoranda of Understanding Cradle Coast Authority Joint Authority Joint Authority created by the Authority’s Participating Councils under the Local Government Act to perform the roles and functions outlined in the Authority’s Rules. At June 2003, participating Councils were released from their initial 3-year funding commitment and agreed to proceed on a year-to-year basis. Tourism Tasmania Memorandum of Understanding Memorandum of Understanding (MOU) to coordinate State and regional tourism development and provide resources (including one staff position) for industry development and marketing roles performed by the Authority. Previous Memorandum of Understanding renewed for a further three-year period starting 2003/04, subject to annual review enabling the MOU to be aligned to Tourism 21 Strategy. Regional Natural Resource Management (NRM) Committee The Cradle Coast Regional NRM Committee is a Committee of the Authority, recognised under the Tasmanian NRM Act 2002 and State-Commonwealth Bilateral Agreement for NHT 2. Committee appointed January 2003, declared by the State Minister under the State NRM Act in April 2003. Committee members’ terms are finite, but formal Committee structure and Rules are ongoing. Regional Events Memorandum of Understanding Memorandum of Understanding to develop coordinated regional and state-wide events strategies, activities and promotions and employ a full-time Regional Events Coordinator. Commenced July 2003, concludes June 2007. Regional Events Coordinator appointed August 2003. Negotiations are continuing regarding the extension of this position. Arts Tasmania Memorandum of Understanding Memorandum of Understanding negotiated to extend the half time regional Arts @ Work position to a full time position, embracing and enhancing all sectors of the arts and cultural industry sectors throughout the Cradle Coast region and linkages to the region’s tourism industry. Commenced June 2004 and concludes November 2006. Negotiations are continuing regarding the extension of this position.
Page 18
Page 18
Annual Plan Projects Report The following tables show significant regional activities that the Authority initiated, managed or had other substantial involvement with during the 2006/07 financial year. The purpose of this report is to provide a summary overview of the range and value of activities underway during the reporting period. Activities that had external resources formally committed or significant stages underway in 2006/07 are shown. External funds shown are resources committed by parties other than the Cradle Coast Authority, and may include in-kind contributions formally committed under funding contracts. Normal core operations and management obligations of the Cradle Coast Authority and partner organisations are also shown. Unless shown otherwise, the Authority’s involvement in the development and operation of projects is part of its core operations, supported by annual Council contributions. The timeframes shown for each project indicate total periods for which resources are committed, or for which agreements are valid. The Current Projects Report is based on the 2006/07 Annual Plan structure and format. The Authority’s Annual Plan for 2007/08 has been endorsed by the Representatives and is available on the Authority’s website. A Quarterly Report Against the Annual Plan, will also be available at the each of each quarter; September, December, March and June.
Pet Dam, Burnie Catchment
Continued on pages 20—43
Page 19
Contents DYNAMIC COMMUNITIES
RESILIENT INDUSTRIES (CONT.)
Population Sustainability
Trade Skills Shortage
1
Regional Information
2
Regional Recreation Advisory Group
3
Regional Recreation Planning Framework
4
Regional Recreational Trails Strategy
40 41 42 43
5
Institute for Regional Development
6
Community development capacity
7
Core Passenger Services Review
Learning and Workforce Participation 8 Student Pathways Project 9
12
Personal Futures – Central Coast School-Business Alliance Project Learning Leading – Circular Head Education and Training Consultative Committee Skilling the Cradle Coast Community for the Twenty First Century Guaranteeing Futures Area Taskforce
13
Australian Technical College
14
Creating Attitudinal Change to Education and Training in the Cradle Coast region Stronger Learning Pathways Reference Group
10 11
15
Health and Wellbeing 16 Regional Aged Care Health information project 17
Common site induction requirements Coordination of maintenance shutdowns Collaborative Projects Engineering Industry Development Program
SUSTAINABLE LANDSCAPES Natural Resource Management 44 Cradle Coast Regional NRM Committee 45 Cradle Coast NRM Investment Proposal 46 Project Specific NRM Facilitators 47 Cradle Coast NRM Facilitator Network 48 Community Landcare Coordinator 49 Sustainable Agriculture Land Use Planning 50 State-wide land use planning policies 51 Regional approaches to land use planning Waste Management 52 53 54 55 56
Regional Waste Management Advisory Group Regional Waste Management Audit Regional representation New regional structure and roles Regional Waste Management initiatives
Regional Health Services Plan INNOVATIVE GOVERNANCE RESILIENT INDUSTRIES
Vegetable Industry Reform 18 Value Chain Analysis 19 Food Value Adding Initiatives 20 Fair Dinkum Food Campaign 21 Food Innovation Systems Centre 22 Vegetable Industry Initiatives Tourism Market Share 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39
Page 20
Regional tourism brand Regional Touring Route Infrastructure Regional Cultural Plan Cradle Coast Experience Strategy Devonport Eastern Shore Project West Coast Strategic Development Plan Stanley (Circular Head) Tourism Precinct Study implementation Complete Paper Experience at Creative Paper, Burnie Visitor Information Network Regional Arts@Work Officer King Island Way Regional Events Coordinator Regional tourism marketing Recreational Fishing Development Plan Cradle Coast Tourism Strategic Plan Cradle Tourism Development Plan Tourism Professionals Committee
Regional Leadership 57 58
Point of Contact Government inquiries
59 60 61 62 63 64 65 66 67
Tourism Waste Management Bass Highway west of Burnie Power Pricing Parity for Bass Strait Islands Access to funding Regional Transport Plan Strategic transport services and facilities Pulp Mill Strategic Projects Account
Regional Delivery and Coordination 68 69
Project development Management systems
70 71 72 73 74 75
Regional Partnership Agreement Projects of Regional Significance Regional Tourism Memorandum of Understanding Regional Transport Advisory Group Bass Highway (Sisters Hills) Working Group Regional program delivery
Local Government Services 76 77
Regional service needs review Regional service delivery
78
Regional research and training needs review
Page 20
THEME
DYNAMIC COMMUNITIES
CURRENT ISSUE
POPULATION SUSTAINABILITY
OBJECTIVE
More young, skilled and creative people and families choosing to live in the region for its quality lifestyle opportunities
NO 1
2
ACTIVITY
DESCRIPTION
PARTNERS
Regional Information
Improved demographic, workforce and socio-economic data and analysis for policy and planning at regional and community scales
Institute for Regional Development Local Councils
Skills-based group providing advice to the Authority and participating Councils on sport and recreation provision
Sport and Recreation Tasmania
Regional Recreation Advisory Group
EXTERNAL FUNDS ($) 0
Regional Recreation Planning Framework
Review/update original Framework document and strategies/priorities for action at local and regional scales
10000
Regional Recreational Trails Strategy
Development and promotion of recreation and tourism-related trails based on recommendations and strategies identified within the Cradle Coast Tracks Strategy
Recreation Advisory Group met on a regular basis and managed the Recreation Planning Framework review
Participating Councils
0
Based on the Review, the Terms of Reference for an “Active Communities Advisory Group” was approved by the Authority’s Board in May 2007
Sport and Recreation Tasmania Participating Councils
0
A review of the 2001 Recreation Planning Framework undertaken by Consultants in consultation with the Recreation Advisory Group
0
Recommendations from the report submitted to Cradle Coast Authority Board in April, 2007
Timeframe: September 2006 – April 2007 4
Business plan to progress ‘Regional Atlas’ project being prepared by Institute of Regional Development
0
Timeframe: Ongoing
3
PROGRESS IN 2006/07
Sport and Recreation Tasmania Tourism Tasmania Land Managers
40000
0
0
The Cradle Coast Recreational Tracks and Trails Strategy continues to influence the development of recreational tracks throughout the region including:
increased discussion regarding a possible Coastal Pathway
proposed development of mountain bike tracks at Dismal Swamp and Rosebery
The King Island Tracks and Trails Strategy was developed in accordance with the Strategy Sport and Recreation continuing to explore additional options for significant Tracks and Trails development across the region
Page 21
NO 5
ACTIVITY
DESCRIPTION
PARTNERS
Institute for Regional Development
Collaboration with University of Tasmania to establish a centre for research, teaching, policy and training focussed on regional and community development issues facing this region and its Councils
Department of Education Science and Training University of Tasmania (Cradle Coast campus) Other Grants
EXTERNAL FUNDS ($) 986127
Regional Atlas statistical project underway as well as short management courses
605520
Student research projects, in partnership with Authority’s tourism division commenced which includes: Regional tourism benchmarking project Waratah tourism experience opportunity assessment Impact of Living Artists Week on local communities
219052
Timeframe: June 2006 – Ongoing
Page 22
6
Community development capacity
7
Core passenger Services Review
Investigate opportunities for targeted research, professional development and collaborative projects to support community development staff and strategies of participating Councils Regional representation in the State Government’s Core Passenger Services Review process – raising regional issues and seeking practical responses to regional needs
PROGRESS IN 2006/07
University of Tasmania
0
Department of Infrastructure Energy and Resources
0
Professor Janelle Allison commenced as Director of Institute in June 2007 Community development undergraduate course being developed at Cradle Coast campus in conjunction with Utas Arts Faculty
Regular reports on the status of the Core Passenger Services Review received from the Project Manager, Department of Infrastructure Energy and Resources
Page 22
THEME
DYNAMIC COMMUNITIES
CURRENT ISSUE
LEARNING AND WORKFORCE PARTICIPATION
OBJECTIVE
Increased participation in post-compulsory education, training and employment
NO
ACTIVITY
DESCRIPTION
PARTNERS
8
Student Pathways Project
Assist young people plan and implement realistic education and employment futures (in former Arthur education district)
Sustainable Regions
544000
Arthur District Office
189000
Department of Education
819000
Timeframe: February 2004 – December 2006 9
Personal Futures / Central Coast School– Business Alliance Project
Support to young people to improve their participation and retention in education, training and transition to work (in former Barrington education district)
Central Coast Council
1000
Leven Training Inc
90000
Timeframe: March 2004 – December 2006
Ulverstone High School
3000
Penguin High School
3000
Leighlands Christian School
3000
Department of Education
10
Learning Leading / Circular Head Education and Training Consultative Committee
Build a community culture of life long learning and commitment to learning pathways in the Circular Head district
Timeframe: May 2004 – December 2006
11
Skilling the Cradle Coast Community for the Twenty First Century
EXTERNAL FUNDS ($)
Use the vehicle of science and technology to increase student participation in education, training and subsequent employment in the Cradle Coast Region Timeframe: March 2004 – December 2007
683152
University of Tasmania
18000
Sustainable Regions
620000
Department of Education
148900
Circular Head Council
123400
University of Tasmania
57480
TAFE Tasmania Circular Head Business Enterprise Centre
130000 85000
Sustainable Regions
347500
University of Tasmania TAFE Tasmania Department of Education
330000
Science Teachers Association of Tasmania Industry Partners Sustainable Regions
36000 82500 3000
120000
PROGRESS IN 2006/07 Final milestone report prepared and submitted to Department of Transport and Regional Services Pathways Planning Officers engaged in schools across Cradle Coast region to continue implementation of the Student Pathways Project Implementation of a range of activities for secondary schools to improve student transition Student Pathways Officers assisted Grade 10’s with pathways options for 2007 Funding through Tasmanian Community Fund secured by Central Coast Council to continue project post Sustainable Regions funding
Final milestone report prepared and submitted to Department of Transport and Regional Services with major outcomes recorded for the project Circular Head Council committed to ongoing funding for project with support from UTAS and TAFE.
Industry Placement presentations held at St Patricks College, Don College, Hellyer College School visits to Mountain Heights, Latrobe High, Parklands High and Wynyard High Support has been confirmed from Industry, University of Tasmania and Department of Education which will extend project to the end of 2007
525000
Page 23
NO
ACTIVITY
DESCRIPTION
PARTNERS
12
Guaranteeing Futures Area Taskforce
Regional “umbrella” initiative addressing youth participation in post compulsory education, training and employment in the region and informing state-wide policy development
Office of Post Compulsory Education and Training
EXTERNAL FUNDS ($) 600000
Page 24
Australian Technical College
Establishment of a year 11-12 technical college campus for school-based apprentices in engineering-related trades in the Cradle Coast region
3 year $600,000 OPCET funding agreement commenced September 2006 Geoff Speers, Project Manager, appointed and commenced November 2006 Key activities included:
Timeframe: November 2006 – November 2009
13
PROGRESS IN 2006/07
Northern Tasmania Consortium
0
consultation with stakeholders for development of initial draft regional strategic plan
development of framework for draft strategic regional plan, based on analysis of regional population characteristics, regional industry profile, regional skills profile and known economic/community development initiatives
development of governance arrangements, including establishment of an Education, Training and Workforce Development Reference Group as a sub-committee of the Authority’s Board
consultations with University of Tasmania, Department of Education, TAFE Tasmania, Australia Bureau of Statistics, Department of Education and Workforce Relations, Department of Education Science and Training regarding data requirements
review of Stronger Learning Pathways Evaluation report
development of resource sharing protocol and initial joint activity plan with other Area Taskforces (Northern Tasmania Development and Southern Tasmanian Councils Authority) and Office of Post Compulsory Education and Training
Draft strategic regional plan and project workplan endorsed by Authority’s Board and submitted to Office of Post Compulsory Education and Training Executive Chairman a member of the Australian Technical College Reference Group Meetings held on a monthly basis
Page 24
NO 14
ACTIVITY
DESCRIPTION
PARTNERS
Creating Attitudinal Change to Education and Training in the Cradle Coast region
Undertake research into attitudes to education and training in the Cradle Coast region and develop and implement campaigns or strategies to address issues raised in the research
Stronger Learning Pathways
EXTERNAL FUNDS ($) 25000
PROGRESS IN 2006/07 Web-based ‘portal’ for information on education/training pathways available in the region now being developed by Guaranteeing Futures Area Taskforce Project Manager Preparation of specifications for web portal (in consultation with Department of Education, TAFE Tasmania and UTas) - Activity will complement other projects including statewide portal for Area Taskforce initiative
Timeframe: Ongoing
Portal will be linked to key regional data access centres (such as local government, Tasmania online, access centres)
15
Stronger Learning Pathways Reference Group
Regular meetings of senior regional education and training providers to coordinate policies and initiatives dealing with participation, retention and articulation between institutions
University of Tasmania
0
A capacity building and professional development manual for education and training practitioners was scoped as a result of the evaluation report on the Stronger Learning Pathways project. Discussions are continuing with stakeholders about ways to progress this project Gordon Stone and Associates presented the final Evaluation Report regarding the Stronger Learning Pathways project to the SLP Reference Group The SLP Reference Group re-structured as the Education Training and Workforce Development Reference Group as a result of the evaluation report and the Guaranteeing Futures Area Taskforce
Page 25
THEME
DYNAMIC COMMUNITIES
CURRENT ISSUE
HEALTH AND WELLBEING
OBJECTIVE
Healthy communities with reliable access to the health services they need, when they need them
NO
ACTIVITY
DESCRIPTION
PARTNERS
16
Regional Aged Care Health Information project
Development of secure patient medical information sharing between GPs, pharmacists and aged care facilities as a regional pilot for wider health sector use
Department of Health and Ageing NW Division of General Practice
EXTERNAL FUNDS ($) 53192
0
PROGRESS IN 2006/07 Project commenced with demand analysis and business case development with GPs, aged care operators and pharmacists in Cradle Coast region Demand analysis and business case development found that technology allowing patient information transfer already exists, but can only work if different service providers adopt same system Several projects are currently underway at state and national levels to secure a common approach, but this study identified any system is unlikely to succeed unless there is a strong commercial demand, especially from end consumers On this basis, a priority for further investigation at regional scale is development of ways for consumers to access information and services from health professionals using web-enabled technology, creating demand that service providers can respond to by adopting existing technology The Authority will continue to investigate this as a potential project
17
Regional Health Services Plan
Development and implementation of a long-term regional health services plan, covering pre-hospital, primary and acute clinical services in the public, private and community sectors
Department of Health and Human Services
Department of Health and Ageing (Fed)
0
0
Regional Health Services Plan terms of reference agreed, project manager appointed and background research commenced Statewide Health Services Review commenced, overtaking Regional Plan. Project Manager resigned and Authority and other regional partners withdrew from Regional Plan process Authority and other regional partners contributed to Statewide Review consultation process, including joint submission
Page 26
NW Division of General Practice
0
NW Rural Clinical School
0
Authority supports the Statewide Clinical Services Plan as the best attempt yet at evidence-based planning for hospital services, but it still lacks coordination between acute and rural hospitals, and a single regional management and community liaison structure Authority will continue to work with all levels of government to ensure the best possible outcomes for regional health services
Page 26
THEME
RESILIENT INDUSTRIES
CURRENT ISSUE
VEGETABLE INDUSTRY REFORM
OBJECTIVE
Competitive agrifood value chains based on innovative production and value-adding
NO
ACTIVITY
DESCRIPTION
PARTNERS
Value Chain Analysis
Work with Food Innovation Systems Centre researchers and industry participants to analyse selected value chains and identify options for improved cost structures and competitiveness
Food Innovation Systems Centre
0
Industry Groups
0
Continue to support regional food businesses assisted under the Sustainable Regions Food Value Adding Grants Program and seek further strategic investment in food value adding projects
Regional food businesses
0
Department of Economic Development
0
Food Innovation Systems Centre
0
Continue to provide policy development, regional advocacy and secretariat support for the Fair Dinkum Food Campaign and current initiatives to establish formal ‘Australian Grown’ claims
Tasmanian Farmers and Graziers Association
0
Contributed to development of “Australian Grown” food label proposals and protocols by working group established by Federal Agriculture Minister
Institute for Regional Development
0
Fair Dinkum Food Campaign
0
Australian Grown labelling and promotion campaign now underway, allowing processors and consumers to clearly identify processed and packaged foods grown in Australia
18
19
20
21
Food Value Adding Initiatives
Fair Dinkum Food Campaign
Food Innovation Systems Centre
Establishment of a centre for research and development, teaching and innovation in Food Value Chain Management and Natural Resource Management for primary production
EXTERNAL FUNDS ($)
Sustainable Regions
1200000
University of Tasmania/ Tasmanian Institute of Agricultural Research
5049000
PROGRESS IN 2006/07 Processing vegetable Value Chain Analysis project underway with commercial partners, industry groups and funding bodies
Ongoing The Authority is working with food producers participating in the ‘Produce of Heaven’ promotional campaign to help develop longer-term marketing strategies and links between regional foods and the region as a destination
Multi-state catchment modelling project continuing (with Cradle Coast NRM) Processing vegetable Value Chain Analysis project underway with commercial partners, industry groups and funding bodies
Timeframe: October 2004 – ongoing 22
Vegetable industry Initiatives
Develop project proposals and partnerships addressing specific aspects of state and national vegetable industry reform strategies that apply to this region and secure funding to implement them
Food Innovation Systems Centre
0
Department of Primary Industries
0
Department of Economic Development
0
TFGA
0
Institute for Regional Development
0
Development of preliminary project proposal for commercial-scale demonstration projects addressing production scale issues in intensive agriculture, as identified in industry strategic plans Detailed project proposal now being prepared with vegetable industry, TFGA, State agencies and University of Tasmania as the basis for formal funding submissions to State and Federal Governments
Page 27
THEME
RESILIENT INDUSTRIES
CURRENT ISSUE
TOURISM MARKET SHARE
OBJECTIVE
Increasing visitor numbers and yield based on quality visitor experiences that are unique in this region
NO.
ACTIVITY
DESCRIPTION
PARTNERS
Regional tourism brand
Development of a distinctive regional tourism brand and supporting collateral to ensure consistent representation of the region’s unique attributes in marketing and promotions Facilitation of a region-wide capital works program to upgrade roadside visitor infrastructure along regional touring routes, maximising leverage and coordination of Council and State agency investment to improve the regional touring experience
Ausindustry
23
24
Regional Touring Route Infrastructure
Tourism Tasmania
Participating Councils Local Tourism Associations Other State Government Departments
Sustainable Regions
EXTERNAL FUNDS ($) 30000
PROGRESS IN 2006/07 Support remains strong for the regional tourism brand work
2586497
Only limited implementation of the brand has been possible however it is expected that the appointment of a Marketing Manager will assist in its implementation over the next twelve months The implementation of tourism specific infrastructure continues through this program with the support of all Cradle Coast Councils, Department of Infrastructure Energy and Resources, and Parks and Wildlife Service which includes:
965500
Parks and Wildlife – Frenchmans Cap car park and interpretation centre, Ocean Beach Shearwater Lookout and Henty Road Viewing Platform
7742
West Coast Council – Public toilet redevelopment at Strahan and Motor Home Waste Water disposal
Timeframe: June 2005 – September 2007
Circular Head Council- campsite at West Esplanade, Smithton and tourism infrastructure for Stanley precinct Central Coast Council - Leven Canyon amenity and tracks upgrade, Coast to Canyon Trail Devonport City Council – Western foreshore facilities and upgrade to Devonport Visitor Information Centre Waratah-Wynyard Council- Sisters Beach toilets and change rooms Kentish Council – Kentish Visitor Information Centre upgrade and Tourism Signage Plan Latrobe Council – Bells Parade precinct development and Port Sorell foreshore electric BBQ’s Burnie City Council – Signage/ interpretative strategy and Guide Falls Precinct Redevelopment King Island Council – Grassy toilet upgrade and redevelopment of King Island significant tourism sites 25
Page 28
Regional Cultural Plan
Review/update audit of regional cultural assets, attractions and development opportunities
Arts Tasmania
10000
A review of the region’s Cultural Plan completed and available on the Authority’s website
Page 28
NO 26
ACTIVITY
DESCRIPTION
PARTNERS
Cradle Coast Experience Strategy
Food and Produce Strategy - food and produce related tourism experiences
State Government
Create visitor experiences linked to the region’s touring routes and brand to enhance the region’s reputation as a quality visitor destination, including:
Mining Experience Strategy - experiences interpreting the region’s mining industry and history
Tarkine Experiences must see/do nature based tourism experiences within the Tarkine region
EXTERNAL FUNDS ($) 27500
Participating Councils
15000
Industry Stakeholders
42500
Regional Tourism Development Program
200000
Local Councils
0
Mining companies
0
State mining organisations
0
Tour operators
0
Department of Industry Tourism and Resources
220000
PROGRESS IN 2006/07 The Source to Sensation Strategy continues to receive accolades from all sources including those charged with the production of the Queensland Food and Wine Strategy Components of the project will be identified to submit to the Tourism Promotion Plan King Island Food and Produce Strategy will be aligned to this strategy but funding for its implementation will be sourced separately The West Coast Mining Heritage strategy has been unable to secure funding for implementation of the Mining Experience Strategy Components of the project will be identified to submit to the Tourism Promotion Plan
Funds received from Commonwealth Government to develop a Tarkine Tourism Development Plan Jenny Evans appointed as Tarkine Special Project Officer The Authority has lodged an application to the Tarkine Bushwalk Program seeking funding support to develop primary access points into the Tarkine and supporting promotional collateral A number of strategies are now under development. Tarkine Masterplan (Land usage) Tarkine Market Research Tarkine Investment Strategy Tarkine Brand Interpretation Strategy Tarkine Recreation Strategy Tarkine Aboriginal Cultural Interpretation Strategy
Cradle Coast Wildlife Sites
Tasmanian Parks and Wildlife Service
0
A copy of this plan has been forwarded to the Tasmanian Parks and Wildlife Services as a basis for further discussion
Coast to Canyon Experience - develop and bundle tourism product in the Central Coast/Leven River area
Central Coast Council
0
Tourism operators
0
Central Coast Council are keen to align their tourism sector to the Cradle Country Touring Route, which may impact on the structure of the Coast to Canyon group
Page 29
NO
ACTIVITY
DESCRIPTION
PARTNERS
27
Devonport Eastern Shore Project
Implement recommendations of the Devonport Eastern Shore Urban Design Framework Report and maximise regional tourism potential, including signage and links to regional touring routes
Devonport City Council/State Government Sustainable Regions
EXTERNAL FUNDS ($) 4000000
1000000
West Coast Strategic Development Plan
Preparation of a Strategic Development Plan for Strahan and the West Coast municipality, with particular reference to management for sustainable tourism development
Major work has commenced in East Devonport with road works, undergrounding of powerlines, improved parking options, and street beautification the first projects to be addressed. The ongoing management of this project is now the responsibility of the Devonport City Council
Timeframe: May 2005 – June 2009
28
PROGRESS IN 2006/07
The involvement of the Cradle Coast Authority is limited to membership of the Steering Committee Sustainable Regions Other parties
50000 135000
The final draft of this strategic development plan has been completed and presented to the Steering Committee The current involvement of the Cradle Coast Authority is limited to membership of the Steering Committee
Timeframe: October 2005 – June 2007 29
Stanley (Circular Head) Tourism Precinct Study Implementation
Implementation of priority strategies to establish Stanley as a ‘must-do’ destination, increasing visitor stay and spend in centres along touring routes connecting to Stanley Timeframe: May 2004 – October 2008
30
31
Complete Paper experience at Creative Paper, Burnie
Visitor Information Network
Develop the Creative Paper tourism experience based on Burnie’s paper industry heritage and assist to maximise regional tourism potential of the development Timeframe: October 2005 – March, 2007 A communication network of all Cradle Coast Visitor Centres established to enhance the professional delivery of information throughout the region and improve communication between centres Timeframe: Ongoing
Page 30
Tourism Tasmania
30000
Tourism Tasmania (MOU) Circular Head Council Circular Head Tourism Sustainable Regions Sustainable Regions
15000
Other parties
Tourism Tasmania (MOU)
15000 10000 40000 850000
2339430
5000
Circular Head Tourism is managing the implementation of this strategy The region has embraced “The Edge of the World” brand and this is now reflected in Stanley marketing campaigns The Authority’s Tarkine project is addressing many of the Precinct Study recommendations The ongoing management of this project is now the responsibility of the Burnie City Council and the Board of Creative Paper The involvement of the Cradle Coast Authority is now minimal and limited to membership of the Steering Committee
Local Network group meets on an as-needs basis and these meetings are coordinated by the Cradle Coast Authority Statewide Reference Group continues to meet bi-monthly and the Regional Tourism Development Manager is the regional representative on this group The Regional Tourism Development Manager chaired a committee to review the ongoing structure of the Statewide Reference Group
Page 30
NO. 32
ACTIVITY
DESCRIPTION
PARTNERS
Regional Arts@work Officer
Employment of Regional arts@work Officer to develop arts and culture-based projects, businesses and events in the region and its communities
Arts Tasmania
EXTERNAL FUNDS ($) 115750
PROGRESS IN 2006/07 The region experienced significant results from the position including:
Sustainable Regions
115750
Timeframe: June 2004 – May 2007
Development of King Island Cultural Centre Working Art Spaces in Sheffield and Wynyard Enhanced regional participation in Statewide events Development of a strong and mutually beneficial relationship between the arts and tourism industry sectors
Other current projects included: Local Government State Conference - public art included as a keynote address plus workshops on commissioning and managing public art for local government officers in May conference; organizing workshop with public art consultant in the North-West as follow-up Bachelor of Regional Resource Management - working with Cradle Coast Campus of University to establish a reference group to examine opportunities for a cultural stream to be introduced to this course in 2008 Tasmanian Living Artists Week 2007 - brokered partnership between arts@work and TRA for a statewide community program of 20+ Local Connections exhibitions as part of this event August 24th to September 2nd 33
King Island Way
Establishment of a Special Projects Officer position and projects to drive implementation of tourism and branding components of the King Island Way Strategic Plan Timeframe: September 2004 – June 2007
Arts Tasmania
0
King Island Council
100000
Tourism Tas (MOU)
10000
Department of Infrastructure Energy and Resources
30000
Sustainable Regions
The Authority supported this position financially via the MOU with Tourism Tasmania, and to the ongoing identification of priorities for the Special Project Officer Projects that continue to be addressed through this project include:
King Island Brand Development/ Management project King Island Food Strategy King Island Walking Tracks Strategy The King Island Visitor Survey The King Island Cultural Centre
100000
Page 31
NO
ACTIVITY
DESCRIPTION
PARTNERS
34
Regional Events Coordinator
Employment of a Regional Events Coordinator to provide advice and assistance to regional events organisers and effective communication and coordination between State, regional and local events organisers
Regional Assistance Program
Timeframe: September 2003 – September 2007
Events Tasmania
35
Regional Tourism Marketing
The Authority develops and implements regional tourism marketing initiatives in partnership with other stakeholders Timeframe: July 2007 – December 2008
37
Recreational Fishing Development Plan
Cradle Coast Tourism Strategic Plan
Regional input and sponsorship for statewide strategy to improve recreational fishing access and facilities for residents and visitors
Development of a long term strategic plan to ensure future growth and sustainability for tourism in the Cradle Coast region Timeframe: Ongoing
Page 32
90000
Tourism Tasmania (MOU)
50000
Tourism Promotion Plan – Capacity Building
200000
Tourism Promotion Plan – Marketing Tourism Industry
36
EXTERNAL FUNDS ($) 60000
220000
PROGRESS IN 2006/07 The Events Coordinator provided assistance to community groups and organisations including:
Supporting organisers of the “Bloomin’ Tulips” Festival to review event strategic plan and assist with the development of 5 year marketing plan - “Bloomin’ Tulips” received $5,000 Regional Events Assistance Grant to fund the process
Conducted review of Latrobe Event Strategy with Latrobe Council
Providing ongoing support to the committee planning the International Mural Conference in Kentish in 2008
Supported the upgrade of the Tasmanian Events Data Base and Web Site with particular relevance to the inclusion of regional and local events
The appointment of a Marketing Manager was identified as a priority requirement for the region in June 2006 Funds were approved through the Tourism Promotion Plan to employ an Marketing Manager for 18 months and this position will commence in July 2007
150000
Local Government Industry Partners Anglers Alliance
10000
Inland Fisheries Service
0
Local Councils
0
55000 0
0
Tasmanian Sport Fishing Tourism Development and Marketing Plan completed February 2007 - may be viewed on www.anglersalliance.org.au Pilot projects now underway, including Leven River
The Tourism Strategic Plan is completed and will now be reviewed following the arrival of the Regional Marketing Manager. All future tourism specific reporting to be directly aligned to the Strategic Plan
Page 32
NO
ACTIVITY
DESCRIPTION
PARTNERS
38
Cradle Tourism Development Plan
Regional representation on steering committee coordinating tourism planning and development at Cradle Valley, including establishment of strategic infrastructure to support sustainable tourism development
Tasmanian Government Sustainable Regions Department of Parks and Wildlife
Timeframe: Ongoing
39
Tourism Professionals Committee
A regional tourism network with professional input from all Council areas that contributes to the co-ordination of tourism development throughout the Cradle Coast region
EXTERNAL FUNDS ($) 4100000 500000 0
Kentish Council (in-kind) Cradle Mountain Tourism Association
0
Friends of Cradle
0
Department of Infrastructure Energy and Resources
0
Tourism Tasmania (MOU)
PROGRESS IN 2006/07 The Tasmanian Government has approved funding for the Cradle Mountain Centralised Sewerage Treatment Plant The Cradle Mountain Alternative Transport System strategy has been completed and presented to the Kentish Council
0
2000
Participating Councils
0
Local Tourism Industry
0
The Cradle Coast Authority continues to meet with members of the Steering Committee bi-monthly Co-operative approach has resulted in the development of the new Regional tourism brand and marketing collateral
Timeframe: Ongoing
Page 33
THEME
RESILIENT INDUSTRIES
CURRENT ISSUE
TRADE SKILLS SHORTAGE
OBJECTIVE
Workforce stability and growth in the region’s manufacturing and engineering sectors
NO.
ACTIVITY
DESCRIPTION
PARTNERS
Common site induction requirements
Work with major industrial firms and contractors to investigate adoption of common site induction processes, reducing down-time and improving availability of contractors working across multiple sites
Advanced Manufacturing Centre
40
41
42
43
Page 34
Coordination of maintenance shutdowns
Collaborative projects
Engineering Industry Development Program
EXTERNAL FUNDS ($)
PROGRESS IN 2006/07 0
Partnership with Department of Economic Development and Australian Manufacturing Centre continuing
Department of Economic Development
0
Preliminary report presented to industry stakeholders February 2007
Site managers and contractors
0
Development of proposal for statewide adoption of common induction content for major industrial sites now underway
Work with major industrial firms and contractors to coordinate the timing of maintenance shutdowns for major sites, improving availability of contract services and minimising production losses Develop projects addressing opportunities for information sharing and collaboration identified at industry workshops in 2005, including Product design and process technology Spare parts inventory/trading Cooperative financing Apprentice sharing Specialised training provision Visiting specialists/ experts Benchmarking and professional networking Safety information Export networks
Advanced Manufacturing Centre Department of Economic Development
0
Workshops held to identify issues
0
Project will continue during 2007/08
Site managers and contractors
0
Engineering and manufacturing firms
0
Advanced Manufacturing Centre
0
Department of Economic Development
0
Continue to support businesses assisted by the Sustainable Regions Engineering Industry Development Program and seek further strategic investment in projects that improve business competitiveness
Department of Economic Development
0
Partnership with Department of Economic Development and Australian Manufacturing Centre continuing Industry Capability Working Group established as a committee of the Authority Industry capability database project commenced, funded by the Authority’s Strategic Projects Account
Ongoing
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