/ July 2010
Hello!
Š 2010 TBWA\Group Wednesday, 4 August 2010
why am I here? why digital? Text
Wednesday, 4 August 2010
why am I here?
Wednesday, 4 August 2010
more than 50% of US travellers share hotel information via social media sites
New Zealand briefs 100% of its inbound marketing online ONLY
Australia is the second largest smartphone market in the world
why digital? 43% of females do all their travel research online Google purchases ITA for $700M all data from eMarketer July 2010 Wednesday, 4 August 2010
DIGITAL TRENDS predictions & solutions
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I don’t know the future
and there are no digital experts Wednesday, 4 August 2010
or Connecting with Your Customers
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lets use a tool called DISRUPTION
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how can we predict the future?
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1.
existing conventions: what has the past said?
2.
vision: where do we want to go?
3.
disruption: a new road to get there...
1. Wednesday, 4 August 2010
01:49:38
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Userbility (UX) has not been a key focus.
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the 300% button
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00:00:18
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Past methods have been interruptive, not collaborative.
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00:00:15
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Solutions have been driven by devices and technology.
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2. Wednesday, 4 August 2010
Our future vision is focussed on connecting with the consumer. How can we do that?
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PARTNERSHIPS FISH WHERE THE FISH ARE
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But for them to participate, it must be on their terms...
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UCD Wednesday, 4 August 2010
UCm Wednesday, 4 August 2010
technology core idea THE USER
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advanced common sense ™
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how do you get your team to follow this advanced commonsense™ Won’t
Will
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create incentives
will lose relevance
support
provide training
Can
Can’t
3. Wednesday, 4 August 2010
how can we predict the future?
Wednesday, 4 August 2010
1.
existing conventions: what has the past said?
2.
vision: where do we want to go?
3.
disruption: a new road to get there...
Wednesday, 4 August 2010
online + offline = 3
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gimme social media Wednesday, 4 August 2010
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what about the eternal mobile promise? Wednesday, 4 August 2010
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1 last point Wednesday, 4 August 2010
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questions Wednesday, 4 August 2010
fin http://awards.tequila.com.au/top10/ Wednesday, 4 August 2010