r o t e N m
is r u o T
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g n i K ca c e b Re t n a t l n su o C ng i t e k Mar
Yea inn wo Ta Com e r s o f man of r 2006 smanian F ina Corp of t merce B t h e 2 the ye l i or a he 2 s 0 u r t Inno 006 siness E 0 7 C G in the Telstr U L xcel Tels priv Aust v a t i o n a l t e at u r n n Win ralian B C a t e g o a Tasm ce Awar c e s t o n e Sign ners of usiness r y. F i n anian B ds – Tou C Launificant R the 2 Award a l i s t s i usiness rism 0 Aw Awa ceston egional 05 Ta s AMP n t h e Card rds – T Chambe Attract smanian Innova 2 0 0 i o t Win Northe urism. r of Co on. Win Touri ion Sign ners of rn TasmWinner mmerc ners of sm A e s 200 ificant T the 2 ania B of the Busin the 20 e 4 Tels iTOT T our and004 Ta est Tou 2004 & ss Ex t r winn ra Aust ourism Transp smania ist Attr 2005 Netw ers. Me ralian Industry ort Ope n Tour action B i A 200 ork. Ju mber of usiness Award rators. Wsm Aw Lau 7 & 20dge for t Skal In Womens Tours. inners a n he T t Exch ceston 08 & asm ernatio ’s Netw Member o 2 com ange 2 Tamar 009 & anian Tonal Tour ork of o Vall 2010 urism ism M for Vallemittee. 007 e y a A I V Crui y Touri ice cha ndustry at the Chosen wards 2 nag whe ses to a sm Asso ir of th repres Austra to rep 006 e n High the n avera ciation inaugu entative lian To rese M for 2 est sale anagin ge 30% Success ral Lau on th urism e iT f n – An years. s figure g Dire growth ully lea ceston OT N s d c T s t a a e a in or Ta ti n tt m Holi days South onal Win Tasman had unually f mar Riv ar ince or 3 Moll ian nex ner er N a n p t A e o t i y e f o i n I v e c n t s s Edd ingt e. Lett al Sale land in he Best ett Hol ted lea ars
Researching activities before they arrive
Websites with Tasmanian travel information (from July 2004) Airline Word of mouth (from July 2004) No other information used prior Travel/guide books Brochures Online only travel provider (from July 2006) Travel Agent Tasmanian tourism operator (from July 2006) Some other provider (from July 2006) TT-Line (Spirit of Tasmania) (from July 2006) Email/e-newsletters (from July 2006) Magazines (from July 2004) Motoring Club (e.g. RACV, RACQ, NRMA, etc.) Some other Television (from July 2004) Newspapers (from July 2004) No Response Radio (from July 2004) 0
50,000 100,000 150,000 200,000 250,000 300,000 350,000 4
Source: Tasmanian Visitor Survey Leisure Visitors Information Sources Before Arrival In Tasmania – year ending Dec2010
So m any c ho ices‌
Marketing mix, Web page visual, SEO, social media, Google Places, good reviews, Manage reputation, generating content, bookings, measuring success …. did I turn the iron off? …… I wonder what's for dinner?
Net o
r Lin
e?
1. Ma rketi ng Tr aditi on
al or n
Mix
ew m e
dia?
1. Ma rketi n g m ix thing s to d o:
} Spe nd 2 h o ur } Cur s rent expe } Thin nditu k lik re e a cus } Shif tom ty our p
lan
er
2. We b
Wh a t ma kes i t
page
grea t visu al
ly?
2. We b pa ge v i s thing ually s to d o:
} Love your web } New guy bran ding } Gra ? phic desi } New gn e r ? p hoto
s?
Sear ch E n
gine
3. SE
Opti m
O
isatio
n
Goo gl e rul
es ‌
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} And
there
is mo
re… ..
4. So
cial M Why
edia
both
er?
4. So cial M edia thing s to d o:
} Play on Fa cebo } Wat ok ch ot hers } Con si
d when er your audi y o u ence page crea te th e } $0, b ut…. . } 15 m ins a busi week ness page on your .
5. Go
ogle How do
Place
they f
s
ind y ou?
ogle P thing laces s to d o:
5. Go
} Find a spa re 10 } Log min o
n utes Place to the ‘G s f or o o gl ce n t e Busin re ess’ } Clai m yo ur sp ot
6 . Revi Who care ew s wh at pe o
ple t hink
s
?
} Whe
n yo u thi ever nk o y gu f it – est i visit s lik ing j ea ourn alist .
6. Re v iews thing s to d o:
} Get
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7. On l i ne repu How t a t to ke ion ep y our self t idy
Follo w wh at pe say a ople bout you… …
line repu t thing ation s to d o: 7. On
} Set u p Go ogle } Resp Aler o bad
} Wat
nd to
good
ts
and
ch ot her b on Tr usine ip Ad sses visor
8. Ge n
erati ng Wha Cont t k in da st uff d ent oIp ut on there
?
Pictu
res
44
nera ting co n t ent thing s to d o: 8. Ge
} Use a sm art p } Alw hone ay
s be good on the lo okou news } Twic t story eaw eek } Thin is fin k lik e eac o n su mer f or a
9. On
line B
Are y ou o
ooki
pe n
ngs
f or b usine
ss?
to c
m!
ng ooki ne B ms Onli Syste
n 40 a h t More
e fro s o o h
ings to do :
book line 8. On
} Look suits
f or a
syste
m th
} Trai n sta ff } Inte grate with } Boo MYO k n web ow butt on site
B
on
at
10.M e
asur ing succ e It’s e ss asier th an ev e
r
ring succ ess thing s to d o:
easu 10. M
} Goo gle A naly } Ask tics your web } Use guy FB st atisti } Cou c s n t you
r $$
To do:
ix m g in t e k r a m t r 1. So y t t e r p e g a p b e 2. W O 3. Deal with SE ia d e m l ia c o s o t 4. Stuck in pot s s e c la P le g o o 5. Cla im G
6. Get some good revie
7. Manage reputation
ws
8. Get some cool conte nt 9. Sort out the booking s 10. Measure it
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