FISH IN THE FISH FISH IN THE FISH SHOP Working in the distribution landscape
Cradle Coast Symposium 28 July 2011
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Distribution is like a shopping mall for travel
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Busy Landscape with any number with any number of different kinds of shops of shops
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Consumers will sniff you out
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If we’re we re out there, they’ll find us
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You’ve got to be out there in the first place
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Is this your audience?
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Is she getting what she wants?
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Who are you trying to appeal to?
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A you Are thinking l ll ? locally?
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Regionally?
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Or globally?
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Opportunities for a sale are almost endless
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The easiest way to reach your ideal customer is to reach ALL customers
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Is this your best way to get your additional sales?
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Or this?
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Or this?
Understand what the best channels are to connect you to your best customers
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In a competitive market pricing market, is critical
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Your price to the shop
=
The amount yyou want to take home
+
The Shop’s Service Fee
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Understand what the different elements are that go in to setting your price
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In Summary When selling through a third party commercial party, commercial intermediary, what key things y, y g should guide your decision making?
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The easiest way to reach your ideal customer is reachh ALL customers
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Understand U d d where h your sales are coming from and work those channels to reach set targets
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Know what goes in to setting your price and understand d d the h fee f for service model