MEDIA RELEASE 16 April 2010 Cradle Coast holiday destinations promoted to north‐eastern neighbours Tourist attractions and a range of quality accommodation packages in Tasmania’s North West and Western Wilderness will be showcased at the Examiner Travel, Leisure and Lifestyle Expo in Launceston this weekend. The display is being presented by Cradle Coast Authority tourism to entice Tasmanians to holiday in the region and will be the launch‐pad for a campaign developed with the North West and Western Zone Marketing groups entitled ‘Where will the stories take you?’ The refreshed regional tourism campaign recognises that holiday‐makers enjoy customising their vacations and highlights the diversity of landscapes, accommodation styles, cultural experiences, history, produce and dining options available in the Cradle Coast region. The story theme also features in the announcement of eight winners of a Cradle Coast regional tourism competition which will take place during the Launceston Expo. Competition winners will each receive a North West Tasmanian weekend getaway of their making and will have the highlights of their vacation documented in a story to appear in The Examiner newspaper. The additional publicity generated by the stories of fellow locals is hoped to inspire more northern Tasmanian’s to explore the North West and West of their state. Eighteen accommodation and dining package deals will be promoted at the Expo with offers valid during the traditionally quieter interstate tourist season of 1 May to 31 September 2010. Expo visitors are also being encouraged to visit the web site, www.tasmaniasnorthwest.com.au
End… Cradle Coast tourism works with the tourism and associated industries, councils, state government and visitor centres to create a regional tourism sector that delivers economic, social and environmental benefits to the Cradle Coast. Cradle Coast tourism is a unit of the Cradle Coast Authority. Attached:
Winter accommodation packages to be promoted at the Expo
Cradle Coast Authority Media Contacts: Don Monk Tourism Marketing Coordinator Ph: 0447 381 706
Amanda Wilson Communications Manager Ph: 03 6431 6285