MEDIA RELEASE
4 May 2011 Marketing packages save tourism operators time and money
Tourism operators in the Cradle Coast region can get more return from their promotional dollars with the release of the 2011/12 North West Coast and Western Wilderness Zone Marketing Prospectus. The prospectus contains a variety of advertising packages all aimed at increasing the exposure of local tourist attractions, accommodation and venues.
Operators can select a package to suit their budget and business goals including advertising in the new Holiday Guides, features on Discover Tasmania, Tasmania’s North West and Western Wilderness web sites and in Facebook and Twitter competitions, exposure at interstate consumer shows, publication of printed and online advertising and participation in trade and media familiarisation programs.
Also included in the prospectus is the option for businesses to participate in Braddon Business Centre mentoring programs and to use the services of professional photographers and graphic designers. Tourism operators have the flexibility to purchase individual, non‐package campaign options too if more appropriate to their business.
The concept of cooperative marketing packages is not new to Cradle Coast tourism operators. For the past two years the Cradle Coast Authority tourism team on behalf of the region’s Zone Marketing Groups has been compiling promotional opportunities for operators that individually would be cost prohibitive to secure. The individual promotional campaigns and activities included in the prospectus’ Platinum Package has a retail value of $13,820 but with combined purchasing power can be bought by operators for only $6,990. Individual promotions can be secured for as low as $40.
Operators have the chance to hear details of the packages and ask questions of the Zone Marketing Groups, Cradle Coast Authority tourism staff and Tourism Tasmania Zone Marketing management team at the following industry information sessions:
Monday 9th May 2011 Mole Creek 12:00pm ‐ 1:00pm Cradle Mountain 3:00pm ‐ 4:00pm
Mole Creek Hotel Cradle Mountain Lodge
Tuesday 10th May 2011 Strahan 12.00pm ‐ 1.00pm Queenstown 3:00pm ‐ 4.00pm
Strahan Village West Coast Council Chambers
Wednesday 11th May 2011 Sheffield 11:00am ‐ 12:00noon Devonport 2:30pm ‐ 3:30pm Burnie 4.30pm ‐ 5.30pm
Sheffield Community Room, High Street Federation Room, Devonport Entertainment & Convention Centre Harris Building, Department of Economic Development, Burnie
Thursday 12th May 2011 Stanley 11:00am ‐ 12.00noon Wynyard 2.00pm ‐ 3.00pm
Stanley Cabin & Tourist Park Wynyard Waterfront
Operators are asked to RSVP to kscolyer@cradlecoast.com by 5pm on Friday 6 May to confirm their seat at one of the above sessions. Copies of the Zone Marketing Prospectus can be downloaded from www.cradlecoast.com End…
Cradle Coast tourism works with the tourism and associated industries, councils, state government and visitor centres to create a regional tourism sector that delivers economic, social and environmental benefits to the Cradle Coast. Cradle Coast tourism is a unit of the Cradle Coast Authority. Cradle Coast Authority media contacts: Amanda Wilson Don Monk Communications Manager Tourism Marketing Coordinator Ph: 6431 6285 Ph: 0447 381 706