QUARTERLY REPORT AGAINST ANNUAL PLAN 2007-08 FOR THE PERIOD JULY - SEPTEMBER, 2007
(In accordance with Section 36B of the Local Government Act, 1993)
Adopted at Representatives Meeting 28th February, 2008
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CONTENTS ACTIVITY NO.
1 2 3 4 5
6 7 8 9 10 11 12 13
TITLE
HEALTH AND WELLBEING Regional Information Active Communities Advisory Group Regional Recreation Planning Framework Regional Aged Care Health Information Project Regional Health Services Plan EDUCATION AND WORKFORCE DEVELOPMENT Creating Attitudinal Change to Education and Training in the Cradle Coast region Skilling the Cradle Coast Community for the 21st Century Guaranteeing Futures Area Taskforce Institute for Regional Development Targeting Skill Needs in Regions Youth Assistance Strategies Mentoring Project Student accommodation and transport issues Australian Technical College
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4 4 4 4 4
5 5 6 6 6 7 7 7
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DESTINATION DEVELOPMENT (aligned to Tourism Strategic and Operational Plan) Develop new and consolidate existing local regional and state partnerships 8 Implement comprehensive communication strategy with key partners and 9 stakeholders Undertake and report relevant market research 9 Support the production and implementation of local cluster/hub 9 development plans Retain and enhance the point of contact for individual clients 11 Implement existing tourism development plans 11 Establish a strong regional identity in selected target markets 13 Increase awareness of region within selected markets 13 Convert preference to intention to visit 14 Increase recognition of the value of tourism to the Cradle Coast region 15 Encourage stronger advocacy for tourism at an organisational and regional 15 level Secure appropriate resources to achieve prioritised issues 15
26 27 28 29 30 31 32 33 34
STRATEGIC INDUSTRY DEVELOPMENT Value Chain Analysis Food Value Adding Initiatives Fair Dinkum Food Campaign Food Innovation Systems Centre Vegetable Industry Initiatives Common site induction requirements Coordination of maintenance shutdowns Collaborative projects Engineering Industry Development Program
16 16 16 16 16 17 17 17 17
35 36 37 38 39 40
NATURAL RESOURCE MANAGEMENT Cradle Coast Regional NRM Committee Cradle Coast NRM Investment Proposal Project Specific NRM Facilitators Cradle Coast NRM Facilitator Network Community Landcare Coordinator Sustainable Agriculture
18 18 19 19 19 19
14 15 16 17 18 19 20 21 22 23 24
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CONTENTS (cont.) ACTIVITY NO.
TITLE
PAGE NO.
41 42 43 44 45
TRANSPORT INFRASTRUCTURE AND SERVICES Core Passenger Services Review Bass Highway west of Burnie Strategic transport services and facilities Bass Highway (Sisters Hills) Working Group Regional Transport Advisory Group
20 20 20 20 20
46 47 48 49 50 51 52 53 54 55 56 57 58
LOCAL GOVERNMENT COOPERATION State-wide land use planning policies Regional approaches to land use planning Regional Waste Management Advisory Group Regional Waste Management Initiatives Point of contact Government inquiries Power Pricing Parity for Bass Strait Islands Access to funding Pulp Mill Strategic Projects Account Regional service needs review Regional research and training needs review Community development capacity
21 21 21 21 21 21 22 22 22 22 22 22 22
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HEALTH AND WELLBEING OBJECTIVE: Better health standards and services for all residents in the region through • •
•
Safe and reliable hospital and health service delivery based on continuous monitoring of regional needs, access and coordination across services and locations Better awareness and utilisation of health services through improved community information and partnerships between the health system and regional stakeholders Improved planning for, and participation in, opportunities for physical activity and recreation that can help reduce the incidence of lifestyle-related health problems
ACTIVITY
DESCRIPTION
PARTNERS
PROGRESS TO 30TH SEPTEMBER, 2007
1
Regional Information
Institute for Regional Development
‘Regional Atlas’ under development by Institute of Regional Development, incorporating 2006 ABS data
2
Active Communities Advisory Group
Improved demographic, workforce and socio-economic data and analysis for policy and planning at regional and community scales Skills-based group providing advice to the Authority and participating Councils on sport and recreation provision
Sport and Recreation Tasmania
Terms of Reference for an “Active Communities Advisory Group” approved by the Authority’s Board in May 2007
NO.
Participating Councils 3
Regional Recreation Planning Framework
Review/update original Framework document and strategies/priorities for action at local and regional scales
Sport and Recreation Tasmania Participating Councils
4
Regional Aged Care Health Information Project
Development of secure patient medical information sharing between GPs, pharmacists and aged care facilities as a regional pilot for wider health sector use
Department of Health and Ageing NW Division of General Practice
A review of the 2001 Recreation Planning Framework undertaken by Consultants in consultation with the Recreation Advisory Group Recommendations from the report submitted to Cradle Coast Authority Board in April, 2007 Project completed July 2007 - The project found that most existing needs for secure data transfer could be met by commerciallyavailable technology, but rely on adoption of common information formats and management systems across health service providers and sectors (GPs, hospitals, etc) at state and/or national levels Other projects are now underway to secure a common approach, but this study identified any system is unlikely to succeed unless there is a strong demand from end consumers that service providers can respond to by adopting existing technology The Authority will continue to investigate this as a potential project, possibly linked to similar ‘community portal’ approach being considered for access to education and employment services at regional scale
5
Regional Health Services Plan
Development and implementation of a long-term regional health services plan, covering pre-hospital, primary and acute clinical services in the public, private and community sectors
Department of Health and Human Services Department of Health and Ageing (Fed) NW Division of General Practice
Authority will continue to work with all levels of government to ensure the best possible outcomes for regional health services
NW Rural Clinical School
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EDUCATION AND WORKFORCE DEVELOPMENT OBJECTIVE: Increased education and workforce participation that contributes to regional development through • • •
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Identification and removal of barriers to participation in education, training and work Better access to regionally-relevant education, training and vocational opportunities Workforce strategies linked to long term industry and community development needs
ACTIVITY
DESCRIPTION
PARTNERS
PROGRESS TO 30TH SEPTEMBER, 2007
Creating Attitudinal Change to Education and Training in the Cradle Coast region
Undertake research into attitudes to education and training in the Cradle Coast region and develop and implement campaigns or strategies to address issues raised in the research
Stronger Learning Pathways partner organisations – UTas, TAFE, Dept of Education
Work has previously been undertaken to develop marketing and promotional strategies encouraging people to enquire about further education and training options in the region This needs to be accompanied by clear information and/or a directory service that allows people to select education/training pathways that meet their needs The viability of a web-based ‘portal’ is being scoped as a point of access for regional stakeholders (along similar lines to the national portal training.com). A further review of models currently operating in Victoria and South Australia is underway Any such portal/directory will need to include changed arrangements currently proposed under the Tasmania Tomorrow reforms
7
Skilling the Cradle Coast Community for the Twenty First Century
Use the vehicle of science and technology to increase student participation in education, training and subsequent employment in the Cradle Coast Region
University of Tasmania TAFE Tasmania
Initial UTas project funded under Sustainable Regions program now completed, but key activities now continuing with other funding
Department of Education Science Teachers Association of Tasmania Industry Partners Sustainable Regions TAFE Tasmania
Through the Area Taskforce activity, the Authority has provided support including: • Sponsorship of Cradle Coast Science Fair (years 7-8 individual and team prizes) • Participation in judging panel for Science Fair • Support for 26 Hellyer College year 12 students exploring science based careers • Evaluation of industry visits as a career and study decision tool
Department of Education
Discussions underway with UTas Science Education team to look at ways of maintaining/ building on current programs in the future
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ACTIVITY
DESCRIPTION
PARTNERS
PROGRESS TO 30TH SEPTEMBER, 2007
Guaranteeing Futures Area Taskforce
Regional “umbrella” initiative addressing youth participation in post compulsory education, training and employment in the region and informing state-wide policy development
Office of Post Compulsory Education and Training
3 year $600,000 OPCET funding agreement commenced September 2006 Key activities for period July – September 2007 include: •
Preparation of revised draft Strategic Regional Plan for submission to OPCET
•
Meetings with Tasmania Tomorrow Project Team to coordinate local involvement in Tasmania Tomorrow
•
Education Training and Workforce Development Reference Group (ETWDRG) formed as a sub-committee of the CCA Board
•
Presented workshop on Area Taskforces at TAFE in Rural and Isolated Communities conference (23 August 2007) and Skilling Tasmania conference (30 August 2007)
• Reviewing appropriateness of “innovative
9
Institute for Regional Development
Collaboration with University of Tasmania to establish a centre for research, teaching, policy and training focussed on regional and community development issues facing this region and its Councils
Department of Education Science and Training University of Tasmania (Cradle Coast campus) Other Grants
10
Targeting Skill Needs in Regions
Develop a range of competencies relevant to agrifood value chain management as a basis for industry reform and sustainable competitive advantage in Australian and global markets
Vegetable Industry Council Australian Vegetable Industry Development Group Department of Economic Development Department of Primary Industries and Water Tasmanian Farmers and Graziers Association
projects” small grant program under auspices of Area Taskforce Regional Atlas statistical project underway as well as short courses for local government Student research projects, in partnership with Authority’s tourism division commenced Professor Janelle Allison commenced as Director of Institute in June 2007 A joint research project on regional skills and productivity is being developed Cradle Coast Authority approved funding under the Australian Government Targeting Skills Needs in Regions program The "Developing Skills for Sustainable Agrifood Value Chains" project will receive funding of $311,000 over two years An Annual Work and Finance Plan for 2007-08 approved by Department of Education Science and Training Funding contract under negotiation A reference group will be formed from stakeholders to provide guidance and expertise to a project manager (once appointed)
Cradle Coast Centre for Food Innovation Systems Cradle Coast Institute for Regional Development TAFE Tasmania
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ACTIVITY
DESCRIPTION
PARTNERS
PROGRESS TO 30TH SEPTEMBER, 2007
Youth Assistance Strategies Mentoring Project
Development of a mentoring program for 24 year 9 female students at Parklands High School
Women Tasmania Young Professionals Network Parklands High School
Funding application prepared in conjunction with Women Tasmania Program will commence in term 1 2008 - a preparatory program currently underway with Year 8 girls during term 3 2007 to assist in developing 2008 program Further projects being considered for Central Coast schools
12
Student accommodation and transport issues
Compilation of dossier of student/parent accommodation issues, with concentration on Central Coast cluster of schools
Southern Area Taskforce Northern Area Taskforce
Southern Taskforce looking at policy initiatives through Youth Network of Tasmania (YNOT) The three Area Taskforces will be facilitating a pilot of Home Stays for school students, due to commence after Easter 2008 The three Area Taskforces looking at issues relating to student transport The Southern Area taskforce has taken a lead role in discussions with state government agencies due to its location in Hobart Area Taskforces will be preparing submissions to the current transport concessions review
13
Australian Technical College
Establishment of a year 11-12 technical college campus for school-based apprentices in engineering-related trades in the Cradle Coast region
Northern Tasmania Consortium
Executive Chairman a member of the Australian Technical College Community Group Meetings held on a monthly basis
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DESTINATION DEVELOPMENT OBJECTIVE: Increased share of Tasmania’s visitor markets and economic returns to the region through • • •
Coordinated planning and development of tourism products, experiences and services Enhanced awareness of the region’s identity as a tourism destination Improved conversion of visitor awareness into bookings and visits
This section is reported against the Tasmania’s North West 2007-2010 Strategic and Operational Plan for Destination Management (refer to separate document)
Strategy 1 - Co-operative approach to regional development NO.
ACTIVITY
DESCRIPTION
14
Develop new & consolidate existing local, regional and state partnerships
Complete MOU’s with Events Tasmania and Arts Tasmania with respect to the Regional Arts/Events Officer
Contribute to the review of the Cradle Coast Authority – Tourism Tasmania MOU and finalise for three years
PROGRESS TO 30TH SEPTEMBER, 2007
PARTNERS Events Tasmania Arts Tasmania
Regional Event and Arts Officers positions concluded Discussions proposed to be held with the Department of Tourism, Arts and the Environment re ongoing funding for Regional roles and responsibilities
Tourism Tasmania
Assisted applications for Regional Events Assistance Program for: • Chocolate Winterfest • King Island Imperial • Australian Wave Sailing Titles • Penguin Music 4 Life • Supported Living Artists Week via the employment of a project officer MOU for 2007/08 finalised - Total value of MOU $140,000.00 MOU program includes: Co-operative Marketing Campaign On Line Information Data Conduct an Annual Cradle Coast Regional Tourism Forum • Industry On Line Communication Strategy • Support of the IPAT Research Pilot Project • King Island Way • Regional Business Awards To be initiated • • •
Coordinate review of relationship between Cradle Coast Authority and Local Tourism Associations Review the Cradle Coast Authority’s tourism relationship with local government (Steering Committee) Review the Cradle Coast Authority Visitor Information Centre Committee Establish the Cradle Coast Authority Tourism Reference Network Identify new partnership opportunities aligned to specific needs (TFGA, University)
Local Tourism Associations
Steering Committee Members
To be initiated
Visitor Information Centre Managers Steering Committee To be determined Produce of Heaven Mining Industry
To be initiated
To be initiated
On going
Local Government
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NO.
ACTIVITY
DESCRIPTION
Facilitate, support and develop grant applications
PARTNERS University of Tas (Cradle Coast campus) Tourism Tas
PROGRESS TO 30TH SEPTEMBER, 2007
Secured funding through Tourism Promotion Plan to assist with local funding applications
Tourism Industry
15
Implement comprehensive communication strategy with key partners and stakeholders
Support provided to: • King Island Regional Product and Experience Strategy • Cradle Coast Regional Wine Centre – Hawley House • Cherry Shed - Latrobe • Eagles Nest Retreat - Sheffield • Stanley Seal Cruises • 41 Degrees – Mole Creek • Spirit of the Sea – Devonport • Axeman’s Hall of Fame Exploring the creation of an electronic newsletter Cooperative marketing to become a component of electronic newsletter Regional web site under development
Review current newsletter structure, value and distribution channels Investigate E-bulletin and local web based blog options
Interstate and Intrastate database for E-bulletin under development 2007 Cradle Coast Tourism Forum conducted th th on 5 – 7 September, 2007 in Devonport 140 delegates participated in forum with feedback currently being collated Production of quarterly reports and Annual reports now aligned to the Strategic Plan Tourism Tas MOU reporting process aligned to MOU and Strategic Plan Tourism Forum and newsletters used to source industry feedback
Conduct annual Tasmania’s North West Tourism Forum
Regular reporting against strategic objectives to key stakeholders Elicit stakeholder feedback
Strategy 2 - Development Planning NO. 16
ACTIVITY Undertake and report relevant market research
DESCRIPTION Develop a framework for monitoring tourism activity in the region
PARTNERS Tourism Tasmania Local Tourism Associations and operators
Support the production and implementation of local cluster/hub development plans
Strahan Sustainable Development Plan
Destination Strahan West Coast Council
King Island Way
Stanley Precinct Study
Program identified – Industry Performance Analyser for Tourism (IPAT) Negotiated with Tourism Tasmania for the use of this program – to be piloted in the region Unable at this point to secure industry support for the program Produce quarterly reports for June and September quarters
Produce regular regional and sub regional tourism reports
17
PROGRESS TO 30TH SEPTEMBER, 2007
King Island Council industry and community Department of Economic Development Circular Head Tourism Circular Head Council
Produce Annual Report 2006/07 Strahan Development Plan completed Authority working with stakeholders to produce a Tourism Implementation strategy aligned to the Strahan Development Plan Cradle Coast continues to be an active supporter of this project Funding from the Tourism Tasmania MOU will continue to be allocated directly to the King Island Way project The further implementation of this strategy will be the responsibility of Circular Head Tourism and key partners
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NO.
ACTIVITY
Support the production and implementation of local cluster/hub development plans (cont.)
DESCRIPTION
Tasmania Visitor Information Network Review
PROGRESS TO 30TH SEPTEMBER, 2007
PARTNERS Forestry Tasmania Tourism Tasmania Parks and Wildlife Services Tourism Tasmania (MOU)
Cradle Coast Authority remains committed to this project and continues to support strategy recommendations
Local Network meets on an as-needs basis, meetings coordinated by the Cradle Coast Authority State-wide Reference Group meets bi-monthly and the Regional Tourism Manager regional rep on this group Ulverstone Visitor Centre admitted to Visitor Information Centre Network The Regional Tourism Manager chaired a review of the State-wide Reference Group
Cradle Mountain Tourism Development Plan
Caravan & Camping strategy
Kentish Council State Government Cradle Tourism Industry Recreation and Motor Homes Association of Aust Local Government
Local Community Hub Plans
Tarkine Tourism Development Plan
Local Tourism Groups Local government Tourism Operators Department of Industry Tourism and Resources
Recommendations from the Statewide review to be forwarded to Tourism Tasmania in December 2007 The involvement of the Cradle Coast Authority is now limited to a monitoring role through membership of the Steering Committee
Cradle Coast Authority initiated the Recreation Vehicle Friendly concept for the region 19 Tasmanian communities have embraced the RV Friendly program including 16 from the Cradle Coast region As at 30th September the following communities have achieved RV Friendly status: Wynyard, Devonport, Latrobe, Port Sorell, Railton, Sheffield, Ulverstone Working with local operators to establish tourism groups in: • •
Devonport and Latrobe West Coast (TBC)
Tarkine Tourism Development Master Plan (Draft) has been presented to the members of the Tarkine Discussion Group It is expected a final draft will be distributed in January 2008 for public comment The Cradle Coast Authority secured $813,000 through the Tarkine Bushwalk Program for infrastructure development within the Tarkine. Projects approved include: • Tarkine Interpretive Sites x 4 • Major Experience sites – Frankland River and Wyhtes Hill • Promotional Collateral Tarkine Brand Work (stage 2) completed
Cradle Country Co-operative Marketing Strategy
Devonport City Council Latrobe Council
Tarkine Market research, including latent demand study in progress Supported successful application for TPP Cooperative Marketing funds
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NO.
ACTIVITY
DESCRIPTION
PARTNERS Kentish Council
18
19
Retain and enhance the point of contact for individual clients (arts, events, tourism)
Implement existing tourism development plans
Broker industry specific business planning and advice
Tourism Tasmania Department of Economic Development
Cradle Coast Food and Produce (Source to Sensation) strategy
Tasmanian Government Participating Councils Industry Stakeholders
West Coast Mining Heritage
Regional Tourism Development Program Local Councils Mining companies State mining organisations Tour operators
East Devonport Precinct Study
Devonport City Council State Government Federal Government
King Island Food Strategy
King Island Walking Trails
King Island Council Department of Economic Development King Island Business community King Island Council Department of Economic Development
Cradle Mountain Alternative Transport Strategy
King Island Business community Kentish Council Cradle Mountain Tourism Assoc
PROGRESS TO 30TH SEPTEMBER, 2007 Contributed to Cradle Country participation in Tourism Tasmania Road shows Central Coast Council has indicated a desire to align their tourism sector to the Cradle Country Touring Route, which may impact on the structure of the Coast to Canyon group Electronic Information kit for new tourism businesses has been prepared and distributed by CCA, Tourism Tasmania and the Department of Economic Development Recognition of the CCA as the one stop location for tourism remains strong, but loss of Events and Arts positions has undermined this position with respect to these sectors The Source to Sensation Strategy is to be closely aligned to the “Produce of Heaven� providing a strong alignment between the regions primary producers and the tourism/hospitality sectors Funding from the Tourism Tasmania MOU will be allocated to the further development of this project
Electronic communication strategies have been developed to interpret the regions mining heritage These strategies will now be presented to project stakeholders to seek funding support for further implementation Funding from the Tourism Tasmania MOU will be allocated to the further development of this project The ongoing management of this project is now the responsibility of the Devonport City Council The involvement of the Cradle Coast Authority is limited to membership of the Steering Committee King Island Council have completed a King Island Food Strategy to coincide with the Cradle Coast Source to Sensation Strategy Funding has now been sought for the implementation of this strategy through the TPP
The King Island Tracks and Trails Strategy was developed in accordance with the Cradle Coast Experience Strategy Funding has now been sought for the implementation of this strategy through the Tourism Promotion Plan (TPP)
Alternative Transport Study has been completed and is now the responsibility of the Kentish Council
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NO.
ACTIVITY
DESCRIPTION
PARTNERS Commonwealth Government
Cradle Coast Wildlife Experiences
Implement existing tourism development plans (cont.)
Cradle Coast Recreational Tracks and Trails Strategy
Touring Route Infrastructure Plan Parks and Wildlife – Frenchmans Cap car park and interpretation centre, Ocean Beach Shearwater Lookout and Henty Road Viewing Platform West Coast Council – Public toilet redevelopment at Strahan and Motor Home Waste Water disposal Circular Head Councilcampsite at West Esplanade, Smithton and tourism infrastructure for Stanley precinct Central Coast Council Leven Canyon amenity and tracks upgrade, Coast to Canyon Trail Devonport City Council – Western foreshore facilities and upgrade to Devonport Visitor Information Centre Waratah-Wynyard CouncilSisters Beach toilets and change rooms Kentish Council – Kentish Visitor Information Centre upgrade and Tourism Signage Plan Latrobe Council – Bells Parade precinct development and Port Sorell foreshore electric BBQ’s Burnie City Council – Signage/interpretative strategy and Guide Falls Precinct Redevelopment King Island Council – Grassy toilet upgrade and redevelopment of King Island significant tourism sites
Tasmanian Parks and Wildlife Service
Sport and Recreation Tasmania Tourism Tasmania Land Managers Local Governments Local Interest groups Participating Councils Local Tourism Associations Other State Govt Departments Sustainable Regions
PROGRESS TO 30TH SEPTEMBER, 2007
Further funds are required to continue this work and until that can be secured it is unlikely that this report will progress further A copy of this plan has been forwarded to the Tasmanian Parks and Wildlife Services A meeting has been requested with Parks and Wildlife Services to discuss recommendations included in this strategy Projects that are aligned to this strategy include: • Increased momentum for the Coastal Pathway • Proposed development of mountain bike tracks at Dismal Swamp and Rosebery • King Island Tracks and Trails Strategy • Sport and Recreation continuing to explore additional options for significant Tracks and Trails development across the region
The implementation of tourism specific infrastructure continues through this program with the support of all Cradle Coast Councils, Department of Infrastructure Energy and Resources, and Parks and Wildlife Service (Examples of projects listed in left column) The future of the Touring Route concept is uncertain, as the concept has failed to gain the level of visitor recognition and acceptance that was originally anticipated. This change in focus will have no negative impact upon the Touring Route Tourism Infrastructure Plan
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Strategy 3 – Regional Identity
NO.
ACTIVITY
DESCRIPTION
20
Establish a strong Regional identity in selected target markets
Develop creative interpretation of Tasmania’s North West Brand Proposition
PROGRESS TO 30TH SEPTEMBER, 2007
PARTNERS
Tasmania’s North West Brand is been modified to better meet the contemporary image of the region Regions logo has been modified to meet the changing brand emphasis (see above) Under development
Produce Tasmania’s North West Brand management manual Interpret Tasmania’s North West Brand through stories and images
Two separate writers have been commissioned to write new editorial for the region New Web Site will be used to collect visitor’s stories 2008 Regional Guide redesigned to reflect regional brand
Design and produce promotional collateral aligned to brand interpretation
Advertisements placed in Interstate and Intrastate publications reflect new brand work New web site to reflect new brand Produce Tasmanian’s North West media kit Produce Regional Promotion and Sales Plan aligned to regional brand Implement Regional Promotion and Sales Plan
Yet to be initiated - Under discussion Marketing and Promotional Plan developed
Implementation of campaigns initiated TPP funds used to support this program All regional promotional and sales campaigns will all include a specific call to action
Monitor response to the implementation of the Regional Promotion and Sales Plan and adjust implementation strategies as a direct correlation to research findings
Majority of call to actions strategies will be directly aligned to the web site for Tasmania’s North West
Strategy 4 - Market Alignment NO. 21
ACTIVITY Increase awareness of region within selected markets
DESCRIPTION
PROGRESS TO 30TH SEPTEMBER, 2007
PARTNERS
Produce Regional Promotion and Sales Plan aligned to regional brand.
Tourism Tasmania
Implement regional promotional and sales campaign. Implement public relations campaign
Tourism Industry
Mega Famil 120 Travel Agents experience the region st nd over the weekend of the 1 and 2 Sept. • The CCA developed nine separate itineraries for these groups and managed all of these over the weekend •
Tourism Tas TV show • Tourism Tasmania (intrastate marketing
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NO.
ACTIVITY
DESCRIPTION
PROGRESS TO 30TH SEPTEMBER, 2007
PARTNERS
Produce and distribute regional cooperative marketing prospectus •
campaign); has commissioned an 11 episode series on Tasmania to screen each Saturday at 6.30 pm on Southern Cross from September - November CCA has provided story lines for this television show
Retiree’s magazine • published quarterly in November 2007 • CCA has supplied 3 stories on the region and accompanying images, which may be published
22
Convert preference to intention to visit NSW/ACT Newcastle 9-Jul Epping 10-Jul Wollongong 11-Jul Canberra 12-Jul Vic/NSW Wagga 16-Jul Albury 17-Jul Shepparton 18-Jul Ballarat 19-Jul Victoria Bairnsdale 13-Aug Morwell 14-Aug Geelong 15-Aug Warrnambool 16Aug Queensland Brisbane Taste 23Oct Mooloolaba 24-Oct Noosa B'fast 25-Oct Queensland Ballina 23-Jul Gold Coast 24-Jul Toowoomba 25-Jul Hervey Bay 26-Jul NSW Central Coast 6-Aug Port Macquarie 7Aug Coffs Harbour 8Aug Tamworth 9-Aug NSW Eastern Subs (Syd) 20-Aug Cronulla 21-Aug Penrith 22-Aug Orange/Bathurst 23Aug
Ensure regional product is well represented in distribution networks
Tourism Tasmania Tourism industry
Develop Tasmania’s North West Tourism Website
Travel Weekly magazine CCA supplied 3 stories on the region for the 17th August edition Hidden Wonders • Tourism Australia has commissioned Australia's Hidden Wonders magazine, August - December 2007 issue, which will showcase seven regions in Australia, including Tasmania's North West. • 400,000 copies will be published to correspond with the Tourism Australia special television screening of Getaway on 23 August • Copies of the publication will be included in the seat pockets on Qantas flights between Sydney and Melbourne for the month of November • Journalists visited the coast from Devonport through to Stanley, and Cradle Mountain • One full page has been booked by Corinna Wilderness Retreat and another page by CCA promoting 6 operators in the region who took up the cooperative advertising opportunity • TT Line advertised in this guide Regional Guide CCA encouraged industry operators and stakeholders to allocate funds to advertising in the new improved 2008 Guide, which will be the platform from which all future consumer marketing will develop Tourism Tasmania Roadshows The Cradle Coast Authority has confirmed its participation in roadshows, and will send official representatives to all (See details listed in left column)
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Strategy 5 - Organisational capacity
NO. 23
ACTIVITY
DESCRIPTION
PARTNERS
PROGRESS TO 30TH SEPTEMBER, 2007
Increase recognition of the value of tourism to the Cradle Coast region
Formalise regional tourism research strategies
Tourism Tasmania
CCA exploring the options for the introduction of the Industry Performance Analyser for Tourism (IPAT) program in the region as a Tasmanian Pilot Project
Local Tourism Assoc Local Government
IPAT currently in operation throughout Queensland Limited support locally for the project
Establish regional tourism performance benchmarks
Tourism Tasmania Local Tourism Assoc Local Government
Develop local communication strategy
Future of the project under review with Tourism Tasmania See above
Currently distributing Bi-monthly tourism newsletter (electronic distribution only) Reviewing use of Newsletter and exploring monthly e-newsletter
24
25
Encourage stronger advocacy for tourism at an organisational and regional level.
Secure appropriate resources to achieve prioritised Issues
Establish a Tourism Reference Network (TRN) aligned to the CCA board Retain the Cradle Coast Tourism Steering Committee
Production of strategic plans and progress reports for relevant stakeholders.
Under discussion Local Government and/or local tourism associations (LTAs)
Tourism Steering Committee continues to meet to discuss regional tourism issues and opportunities
Local Government and/or LTA’s Tourism Tasmania
Production of quarterly reports and Annual reports now aligned to the Strategic Plan
Ensure effective personal and skill development programs are available for staff
Ensure adequate and ongoing resources (financial, physical and human) are available to the Cradle Coast Authority’s tourism sector to achieve strategic objectives
Conducted annual tourism forum Under discussion
Structure and meeting format of Steering Committee to be reviewed in line with the TRN discussions (as above)
Tourism Tasmania MOU reporting process aligned to MOU and Strategic Plan Training programs limited to in house development
Local Government Federal Government State Government
Regional Tourism Development Manager to participate in specialist training in strategic management techniques Developing presentation for State Government regarding on going funding agreements Retained funding (Federal Gov’t) for Tarkine Project Officer Tourism Tasmania confirmed retention of Industry Development Consultant position after extensive restructure Marketing Managers position aligned to TPP funding
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STRATEGIC INDUSTRY DEVELOPMENT OBJECTIVE: Strategic development of major industry sectors based on regional comparative advantages, including • • •
Continuing global competitiveness of major processing and manufacturing operations and their local supplier networks Broadening of the region’s economic base through innovation, value adding and collaboration between small/medium enterprises to achieve economies of scale Development of opportunities for new investment based on the region’s climate, water resources and established industry ‘clusters’
NO.
ACTIVITY
DESCRIPTION
PARTNERS
PROGRESS TO 30TH SEPTEMBER, 2007
26
Value Chain Analysis
Work with Food Innovation Systems Centre researchers and industry participants to analyse selected value chains and identify options for improved cost structures and competitiveness
Food Innovation Systems Centre
Value chain research team analysing vegetable processing industry value chain in Cradle Coast region – currently preparing findings and strategies for improvement for discussion with commercial participants
Continue to support regional food businesses assisted under the Sustainable Regions Food Value Adding Grants Program and seek further strategic investment in food value adding projects
Regional food businesses
27
Food Value Adding Initiatives
28
Fair Dinkum Food Campaign
Continue to provide policy development, regional advocacy and secretariat support for the Fair Dinkum Food Campaign and current initiatives to establish formal ‘Australian Grown’ claims
29
Food Innovation Systems Centre
Establishment of a centre for research and development, teaching and innovation in Food Value Chain Management and Natural Resource Management for primary production
30
Vegetable industry Initiatives
Develop project proposals and partnerships addressing specific aspects of state and national vegetable industry reform strategies that apply to this region and secure funding to implement them
Australian Vegetable Industry Development Group (federal)
Department of Economic Development Food Innovation Systems Centre Institute for Regional Development Tasmanian Farmers and Graziers Association Institute for Regional Development Fair Dinkum Food Campaign Sustainable Regions Tasmanian Institute of Agricultural Research
Food Innovation Systems Centre Department of Primary Industries Department of Economic Development TFGA
The Authority is working with food producers participating in the ‘Produce of Heaven’ promotional campaign to help develop longerterm marketing strategies and links between regional foods and the region as a destination
Australian Grown labelling and promotion campaign now underway, allowing processors and consumers to clearly identify processed and packaged foods grown in Australia
Multi-state catchment modelling project continuing (with Cradle Coast NRM) Processing vegetable Value Chain Analysis project underway with commercial partners, industry groups and funding bodies
Continuing development of project proposal for commercial-scale projects addressing production scale in intensive agriculture, as identified in industry strategic plans
Institute for Regional Development
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NO.
ACTIVITY
DESCRIPTION
PARTNERS
PROGRESS TO 30TH SEPTEMBER, 2007
31
Common site induction requirements
Work with major industrial firms and contractors to investigate adoption of common site induction processes, reducing downtime and improving availability of contractors working across multiple sites
Advanced Manufacturing Centre Department of Economic Development Site managers and contractors
No progress this quarter
32
Coordination of maintenance shutdowns
Collaborative projects
Advanced Manufacturing Centre Department of Economic Development Site managers and contractors Engineering and manufacturing firms Advanced Manufacturing Centre Department of Economic Development
No progress this quarter
33
Work with major industrial firms and contractors to coordinate the timing of maintenance shutdowns for major sites, improving availability of contract services and minimising production losses Develop projects addressing opportunities for information sharing and collaboration identified at industry workshops in 2005, including • Product design and process technology • Spare parts inventory/trading • Cooperative financing • Apprentice sharing • Specialised training provision • Visiting specialists/experts • Benchmarking and professional networking • Safety information • Export networks Continue to support businesses assisted by the Sustainable Regions Engineering Industry Development Program and seek further strategic investment in projects that improve business competitiveness
Department of Economic Development
Ongoing
34
Engineering Industry Development Program
Partnership with Department of Economic Development and Australian Manufacturing Centre continuing Industry capability database project continuing, funded by the Authority’s Strategic Projects Account Authority provided background information, briefings and local industry feedback to federal Labor’s proposed Manufacturing Centre concept during federal election campaign
See above
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NATURAL RESOURCE MANAGEMENT OBJECTIVE: Coordinated investment and regional capacity to address natural resource management (NRM) priorities through • • •
Development and implementation of regional NRM investment plans and priorities Build regional skills, resources, technologies to assist delivery of NRM projects Increase regional participation in, and ownership of, NRM issues affecting the region
NO.
ACTIVITY
DESCRIPTION
PARTNERS
PROGRESS TO 30TH SEPTEMBER, 2007
35
Cradle Coast Regional NRM Committee
NRM Committee established as a committee of the Authority with delegated authority to perform the functions of a Regional NRM Committee under relevant State legislation and federal government programs
State Government Core funding
This funding continues to provide the ongoing operational budget for the core functions NRM Committee and Acting Executive Officer currently focused on the development of the Regional Investment Proposal (RIP) 3 The first Draft of this will be sent to the Australian Govt in December The review of the Tasmanian Natural Resource Management Act 2002 is currently underway but the public submission period has closed A review of the submissions has taken place and provided the basis for some minor changes
36
Cradle Coast NRM Investment Proposal
Development of Investment Proposals based on Regional Strategy priorities and delivery of project funds approved by Australian Government
Australian Government Natural Heritage Trust Tasmanian Government matching inkind support through Department of Primary Industries and Water activity
On the whole the review was positive and supportive of the current Regional NRM arrangement Currently implementing Regional Investment Proposal (RIP)1 and RIP2 projects (currently 30), scheduled to continue till June 2008 There has been a renewed focus on the “outputs and outcomes” of our current projects to help inform our decisions regarding RIP3 Resources and skills provided by new staff and operating structure have improved our approach to this investment round NRM intends to provide a summary of highlights of activities in future reports The first draft of RIP3 will be submitted in December but there has been no final budget from the Australian Govt and due to the election it is unlikely it will be in place till February/March, 2008 The potential variation in the figure has proved challenging to our process and made prioritisation of work difficult
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NO.
ACTIVITY
DESCRIPTION
PARTNERS
PROGRESS TO 30TH SEPTEMBER, 2007
37
Project Specific NRM Facilitators
Project Specific NRM Facilitators to ensure strategic regional delivery of specific projects funded through the Investment Proposal
Australian Government Natural Heritage Trust
Facilitators currently support NRM activities in the region by engaging the community and supporting on-ground actions
Tasmanian Government matching inkind support through Department of Primary Industries and Water activity
38
39
Cradle Coast NRM Facilitator Network
Community Landcare Coordinator
An indication of their success has been the generation of approximately $500,000 extra investment in this region through various national grants programs including Envirofund As we continue to implement operational change the support of these positions continues to improve Facilitators now have access to an inhouse GIS system providing information on spatial layers to their desktop Future training will enhance their skills in using this information to support groups
Regional NRM Facilitators to assist development of Regional NRM capacity in the community, support funding applications and link community activities to industry, local government and the Regional NRM Strategy
Australian Government Natural Heritage Trust
Provides an on-going liaison with the Australian Government for input into program development
Employment of a local level coordinator to help ensure community, landcare group and primary industries sector engagement in regional NRM processes
Australian Government Natural Heritage Trust
The National Landcare Program has renewed it’s commitment to this position and provided ongoing funding for 3 years from June 2008
This position is not fully funded by the Australian Government and under our structure has been adapted to provide a management position for our team of facilitators This has proved to be a successful move and is already providing better integration of our staff activities
There has also been a change in focus for the role to a more sustainable agriculture and industry focus - This replicates changes made to the position by CCNRM 3 years ago and gives us confidence in our approach The fact that we have been operating this way for years may give us an advantage in future NLP initiatives Changes to this program in future will allow CCNRM to levy an administration charge for all the projects we administer - This is significant because previously we absorbed these costs as part of our ongoing regional delivery
40
Sustainable Agriculture
Assist relevant sectors of regional agriculture (eg Dairy, Viticulture, Horticulture) to adopt and promote NRM principles for best practice management, delivering environmental benefits while maintaining or improving economic outcomes
The development of RIP3 will potentially lead to new initiatives but the detail is unlikely to be available until mid 2008 Current Projects approved under NLP are: •
Sustainable Water Management on Tasmanian Vegetable Farms, • Incorporating Controlled Traffic and Direct Drilling into Intensive Cropping Systems in North West Tasmania, • Productive Farming Landscapes through Best Practice Shelterbelt Design • "Applying the Plan" - Helping Proactive Farmers to be Sustainable and Productive
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TRANSPORT INFRASTRUCTURE AND SERVICES OBJECTIVE: Ongoing planning and development of safe, strategic transport links to and within the region, including infrastructure, services and policies affecting • • •
Bass Strait freight and passenger services, including links to King Island Intra- and inter-regional road and rail freight corridors and tourist routes Commuter services providing access to health, education and work opportunities between the region’s population centres
NO.
ACTIVITY
DESCRIPTION
PARTNERS
PROGRESS TO 30TH SEPTEMBER, 2007
41
Core passenger Services Review
Regional representation in the State Government’s Core Passenger Services Review process – raising regional issues and seeking practical responses to regional needs
Department of Infrastructure Energy and Resources
No update received this quarter
42
Bass Highway west of Burnie
Develop strategic, social and economic cases for upgrading of the Bass Highway west of Burnie to National Highway status under AusLink and promote to all parties and levels of Government
Local Councils
Submission made in response to Auslink draft Tasmanian corridor strategy, highlighting the case for inclusion of road and rail west of Burnie in the Auslink network, promoted to all Braddon members and senators
43
Strategic transport services and facilities
Monitor developments with port facilities, Bass Strait subsidies, shipping, rail and air services to the region, providing regional representation and advocacy for regional interests, as appropriate
Regional Transport Strategy launched August 2006 Latrobe – Wynyard regular commuter bus service emerging as a regional priority for 2007
44
Bass Highway (Sisters Hills) Working Group
Council and community-based group hosted by the Authority to provide local information, coordination and liaison with managers of Sisters Hills highway upgrade project
Department of Infrastructure Energy and Resources Federal Government Circular Head Council Burnie City Council WaratahWynyard Council
Project progressing ahead of schedule
45
Regional Transport Advisory Group
Skills-based committee advising the Board on management, implementation and ongoing review of Regional Transport Plan in partnership with state agencies
Local Councils
Continues to monitor outcomes from Regional Transport Strategy launched in August 2006
Department of Economic Development Department of Infrastructure Energy and Resources
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LOCAL GOVERNMENT COOPERATION OBJECTIVE: Mechanisms by which local government can respond collectively to regional issues that extend beyond the normal scope or influence of individual Councils, including • • •
Facilitation, hosting and management of regional processes, initiatives and services under delegated authority from member Councils Preparation and maintenance of regional information, strategies, policies and advice that can inform strategic planning and decision-making by Councils Engagement of local government members, professional staff and networks in regional development issues requiring community-level input and leadership
NO.
ACTIVITY
DESCRIPTION
PARTNERS
PROGRESS TO 30TH SEPTEMBER, 2007
46
State-wide land use planning policies
Consultation with relevant Council staff and professional advisers to identify aspects of current statewide planning policies and procedures that limit consistent interpretation and effective application in this region
Local Councils
Review of key issues arising from member Council submissions to review of Protection of Agricultural Land Policy
Development of possible regional responses to identified problems with current land use policies as a basis for further action as directed by Councils
Local Councils
47
Regional approaches to land use planning
Draft submission prepared but not submitted on advice from Representatives
Department Justice (Planning Department)
Following Representatives’ direction to proceed with development of a project seeking greater alignment of local planning schemes, a working group was established to develop a draft MoU, draft project plan and process for agreement and communication between the Minister, Councils and the Authority All Councils received a presentation on the Regional Planning Initiative from members of the Planning Working Group August/September
48
49
Regional Waste Management Advisory Group
Skills-based group established as a committee of the Authority to coordinate waste management and policies at regional scale and provide professional advice to the Authority and Councils
Local Councils
Dulverton Regional Waste Management Authority Regional Waste Management Advisory Group
Continue to meet on a regular basis to develop proposal for regional waste management strategy Regional responses prepared on discussion papers released by State Government regarding waste management issues
Regional Waste Management Initiatives
Develop and deliver regional initiatives addressing recommendations of Regional Waste Management Audit, including initiatives dealing with public education, recycling and waste minimisation
50
Point of contact
Act as initial contact for coordination and hosting of government consultation processes requiring input from regional stakeholders and interest groups on specific issues
Local Councils
Facilitated and coordinated regional responses regarding waste management and regional planning matters, and health and education reforms
51
Government inquiries
Undertake consultation and coordinate regional submissions to State and Commonwealth Government inquiries on issues affecting regional interests
Local Councils
Ongoing (regional planning, water and sewerage taskforce discussion paper, waste management, health services)
Other regional stakeholders
No regional projects commenced as yet With the introduction of a regional waste levy st from 1 September, 2007, it is anticipated that regional waste management initiatives will be commenced in the 2007-08 financial year
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NO.
ACTIVITY
DESCRIPTION
PARTNERS
PROGRESS TO 30TH SEPTEMBER, 2007
52
Power Pricing Parity for Bass Strait Islands
Continuing regional support for King Island in dealings with State Government and power suppliers to achieve power pricing parity with mainland Tasmania
King Island Council Flinders Council Northern Tasmania Development
Continuing support for King Island Council in lobbying process. Awaiting State Government response to second submission sent Dec 2006
53
Access to funding
Advice and support for Councils, businesses, industry and community groups seeking government assistance for initiatives addressing issues and themes in the Charter
Project development assistance and letters of support/reference for numerous funding submissions prepared by local Councils, tourism associations, businesses and DED client managers
54
Pulp Mill
Monitor developments with planning and approvals for the proposed Bell Bay pulp mill to maximise regional preparedness and business opportunities
Regional industry capability survey developed and implemented, follow-up contacts and database development underway
55
Strategic Projects Account
Establish and maintain a Strategic Projects Account to allow the Authority to respond to issues and opportunities relevant to its Charter, and that affect the region’s interests, as they arise
Local Councils
Regional service needs review
Structured review of current Council needs and opportunities for improved service delivery through regional collaboration that could be undertaken or facilitated by the Authority
Local Councils
57
Regional research and training needs review
Review of regional, industry and Council demand for research, training and professional development services that could be provided by the Institute for Regional Development
Local Councils Institute for Regional Development
Short courses and community development under-graduate course currently being developed through Institute for Regional Development
58
Community development capacity
Investigate opportunities for targeted research, professional development and collaborative projects to support community development staff and strategies of participating Councils
University of Tasmania
Community development undergraduate course being developed at Cradle Coast campus in conjunction with Utas Arts Faculty
56
Funds committed to projects from Strategic Projects Account: Up to $10,000 Industry Capability Working Group Up to $ 5,000 Review of Recreation Planning Framework Up to $10,000 Regional Waste Management Strategy No update this quarter
Institute for Regional Development
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