1 minute read
The Mouflon
from Brand Book
by Craghoppers
Our brand mascot
Bouncing from crag to crag it epitomises everything Craghoppers represents.
A nomadic species that doesn’t stay in one place for long, and roams mountainous areas, desert and grasslands.
It is our sign of quality, and a badge of honour for the wearer.
“All truly great thoughts are conceived by walking.”
From the very first stitch of the original breeches, to the final step of an all day hike, our values embody everything we do.
Craftsmanship
A deeply ingrained characteristic that strongly defines us. We take immense pride in the high standard of everything we make, balancing artistry and skill in each product’s design. The result is reliable quality, durability and clothing built to endure whatever adventures our customers go on.
A natural raw emotion that conjures up an overriding sense of satisfaction and contentment at the thought of the upcoming or the one that has just happened. It’s that little smile that crosses your face.
Spirit
It inspires our every adventure and provides warmth to our souls. It gets us out of bed to go on a hike even on the rainiest of days. It is the energy we find when we must dig deep during moments of doubt. It is the resolve that pushes us up that hill, the courage to do something that challenges us, and the enthusiasm with which we approach every excursion into the outdoors.
