The most powerful ideas find themselves at the intersection of brand purpose, human need and business impact. Most commonly, marketers (agency or client side) struggle with articulating the human need and how a brand can genuinely take action to help people make better decisions.
During a session at CreativeBloc, I shared design thinking methods that can be used to help creative teams co-create user-first solutions, showcased the importance of brand purpose and explained why I believe digital experiences are the best way to bring powerful ideas to life.
