Crain's Cleveland Business Healthcare Innovators

Health Care Innovators

The world awaits Cleveland Clinic’s renowned conference set to open

America’s Global Center

for Health Innovation

When it comes to innovation

collaboration is key.

Clinical & Translational Science Collaborative

> 800+ physicians and scientists

> 300+ physicians and scientists

> 4 hospitals, 1 university

> 2 hospitals, 1 university

> $128 M to enhance treatments

> 11,000 patients

> Outcomes: Risk factors down; community health up

> Outcomes: Prevention, treatment and cures

We congratulate the Global Center for Health Innovation for bringing together individuals and organizations dedicated to improving results for patients.

Table of contents Health Care Innovators FALL 2013 PUBLISHER/EDITORIAL DIRECTOR Brian Tucker

ASSOCIATE PUBLISHER/ EDITORIAL John Campanelli

SECTIONS EDITOR Amy Ann Stoessel

ART DIRECTOR Lauren Rafferty

PRODUCTION MANAGER

4 Going global

16 No place like home

Organizers plan to build on Northeast Ohio’s

Home health care is one of the sector’s biggest

reputation as an innovation hotbed in creating a

trends, and the Global Center’s first floor will

complex that will change the face of health care.

display all the care features that are possible

Nicole Mastrangelo

6 Possibility on display

outside of the traditional health care setting.

MARKETING DIRECTOR

The Global Center will feature state-of-the-art

18 Innovation showcase

spaces with some of the biggest names in health

The Cleveland Clinic’s annual Medical Innovation

care.

Summit will officially mark the opening of the

8 Four floors, four themes

Global Center.

Each floor of the complex is focused on a

20 Cleveland Clinic

different theme, with tenant spaces ranging from

summit agenda

630 square feet to more than 30,000 square feet.

The focus of this year’s event will be on

8 Hospital systems

diabetes and obesity.

to work as partners

22 No two spaces alike

Four of the region’s largest hospital systems are

Designing the suites offered up some unique

working together for the building’s Welcome

challenges for the firm handling the

Center.

individual spaces.

10 The IT factor The Healthcare Information and Management

23 Guide to the Global Center

Systems Society is a national nonprofit that will

Learn more about the companies and

take up the fourth floor of the center.

organizations filling the four-floor complex.

Craig Mackey

ADVERTISING DIRECTOR

Lori Yannucci Grim

CONTRIBUTING WRITERS Kathy Ames Carr • Timothy Magaw Chuck Soder • Laura Straub

PHOTOGRAPHY Marc Golub • Jason Miller • Cleveland Clinic • Global Center for Health Innovation • Health Information Management and Systems Society • Vocon

SENIOR ACCOUNT EXECUTIVE Adam Mandell

ACCOUNT EXECUTIVES Lindsie Bowman • John Banks Dawn Donegan • Andy Hollander

REPRINTS AND PERMISSION Reprints: Call 1-800-290-5460 ext. 125

On the cover: The Global Center for Health Innovation stands out next to the Key Tower. Photo by Jason Miller; cover illustration by Lauren Rafferty

www.CrainsCleveland.com 700 West St. Clair Ave., Suite 310 Cleveland, OH 44113 (216) 522-1383 • (877) 824-9373

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3

Going global

New facility strives to build on region’s innovation reputation, change the face of health care

By Timothy Magaw

F

or years, the oft-talked about medical mart slated for construction in the heart of downtown Cleveland lacked any sort of defined strategy aside from its proponents arguing that it would somehow help fuel Northeast Ohio’s economic resurgence by capitalizing on the region’s reputation as ground zero for health care innovation.

But over the last year, as the hulking complex rose from the earth, Jim Bennett, the man steering the transformative project along with a team of Northeast Ohio’s brightest minds in health care, have put a more reassuring — and forward-looking — face on the medical mart and its adjoining convention center.

It’s a strategy that has included dropping the ‘mart’ concept altogether and rebranding the complex as the Global Center for Health Innovation.

The facility that Mr. Bennett and others speak of today isn’t mart-like at all, and it won’t serve necessarily as a one-stop shopping center for health care professionals looking for the latest and greatest health care widgets and supplies. You won’t find in the complex, for instance, a company hawking what it claims are the finest office supplies for use in a hospital.

Instead, Mr. Bennett and others talk of a facility that will serve as a catalyst for fundamental improvements in health care. With its roster of tenants and their state-of-the-art spaces, the Global Center will showcase the best of what’s possible. The concept appears to have resonated, as the center has attracted a slate of high-profile spaceholders, including the Healthcare Information and Management Systems Society, or HIMSS — a deal that was heralded as a game changer for the center.

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“The biggest hurdles have been overcome, but the next one is when we’re up and operating, that it’s interesting and engaging

By Timothy Magaw when people come in,” said Mr. Bennett, CEO of the Global Center for Health Innovation and the Cleveland Convention Center. “We believe it will be, but the test is, are the individual spaces as appealing and interesting as we all think they will be?”

The center has been described by some as the Epcot of health care, and its leaders have gone as far as suggesting the facility will alter dramatically the face of health care by 2015. And with nothing else quite like it in the world, the Global Center’s architects and biggest cheerleaders see that as an attainable goal.

“I think we’ve identified a huge area that is virtually untouched,” said Cleveland Clinic CEO Dr. Toby Cosgrove, a longtime proponent of the medical mart concept. “Why would this not be a natural? I kind of laughed when people said it never worked before. It never failed before either. It had never been built.”

Pressure to perform The total cost for the Global Center and the adjoining convention center hovered at about $465 million, all of which was ponied up by taxpayers through an expansion of Cuyahoga County’s sales and hotel room taxes. And because the complex was born on the back of taxpayers, its developers are keenly aware of the high expectations swirling around the project.

“There will be no lack of good ways to judge success,” Mr. Bennett said.

Like the convention center, the Global Center’s economic firepower will ultimately be judged by how many out-of-towners it

can bring into Northeast Ohio who will pump fresh dollars into the missed immediately because it didn’t fit what the center was hoping local economy. Mr. Bennett suspects the center’s success also will to accomplish.

“The ‘Global’ (part of the name) is not because some guys in be benchmarked against how well it lures in locals.

“Can this become an attraction like the Rock and Roll Hall of Cleveland were sitting here and claiming it to be grandiose,” Mr. Bennett said. “It’s because it’s true. This is setting a higher ambiFame?” he said.

The Global Center’s external appeal will no doubt be a determi- tion, a higher bar.”

Mr. Bennett said the center hasn’t yet generated a wave of nant of its success, although tenant satisfaction remains paramount.

The Global Center was judged early on for having a bevy of pro- excitement in the biotech and health care communities across the spective tenants who had signed letters of intent, though few that nation, let alone the globe. That’s, in part, through design, as he had actually pulled the trigger and signed legally binding contracts. expects buzz to spread virally once the center officially opens.

The Global Center will get a big boost in its public relations The team has since assembled a cast of some of the most wellknown names in the health care space, particularly in the informa- efforts during its kick-off event, the Cleveland Clinic’s annual Innovation tion technology Summit in arena, as rent-payOctober, which ing tenants. Come has grown time for their markedly over lease renewals, the last decade Mr. Bennett said with more it will be importhan 1,100 tant to ensure the clinicians, space has met entrepreneurs, their needs. executives and “Tenants will investors flocking want to have met to the city for the their business 2012 summit objectives,” Mr. on the Clinic’s Bennett said. campus. The “Each one has expectation is very specific that this year’s objectives, rangattendees will help ing from being a generate a groundplace to train their swell of interest people to demonPhotos courtesy Global Center for Health Innovation across the country strating their prodThe Global Center for Health Innovation is aiming to not only appeal to health care professionals, but in the burgeoning ucts, which could also to visitors from the general public. The facility is connected to the new Cleveland Convention center. trigger big-ticket Center, which opened this summer and played host to the 2013 National Senior Games.

“This is much purchases.” more than a press Another accurelease,” said Dave Johnson, the Global Center’s director of pubrate test of the Global Center’s impact on the market, Mr. Bennett lic relations. “A press release is only going to get you so far. These said, would be its ability to attract a steady stream of new tenants.

“We would like this to be a place that has a long waiting list are the industry thought leaders.”

However, given the nature of the high-profile tenant base the where people say, ‘When can I get in there?’” Mr. Bennett added.

Global Center’s developers have secured — particularly HIMSS — “That’s a great test.”

Of course, as it matures, it’s possible that the Global Center’s people are starting to take notice.

“After the HIMSS announcement, you heard a click go that tenant base, focus or even mission could change or evolve. That’s not necessarily a bad thing, according to those working on the proj- said, ‘This could be really exciting,’” said Aram Nerpouni, presiect, as the entire industry, in general, is undergoing a massive trans- dent and CEO of BioEnterprise, a local nonprofit that assists health care companies. “That really was the game changer.” formation in how health care is delivered and paid for.

Also, with the Global Center and convention center working in “When we take a look at the creation of the Global Center for Health Innovation, it’s already gone through a few iterations of tandem, and thus feeding each other, the developers have seemingwhat it was intended to be,” University Hospitals CEO Thomas ly brought something to the market that can’t be found elsewhere in Zenty said. “It’ll be like all entrepreneurial endeavors and need the world — a feat that is no doubt global by definition.

“Having the Global Center for Health Innovation was really work to change over time.” very wise,” said Deborah Hinson, president of the International Global aspirations Medical Meeting Professionals Association.

“I’ve tried to think about major convention centers in the When a brain trust of community and health care leaders were mulling over a new name for the complex, one of the suggestions country, and I don’t think anyone else has positioned themselves was the Cleveland Center for Health Innovation. The name was dis- similarly," she said. n

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Possibility on display Global Center filled with state-of-the-art spaces that represent the best in health care

By Kathy Ames Carr

Y

our first tendency upon entering the Global Center for Health Innovation will be to look up at three floors of glassenclosed suites marked with influential company names that frame a dramatic atrium.

The reaction could be considered symbolic for the direction in which these industry power players are moving as they surround visitors with the state-of-the-art innovations that are revolutionizing health care — and all under one roof.

The Global Center’s mix of 22 anchor tenants and more than 150 associated companies are a culmination of the efforts among four key center leaders — Jim Bennett, Barbara McBee, David Ricco and David Shute.

“You don’t have to go to 20 different U.S. cities to see a bunch of individual state-of-the-art spaces,” said Mr. Ricco, director of leasing. “You can see them all here in one space.

There’s nothing else like this in the world.”

Take University Hospitals and medical imaging partner Philips Healthcare, whose collaborative 4,600-square-foot suite highlights imaging and radiology equipment and can metamorphose into a space suitable for such specialties as pediatrics or cardiology, depending on which groups are visiting.

There’s also the intelligent flooring exhibit from Forbo Flooring Systems, which talks to caregivers and patients.

“So I’m a nurse, and I have to wash my hands before I enter the room. The floor will remind me to if I walk in the room and forget to do so,” said Dave Johnson, the center’s public relations and marketing director. “If a patient gets out of bed without a walker, and is supposed to use a walker, the floor will say something to the patient.”

Museum, Epcot and sales office The suites will open in phases, with the first 11 scheduled to come online in October, and another five in the planning stages or under construction.

The charter tenants represent some of the most prominent organizations in the health care industry. Their names are on hospital beds, surgical glove boxes, ultrasound software and a swath of other industry-related products and technologies.

A handful are locally based — including SmartShape, Hyland Software, Cleveland Clinic, University Hospitals, Sisters of Charity Health System, MetroHealth, Case Western Reserve University School of Medicine Skills and Simulation Center and BioEnterprise — but nearly all are globally oriented.

“The mix is overwhelmingly international in scope,” said Jim Bennett, CEO of the Global Center for Health Innovation and the Cleveland Convention Center. “We’ve had such support from the local health care, civic and government institutions in facilitating this world-class facility.”

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Photos by Marc Golub

Organizers over the last year and a half have been cherrypicking health care companies that align with the center’s mission of demonstrating what is possible in health care through product commercialization, innovation and collaboration.

“We’ve had a steady stream of inquiries from all over the world,” Mr. Ricco said.

One common thread, said Ms. McBee, director of operations and programming, is that the suites are designed to welcome people into discovery and exploration. Suites will integrate cutting-

edge technologies and interactive displays surrounded by vibrant aesthetics.

“It’s like a cross between a museum, Epcot and a sales office,” said Mr. Shute, senior strategic adviser.

The Global Center for Health Innovation is about 70% leased, though leaders aren’t concerned with filling the remaining suites.

The team of Mr. Bennett, Ms. McBee and Messrs. Ricco and Shute said they are fielding calls from “dozens” of companies throughout the world seeking a Jim Bennett presence at the innovation center.

Leaders continue to curate a selection that complements its current tenant mix. They are, for example, interested in an innovative health care furniture manufacturer and a pharmaceutical operation.

“The question is not, ‘How do we fill the space?’” Mr. Johnson said. “The question is, ‘How do they fill our space?’”

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What’s in it for the tenants?

The interconnectivity of both current and prospective suiteholders no doubt will be beneficial to a region that already has a global reputation for its health care and biomedical industry assets.

And for the companies and entities that have committed to filling space, they say the visibility linked to the Global Center is what makes the location attractive.

Stephen Norton, director of corporate communications and government affairs for Steris, noted that when the medical equipment maker was founded in 1981, only a handful of biomedical companies existed in Ohio.

“Now there are more than 600 biomedical companies, and about half are in Northeast Ohio,” he said. “The center is a significant investment that leverages the strengths of the region.”

Steris’s involvement with the center means it can expand its product education methods, which currently include bringing to its Mentor headquarters customers from all over the world to view its latest disinfection, sterilization and other operating room products.

Its presence at the Global Center exposes those technologies to an even larger pool of potential clients — which include large health care facility construction companies, architects, physicians, nurses and hospital leadership.

“The center feeds our product development pipeline,” he said.

GE Healthcare, which was the first company to announce a partnership with the Global Center, also is looking forward to bolstering its role in influencing health care outcomes.

“With the different themes, the center shows how we can impact patient care and improve outcomes. It truly is a confluence of innovation, education and commerce,” said Ramya Singh, of GE Healthcare. “The greatest minds in the country will be able to converge to showcase what is feasible today and what is possible tomorrow.” n

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Four floors, four different themes The Global Center for Health Innovation is a combination of individual and multi-organizational spaces that are designed to be accessible and interactive, with the main goal being to showcase each company’s commercial offerings.

Four themed floors highlight companies with focuses that include information technology and medical devices as well as health systems and health care support.

Spaces range from 630 square feet to more than 30,000 square feet, with no two suites the same in size or scope.

The average lease is five years, and companies will be periodically refreshing their exhibits to showcase the latest in products and capabilities.

Floor-to-ceiling glass infuses each suite with natural light and provides impressive views of downtown and the lakefront while fostering synergies between leaseholders. l Visitors begin their journey on the first level’s Health and Home Section, which includes a welcome center and 2,000-squarefoot state-of-the-art home. l The second floor is dedicated to People, Patients and Caregivers, with suites that

Photo by Marc Golub

include the Cleveland’s Clinic’s journey through cardiovascular disease and Mentor-based Steris’s sterilization products.

High-tech hospital vendor GE Healthcare has committed its space for a journey through breast cancer, heart disease and Alzheimer’s disease. Innovative equipment will appeal to commercial users while the public learns more about those conditions. l The third floor’s Clinical Spaces theme features companies with the mission of creating the most efficient and effective clinical spaces, with complementing products and services that enhance patient treatment.

Creating these spaces can include tech-

nology that enhances a patient experience (Cisco Systems, Forbo Flooring Systems, Hyland Software); various types of equipment and construction practices within the clinical setting (Black Diamond, UH/ Philips, Gleeson Construction); or the systems within a clinical setting (Johnson Controls and its various partners), said Dave Johnson, the center’s public relations and marketing director.

These clinical spaces aim to optimize quality of care, access to health care and reduce costs. l Chicago-based Healthcare Information and Management Systems Society resides on the fourth floor, occupying 30,000 square feet, or the equivalent of about 15 suites. HIMSS plans to expand into the entire 36,000 square feet by 2016.

The venerable medical organization will dedicate part of that real estate to a permanent space for its interoperability showcase, which as part of its annual five-day convention draws about 50,000 clinicians, technicians and decision-makers. ─ Kathy Ames Carr

Hospital systems to work as partners MetroHealth System, the Cleveland Clinic, University Hospitals and the Sisters of Charity Health System already provide a large chunk of patient care in the Cleveland area. Now, those same four are working together in the Welcome Center at the Global Center for Health Innovation.

Each hospital is contributing an equal financial sponsorship to the center, which will serve as a concierge station at the four-story building on St. Clair Avenue.

Global Center staff at the Welcome Center will be available to help guests navigate the facility as well as to explain what events are taking place. There also will be space available for the four hospital systems to host programming.

Visitors also can be referred to outside health care settings in Northeast Ohio to witness the center’s technologies in action.

University Hospitals CEO Tom Zenty initially presented the concept of a joint welcome center to the Cuyahoga County Medical Mart Advisory Panel, said Dave Johnson, the center’s public relations and marketing director.

“You develop working relationships by just being present,” said Sister Judith Ann Karam, the immediate past president and CEO for Sisters of Charity and current board member.

And, these relationships could transcend the center. “It opens the

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door for future collaboration opportunities,” said Ron Dziedzicki, UH’s chief operating officer.

The Global Center will have doctors and nurses from the four hospital systems working side by side, said Dr. Akram Boutros, CEO at MetroHealth Systems. He hopes that soon hospital executives will be, too.

Cleveland Clinic CEO Toby Cosgrove, for one, sees the center as benefitting more than just the Cleveland health care industry, but rather as something that will jumpstart Northeast Ohio’s economy.

And he’s not alone.

Cosgrove “Having the four ma- Boutros jor hospital systems in a community at a welcome center is an important symbol of how important the GCHI is for the community,” said Sister Judith Ann. ─ Laura Straub Karam Zenty

The New HIMSS Innovation Center Opens October 15

Leading Healthcare Innovation for More Than 50 Years Improving health requires continuous innovation. As a global, cause-based, not-forprofit organization focused on better health through information technology, HIMSS knows that well.

The HIMSS Innovation Center, a year-round facility aimed at transforming the quality and efficiency of patient care, is the next step in our commitment to healthcare transformation. In fact, collaborative demonstrations at the Innovation Center will help lead us to a reality in which the right health information is available to the right people at the right time to make the right decisions.

Our commitment to innovation grows out of a deep sense of responsibility — to patients, clinicians, vendors and others — leading to many timely initiatives: The HIMSS Health IT Value Suite equips executives to achieve positive return on investment.

Our patient engagement initiatives equip health providers to connect and interact digitally with patients.

We host the HIMSS Annual Conference & Exhibition, the premier destination for quality health IT education, solutions and resources.

Visit www.himss.org to learn more about how HIMSS is moving forward in insightful and innovative ways. And go to www.himssinnovationcenter.org for more information on the HIMSS Innovation Center.

The IT factor

Health information technology nonprofit will bring its national prestige to Global Center

By Chuck Soder

Rendering courtesy Vocon

The Healthcare Information and Management Systems Society will initially occupy 30,000 square feet on the fourth floor of the Global Center.

O

THE FUTURE IS HERE

ne organization, more than any other, stands at the center of the biggest trend in health care.

It’s not a hospital or a company. It’s the Healthcare Information and Management Systems Society.

If the health care industry is ever to get to the point where information can flow flawlessly between doctors, hospitals and patients all over the world, HIMSS will play a key role, according to several people interviewed by Crain’s Cleveland Business.

So it’s no wonder there’s excitement about HIMSS taking over the fourth floor of the Global Center for Health Innovation.

The HIMSS Innovation Center — which will occupy 30,000 square feet when it opens but is expected to expand into the remaining 6,000 square feet within two years — is intended to serve as both a showcase for how information technology is changing health care and as a place where companies and hospitals can test their software and work together to shape the health care industry’s digital future.

Recruiting HIMSS was a big coup for the Global Center and Greater Cleveland, according to Jim Bennett, who is CEO of both the Global Center and the Cleveland Convention Center.

Among the Chicago-based association’s members are nearly all of the people making decisions about how hospitals and physician offices use information technology. Among its members — 52,000 individuals, 600 corporations and 250 nonprofits — are hospital chief information officers, big companies that sell electronic medical record systems and startups developing new health care technology.

HIMSS brings them all together in a neutral forum where they can figure out how to make their software work together and solve problems using IT.

continued on Page 12

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Ever see those little robotic cars that drive around in the tunnels under the Cleveland Clinic?

Getting those little robotic cars up and running was a challenge, according to Dr. Martin Harris, chief information officer at the Clinic.

The challenge shows why people in the health care industry are so Dr. Harris concerned about interoperability — in other words, getting one piece of software to work with other programs.

The example also shows why hospitals will use the interoperability system that the Healthcare Information and Management Systems Society will make available on the fourth floor of the Global Center for Health Innovation, said Dr. Harris, who a few years ago served as chair of HIMSS. The robots deliver supplies throughout the Clinic’s main campus. That process starts when a doctor places an order in the Clinic’s electronic medical record system. That system then communicates with the Clinic’s supply chain software, which is made by another company. That software tells a machine at the Clinic’s service center to grab the supplies that the doctor wants and put it on the robot for delivery.

“Now health care has a home for that interoperability testing” at the HIMSS Innovation Center, he said.

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‘It’s a dream’ University Hospitals is so excited about the interoperability system that it is establishing a fiber optic Internet connection that goes straight to the Global Center, said John Foley, CIO at UH. The availability of the HIMSS interoperability system was one factor that led UH to enter a verbal agreement with Allscripts, the company that makes UH’s electronic medical record system, Mr. Foley said. Under the agreement — there’s no signed contract yet — Allscripts will look to UH when it needs a hospital system to pilot a new technology. Plus, UH will develop technologies to complement Allscripts’ software, with the help of the HIMSS interoperability system. Viable technologies could be licensed out or spun off as startup companies, he added.

Southwest General Hospital plans to use the interoperPhoto courtesy HIMSS ability system to test out products before buying them, said Former President Bill Clinton speaks during the HIMSS 2013 annual conference in Terri Rini Barber, CIO at the Middleburg Heights hospital.

New Orleans, which attracted 37,000 people.

So far, Southwest General has had to trust software companies when they say that the product they’re selling will work with another product, Ms. Barber said. Southwest Thus, HIMSS “holds the keys to the kingdom,” Mr. Bennett General has been lucky so far, but Ms. Barber said she has heard said. He described the group as “the world’s leader and champion” “horror stories” from others in the industry who haven’t been so when it comes to tackling big health IT challenges. fortunate.

Ms. Barber, who is on the advisory board of HIMSS’ Northeast Drawing power Ohio chapter, said the group is highly respected. If you’re a hospiThough other organizations with big brand names are setting tal CIO, you had better be a member, she said. up shop in the Global Center — GE and Philips, to name a few — “There’s no way around it,” she said.

HIMSS “probably has the most global drawing power,” Mr. BenHIMSS knows a lot about planning events, according to Gary nett said.

Fingerhut, interim executive director of Cleveland Clinic InnovaNot only are health care executives and clinicians from around tions, the hospital system’s business development arm. the world particularly interested in HIMSS, but the organization For instance, this past March, its annual conference drew about will bring some of its own seminars and workshops to Cleveland 37,000 people to New Orleans, many of them major players in the and will push other health care organizations to do the same, to health IT industry, Mr. Fingerhut said. Thus, companies pay a lot to promote the HIMSS Innovation Center. get booths located in high-traffic areas at the conference, he said.

“They are meeting and attendance generators,” Mr. Bennett said.

“If you really want to break into this space, you will have a The association aims to create presentations and exhibits that presence at HIMSS,” he added. will appeal to people who work in health care and the general pubNow that HIMSS has a local presence, the Clinic will have lic, said Carla Smith, executive vice president of HIMSS. an easier time building relationships with people in the health IT A HIMSS employee will guide groups of visitors through dif- industry, who now will have good reason to catch a plane to Cleveferent scenarios that show what IT can do for health care, now and land, he said. in the future. For instance, the employee might tell a story about “It’s a dream. It’s fantastic,” he said. n a woman who goes into labor when she’s far from home, forcing her to use an unfamiliar hospital. The presenter would use a video GOING PAPERLESS screen to demonstrate how a doctor could access medical records Hospitals increasingly are adopting electronic medical records.

Hospitals in Stage 7 are almost completely paperless, while those in from the patient’s hometown hospital, view ultrasound images and Stage 0 are almost entirely run on paper. The numbers below show the connect her by video with a pediatrician after the baby is born. levels at which hospitals in the United States are adopting electronic “People say, ‘Oh, I could see that happening,’” Ms. Smith said. medical records.

Exhibits could focus on topics such as the rising use of mobile Stage 2013 2Q 2011 devices in health care and how consumers can use IT to manage 2.1% 1.2% Stage 7 their own health.

10% 5.2% Stage 6 The association also will set up stations where health care Stage 5 8.4% 18.7% providers and companies can plug in their own software and test Stage 4 13.2% 14.6% whether it plays well with other systems. Typically, the HIMSS Stage 3 44.9% 34.5% interoperability system is available for only about three weeks a Stage 2 9% 12.4% year, at the organization’s events, Ms. Smith said. Now, it will be Stage 1 5.7% 3.8% open all year long, both at the center and, for the first time, via the Stage 0 9.0% 7.2% web, she said.

SOURCE: HIMSS

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Sector growth spurt Three years ago, just 6% of the inventions coming out of the Cleveland Clinic were based on information technology.

Today that number is more like 20% — and it probably will reach 30% three years from now, according to Gary Fingerhut, interim executive director of Cleveland Clinic Innovations, the hospital system’s business development arm.

The health IT industry is in the middle of a huge upswing, which is a big reason why many local health care executives are excited to see the Health Information Management Systems Society establish a presence in Cleveland.

Interest in health IT has Nationwide, health IT been growing for years, but it exploded when the startups attracted $849 federal government passed million during the first half the American Recovery and of 2013, more than double Reinvestment Act of 2009.

Tucked into the economic the $343 million raised stimulus bill were laws during the same period giving hospitals financial two years earlier. incentives to adopt electronic medical record systems Source: Rock Health and put them to good use.

After that bill passed, individual memberships in HIMSS started going up by more than 20% each year. The increase slowed to 10% last year, still relatively high compared to previous years.

Local institutions have been trying to capitalize on the demand for health IT products. For instance, the Clinic has spun off four health care IT companies in the past three years, and for a while it has been discussing the idea of dedicating an entire building to startup companies in that industry, Mr. Fingerhut said.

For now, the building that used to house the Cleveland Play House is the Clinic’s de facto health IT building. It is home to Explorys, a patient data analysis company that has grown to about 90 employees since it was founded in 2009.

Though University Hospitals typically hasn’t developed and spun off many of its own technologies, the health IT trend is pushing UH to focus more on product development.

A UH spinout called Socrates Analytics, which is marketing software designed to help hospitals make financial decisions, recently hired former McKesson Health Solutions executive Jim Evans as its first full-time CEO. The hospital system also has struck a verbal agreement with Allscripts to help the electronic medical record system maker experiment with its software.

Startups aren’t the only companies benefiting from the health IT boom. After the federal stimulus bill set off a wave of interest in health IT, Alego Health started focusing less on health care staffing and more on health IT consulting. The move has paid off, according to Jonathan Levoy, vice president of business development and technology for the Westlake company, which will have a booth on HIMSS’ floor in the Global Center and will help the association create content for its presentations.

Today, Alego Health employs about 25, plus more than 200 independent consultants who help health care providers implement and manage software and hardware systems. ─ Chuck Soder

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More than $200 billion is spent every year in the United States to battle the adverse consequences of obesity and diabetes.

Join Cleveland Clinic this October for the 11th annual Medical Innovation Summit at the Global Center for Health Innovation, as we bring together more than 1,200 of the top leaders and thinkers in healthcare. We’ll examine the state of innovation in healthcare and discuss how the latest breakthroughs can be used in the battle against obesity and diabetes.

Finding Balance through Innovation

October 14-16, 2013

Register Now www.clevelandclinic.org/medicalinnovation

Same-day appointments available.

216.444.CARE

No place like home

By Kathy Ames Carr

Center feature puts spotlight on care trends Photo by Marc Golub

The state-of-the-art home is located on the Global Center’s first floor.

W

hen it comes to managing one’s medical care, sometimes there is no better place than home.

Trends in mobile medical technology increasingly are making it possible for individuals with chronic illnesses, at-risk conditions, injuries or other disabilities to live at home, instead of a long-term care facility.

The Global Center for Health Innovation’s state-of-the-art home is an entry point to the most cutting-edge health and wellness accommodations that make it possible for those individuals to thrive in a residential setting.

“It’s the quintessential space because it is a summary of the Global Center for Health Innovation,” said David Shute, senior strategic adviser. “Its theme reflects the center’s mission of improving access to health care, lowering costs and achieving better health care outcomes.

It’s educational and commercial.”

The 2,000-square-foot home at the Global Center incorporates a living room, kitchen, bedroom and bathroom, each occupied with a different “virtual person” who will share how he or she is able to thrive at home using that room’s equipment and services.

“The state-of-the-art home was conceived to bring together and display the wide range of products, services and technology that are available outside of institutional settings and within the home,” said Jim Bennett, CEO of the

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Global Center for Health Innovation and Cleveland Convention Center.

Sponsors ranging from manufacturers of wheelchairs, lighting and therapeutic paint to health and wellness smart phone applications are integrating their products into the home.

The collaborative space, located on the first floor of the center, targets potential consumers as well as health systems, payers and others who may be financing care, Mr. Shute said. The home demonstrates how completely and costeffectively individuals can be cared for outside of a medical facility.

Located in Suite 105, the state-of-theart home not only is an access point for the center’s upper three floors, but also to the adjacent convention center, organizers point out. Therefore, the home will be accessible to hundreds of thousands of visitors each year.

There also will be an open, non-themed space for additional sponsor stories that don’t align with a specific room or virtual person, such as health and wellness apps, said Mr. Shute, who helped conceptualize each character’s story.

This great room integrates interactive tables, displays and monitors that contain tools for living and learning. Sponsor websites, product literature, quick response codes and a free telephone service also will be available for visitors to get more information about a product or service. n

A prominent movement in health care is the shift of treatment from hospital to the home, which reduces health system costs, according to the “North American Home Healthcare Market

by Product, Services & Telehealth — Forecasts to 2017,” published in May 2013 by Research and Markets, an international market research firm.

Plus, patients prefer the comforts of their own home to a hospital or long-term care setting, which, in many cases, improves quality of life.

The transition from institutional to home health care monitoring is opening up new opportunities in the home health care market, the report said, which in 2012 was valued at $90.9 billion and expected to reach $130.4 billion in 2017.

The Agency for Healthcare Research and Quality says four factors are contributing to the rise in home healthcare: l We are living longer and want to age in place with dignity l We have more chronic, complex conditions l We’re leaving the hospital earlier and need more intensive care l Sophisticated medical technology has moved from medical offices into our living rooms and bedrooms.

The home health care product category includes home care testing, screening and monitoring devices, home health care therapeutic equipment, mobility assistance and other devices.

“The state–of-the-art home captures much of the existing technology along with products and services across a wide spectrum of care that are currently available as part of the home health care trend, allowing people to remain in their homes safely and happily as long as possible,” said Jim Bennett, the Global Center’s CEO. n

A window into what’s possible l LIVING ROOM: A young injured veteran who lost a limb and functions with a prosthesis will feel right at home amid his living room, which is equipped with such features as a lift chair and an elevator for accessibility. The room integrates technology that permits video consultation or telemedicine with specialists. A display of different advanced prosthetics and exoskeletons also is featured. l BATHROOM: A person with multiple chronic illnesses, such as heart failure or diabetes, reduces health care risks using a bathroom with an accessible tub, home health tools that remotely monitor conditions and special oxygen supplies. l BEDROOM: Anyone from a younger post-operative patient who’s at risk for falling to a frail elderly person Rendering courtesy Vocon at risk for pneumonia or bed sores can live comfortThe state-of-the art home features four spaces, including a bedroom. ably in a bedroom equipped with a reclining hospital bed and various home health supplies and tools.

The state-of-the-art home is an intriguing space relevant to a This room also features a lift to transfer a person from bed to wide age range and demographic, reflected by each room occubath, soothing paint colors, scooters for mobility and remote monipant’s health condition. toring of conditions. l KITCHEN: The accessible kitchen is designed with wheelchair Each room is furnished with a core video about the featured height-appropriate counters and an open floor plan to meet the amenities, and touch-screen icons that link to products and services needs of a teenaged paraplegic in a wheelchair. mentioned in the room’s core video. ─ Kathy Ames Carr

HOPE for people living with Dementia As the expert in aging services, Eliza Jennings is the first aging services organization in the United States to offer SAIDO Learning , a proven method for dramatically impacting the quality of life for older adults living with dementia and Alzheimer’s disease.

TM

SAIDO Learning is a non-pharmaceutical program that is proven to reverse and prevent memory loss in older adults with cognitive impairment. This breakthrough life-transforming treatment is available in the United States through Eliza Jennings.

SAIDO Learning is offered at all Eliza Jennings communities including: Devon Oaks Assisted Living 2345 Crocker Road Westlake, OH 44145 440.250.2300

SAIDO Learning was developed by the Kumon Institute of Education of Osaka, Japan, in conjunction with Professor Ryute Kawashima of the Smart Aging International Research Center at Tohoku University in Sendai. The goal of SAIDO is not to simply provide care for individuals with dementia, but to actually reverse or slow the progress of the disease, and thus improve the quality of life for older adults.

Carol B. Hall Center Assisted Living 26376 John Road Olmsted Township, OH 44138 440.235.7100

elizajennings.org

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Photo courtesy Cleveland Clinic

The 2013 summit will mark the 11th year for the annual Cleveland Clinic event.

An innovation showcase Annual Cleveland Clinic event will mark official opening of Global Center

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he Global Center for Health Innovation is the perfect setting for the Cleveland Clinic’s Medical Innovation Summit.

Not only is the facility designed to be a showcase for all that is possible in health care, its location near the shore of Lake Erie is destined to bring attention to Northeast Ohio.

The same, of course, can be said of the Clinic’s annual innovations event, so it’s fitting that the summit will mark the official opening of the four-floor facility linked to the city’s new convention center.

Dr. Thomas Graham, the Clinic’s chief innovation officer, said the summit is one of the institution’s main events, drawing more than 1,000 of the top minds in health care.

He said the summit, in its 11th year, aims to focus on themes that have extremely high impact, topics that are at the nexus of what’s happening in health care.

“We want to develop a catalytic platform,” he said.

“We think we’re in position to lead as an organization.”

This year, the focus of the summit is on “Finding Balance through Innovation,” with a focus in particular on innovations that will lead to more effective treatments for obesity and diabetes.

The Oct. 14-16 event will bring to the Global Center such big-name speakers and panelists as George S. Barrett, chairman and CEO of Cardinal Health; former Democratic Sen. Tom Daschle; and Mark T. Bertolini, chairman, CEO and president of Aetna.n

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FROM THE CLEVELAND CLINIC Fellow innovators, Cleveland, long-known as one of America’s foremost industrial engines, has now also become a nationally recognized knowledge-based economy. At the center of that advancement is our primacy in healthcare and life sciences.

Cleveland Clinic Innovations is an international leader in stimulating, developing and divesting the creative thought emanating from our campuses and those of our partnered institutions. For example, CCI has gestated 60 spinoff companies that have garnered more than $700 million of equity investment and created over 1,000 regional jobs.

The 11th Annual Cleveland Clinic Medical Innovation Summit will convene an international audience of thought leaders to explore the epidemic of obesity and diabetes. Contemporary breakthroughs will be identified, as well as tomorrow’s solutions glimpsed through the collective vision of attendees from all parts of the healthcare ecosystem.

It is fitting that this focal event be the inaugural meeting in our new Global Center for Health Innovation, Cleveland’s new downtown jewel and gathering place for regional, national and international collaborators.

From Oct. 14-16, 2013, the Medical Innovation Summit will be the “center of the medical innovation universe.” I hope you’ll join us to learn, share, think and enjoy.

Dr. Thomas J. Graham Chief Innovation Officer & Justice Family Chair in Medical Innovation

Top 10 list celebrates change One of the highlights each year of the Cleveland Clinic’s Innovation Summit is the unveiling of the Top Ten Innovations for the coming year.

The list is intended to highlight advancements that are expected by Clinic physicians and leaders to bring about the top changes in their fields.

“We want to celebrate these as great innovations,” said Dr. Michael Roizen, who chairs the selection process for the Cleveland Clinic. “Celebrate people who are making changes in medicine constantly … celebrate the Cleveland Clinic in Cleveland is a center for innovation.”

Dr. Roizen said the process is extensive — starting this year with a list of about 130 suggestions that then are cut down after runoff dinners and voting.

The innovations are not always medical procedures. Indeed, one of the innovations selected last year for 2013 were health care programs with monetary incentives.

Additionally, the goal is not to highlight any specific company or commercial entity. The focus is intended to be on the innovation or procedure, Dr. Roizen said.

The list typically garners a lot of attention each year, earning placement in national journals and even international publications, such as The Irish Times and The Jerusalem Post.

To receive consideration, nominated technologies have to meet the following criteria, according to the Clinic: l The innovation must have significant clinical impact and offer significant patient benefit in comparison to current practices.

It must also have high user-related functionality that improves health care delivery. l Nominated innovations must have a high probability of commercial success. l The innovation must be in or exiting clinical trials and be available on the market sometime in the coming year. l The innovation must have significant human interest in its application or benefits, and must have the ability to visualize human impact.

This year the unveiling of the top innovations will take place Wednesday, Oct. 16, the last day of the 2013 summit.

“There is a huge amount of innovation and medical startup in this community,” Dr. Roizen said. “It isn’t just around San Francisco or New York that innovation is happening.” n

Diabetes, obesity take center stage Bariatric surgery for the control of diabetes made headlines during last year’s Cleveland Clinic Medical Innovation Summit.

It garnered top billing as the No. 1 Medical Innovation for 2013, and this year it no doubt will be making headlines again as part of the summit’s focus on diabetes and obesity.

“They really are a pair of diseases that belong together,” said Dr. Philip Schauer, director of the Cleveland Clinic’s Bariatric and Metabolic Institute.

The summit will include discussions on fighting obesity, investing in solutions for metabolic disorders and medications for treating overweight patients.

Dr. Schauer, who will participate in a panel focused on surgical weight-loss procedures, said the majority of patients with Type 2 diabetes are not in good control.

“Surgery is the most promising treatment,” he said. “It’s the best thing going.”

Dr. Schauer served as lead investigator in a randomized, controlled trial that showed some weight-loss surgery patients achieved normal blood sugar levels without use of any diabetes

medications. In others, the need for insulin to control blood sugar was eliminated.

Unfortunately, Dr. Schauer said, many insurance companies have not necessarily caught up with the current science.

Therefore, oftentimes a surgical treatment for diabetes is not covered, especially if the patient does not meet predetermined obesity thresholds for weightloss surgery.

By zeroing in on the subject as part of the summit, Dr. Schauer said not only will the health care community take note; it also may help to inform insurance companies of the possibilities associated with the treatment.

“It’s a very, very expensive disease,” he said.

Indeed, for a 50-year-old diagnosed with Type 2 diabetes, the lifetime cost is estimated to be $175,000, and for a newly diagnosed 30-yearold that cost rises to more than $300,000. The cost of weight loss surgery: $25,000.

Of course, insurance companies are not the only potential beneficiaries.

“It’s essentially as close to a cure as you can get,” Dr. Schauer said. “Can you imagine what that does to someone’s life?” n

Top 10

Medical Innovations for 2013 1. Bariatric surgery for control

of diabetes

2. Neuromodulation therapy for cluster and migraine headaches

3. Mass spectrometry for

bacterial identification

4. Novel medications for

advanced prostate cancer

5. Handheld optical scan for

melanoma

6. Femtosecond laser cataract surgery

7. Ex vivo lung perfusion 8. Modular device for treating

complex aneurysms

9. Breast tomosynthesis 10. Health care programs with monetary incentives

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2013 Medical Innovation Summit highlights SUNDAY, OCT. 13 7 p.m.

Taste of Scotland, Foundation House

MONDAY, OCT. 14 10 a.m. to 1:30 p.m.

Health IT startup challenge and luncheon The audience will decide what health information technology-related companies are best positioned to solve some of health care’s biggest challenges.

2 to 2:10 p.m.

Introduction and welcome

• Dr. Thomas Graham, chief innovation officer and Justice Family Chair in Medical Innovation, vice chairman, Department of Orthopaedic Surgery, Cleveland Clinic • Dr. Delos “Toby” Cosgrove, CEO and president, Cleveland Clinic 2:10 to 2:30 p.m.

Perspective from clinical leaders An overview of the medical and economic challenges metabolic disorders present.

• Dr. Michael Roizen, chief wellness officer, Cleveland Clinic

• Dr. Philip Schauer, director, Bariatric and Metabolic Institute, Cleveland Clinic

• George Barrett, CEO, Cardinal Health • Dr. Toby Cosgrove, CEO, Cleveland Clinic

• Sue Siegel, CEO, healthymagination GE • Pascal Soriot, CEO, AstraZeneca Pharmaceuticals •Joe Swedish, CEO, WellPoint • Harry Rein, Partner Emeritus,

• Dr. Stacy Brethauer, Bariatric and Metabolic Institute, Cleveland Clinic • Dr. Matthew Kroh, Digestive Disease Institute, Cleveland Clinic • Dr. Tomasz Rogula, Bariatric and Metabolic Institute, Cleveland Clinic

Foundation Medical Partners

3:30 to 4:30 p.m.

8:35 to 9:45 a.m.

A Global Picture of Health

Opening Reception

Surgical weight-loss procedures Leading bariatric surgeons and industry experts will review the surgical devices and procedures available and describe how they affect Type 2 diabetes and other health-related conditions.

• Mark B. Knudson, CEO, Enteromedics • Gary Pruden, worldwide chairman, Global Surgery Group, J&J • Dr. Philip Schauer, director, Bariatric and Metabolic Institute, Cleveland Clinic • Richard Thompson, CEO, ReShape Medical

6:30 p.m.

10 to 11:15 a.m.

Perspectives on obesity’s impact.

• Dr. Maha Barakat, director general of the Health Authority, Abu Dhabi

4:30 to 5:30 p.m.

Exchanges: The New Health Insurance Marketplace • Rick Chiricosta, CEO, Medical Mutual • Steve Glass, chief financial officer, Cleveland Clinic • Dr. William Winkenwerder, CEO, Highmark

5:30 to 6:30 p.m.

Dinner • One-on-One with Tom Daschle

TUESDAY, OCT. 15

2:30 to 3:30 p.m.

7:30 to 8:30 a.m.

The State of Health Care Innovation

Cleveland Clinic physicians will

Live surgery

George Barrett George S. Barrett is chairman and CEO of Cardinal Health, a company ranked No. 21 on the Fortune 500.

Mr. Barrett has refocused Cardinal Health on its role in supporting hospitals, pharmacies and alternative sites of care in its efforts to improve the quality and safety of patient care, while reducing costs and improving efficiency.

Mr. Barrett joined Cardinal Health in 2008 as vice chairman and CEO of the company’s Healthcare Supply Chain Services segment, where he was responsible for all of the company’s supply chain businesses, including pharmaceutical and medical/surgical distribution, nuclear pharmacy services and the Medicine Shoppe International Inc. retail pharmacy franchise operations.

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• Dr. Michael Roizen, chief wellness officer, Cleveland Clinic • Monty Sharma, CEO, Curves International Inc. 11:15 a.m. to noon:

• One-on-one with Mark Bertolini, CEO, Aetna 12:15 to 1:45 p.m.

8:30 a.m. to noon Healthcare Startup Showcase, featuring obesity and diabetes companies

Featured participants

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demonstrate three novel bariatric surgeries.

Fighting Obesity: Good for the community, good for business • Dr. Dean Ornish, president, Preventative Medicine Research Institute

Lunch

• One-on-one with Peter Orszag, vice chairman of Global Banking, Citigroup

1:45 to 2:45 p.m.

Investing in solutions for metabolic disorders Experts will review the best investment opportunities in the metabolic disorders marketplace.

• Brian Dovey, partner, Domain Associates • Dr. Michael Roizen, chief wellness officer, Cleveland Clinic • Kirk Neilsen, managing director, Versant Ventures • Brad Vale, head of venture investments, Johnson & Johnson Development Corp.

2:45 to 3:45 p.m.

Realistic expectations: Medications for treating the overweight patient Experts will take a close look at novel FDA-approved medications and leading candidates in the drug pipeline.

• Jack Lief, CEO, Arena Pharmaceuticals Inc.

Mark Bertolini Mark T. Bertolini is chairman, CEO and president of Aetna, a Fortune 100 diversified health care benefits company.

Mr. Bertolini joined Aetna in 2003 as head of Aetna’s Specialty Products. Prior to Aetna, Mr. Bertolini held executive positions at Cigna, NYLCare Health Plans and SelectCare Inc., where he served as president and CEO. Recognized as an accessible, forward-thinking and solutionsoriented leader, Mr. Bertolini is actively engaged in the national dialogue on health care reform.

Mr. Bertolini meets regularly with state and federal policymakers to advocate for measures that increase access, lower costs and improve quality of health care. He is a strong advocate of marketbased solutions, the expansion and use of health information technology and the sustainability of the employer-based system.

• Dr. James Young, chair, Endocrinology and Metabolism Institute • Kris Peterson, CEO, Valeritas • John Brooks, CEO, Joslin Diabetes Center • Dr. William H. Herman, Director of the Michigan Center for Diabetes Stu Randle, CEO, GI Dynamics

• Dr. Steven Nissen, chair, Cardiovascular Medicine, Cleveland Clinic • Michael Narachi, CEO, Orexigen Therapeutics Inc. • Peter Tam, President, VIVUS Pharmaceuticals Inc. • Dr. Gary Palmer, chief medical officer, Eisai Inc.

2:45 to 4:30 p.m.

Local Obesity Experiment: A NE Ohio case study Panelists will evaluate Northeast Ohio’s health and weight-loss activities and generate new ideas for improving the region’s health along with the local economy.

• Dr. William Dietz, former director of the Division of Nutrition, Physical Activity and Obesity, Centers for Disease Control • Dr. Randy Cebul, director, Center for Health Care Research and Policy, MetroHealth • Dr. Ellen Rome, head, Center for Adolescent Medicine, Cleveland Clinic Children’s Hospital • Persis Sosiak, health affairs-community relations, Cleveland Clinic • Tara Taylor, youth marathon Coordinator, We Run this City, YMCA of Greater Cleveland • Amy Sheon, executive director, Urban Health Initiative, Case Western Reserve University

4:30 to 5:15 p.m.

Cooking demonstration

• Dr. Linda Bradley, vice chair, Obstetrics and Gynecology

The Cleveland Clinic’s Dr. Philip Schauer speaks during the 2012 summit.

9:50 to 11 a.m.

Department, Cleveland Clinic • Dr. Margaret McKenzie, staff, Obstetrics and Gynecology Department, Cleveland Clinic

4 to 5:15 p.m. (concurrent sessions) IBM Watson and the Future of Medicine Update • Eric Brown, research staff member and senior manager, IBM Research • Dr. Eric Jelovsek, Education Institute, Cleveland Clinic • Dr. Neil Mehta, Education Institute, Cleveland Clinic • Dr. James Young, chair, Endocrinology and Metabolism Institute

Obesity and Sleep Disorders

director, Sleep Disorders Center, Cleveland Clinic • Dr. Harneet Walia, staff, Sleep Disorders Center • Richard Kaplan, president, General Sleep Corp.

6-9 p.m.

VIP Dinner, networking reception, wine tasting

WEDNESDAY, OCT. 16

Obesity and Cancer

Cancer Institute, Cleveland Clinic • Dr. Nathan A. Berger, HannaPayne Professor of Experimental Medicine and director of the Center for Science, Health and Society, Case Western Reserve University

Tom Daschle Tom Daschle is one of the longest-serving Senate Democratic leaders in history.

Since leaving the Senate, he has distinguished his expertise in health care, authoring several books, and was named to the advisory board of ZocDoc, an online booking startup for health care professionals. He also is a member of the Health Policy and Management executive council at the Harvard School of Public Health, the Global Policy Advisory Council for the Health Worker Migration Initiative and a variety of other boards.

Cleveland Clinic Lou Ruvo Center for Brain Health in Las Vegas • John Gunstad, neuropsychologist in the psychology department, Kent State University

• Dr. Nancy Foldvary-Schaefer,

• Dr. Dale Shepard, staff, Taussig

Diet, Obesity and Alzheimer’s Disease • Stephen Rao, staff, Cleveland Clinic Lou Ruvo Center for Brain Health, Cleveland Clinic

Health IT

• Dr. Jeff Cummings, director,

Top 10 Medical Innovations for 2014

•

One-on-One with Joe Almeida, CEO, Covidien

8:35 to 9:30 a.m.

Understanding and treating diabetes • Experts discuss the underlying mechanisms of Type 2 diabetes, as well as the latest drugs, devices, and surgeries that are used to manage this disease.

Peter Orszag is vice chairman of Corporate and Investment Banking; chairman of the Public Sector Group; and chairman of the Financial Strategy and Solutions Group at Citigroup Inc. In addition to other involvements, he is a contributing columnist at Bloomberg View, a distinguished scholar at the NYU School of Law and an adjunct senior fellow at the Council on Foreign Relations. He served as director of the Office of Management and Budget in the Obama administration and as director of the Congressional Budget Office.

the best ways to use health IT to help reverse the epidemics of obesity and diabetes. The panel will offer an overview of the social media, mobile and web-based technologies in use or in development.

• Joe Cunningham, Sante Ventures • Dr. Martin Harris, chief medical information officer, Cleveland Clinic • Sean Hogan, vice president, Healthcare Delivery IBM Global Healthcare & Life Sciences • Ravi Kalla, CEO, Symphony • Dr. Greg Sorensen, CEO, Siemens North America • Dr. Peter Tippett, chief medical officer, Verizon Communications

11 to 12:15 p.m.

8 to 8:30 a.m.

Peter Orszag

• Top medical experts will discuss

12:15 to 2 p.m.

Lunch • One-on-one with Lars Sørensen, CEO, Novo Nordisk 2 to 2:15 p.m.

Wrap-up Speakers may added. For full agenda, go to www.clevelandclinic.org/ innovations/summit.

Lars Sørensen Lars Rebien Sørensen joined Novo Nordisk’s Enzymes Marketing in 1982. Over the years, he has completed several overseas posts, including in the Middle East and the U.S. Mr. Sørensen in May 1994 was appointed a member of corporate management, and in December 1994, he was given special responsibility within corporate management for health care. He was appointed president and CEO in November 2000. Among his involvements, he is a member of the board of Danmarks Nationalbank, Denmark.

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No two spaces alike

Designers worked to make suites unique while capturing each organization’s mission

By Kathy Ames Carr Vocon’s project leaders met with each clients and asked them how their space should represent their mission and business model.

GE Healthcare, for example, wanted to display its MRI equipment, so Vocon designers collaborated with the maker of medical technologies and services on how to maximize the user experience within its 3,400-square-foot suite.

“We probably went through seven-plus iterations,” designer Nick Faehnle said. “They didn’t want an end or beginning to the story. So instead of a museum or garden with a path based on order, we integrated their story and capabilities without having such a defined space.”

Creating experiences Carving out Cardinal Health’s space was intriguing, Mr. Faehnle said, with that provider of Photo by Marc Golub pharmaceuticals and medical products’ bold colMegan Fleming is project manager for Vocon, which is overseeing the Global Center’s space design. ors and strong statements translating well into its 1,466-square-foot space.

“We wanted to incorporate some of the cool s with any new project, architects and interior designers start with a blank canvas. elements of their Columbus headquarters’ space But conceptualizing suite and other space designs at the Global Center for Health In- into their suite, with bright reds and interesting novation has been a particularly unique experience because this type of facility has wall structures,” he said. “Our inspiration was no road map, said Megan Fleming, project manager for Vocon, the Cleveland-based more from the brand, not just the products.” architecture and interior design firm overseeing the center’s individual space designs.

The rich design of Case Western Reserve “This is the first of its kind,” she said.

University School of Medicine Skills and SimuVocon is planning and designing more than 20 customized spaces, including suites lation Center’s lab similarly is a result of a great that represent some of the most influential organizations in the health care industry, as collaborative partnership, Ms. Fleming said. well as the center’s welcome center, state-of-the-art home and boardroom.

“That’s been a fun project. We even sent Nick The projects are in various stages of planning or construction, with the state- to a simulation conference,” she said. “We’ve of-the-art home, welcome center, University Hospitals-Philips Healthcare, Healthcare built a great relationship with Dr. Mark Aeder.

Information and Management Systems Society, Cardinal Health and GE Healthcare They’re very hands-on but are trusting in our spaces furthest along in the construction phase. design elements.”

Certainly, details such as paint and floor color, furniture, finishes and certain graphThe lab will provide an opportunity to test ics are Vocon-driven, but the larger challenge is curating key elements from each com- new technologies in a secure, private setting. pany’s mission, products and services and crafting a space that tells a compelling story. Ms. Fleming said she’s been careful during the “We’re working collaboratively from all ends of the spectrum to make decisions design process to steer a company away from that define what it will mean to the visitor, to the companies that participate, to the city certain design elements such as wall colors that and the region,” Ms. Fleming said. “There are a lot of angles to cover not only from are similar to another tenant’s suite. the design and construction of the space, but needs of the participants as well as the “We don’t want the same experience in two civic responsibilities.” different spaces,” she said.

One constant factor is that Vocon has remained Telling their stories flexible, and designers have enjoyed the chalThe collaboration is extensive, with Vocon’s project team and principals working lenge of creating something creative and unique, with the participants, Chicago-based manager MMPI, Karpinski Engineering, Turner while not pushing each company’s budget, Mr. Construction, representatives from Cuyahoga County, and furniture and technology Faehnle said.

“We’ve made some really great relationships, vendors.

The conceptual stages began with preparing tenant standard documents based on a and this has opened our eyes to what’s happening in health care,” he said. n larger architectural vision for the space.

A

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Guide to the Global Center

By Laura Straub FIRST FLOOR: Health and home -Welcome Center, State-of-the-Art Home

SECOND FLOOR: People, patients and caregivers

Renderings courtesy Vocon

GE Healthcare United Kingdom Suites 213, 214; 3,363 square feet The GE Healthcare Patient Journey space in the Global Center will present the whole continuum of care, from screening to surveillance, said GE Healthcare’s Ramya Singh.

The exhibit will map three patient journeys in the areas of oncology, cardiology and neurology. It will examine unique treatments for breast cancer, chest pain and stroke through interactive digital displays, facilitated through touch-screen monitors, display equipment and descriptions detailing the operation of GE hardware, wetware and software.

GE also will display its MRI breast coil and X-ray technology, which are manufactured in Northeast Ohio. At this point, the medical equipment only will be for display and not live demonstration. (GE plans to be in the space for at least the next five years; future changes to the space could include additions of demonstrations and simulations.)

“We want to make the showroom a permanent living-learning laboratory, where we can showcase our connected technologies that enable end-to-end patient care, experiment with our displays for global conferences and host customer

meetings and advisory boards,” said Ms. Singh.

Ms. Singh expects the Global Center and convention center to be a hub for health care innovation in the future.

She said that the value of the space hinges on the number of clinicians, health care professionals and innovators who pass through the space.

Cleveland Clinic Cleveland Suite 223, 224; 3,164 square feet The Cleveland Clinic is putting a lot of heart into its space at the Global Center.

The Clinic is concentrating its patient journey wall on cardiac care, following the stories of several patients using a combination of interactive touch-screen monitors, iPad applications and 3-D printers generating images of the heart.

Conference space also is allotted for talks and seminars. The exhibits in the space will show a patientcentric model of care to the public.

“The patient journey wall will change out,” said Mary Curran, senior director of executive administration at the Clinic. In addition to periodic changes of the wall, the

Clinic will add programming based on events taking place at the convention center.

“That’s what will keep it fresh,” said Ms. Curran.

The Clinic also will give Global Center visitors access to a community lounge area, a space that looks out over the lake, Ms. Curran said.

The space will feature an immersion theater, highlighting daily moments in the Cleveland Clinic enterprise.

“I believe that this inviting space will encourage collaboration and will really feature Cleveland Clinic experts,” Ms. Curran said.

In addition to the unique interaction the Global Center facilitates, Cleveland Clinic CEO Toby Cosgrove expects it to be a boon for the Northeast Ohio community.

“The Cleveland Clinic is interested in having an economically thriving Northeast Ohio,” he said. “That’s one of the reasons we’re supporting it.”

MetroHealth Cleveland Suite 201; 2,957 square feet MetroHealth CEO Dr. Akram Boutros said much of the focus of the health care system’s space at the Global Center will be on showing the effects of new technology at

work in health care and how those new technologies touch the patient’s life.

“We’re not talking robotics or hightech lasers,” Dr. Boutros said. What Metro is talking about, however, are displays of research and technology that are designed to show how they impact the population.

Dr. Boutros referred to a recent study on weight gain as a potential exhibit. Instead of firing new technologies at visitors, Metro would include multimedia information about the subjects of the study, information on the effects of obesity on life expectancy and even models of human organs that are subjected to weight gain.

The exhibits will provide a threefaceted approach to the information presented in the research: a look at researcher’s data sets; the impact the information presented in the study has on human physiology; and interventions and proposed courses of action for anyone who may be grappling with a similar issue.

“We excel at impacting the population,” Dr. Boutros said.

Dr. Boutros is excited about this unique approach that Metro has to offer the community, but his underlying focus is showing support for the tradition of excellent health care in Cleveland. continued on Page 24

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Guide Continued from Page 23

He hopes the space in the Center will increase connectivity with the community and ultimately help Metro provide improved care and better overall health at a lower cost.

“We wanted to show support for creating a national hub for health care innovation,” Dr. Boutros said.

Steris Mentor Suites 215, 216; 2,586 square feet Steris historically has been a leader in central sterile processing and surgical care.

However, through the recent acquisitions of US Endoscopy and Spectrum Surgical Instruments, the company has expanded its reach, and it hopes to use the Global Center to introduce end users to new offerings of products and services.

Heather Campine, senior director of corporate accounts and operations for Steris, said the ability to touch a clinician who is not aware of the full Steris product line would define the success of the Global Center space.

Steris will be outfitting the space with multimedia elements such as video footage of Steris products in use and touch-screen displays that lead visitors through demonstration cycles. The space also will include some hands-on displays of Steris products that visitors can see in person.

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The space also will have a section dedicated to training, accommodating 25 to 30 people for classes such as “Instrument University,” which will educate participants on the proper handling and cleaning of surgical instruments.

Health care professionals and curious citizens are welcome at the Steris space. In addition to the displays and classes geared toward end users and clinicians, the space will provide a video introducing the Steris mission.

“Anyone coming in will get a basic understanding of who Steris is,” Ms. Campine said.

Cardinal Health Dublin Suites 217, 218; 1,466 square feet As the largest corporation in Ohio and provider of pharmaceuticals and medical products to more than 60,000 locations every day, it simply made sense for Cardinal Health to be represented in the Global Center, said Shelley Bird, executive vice president of public affairs for Cardinal.

Currently, Cardinal is focusing on its recent acquisition of Twinsburg, Ohio-based AssuraMed, a provider of medical supplies for patients treated in-home, and its expan-

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sion in China through developing specialized retail pharmacies that focus on providing patient education services and access to high quality pharmaceuticals. Cardinal Health’s space on the second floor will offer self-guided tours that can be easily updated with the advent of new technologies and solutions, she said.

“It’s really about making our tagline ‘Essential Care’ come to life,” Ms. Bird said.

Cardinal Health sees the space as an opportunity to share its story and to demonstrate the depth of its offerings to a broader scope of the medical community.

“The center is a terrific showcase for innovation in the health care industry, and along with the new convention center, an outstanding addition to the Cleveland area,” Ms. Bird said.

Cardinal Health will showcase its dedication to innovation in their space with both multimedia and physical products. The company also intends to use the space for small informational meetings and receptions.

BioEnterprise/Team NEO Cleveland Suite 219; 1,016 square feet BioEnterprise and Team NEO have a long working relationship, with their goal being to expand and bring top biomedical companies to Northeast Ohio.

While BioEnterprise focuses on helping biomedical companies find funding and talent and create sound business plans, Team NEO helps make the move a reality by connecting the companies to government incentive programs.

BioEnterprise and Team NEO will continue that collaboration in the

Global Center.

The space will include a meeting area to host businesses interested in relocating to Northeast Ohio and a variety of video and touch-screen monitors.

Additionally, collateral material will focus on showing visitors just what makes Ohio a hub for the biomedical field.

The multimedia promotion tools will include a biomedical supply chain and an interactive map showcasing the locations and general information of biomedical companies already established in the region.

Through the space, BioEnterprise hopes to show why Northeast Ohio is a great location for a biomedical company, said Annette Ballou, vice president of strategic marketing and communications for BioEnterprise.

Chemsultants International Mentor Suite 206A; 762 square feet Chemsultants International helps clients evaluate the performance of adhesive, coating and technology materials; improve product quality; and create entirely new adhesive products to be used in the health care field.

Chemsultants has been working with adhesives, coatings, films, polymers, papers, sealants and fuel cell membranes for past 25 years.

In addition, the professionals at Chemsultants also are well versed in production processes, such as coating and printing methods, drying and curing. Currently, it is working with clients in advances in surgical adhesive and transdermal patches.

Although Chemsultants serves a number of markets, including electronics, retail, foods, automotive, security and transportation, the space in the Global Center will con-

centrate on advancing its medical and health markets. The company plans to use its space in the Global Center as a sales office, allowing it to network and make contacts.

In addition, the atrium meeting rooms in the facility could play host to seminars concentrated on adhesive and medical applications.

Norman Noble Highland Heights Suite 206B; 630 square feet Norman Noble is a manufacturer of stents and vascular implants that aims to enable the production of items considered cost prohibitive or impossible to manufacture.

By making use of design for manufacturability and concurrent engineering practices, Norman Noble strives to cut production time and cost for its clients. The Norman Noble space in the Global Center will contribute to the promotion of its contract manufacturing capabilities for medical implants.

Brian Hrouda, director of sales and marketing for Norman Noble, said the implants of the future are being designed by today’s surgeons and engineers. The space at the Global Center could open up opportunities for Norman Noble to make those designs reality.

Plans for the space include a flat-screen display for virtual tours, a viewing space featuring an assortment of products under microscopes and conference space.

THIRD FLOOR: Clinical Spaces

SIM Center-Case Western Reserve University Cleveland Suites 319, 320; 6,038 square feet

The Case Western Reserve University School of Medicine plans for a flexible space in the Global Center with the goal of accommodating learners of all levels.

Behind the doors of the CWRU Skills and Simulation Center, directors of businesses and organizations in the health care industry and beyond will have access to a safe and secure learning environment facilitated by the nationally recognized researchers of CWRU. The space will allow for businesses to see new ideas in a very private way, said Dr. Mark Aeder, director of the Case Western Reserve School of Medicine Skills and Simulation Center. Guests of the space also will be able to assess reactions to demonstrations and articulate feedback relating to possibilities for improvement.

Dr. Aeder also hopes to demonstrate flexible new dynamics of education through the Global Center.

He said the ways in which a company can use the space are bound only by lack of imagination.

He hopes to inspire people to say, “Wow, we didn’t realize that we had a facility of this magnitude and this creativity here to utilize.”

University Hospitals/Philips Cleveland Suites 313-318; 4,614 square feet University Hospitals took the name of the Global Center to heart in deciding to concentrate its space on innovation.

“There were choices on what you want to focus on, and we wanted to focus on innovation,” said Ron Dziedzicki, chief operating officer

for University Hospitals Case Medical Center.

University Hospitals will divide its space in the center to showcase new innovation and technology from its own facilities as well as its partners.

One of the first of these innovations will be a display of a PET/MRI machine — Philips’ first commercially available, whole-body imaging system that produces highly anatomical and contrasting images and information. The displays will build on University Hospitals’ research relationship with Philips, said Himanshu Pandya, vice president of system radiologies with University Hospitals.

The space will include an interactive digital display, similar to the 40-foot multitouch Collection Wall at the Cleveland Museum of Art. Mr. Dziedzicki said he hopes for the space to be as much of a resource for a passerby as it is for a high-level health care professional, and University Hospitals’ employees will be on staff Monday through Friday to assist visitors.

Like many tenants, the University Hospitals’ space also will include a small conference and education center to host events and to show new technologies.

Johnson Controls Milwaukee (corporate headquarters) Suite 323, 324; 3,164 square feet Johnson Controls works to op-

timize energy and operational efficiencies of buildings, lead-acid automotive batteries, advanced batteries for hybrid and electric vehicles and interior systems for automobiles, according to the company’s website.

Its first product, the electric room thermostat, debuted in 1885; today Johnson Controls says it aspires to bring a sense of sustainability to its innovations in the fields of building efficiency, automotive experience and power solutions.

For building efficiency in particular, Johnson Controls’ dedication to energy efficiency begins with an analysis of existing energy usage.

The company then goes on to suggest the appropriate energy saving solutions and implements a plan to put those ideas into practice, according to the company’s website.

Johnson Controls employs 168,000 employees worldwide to service customers in more than 150 countries, its website said.

Forbo Switzerland Suite 302; 1,907 square feet Forbo specializes in high-quality, high-technology and environmentally friendly flooring systems that are used in locations ranging from health care facilities and public buildings to commercial offices and hotels.

According to the company’s website, the international Forbo netcontinued on Page 26

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Guide Continued from Page 25

work is made up of more than 5,000 employees, 24 production centers and distribution companies, six fabrication centers and 37 countries.

In the Global Center, the company could show off its intelligent flooring, which talks to caregivers and patients.

“So I’m a nurse, and I have to wash my hands before I enter the room. The floor will remind me to if I walk in the room and forget to do so,” said Dave Johnson, the center’s public relations and marketing director. “If a patient gets out of bed without a walker, and is supposed to use a walker, the floor will say something to the patient.”

Hyland Software Westlake Suite 305; 1,805 square feet Hyland Software is a leader in the enterprise content management industry. The company has proven especially vital to its 1,500 health care customers by streamlining documents and making them easily accessible to patients and clinicians.

“Health care isn’t just about pieces of paper,” said Kate Barney, health care industry marketing manager for Hyland.

Ms. Barney said Hyland specializes in turning data into information, specifically by pulling together video, photo and all kinds of file types, an expertise that it plans to showcase in the Global Center.

Hyland’s space in the Global Center will include meeting and conference rooms to host customers and businesses, as well as a digital front, made up of interactive multimedia displays that highlight what Hyland does and what it can bring to a business.

At its location in the Global Center, Hyland will change the digital

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conversation regularly to make it meaningful for all visitors. The displays will be considered successful by three criteria: If the property facilitates meaningful collaboration with customers; effective partnerships with the business community; and increased development space.

SmartShape Cleveland Suite 309; 1,435 square feet SmartShape Design designs and engineers medical, life science and consumer products using insights from research and observation of users; its products include a transportable oxygen concentrator and an MRI system.

Founder and president Mike Maczuzak said becoming a part of the Global Center will help SmartShape keep up with changes in health care delivery.

“We need to stay in touch with what’s happening so we can help integrate new technologies into better-designed delivery systems,” he said.

“We want to make our showroom an engaging, interactive space,” Mr. Maczuzak said. “We will continually update content and periodically add new displays.”

The space will be staffed with SmartShape employees ready to explain the design and innovation process, as well as show how a variety of prototypes are used and handled. Technology at the location includes a 3-D printer to show the production of prototypes.

SmartShape also plans of giving visitors hands-on experiences.

Employees will interactively show the process of ergonomic design optimization and feature specific projects, for example a hook up to a physiological monitor to check a visitor’s vital statistics.

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Black Diamond Video Point Richmond, Calif.

Suite 307; 1,184 square feet Black Diamond Video is a video company that allows for a variety of integrations of surgical equipment and projection of video.

Operators of Black Diamond Video technologies are able to control all aspects of functionality of the tool including two-touch routing of endoscopes, navigation, vitals, cameras and other video and data sources.

With Black Diamond Video’s technologies, surgeons can see from the scope standpoint, record video of the procedures, capture still images, stream video for educational purposes and video conference with peers from the operating room.

These video files can then be saved into secure and HIPPA-compliant electronic records and can be used as reference tools for future patient care.

Technology from Black Diamond video is utilized in operating rooms, hybrid rooms, catheterization suites, interventional suites and pathology labs among others.

Black Diamond Video will be outfitting its space at the Global Center with a fully functional demonstration facility, which will enable visitors to come in and see the equipment and view demonstrations.

Michael Cibelli, global vice president of medical sales and marketing for Black Diamond Video, said the company also is exploring the possibility of including a mock operating room in the space, enabling guests to view endoscope projects firsthand.

GLEESON Gleeson Chagrin Falls Suite 321;1,124 square feet Gleeson Construction is a small, locally owned company that has specialized in commercial carpentry and fine woodworking for the past 50 years. Gleeson Laboratory Services — a subsidiary of Gleeson Construction that branched off 15 years ago — will continue its turnkey work in technically challenging projects through its space at the Global Center.

Gleeson Laboratory Services is the largest lab casework and equipment distributor in the region, and it’s the only firm of its type invited to be a tenant in the center.

Gleeson owner Michael Gleeson said he is excited to expose the laboratory service extension of his company to fellow Global Center tenants and convention attendees.

The space consists of some satellite space and a conference room for meeting with end users, owners, architects and the like, but Gleeson also has plans for a showroom featuring everything but the kitchen sink.

The showroom will have physical products and literature from top manufacturers in everything from countertop to plug-in-place ceiling systems. Gleeson also plans to implement an interactive computer access system linking visitors to various Gleeson manufacturing partners automatically.

FOURTH FLOOR: Healthcare Information and Management Systems Society

Consumer • Wellness • Reform • Affordable Care Act • Ohio • Health care costs • Cost containment • Talent retention • Benefits • Premium • Broker • Cost sharing • Health care exchange • Deductible • EPO plan • FSA • Flexible Benefits Plan • Group Health Plan • HMO • HSA • Co-op • Marketplace • Network • Provider • Open enrollment • POS plans • PPO • Prescription drug coverage • Rate review • SBC • URC • Marketplaces • Consumer • Premium • Wellness • Reform • Affordable Care Act • Ohio • Health care costs Cost containment • Talent retention • Benefits • Broker • Cost sharing • Health care exchange • Deductible • EPO plan • FSA • Flexible Benefits Plan • Group Health Plan • HMO • HSA • Co-op • Marketplace • Network • Provider • Open enrollment • POS plans • PPO • Prescription drug coverage • Rate review • SBC • URC • Marketplaces • WEDNESDAY Consumer • Premium • Wellness • Reform • Affordable Care Act • Ohio • Health care costs • Cost containment • Talent retention • Benefits • SEPTEMBER Broker • Cost sharing • Health care exchange TH• Deductible • EPO plan • FSA • Flexible Benefits Plan Group Health Plan • HMO • HSA • Co-op • Marketplace • Network • Provider • Open enrollment • POS • plans • PPO • Prescription drug coverage • Rate review • SBC • URC • Marketplaces • Consumer • Premium • Wellness • Reform • Affordable Care Act • Ohio • Health care costs • Cost containment • Talent retention

HEALTH CARE SUMMIT 25

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