Truscott Rossman names new president in leadership transition

DETROIT-BASED PUBLIC RELATIONS rm

Truscott Rossman on Wednesday named a new president as part of an ongoing transition e ort.

Allie Walker, who has been leading the rm’s day-to-day operations for more than a year, takes the reins from Ron Fournier. He will now serve as a senior adviser focusing on client service and business development.

Walker represents a new generation of leadership at the integrated communications rm, CEO and co-founder John Truscott said in a statement.

“Allie is the perfect next step for TR in our rapidly evolving industry,” Truscott said. “Five years ago

Walker Fournier

Ron and I set out with bold goals to build on the tremendous foundation that Kelly Rossman-McKinney and I had already established. We’ve exceeded expectations, doubling our revenues and our client list. And now we have an emerging leader poised to take us to another level.”

Walker, 36, started her career on Capitol Hill for Congressman Dave Camp, where she supported media e orts and strategy for the powerful Ways and Means Committee. After working in Honda North America’s Washington, D.C., o ce, she joined TR in 2015. Most recently, she served as the rm’s vice president, handling Truscott Rossman’s largest client accounts for international, national and statewide organizations.

Walker has spearheaded a focus on project management and strategic integration, creating unique divisions for corporate communica- crainsdetroit.com

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“It’s an honor to lead this team and serve our clients,” said Walker. “JT and Kelly created a special organization, Ron drove it forward, and I hope to be able to build on that legacy.”

Fournier, 59, will remain an active member of the client service teams where he will support clients from the rm’s headquarters through high-level strategy, creative content, and media relations expertise. He will continue to recruit and serve new clients as well, the company said.

Fournier is the former publisher and editor of Crain’s Detroit Business.

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