Have you met Helen? Have you met Helen?

Mother of our Co-founders, Jodi and Carolyne, talented baker, and line-dancer extraordinaire.

On their family farm in High River, Helen spent many days baking in the kitchen with her daughters. Carolyne recalls “I can still remember the stool that she had me sit down on and make my first batch of shortbread ever. I have just always, always loved to bake since I was a little girl - and I still bake today.”

Not only did Helen teach Jodi and Carolyne how to bake, but she also passed down values of quality, honesty and integrity. These same values are now a core part of Crave, and the reasons we still crack each egg, measure and decorate by hand.

Crave’s chocolate cake is the same recipe Carolyne and Jodi’s Grandma used to make and our bakers also still use Helen’s secret to irresistible buttercream. “Even when we’re creating a new product, we tend to always go back to family recipes.”

- Carolyne, Crave Co-Founder.

From being seven years old, baking with their mom in the kitchen, to sharing delicious baking with customers, togetherness has always been at the heart of Crave. Find a moment for togetherness this Mother’s Day - whether that’s baking in the kitchen, brunch plans, or simply spending quality time!