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Social Media

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1. How to grow your Facebook page Creating a page is one thing, but unless you’re a celebrity or a really well-known brand, it can take you some time and effort to have a substantial number of fans. Despite this, there are a few simple things you can do to increase your Facebook page fans quicker. 1. Add photos & videos This can help you show off your products, services ,brand and so on. Facebook’s photo & video upload function is really easy to use .If you’ve just created a page, consider adding introduction photos and videos of yourself. 2. Use the “Like” tool on your website/blog Adding the “like” button or box can make it easy for other people to find your Facebook page & “like” it from your own website or blog. Make sure you place it where it’s clearly visible (preferably at the top) 3. Be consistent Another tip on how to grow your page is to show consistency in posting and interacting.This does not necessarily mean that you stay logged on the whole day, but your fans do need to know you’re there. Simply come up with a schedule and remain consistent. 4. Monitor your page Even when you’re not logged on , it’s imperative that you are aware of what is happening on your page and respond appropriately (for example delete spam or respond to feedback.) The best way to do this is via email notifications . 5. Promote your page on other social media sites If you have accounts on Twitter, LinkedIn or other major sites, be sure to share links to your Facebook page. That way, your curious followers on the other sites can find & connect with you. 6. Participate in other pages Search for other pages similar to your own (people in the same niche) and add comments or like their posts regularly but reasonably. If you’re consistently the first to post a comment, you’re likely to get good results. 7. Organize contests Every once in a while, have your fans compete to win something. It can be a discount coupon, a sample of your newest product, or just something simple. No one hates free things so you can expect more and more people to like your page. 8. Advertise on Facebook One of the best ways to advertise your page on the network is to utilize a Sponsored like Story. It will help advertise the page to the friends of your existing fans who, over time, might join your community. 9. Ask questions Apart from posting information about your offerings, you can ask your fans simple questions like fill in the blanks/true or false questions. Give them a quick and easy way to participate. 10. Write a blog post about your page Try to show people why they should like your page and offer incentives like free download for anyone who likes the page. www.crazygood.co.uk

2. Google+ Marketing Tips Google+ is a popular networking service that was launched by Google Inc. in June 2011. It is open for use by all and can be a useful marketing platform for businesses. Here is a highlight of top 7 Google+ marketing tips that can yield positive results. 1. Personalize the URL linking to your G+ page Using a vanity URL is a smart move to developing and maintaining online presence. Unlike Facebook and other social media platforms, Google does not provide the capability to create customized URLs. However, several third-party tools will help you achieve this objective. Customized URLs are branded and more user-friendly to your business. 2. Know your audience reach Consider posting information about your business to members inside a community of your followers. In this way, more people are likely to read your post. 3. Grow your audience using Google hover cards Commenting rather than creating original content is the key to grow your audience. Hover cards focus more energy on commenting to public posts by other people. They often appear when one scrolls in other peopleâ&#x20AC;&#x2122;s user names in a comment. Hover cards can drive people to your website without the need to post fresh content on a regular basis. 4. Create an awesome mini-bio Information in your â&#x20AC;&#x153;Employerâ&#x20AC;? field shows up in your hover card. Google+ users use this information to decide whether to circle you or not. Create a complete and alluring bio about your business that will convince more people to follow you. 5. Leverage photos that connect with your target audience Include photos with helpful data about your business to your profile. Let your visitors meet with short but reliable factoids about your business. This not only gathers a huge audience for you but also positions you as a thoughtful and reliable leader in your business. 6. Use Hangouts to communicate to your customers There is no key benefit to using hangouts apart from communication. Hangouts make Google+ more powerful in marketing your business over the other social platforms. Invite your customers to hang out with important stakeholders in your business. Through this, they get a chance to talk to someone they would love to meet. 7. Write often and claim authorship of your content Be consistent in posting new content on your Google+ page. However, it is essential to claim your work if you share your content on other blogs and publications. It creates an authoritative impression among your followers. Claiming authorship of content is much easier with a Google+ account. There are more tips to effective Google+ marketing. If used appropriately, they can influence your business positively.

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3. Social Media Trends Pinterest will become an increasingly viable alternative to Facebook and Twitter, according to the Blueocean Market Intelligence global analysis company. The company analyzed the online data of the top 100 global retailers, during the period of September-December 2013. What they found is quite interesting, especially for companies who are interested in promoting their business on social media. Here are the most important 5 social media trends for 2014: 1. More flexibility for online retailers Traditional shopping experience is tending to become more online-based than ever. Retailers have more flexibility in the online environment, and thus they can offer more substantial benefits to customers. For instance, they can provide massive deals extended over several days, free shipping, bonuses, rewards for subscribing to email newsletters and more. 2. Pinterest will become one of the most sought social networks According to the Blueocean study, Pinterest will become a powerful alternative to Facebook and Twitter. During the holidays of 2013, Twitter was â&#x20AC;&#x153;kingâ&#x20AC;? in terms of number of clients transmitted through the social network, followed by Pinterest and third, Facebook. However, as of lately more and more people switched to Pinterest due to the smaller loading times, friendlier interface and the ability to approach friends more easily. Facebook is expected to lose important grounds in terms of online store sales, as their interface is currently slower to load and prices charged are higher than the competition. 3. Retailers will communicate through multiple channels A multi-channel strategy will become crucial in the online environment in 2014. Additionally, mobile design will be the main key to success. According to Adobe Digital Index 2013, consumers bought 40% more using their smartphones during the holidays in 2013, compared to 2012. This trend is expected to be further accentuated in the future. 4. Marketing will rely increasingly more on social media Brands will increasingly use social media (channels such as Facebook, Twitter, etc.) to attract customer engagement and interaction. 2014 will focus more on photography and visuals at the expense of the text. Studies have shown that companies promoting their products and services using images and/or short videos have a higher success rate among customers. 5. Social shopping will become a reality Social media engagement has been used traditionally as a tool to present products / services before the initial purchase. But in 2014/2015 we can expect companies to launch campaigns of direct sale of social networking. With one click, customers can buy products or services straight through the social network. In 2014 we can expect a higher adoption of next-generation social technologies that will help retailers to find detailed information about customers and identify new marketing opportunities. Digital marketing strategies will be more holistic and will increase sales and engagement, not just during the holidays, but throughout the entire year. Additionally, customers will start using a wider selection of social networks.

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4. Use Storytelling on Facebook Storytelling is one of the things that we enjoyed the most when we were children. It took us to different places, experience different things and learn about things that we have not yet even experienced before. A lot of people today, even adults are hungry for good stories. Stories of hope, success, kindness and doing the impossible are some of the most common topics of the stories that you read on social media. The most well-known social media site today, Facebook, is not only a place where people post pictures or what they think but also stories of something inspirational, or something that they can relate to. Knowing this, using a story that relates to whatever you with to promote can be a good strategy for marketing. Before your stories in Facebook gets shared a thousand times to reach million of people, here are some tips on how to use storytelling on Facebook: 1. The first thing you need to do is to make your story attractive. Stories done in plain text will only be read by people who see that their close friends shared the story. To give your story a chance, use images that will relate to your story and try not to use just plain text. Use fonts, effects, place a nice background and learn how to use editing apps to make the readers interested in what you wrote just by looking at it. 2. Use a catchy post. A catchy post is a preview of what people can expect with your story. If your story is inspirational, a line that goes “A man who has achieved everything from nothing” will get people curious enough to read your story. Teasing your readers is also a good move. One way to do this is to tell them that it is something that they can not do and they will want to prove your wrong. If your story is emotional, a caption that says “You can try not to cry but tears will surely flow out of your eyes” will make readers want to test if they are better at handling their own emotions. 3. Promoting your story by using Facebook’s ads is a great way to reach your target audience. It will help you reach the people who are not even friends of your friends but are interested in your story. This is one of the fastest ways for your story to reach millions of people over the internet. These tips that contain great stories will certainly be great tools for advertising as long as you find a way to include whatever you are advertising on your story. Write your story now and use these tips to reach millions of people in a short period of time.

5. Grow Your Social Audience How to grow your social audience? Most business people always search for a convincing answer to this question. Posting huge volume of contents alone does not help you grow your audience and you need to prefer quality over quantity. Top businesses always create appealing content that generates interest and you should conduct several checks before publishing to eliminate all types of mistakes. The beginning of the post should clearly reflect the real value and it should always motivate the visitors to read further. Conduct frequent audience surveys Conducting frequent audience surveys has become an inevitable aspect and you need to plan, build and curate contents, based on the insights you get from these surveys. When you get better understanding about the requirements of the audience, you should create long form content that keeps the audience engaged and interested as well. Respect your audience Your social media content should be equally appealing to both search engines and visitors and, the article headlines should provide adequate respect for the audience. Your title need to reflect the core of the post clearly and it is always advisable not to remove the date of the articles because such an approach can be described as way of disrespecting the readers. Make use of all leading networks Your survival becomes a difficult task when you share content on a single network and top businesses always share content across multiple networks to generate optimal traffic. Never undermine the importance of info-graphics, how to articles and lists Three types of contents always help you grab the attention of the visitors and they include lists, how to posts and infographics. You should learn how to combine these three article formats to create a long lasting impression in the minds of the visitors. Use podcasts effectively Many people have realized the importance of Podcasts and they should be utilized properly to generate maximum traffic. The podcasts of popular businesses always have a huge number of listeners. Hire authoritative and respected authors Authoritative and respected authors always create appealing content and authorship can always be considered as a prominent factor for growing your social media audience. When you keep on publishing unique and valuable content, your will become an authority in your niche. Develop a virtuous cycle You need to build a virtuous cycle to increase the number of your audience and when your content gets more shares; they bring more value to the readers. Such a situation always encourages more people to share your content. Conclusion Many factors contribute towards growing your social audience and you should make use of all these factors efficiently to create a deep impression in the minds of the visitors.

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6. Encourage Followers to Share Your Content The fact that you have a great number of social media followers does not imply that they will always share your posts. It is important to bear in mind that most social media users follow others only for the sake of creating marks on the respective platforms and nothing more. It takes more than normal efforts to ensure that followers share your each and every post. The problem is that people rely on assumptions and speculations that their posts will effortlessly go viral in no time. The whole idea behind encouraging your followers to share any post you have pinned is by composing something worthy and compelling. Note that most people are not on social media to follow links which only present them with mediocre content. Having posted something worthwhile, you will have elevated the chances of making your content viral within a remarkably short time. Here are more tips on how to encourage followers to share your content: Attach A Prize It is only natural that people love free things. In fact, one of the best ways to bait your followers is by promising them something free of charge. It will therefore work ideally if you pinned a free token on your content/blog post for any person who shares it. For instance, you can give free E-books to any person who follows a certain link to your post. You can be assured that this strategy will work in your favor completely. Make The Headline/Title Catchy It might interest you to know that most surfers judge any content by just a simple look at the title. Titles are believed to carry a very strong impact on readers. They determine if your followers will be interested with what you have posted or not. For this reason, it is of paramount importance to ensure that your content title is indeed a bait. If need be, take all the time in constructing a compelling and attractive title. This will certainly yield positive results by making your followers share your content. Make Your Content Friendly If your intention is to make your content popular on social media, then the respective tone must be applied. Normally, the mood in social media is interactive. This means that you have to rhyme with the mood of your audience and make your content interactive and more like a conversation. You can even engage your audience by posing a question in your social media links. With the above crackdown, it is clear that encouraging followers to share your content begins with minor things that can be easily snubbed. It is just a matter of fitting in the position of your followers hence meeting their specifications to the latter.

7. Facebook Ad Marketing If Facebook was a country, it would rival China and India in terms of population. Aside from a wide audience, this particular social media has the ability to target down to the desired age, sex, location, education, interest and even relationship status. This, therefore, makes Facebook marketing more powerful than the traditional marketing. But not everyone understands the basics. Here’s are some tips to help you ace Facebook Ads Marketing and run a successful campaign: Set Advertising Goals When setting your goals for a particular ad or campaign, stick to one primary objective. Users are on Facebook for social reasons, so keep your message to a single call-to-action. Advertisers might be tempted to take a shotgun approach considering that its a sticky site, meaning users come back to it again and again. Don’t – make your campaign simple, fast and suited to the social nature of Facebook. Pay Attention to Your Landing Page The beauty of Facebook advertising is its ability to interact with the users. One can become a fan, confirm attendance to a business event, install application and all these will appear in your friends’ news feed. Users usually scroll down their page, and so, if you want to capture their attention, you have to make a good first impression with your ad link. Known as the landing page, all engagement will start and if successful will lead to conversion. As a best practice, its better to link to an internal Facebook page rather than an external web site. Write an Attractive Ad Message Facebook is all about making connections so your advertising copy should maintain that spirit. Use a friendly and conversational tone in your headline and body. Be direct, straightforward, and honest with your objective. Facebook is about building trust, and your ad must reflect this. Target Your Audience While Facebook makes it easy to target your audience, this is not automatic. Your message itself has to be limited to the group you wish to reach. Get to know your target audience – their likes, background, relationship status and where they live. Then reach out only to your target demographic. Set Your Budget Once you have your ad and identified your target audience, you need to set your budget. Facebook uses a bidding structure for its advertising. Find which one suits your wallet and then close the deal. These are just the basics of Facebook Ads Marketing. Using social media is slowly replacing traditional marketing, and Facebook is leading the pack. If you want to keep in step with the digital age, take the time to know this new way of marketing so that you can market your products and services successfully.

8. Effective Social Media Marketing Tips 1. Use Attention-Grabbing Backgrounds on your YouTube Videos Your online presence on YouTube and other social media sites that allow users to upload product videos can help you grow your business. You can get more views by creating persuasive, attention-grabbing thumbnails for your video. 2. Build a Strong online Presence on three or More Platforms Avoid using one or two social media platforms to set up your online presence. Using three or more platforms will give your potential clients a wide variety on which they can get in touch with your services. Platforms such as Facebook, Twitter, Pinterest, Google+ and LinkedIn provide some of the best places that you can promote your products or services. 3. Hook up with Twitterâ&#x20AC;&#x2122;s Mobile Users You can now Twit special messages to a selected group target. Doing a promoted post that targets people who posses Smartphone devices will allow you to catch them while they are out and about, when they are least expecting your updates. They might be near your business, making it much easier to buy your products or far and therefore finding more time to reach your services. 4. Think of Social Media as a Publicity Engine for Content Use social media platforms to create quality contents that will drive traffic back to your web pages. Your content should always function as marketing tools and be able to convert online traffic into customers for your products or services. 5. Build Influential Relationships with Google+ Reverse Image Lookup Individuals marketing inside Google+ play a key role in determining links from sites that Google rank highly. You should always build influential relationships with authors that Google already think highly of. Find an author whose image shows next to highly indexed content and create a plan to build relationships with them. 6. Stay Top of Mind Using LinkedIn Tags You should consider tagging your LinkedIn contacts through special lists of groupings. Always avoid sending email blasts to every one of your connections in LinkedIn platform. Targeted messages create a feeling of trust that will increase your sales in a dramatic way. 7. Research Popular Content from Your Competitors Know who your business competitors are and the type of contents that are popular with their audience. You can then come up with almost similar varieties with an aim of winning their hearts. 8. Attend Live Events Live events also provide a good platform for networking with new clients. 9. Include an Original Photo in Your New Contents Avoid re-using photos that were posted in your previous contents. Putting in fresh, original photos for your new contents will create a unique and engaging marketing atmosphere. 10. Grow your Online Presence by Giving Away your Best Always provide content that is 100% before publishing in social media platforms. This will help your clients in creating the much needed trust that your products are authentic. You should always be at your best as you market your business online. www.crazygood.co.uk

9. Social Media Facts You Probably Didn’t Know Social media marketing has made it more obvious than ever that customer engagement is the key to success. It has emerged as a powerful promotional tool for businesses to interact with their audience. Yet, there are businesses that hesitate to adopt it because of myths associated with it. Social networking is more than just a pastime that involves random tweeting on Twitter or commenting on blogs and posting Facebook status updates. Here’s a look at some of the most popular 7 Social Media Facts You Probably Didn’t Know 1. Unless you are on every social media network, you can’t succeed This alone puts off most marketers because the time investment is significant. Spreading one thin over a number of sites without specific goals and action can indeed be a waste of resources. Rather than the number of networks, it is more about how the business leverages and uses a particular network to get results. It is best to focus on one network at a time, get established and then proceed to the next. 2. It can substitute direct marketing The fact is, while social media is certainly popular, it can never replace direct marketing. Online networking is convenient but human interaction is always preferred. 3. If you use social media you don’t need a website Businesses are aware that websites are a necessary component of their online presence. No matter how many social networks one belongs to, publishing to a website or at least a blog is mandatory and there is a solid reason why. Content is the acknowledged King that drives search traffic. It is important for SEO in Belfast. Even if you have profiles on many networks, the ultimate aim is to motivate people to visit your website where there is unique content. A website is a branding tool where you can control your content, display and sell your products and services. You own your website and complement it with your social media presence in Northern Ireland, so that you can reach your prospective customers. 4. ROI cannot be measured In business, it is important to monitor and measure the return on investment for every activity in order to be profitable. Social media ROI can be measured using analytics tools through which visitors and their actions can be tracked. This helps the marketer decide what to focus on and which links are most active. 5. It is too time-consuming Social marketing can be achieved by just dedicating a few minutes a day and using social media dashboards to plan and schedule posts. It is about the effective use of various tools to use it to advantage and it takes discipline. 6. It is not suitable for our business Any business that intends to succeed, build its brand, attract new customers and make its SEO work needs social media in Northern Ireland. 7. My customers don’t use it It is False. Customers, new and old are on social networks. It is where people connect. It is not enough to create one profile page and hope people will rush in. Not everyone can succeed at social networking. It takes research, active participation, dedicated effort and a commitment to consistent efforts based on a strong strategy. Smart businesses outsource the process to Belfast SEO experts who understand and help them achieve their goals.

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10. Social Media Tools Managing your social media presence can be a very complex task if you are doing everything on your own. Fortunately, there are social media tools that you can use to manage your accounts easily. The following are some of those tools. HootSuite There is so much that you can do with HootSuite on your social media sites, for instance viewing streams of multiple social channels in a single place, publishing more on the sites, getting detailed analytics on the performance of the sites using charts and graphs and so on. It is a tool of choice for many social media professionals as well as small businesses. There is a free version that is suitable for one user and up to five social media profiles. To be able to use it for unlimited social profiles and benefit from other premium features, you will need to get HootSuite Pro. Buffer This tool allows you to schedule posts throughout the day. You will like its simplicity and streamlined interface. It allows you to compose updates and publish them on Twitter, Facebook, Google Plus, LinkedIn, or you can also use it to publish the updates on all these social media platforms at once. You can also use it to view analytics and get insights on the performance of your social profiles. Mention If you would like to monitor the web as well as performance of your social medial channels, Mention is the tool you need. With it, you will be able to pick up important conversations that are worth responding to. It allows you to get the most comprehensive understanding of what your customers are saying about the products and services you are offering in your business. Feedly Feedly allows you to easily organize and view the blogs that you follow. You can use it to read through posts that have been published on different blogs. It also lets you comment and interact with different people and communities that you follow online efficiently. You can easily use it to find and add feeds that you are interested in and are relevant to your business. By so doing, you will be able to generate greater awareness about the products and services that you are offering. Tweepi This tool is very important when it comes to managing your Twitter account. It makes it very easy for you to find new and interesting people to follow. It helps you grow your Twitter presence with quality individuals that can relate to the products and services that you are offering. It also allows you to know the people that are no longer worth connecting with so that you can unfollow them if you want.