FOR IMMEDIATE RELEASE February 7, 2011 Contact: Maikala del Castillo CRC Press/Taylor & Francis Group Maikala.delCastillo@taylorandfrancis.com BRING BIOTECHNOLOGY PRODUCTS FROM THE BENCH TO BEDSIDE With From the Trenches Guidance Every Step of the Way Boca Raton, Florida, USA, February 7, 2011 – CRC Press announces the recent publication of Healthcare Biotechnology: A Practical Guide (January 2011; $99.95; ISBN 978-1-4398-4746-6) by Dimitris Dogramatzis. CRC Press functions as the principal science and technology book division of the Taylor & Francis Group, an Informa Company. Foreseeing and planning for all of the possibilities and pitfalls involved in bringing a biotechnology innovation from inception to widespread therapeutic use takes strong managerial skills and a solid grounding in biopharmaceutical research and development procedures. Unfortunately there has been a dearth of resources for this aspect of the field. Until now. Written by a seasoned senior executive with an academic and business background, Healthcare Biotechnology: A Practical Guide brings a biotechnology focus and from-the-trenches style to discussions of high level concepts such as intellectual property, patent application, and commercialization, funding and partnering, R&D, biomanufacturing, "fast-track" approvals, and clinical trial design and regulations. Focusing on the management of healthcare-related biotech, from conception through the product’s regulatory approval and entire life cycle, the book provides a practical, applicable resource to assist all health-care related biotech professionals in their day-to-day activities from the lab to the boardroom. It offers more than 40 figures, 220 tables, and 180 references as well as a list of abbreviations and a business plan outline. Each chapter contains 10 questions to reinforce the material covered and 10 exercises to challenge readers and inspire critical thinking. Ancillary materials including solutions manual and over 1000 PowerPoint slides available for qualifying course adoption. The book highlights the factors involved in determining production platforms, costs, strategies, and timelines as well as promotion, pricing, supply chain management, and bio-brand lifecycle management. A non-theoretical guide, it doesn’t cover, for example, the double helix, genes, and cloning. Rather, it is a practical, day-to-day, educational resource designed to remain open on lab benches and conference room tables alike.
For information: http://www.crcpress.com Contact: orders@taylorandfrancis.com Phone: 561-994-0555