•
•
•
•
•
Click here to access the online version of my professional book: BOOK 2024 or you can download the PDF file here: DOWNLOAD
5565447499
aldo@creastrategy.com.mx
www.creastrategy.com.mx
Aldo Meneses (68381324)
CREAstrategymktg
@CREA_Strategy
5543175861
SOFTWARE SKILLS
Adobe Illustrator
Adobe InDesign
• Adobe Photoshop
Adobe Acrobat
Microsoft Office
Project Management
Software
•
•
• ANALOGUE SKILLS
Experienced creative in marketing and advertising. For long I’ve worked not only in copywriting but also in graphic and editorial design, which has made me a much more complete professional in both areas.
Thanks to my independent career, I’ve had the chance to develop in almost all technical and creative aspects of advertising, with a specific focus on print production and final art, where I am a specialist.
•
Print & Digital Production (pre-press, printing an exit files setup)
Style-correction, writing & spell check
Content Creation and Advertising Texts
Creativity
Detail-oriented
Communication
Teamwork
Fast learner
Easily adaptable
Research Capacity
Troubleshooting
• SOFT SKILLS
General culture and trends
Geek and entertainment culture
LANGUAGES
•
• Col. Gral. Pedro Ma. Anaya, C.P. 03340. Alcaldía Benito Juárez, CDMX. México.
I’ve played a pivotal role in the development, implementation and support of advertising campaigns for national and international brands. My goal is to find an original idea with a unique approach to each concept I propose.
AD\VICE | MARKETING & STRATEGY
•
•
Art Director June - October 2024
Art Direction and creative proposals for Samsonite
Arts, proposals and guidelines for Tequila Jarana’s brandbook
Photo edits and creative proposals for Bumbu brand
Graphic / Editorial / Digital and Social Media Design for all Samsonite brands
(TUMI, American Tourister, Xtrem, Lipault) for Mexico, Central and South America markets
Creation of KeyVisuals / Adaptations / Print and digital campaigns for all Samsonite brands
Exhibition / Print and POP Materials development for Tequila Jarana
Ads and content creation for Bumbu’s social media
Art Director / Copy Sr. (May - September 2023)
Art Direction and creative pitches for Totalplay
Arts, design proposals and guidelines for the Totalplay brandbook
Creation of Master Graphics for various seasonal marketing campaigns
Design concepts and guidelines for the Totalplay app redesign
KeyVisuals adaptations for newspaper ads and other materials
Art proposals and guidelines for Totalplay’s Office Branding Guide
Creativity and art direction for the Totalplay Negocios brand soft-launch
Arts for the soft-launch of Totalplay brand for real estate developers
Redesign of infographics for Totalplay Empresarial brand
Preparation of digital files for newspaper ads
Benchmarks of various topics (internet providers, fintech, super-apps, etc.)
Graphic and creative proposals for new client pitches
Photo editing, photomontages and assets creation for other accounts
Graphic proposal for a soft-reboot of the agency’s social networks
Final Art Director / Editorial and Publishing Director
•
EDUCATION
BA Degree in Advertising Universidad de la Comunicacion
CDMX / Mexico
November 2007 – July 2009
•
•
• Adaptation and Final Art for all agency’s print and digital campaigns
Editorial Design/Newsletter (PAE), Monthly Magazine (ING), Weekly Catalog (Dettaglio), Brochures, Books and Print Experieces (Telcel, Naima, Croton, others)
Print production and supervision of ING’s monthly magazine
•
CREA Strategy MARKETING & STRATEGY AGENCY
Founding Member
August 2004 - To Date
Mediks.com / Ángeles en Línea / Canal Ángeles
Editorial Designer Sr. / Jr. Creative | Jr. Graphic Designer / Copy Jr.
July 2006 - September 2007
•
•
Editorial design for medical publications and a company newsletter
Content Creation (Art & Text)
• • • Art Direction / Creative Direction Copywriting (Advertising & Media)
Editorial, Graphic & Packaging Design
360˚ Campaigns (BTL, Media & Print)
Creation & Translation of KeyVisuals
Digital Adaptations (Media & Print)
ATL / BTL / OOH / Print / POP & Retail Strategy / Management / Political Campaigns
Since our beginning as a design studio, we’ve evolved along our clients adapting to their needs and working as an in-house agency or functioning as their internal marketing, design, final-art, creative and editorial areas.
We’ve worked for important brands such as McDonald’s Mx, Chrysler, AT&T, Samsonite, American Express, Kraft Foods, Bacardi, Diageo/Smirnoff, Mercedes-Benz, almost every national political party, and a few advertising and marketing agencies and their clients.
For further information and samples of our work please visit: www.creastrategy.com.mx
ORIGINAL MEDIA GURUS CONTENT AND CONSULTING AGENCY
•
Content creation for web/blogs
Graphic Design and Content for RSS
Metric monitoring (weekly and monthly)
Creation of content grids
Copywriting & proofreading of texts & ads
Creation of manuals and catalogs
OMG NETWORK
BLOG WITH GEEK CONTENT, TRENDS, MEDIA AND ADVERTISING CAMPAIGNS
For more information visit us at creastrategy.com.mx/omg-network
aldomeneses.medium.com issuu.com/revistainternetas issuu.com/elmailcumpleanero internetas4ever.blogspot.com
•
•
Graphic design, creative and visual development of web & printed materials for the entire business group (all Hospitals units, Camino Real Hotels, Multiva Bank, Excélsior Newspaper, Imagen Radio & Media Group)
Copywriting for TV bumpers and non-medical content of Canal Angeles
Content creation & TV intros design for the launch of the broadcast TV channel Cadena Tres (Excélsior / Imagen / GEA)
Jr. Graphic Designer and Art Finalist
March 1999 - August 2004
•
Graphic Design and KeyVisuals adaptations for print collaterals
Graphic Design for brochures, posters, calendars, stationery and publications
Packaging Design and Print Experiences development
Print Production / ATL / BTL / OOH and print volumes for various print media outlets
Development and production of displays, POP and other commercial prints
Photo Production (Product Shot) / Photo editing & retouching
Marketing Production Manager
January 2010 - August 2021
•
KeyVisuals adaptations to create print and digital materials
ATL / BTL / OOH & Digital Volume Production for various media Development and production of displays and print collaterals for cinemas, theaters and other venues
Editorial Design of information folders for investors, theater playbills, cinema programmes, annual reports and administrative materials.
For the past decade, I collaborated with the independent leading agency of entertainment marketing. We worked for most of the production and distribution companies operating in the country, where I directly produced, developed and supervised all graphic materials (print and web) for over 500 titles (films, short films, documentaries, plays, series, soap operas, books, concerts, sports, special programs, live events, conferences and other intelectual properties)
Art Director / Copy Sr. for SIGNO AGENCY | Editorial Design for IN Magazine
September 2011 - June 2012
Creation and adaptation of advertising campaigns / Graphic Design / Copywriting for all agency’s clients
Editorial Design / Content Creation for the magazine and its advertisers
Product Shot, Retouch and Photo Editing
Print Production and oversight of magazine printing
Media Buyer
COPYWRITER CREATIVE FINAL ART GRAPHIC & EDITORIAL DESIGNER