BRAND GUIDELINES

The word mark should be displayed on a solid orange, teal or white background. Keeping the background clean of any patterns or gradients is important to ensure high visibility for the logo. If in any case, the background must be black, the color should still be white.

Typography Usage

The fonts used on the logo are: Adage Script, and a modified version of glodok display. These are the main fonts; however, the usage on newsletters, web design, and any other platform or medium should be the font ‘Kanit.’

General Text Font

Kanit Light

Kanit Regular

Kanit Medium

Live Local Oak Cliff

Live Local Oak Cliff

Live Local Oak Cliff

WEB - FONT USAGE

Kanit Bold

Live Local Oak Cliff

Button Text

adage script

*Should only be used on logo

*Should only be used on logo glodok display

Form Field 05

The Oak Cliff logo concept is a vibrant and colorful representation of the community's liveliness and fun-loving spirit. The logo features an interplay of orange and teal colors that symbolize the fusion of warmth and energy with a refreshing and playful vibe.

In addition, the drop pin icon, a nod to the digital age of maps, has a brick texture that represents the historic architecture and cultural heritage of the community. The design incorporates elements that highlight the thriving businesses and diverse community of Oak Cliff. Overall, the logo captures the essence of what it means to live, work, and play in this dynamic and exciting part of town.

• Business cards

• Mugs

• T-shirts

• Tote Bags

• Stickers

• Tumblers

• Hats

• Keychains