[MyMobee] MOBILE MARKETING CONSULTING MyMobee is a mobile consulBng firm that offers a full range of services to engineer a successful revenue-‐enhancing mobile markeBng campaign for your business. We guarantee an increase in revenues from our services providing you with the mobile markeBng campaign free of charge if it does not add value.
Revenues Revenues are guaranteed and we provide services on an incen>ve scheme to ensure that the value you receive is maximized.
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Technology As experts in the field, we bring cu5ng-‐ edge mobile technology delivering campaigns that wow customers ensuring top notch conversion rates.
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Personality We are real people working with real clients who have real customers. We value each client and create customized products to fit your business.
WHY THE URGENCY… § There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. Source: Mobile Marke/ng Associa/on Asia § 91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. Source: Morgan Stanley § 3 out of 5 searches are done using a mobile phone. § 70% of all mobile searches result in ac>on within 1 hour. Source: Mobile Marketer MOBILE MARKETING SOLUTIONS
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START SEEING GREEN § If your business is not
taking advantage of the Mobile ad space, you’re missing out on the hoRest trend that’s ge5ng small businesses seeing Green again.
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INTRODUCTION
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WHO WE ARE… www.mymobee.co.uk We are a mobile markeBng consulBng firm that creates campaigns for businesses via various channels to ensure effecBveness and revenue generaBon. We have built our company around our clients by taking the >me to personalize their mobile marke>ng campaigns to fit their needs. We are a full-‐service firm offering SMS
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text campaigns, mobile websites, landing pages and mobile apps to allow your business to reach customers through mul>ple channels.
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THE TRIPLE THREAT
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HIT CUSTOMERS FROM 3 ANGLES
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1
Mobile Website or Landing Page
2
SMS Coupon Campaign
3
Mobile Apps
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DOMINATE THE COMPETITION § Most businesses do not have any of the above § Some use a maximum of 1 or 2 of the channels to reach customers § Rarely do businesses use apps but the market has exploded § Beat your compe>tors and dominate the market by reaching your customers via 3 channels MOBILE MARKETING SOLUTIONS
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MOBILE WEBSITE
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WHY MOBILE? § FACT: Customers are using mobile to find your compe>>on Source: Google "Understanding Smartphone Users," 2011
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WHERE’S YOUR PHONE? It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. Source: Unisys MOBILE MARKETING SOLUTIONS
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TV § There are
MORE mobile phones on the planet than there are TVs Source: Jupiter
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MOBILE SEARCH § 70% of all mobile searches
result in ac>on within 1 hour Source: Mobile Marketer § Mobile coupons get 10 >mes the redemp>on rate of tradi>onal coupons Source: Borrell Associates MOBILE MARKETING SOLUTIONS
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Infographic courtesy of InfographicIgnition
WHERE’S YOUR PHONE? 91% of all U.K. ci>zens have their mobile device within reach 24/7 Source: Morgan Stanley
9% 91%
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WHERE SHALL WE GO?? § Searching for local businesses is the #1 way people use smart phones source: google § …unfortunately normal websites look sloppy and are hard to use on small mobile screens MOBILE MARKETING SOLUTIONS
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BE HONEST, HOW DOES YOUR SITE LOOK?
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HOW CUSTOMERS BENEFIT § § § § § § § §
User friendly Loads fast Easy to see Easy to read Easy to take ac>on Easy to find your loca>on Special offers and coupons Drives targeted traffic that wants to buy § Online retailers -‐ a mobile site can increase consumer engagement by 85% § Website visitors are 51% more likely to do business with an online retailer with a mobile site
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Non Mobile Website
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Mobile Website
MOBILE LANDING PAGE
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LANDING PAGES
Don’t want a full-‐blown website? MOBILE MARKETING SOLUTIONS
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LANDING PAGE BENEFITS 1. 2. 3. 4. 5.
To the point Effec>ve conversions Tes>ng ground prior to full-‐blown sites Less expensive Integrated with tap-‐to-‐call, SMS, & e-‐mail technology 6. New op>ons to integrate with Facebook, TwiRer & YouTube
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TAP2CALL INTEGRATION Click once and customers can ring you automa>cally!
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SMS INTEGRATION Customers click to be added to your promo>onal list!
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E-‐MAIL INTEGRATION Customers enter their e-‐mail to be added to your list!
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SOCIAL MEDIA LANDING PAGE 1. New technology to integrate mobile landing
pages with Facebook, TwiRer & YouTube 2. Fuses the two hoRest markets together 3. Enables maximal exposure & marke>ng with the best targeted reach
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FACEBOOK INTEGRATION Customers become fans or like a page with one click!
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TWITTER INTEGRATION
Customers Tweet about your business with one click!
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YOUTUBE INTEGRATION
Customers see a video about your business!
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SMS COUPON CAMPAIGN
Infographic courtesy of Infographic Ignition
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SMS MARKETING § HOW ARE YOU STAYING IN
TOUCH WITH YOUR CUSTOMERS? § Text messaging has been es>mated to be 5 >mes more effec>ve than direct mail and 10 >mes more effec>ve than newspaper adver>sing
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SMS MARKETING Unique Features:
SMS Marketing Benefits:
• • • • • • • • •
• • • • • • • •
It has 97% open rates It’s immediate It’s personal It’s targeted It’s permission based (opt-in) It’s time sensitive It’s cost effective It’s environmentally friendly It reaches your audience no matter where they are
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Gain new clients Increase Customer Retention Increase brand awareness Increase loyalty Engage your customers Increase sales Build a mobile database You can get more traffic to your business in one hour, from a single TEXT MESSAGE; than in one year from a search engine listing... if you know what you're doing
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THE AMERICAN LOVE AFFAIR WITH TEXTING § 89% of the populaBon has a mobile phone!
§ 90% use mobile phones for TEXTING
§ 95% of SMS texts are read in the first 10 minutes!
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Read in 10 Min
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Not Read in 10 Min
YOUR CLIENTS LOVE TO TEXT § It takes 90 minutes for the
average person to respond to an email
§ It takes 90 seconds for the
average person to respond to a text message Source: CTIA.org
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GOTTA READ THAT TEXT… § Text messaging is 5X more effec>ve than direct mail and 10X more effec>ve than newspaper adver>sing
§ Mobile coupons get 10X the redemp>on rate of tradi>onal coupons Source: Borrell Associates
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AND MORE TEXTS…
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BUILDING A SUBSCRIBER LIST § Offer the customer an SMS coupon or freebie
§ Give customer a “special code” to text to a number to receive the offer
– Example: Text 50PercentPizza to 54390
§ You now have their number in your database
§ This will be used to send offers that will get them back in your store
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#1 – CREATE OFFER § Give customers a small card or flyer with their purchase
§ Have flyers or a big offer sign in front of the store or on the wall in your store
§ Give customers an immediate reward
relevant to their current purchase to have them act immediately – Example: Receive 10% on your current purchase! Just text 10percent to 87692
§ Use other channels to build a larger list: – Newspaper, direct mail, radio, print, outdoor, billboards, magazines, on the internet, Facebook, twiRer, email
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#2 – CUSTOMER SENDS TEXT
To: 72727 MSG: 2offpizza
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This automatically puts them in your database so you can now text them offers to entice them back to your store!
Pizza Hut: $2 OFF any Pizza Delivered right to your door all weekend through Thurs 3/21. 1(555)555-5555 Reply STOP 2end
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#3 – AUTOMATED SMS OFFERS § Automated but customized sms service sends coupons to customers to bring them back to spend more money
§ Limit it to 2-‐3 promo>ons per month § Each mobile customer in your database will bring you an average of 2 more transacBons!
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CUSTOMIZED SMS MARKETING Selection of services offered:
§ § § § § §
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Appointment reminders Automated text campaigns Coupons and special offers Customer surveys Product vo>ng SMS broadcas>ng
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MOBILE APPS
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WHY MOBILE APPS? § FACT: Mobile app downloads will reach76.9 billion in 2014
§ And will generate $35 billion in sales Source: IDC
§ Mobile apps provide the best mobile experience possible to consumers
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WHY MOBILE APPS? § FACT: Your customers prefer apps over mobile websites Sources: comScore, Alexa, Flurry Analy/cs, 2012
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WHY THE RUSH?? § In just over 3 years, over 20 billion apps
have been downloaded between iPhone and Android devices § 40% of all Google Maps traffic is from mobile phones § 100 Billion “PUSH” No>fica>ons sent
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QR CODES § Are like “barcodes” in that you § § § §
scan them with your mobile phone anywhere that it is placed Once scanned, customer immediately sees either a coupon, website, or other interac>ve image Code is linked to your mobile website Place in Ads, Direct Mail, In-‐Store, Magazines, or other medians Used only with SmartPhones
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Scan this QR Code with your Smartphone for quick access to our mobile website. Make reservaBons, see our menu, or order take-‐out from your mobile phone with click2call ordering!
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LOYALTY COUPON QR CODES § GPS coupons based on loca>on § Customers ‘check in’ to receive special offers when near your loca>on § 14 million Americans scanned QR codes in July 2011
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GOOGLE+ LOCAL § Allows customers to easily find you § Drives customers who already have interest § Great review scores increase your credibility, image and reputa>on § Get quality feedback MOBILE MARKETING SOLUTIONS
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PUSH NOTIFICATIONS § Inform customers about: – Coupons – Offers – Simple updates about your business
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SOCIAL NETWORKING APPS § Link customers to Facebook or TwiRer fan or follower pages
§ 40% of social
media users access sites via their mobile device
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SIMPLE AS INFO § Simple app just
giving info § Info on products and services § Restaurant menus § Mul>ple formats: PDF or text
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CUSTOMIZED APPS SelecBon of services offered:
§ § § § § § §
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QR codes Loyalty programs Google+ Local Reputa>on management Push no>fica>ons Social media crea>on and links Informa>on apps
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YOUR CUSTOMIZED OFFER
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OUR SPECIAL OFFER #1
SMS Campaign
§ Meet for a personalized mobile marke>ng strategy
session § We work with your business to develop customized and targeted keyword SMS campaigns § Follow up with your database to create automa>c but personalized coupon genera>on on a periodic basis
£900 MOBILE MARKETING SOLUTIONS
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.
OUR SPECIAL OFFER #2 Mobile Website
§ Basic plan starts with 9 pages § Includes custom graphics and designs § Google Maps feature for easy accessibility § Click2Call feature for instant connec>on § Bonus: QR Code Generator
£360 MOBILE MARKETING SOLUTIONS
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.
OUR SPECIAL OFFER #3 Mobile Landing Page
§ One Tap2Call, SMS or E-‐mail landing page § Includes custom graphics and designs § Op>on to upgrade to a mobile website for a discount at a later date
£250 . MOBILE MARKETING SOLUTIONS
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OUR SPECIAL OFFER #4 Social Media Mobile Landing Page
§ One Facebook, TwiRer or YouTube landing page § Includes custom graphics and designs § Op>on to upgrade to a mobile website for a discount at a later date
£250 . MOBILE MARKETING SOLUTIONS
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OUR SPECIAL OFFER #5 Customized Web App
§ Consulta>on to determine targeted web app § Web app crea>on § Hos>ng for mobile site § Facebook and TwiRer pages § Push no>fica>ons, informa>on apps and other op>ons/services available
From £900 MOBILE MARKETING SOLUTIONS
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.
SPECIAL COMBINED OFFER § Total Value: £2,260 § 24-‐Hour Special:
£1,130
60-‐day money back guarantee if revenues do not increase significantly MOBILE MARKETING SOLUTIONS
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NEXT STEPS
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CONTACT US TODAY! § MyMobee, 78 York Street, London, W1H 1DP § Discuss specifics including customiza>ons or addi>onal offers § Contact Rob any>me:
– Phone: 0843 289 3372 – Email: sales@mymobee.co.uk – Website: www.mymobee.co.uk
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