A Selfridges Drag Queen Christmas

A Selfridges Drag Queen Christmas, by

For those that have been paying attention, you will know that use of mannequins in Christmas displays at Selfridges & Co London have been scarce in recent years, So we, at Peluca Studio, were ecstatic when we were contacted with a brief for creative wigs and make-up for the Christmas 2021 windows. The brief consisted of a trio of shimmery golden drag angels, twin silver swan ladies, adorned with life sized swan headpieces created by Bimini Bon Boulash’s creative stylist, Ella Lynch. Three sky blue sailors and a crystalised Cowboy! The mannequin styling was bursting with creativity and it was certainly what was needed after the dire couple of years we have all had. As realistic mannequins slowly edge their way back into our windows, it brings so many more possibilities for more modern wigs and makeup. Afterall, it’s not everyday you see three glittery golden male mannequins dripping in heavy drag makeup, dressed in muted pink frocks in one of the busiest shopping destinations in the UK. Not forgetting the huge crimped golden glitter hair, a style that is frequently adorned by Drag Queens all over the world. With many drag queens now at the forefront of fashion, the use of these overly styled models in shop windows at Selfridges opens a door of possibilities for other retailers to start taking advantage of the drag boom that shows like Rupauls Drag Race, Drag SOS & Dragula have ultimately pushed forward. At the end of the day, with our Creative Director and team at Peluca Studio being drag queens themselves, (See @xobellabedel, @kindhabuena & our online Drag store www.houseofpeluca.com why shouldn’t we be in your store windows? Drag is officially a pop culture phenomenon. Whether it be gracing runways, Vogue magazines or collaborating with brands such as Moschino, Prada, Coach, Nastygal, Pretty Little Thing to name a few. There’s no denying that Drag is the word on everybody’s lips, and why should that not be transferred over to mannequins? Sam Beadle | Creative Director