The Invisible Man

The Invisible man

NEOUS X SELFRIDGES HANDBAG LAUNCH | POP-UP

For the Launch of the new NEOUS Handbag Collection, THE INVISIBLE MAN designed produced and installed their Pop-Up Installation at the prestigious Selfridges Designer Accessories Hall.

The brief was to treat an existing fixture with a creative envelope that translated the systematic arrangement of a repeated shape. Curvature and repetition in design was a key principal in the pleated construction of the Handbag collection and we wanted to interpret this through the organic fluid lines of the installation which contrasted against the surrounding rectilinear environment - all straight lines and squared angles, the curves softened the installation’s impact and acted as a creative juxtaposition to its location.

We also designed and produced the minimal Handbag stands which were inspired by the beauty of nature and the efficiency of a simple curve and the Core aesthetics of NEOUS Brand’s DNA.

The construction of the build was crafted from sustainable materials in line with Selfridges Project Earth initiative which marks a new chapter in Selfridges’ history – the start of a challenging yet essential journey to completely change the way we shop and put sustainability at the heart of everything we do.

The Pop-Up was live for a month in Selfridges Oxford St / Accessories Hall which is located on the East side / Ground Floor of the world famous Department store.