Craft Coop

Creative Download was recently approached by Craft Coop to give a talk/presentation about the importance of Visual Merchandising.

As as social enterprise business, Craft Coop gives over 200 local craftspeople the opportunity to trade in a High Street location. It provides business and social support working with various charities and other organisations both in the shop and offsite, and helps bring vitality to town centres.

Craft Coop have retail shops in Maidenhead, Camberley, High Wycombe and Windsor which opened in April 2021.

The day started in Windsor with a talk/presentation to various members of staff/craftspeople across the four sites. This was held in the Rex Bakery in Windsor with superb coffee, cakes and pastries. The presentation showcased the work of Creative Download, my work with The British Display Society together with some basic advice and tips to ensure a great looking store in terms of Visual Merchandising. Afterwards we walked over the Windsor store where I gave some guidance/hands on training to the craftspeople and gave them the opportunity to work on their own areas within the shop with the tips and advise given the talk.

The day was a huge success and this gave the craftspeople more confidence in not only selling their products but the way the products are showcased to their potential customer.