Kat Maclennan

VM Consultant

The major advantage that independent retailers have is that they are fast moving and adaptable, testing ideas and making changes that effect sales and customer engagement at once. Often there are budget restrictions with smaller retailers but this challenge leads to lots of creative thinking, exciting solutions and new ways of working. I worked with the lovely team at Glassworks London, an independent retailer with three stores in London, a fantastic online presence and lots of big ideas. Together we planned their new store on Shoreditch High Street. I worked with them to design the space, plan fixture placement and test visual merchandising principles, which would then be rolled out to the other stores in London. We completed everything in seven weeks from initial planning through to final implementation. A bright exciting store, great product, and a fantastic store team all working together to create an exciting customer experience.

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