Save the High Street

As this issue of VM Spotlight is devoted to the UK High Streets and independents, we wanted to feature a concept that was installed by Creative Download in January 2020 just before the first Covid lockdown in the UK.

This campaign was urging people to shop locally from their High Street and support independent retailers in their neighbourhood.

“This was a simple, and cost-effective campaign” says Iain of Creative Download. “The owners of this independent pharmacy chained wanted to keep their popularity with the local community of Crouch End in North London”

Using hard hitting slogans, news of this window concept spread around North London. It attracted a news reporter from the local newspaper to come and see for himself. In addition to this a newspaper cartoonist came out to create a superb sketch of the shop and the pharmacist’s speech bubble just sums it up “It’s a prescription to save the High Street”

Despite this concept being installed early in 2020, we feel it was relevant to showcase the importance of valuing local independent retailers and the vital part that High Streets play in many local communities.