ADVERTISER INDEX ACI.......................................................................................................................................... 16 Alliance Rubber Company...................................................................................................... 46 Band-It Rubber Company....................................................................................................... 17 Barden Circulation.................................................................................................................. 60 Billtrust................................................................................................................................... 12 Brainworks Software.............................................................................................................. 20 CIPS -- Platinum Sponsor ....................................................................................................... 26 Circseller -- Platinum Sponsor........................................................................................... 18-19 Circulation Marketing, Inc...................................................................................................... 11 CirTech ................................................................................................................................... 56 CNPA ...................................................................................................................................... 68 Continental Products.............................................................................................................. 13 Custom Signs and Graphics -- Platinum Sponsor.................................................................... 42 Customer Motivators............................................................................................................. 75 Directivity............................................................................................................................... 22 Edgil Associates, Inc. .............................................................................................................. 57 Elite Canvassing...................................................................................................................... 62 Empereon Marketing.............................................................................................................. 74 Entertainment........................................................................................................................ 77 Gary R Edwards...................................................................................................................... 54 GoalGetters............................................................................................................................ 76 GP Plastics.............................................................................................................................. 38 Hamilton Circulation Supplies..................................................................... Outside Back Cover Impact Marketing .................................................................................................................. 58 inka solutions, LLC -- Platinum Sponsor.................................................................................. 40 Intelligent Audience Development........................................................................................... 9 K-Jack Engineering Company, Inc. -- Platinum Sponsor........................................................ 6, 7 Los Angeles Times.................................................................................................................. 72 Lyon Enterprises..................................................................................................................... 21 mass2one............................................................................................................................... 73 MediaSpan Group, Inc............................................................................................................ 10 Metro News Service................................................................................................................. 8 Meyer Plastics........................................................................................................................ 59 Mobile Merchandisers............................................................................................................. 4 Newspaper Subscription Services -- Platinum Sponsor.......................................................... 24 OSG Billing Services................................................................................................................ 36 Paul Laslo and Associates.............................................................................. Inside Front Cover PDI Plastics -- Platinum Sponsor............................................................................................. 30 RouteSmart Technologies, Inc................................................................................................ 44 SAXOTECH............................................................................................................................... 55 Schermerhorn Bros. Company....................................................................... Inside Back Cover Sho-Rack by Kaspar Wire Works............................................................................................. 63 Steel City................................................................................................................................... 5 Syncronex............................................................................................................................... 64 Teak Systems.......................................................................................................................... 67 TeleReach............................................................................................................................... 65 The Creative Bar..................................................................................................................... 78
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ADVERTISER INDEX - continued
The Pisa Group......................................................................................................................... 2 The Record............................................................................................................................. 70 The Ultimate PrintSource - Platinum Sponsor.............................................................14, 15, 61 The Zinser Law Firm -- Platinum Sponsor................................................................................. 1 Tribune Direct......................................................................................................................... 71 Turn-Key Solutions, Inc. -- Platinum Sponsor......................................................................... 69 Ver-A-Fast............................................................................................................................... 66 Wilson Gregory Agency, Inc...................................................................................................... 3 Dear CWCMA and NICE Friends & Colleagues, On behalf of the CWCMA Officers and Directors, we want to take this time to welcome you to beautiful Carlsbad CA for the 2013 CWCMA/NICE Combined Sales Conference. Craig Webber and Wyatt Gardiner have compiled an impressive set of speakers including: Dan Schaub, Jeff Hartley, Mike Zinser, Aaron Kotarek, Andrew McFadden, Pat Dennis, Michael Hodges, Shawn DeWeese, Brian Howell, Curtis Huber, Bill Frederick and Travis Bowley will all be presenting this year. This year’s conference will focus on such topics as the “Value of the Newspaper,” “Revenue Generating Ideas,” “Audience Growth,” “Subscriber Rewards,” and ”Customer Lifetime Value,” just to name a few. We are very excited and confident that you will find tremendous value in the program and most definitely have many ideas to take home with you! We also extend a sincere “Thank You” to all of our members for your continued support and participation. This conference would not be possible without the generous support of our sponsors and partners advertising in our combined buyer's guide. The guide has always been a great resource for newspapers seeking best-in-class providers for all types of products or services. We encourage everyone to spend some quality time with our sponsors during the conference and our "Meet Our Partners," sessions. Our partners offer specialized skill sets that we help increase your market share, decrease your expenses and reward your audience members. Keep in mind that the opposite of “networking” is “not working,” so please use these next few days to catch up with industry friends and colleagues, as well as build some new relationships that help your organization evolve. As the Conference Theme States….Let’s “Develop new revenue ideas, increase efficiency with our organizations, share insights with associates, embrace the always changing environment, reside in the know and network with industry leaders”! Last, but definitely not least, we “Thank” our current CWCMA President Frank Horvath, 1st Vice President Craig Webber, 2nd Vice President Charles Aside, NICE President Nathan Slater, 1st Vice President Wyatt Gardiner, 2nd Vice President Curtis Huber and 3rd Vice President Kevin Denny, as well as the both the CWCMA and NICE Board of Directors for all they have done over the past 14 months to help our reach grow. Peter Gutierrez Dale Irvine CWCMA NICE Advertising Chairperson Secretary-Treasurer
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CWCMA OFFICERS & DIRECTORS
2012 - 2013 OFFICERS Frank Horvath - President Peter Gutierrez - President Elect Los Angeles Times The Record Los Angeles, California Stockton, California Craig Webber - 1st Vice President Press-Enterprise Riverside, California
Charles Asiedu - 2nd Vice President
BOARD OF DIRECTORS Mike Boody Mardi Browning Abdul Majid Melvina Ponzio Gary Pitts Pete Savoie Charlie McManis - Executive Director Mike Zinser - General Counsel
COMMITTEE CHAIRPERSONS 2012 - 2013 ADVERTISING Peter Gutierrez
EDUCATION Bryan Clark
PROGRAM Craig Webber
ADVISORY Steve Coffeen
MEMBERSHIP Charles Aseidu
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CWCMA OFFICERS 2012 – 2013
Frank Horvath
President Los Angeles Times Los Angeles California
Peter Gutierrez President Elect The Record Stockton California
Craig Webber
1st Vice President Press-Enterprise Riverside California
Charles Asiedu 2nd Vice President
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CWCMA DIRECTORS 2012 - 2013
Mike Zinser General Counsel The Zinser Law Firm Nashville Tennessee
Charlie McManis Executive Director Hemet California
Mike Boody The Californian Bakersfield California
Mardi Browning Santa Cruz Sentinel Santa Cruz California
Abdul Majid The Wall Street Journal Los Angeles California
Gary Pitts The Sacramento Bee Sacramento California
Melvina Ponzio Bay Area News Group San Ramon California
Pete Savoie The Union-Tribune San Diego California
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CWCMA PAST PRESIDENTS
Convention City 1919 – W.F.D. BROWN, Oakland Tribune (Chairman)................................................................................................CORONADO 1920 – W. J. HARRISON, Los Angeles Herald Express .........................................................................................SACRAMENTO 1921 – W F. BROWN, Oakland Tribune...................................................................................................................LOS ANGELES 1922 – E. L. SIMPKINS, San Jose Mercury–Herald ..........................................................................................................FRESNO 1923 – GEORGE FISHER, San Francisco Chronicle ..................................................................................... SAN BERNARDINO 1924 – L. O. HAMMOND, Redlands Daily Facts ......................................................................................................... OAKLAND 1925 – JOHN E. GREY, San Francisco Call–Bulletin..............................................................................................LOS ANGELES 1926 – HAROLD SEARLES, Hollywood Citizen–News....................................................................................SAN FRANCISCO 1927 – WILLIAM O'FARRELL, San Diego Union–Tribune.......................................................................................SAN DIEGO 1928 – A. L. PARKER, Los Angeles Times...................................................................................................................... SAN JOSE 1929 – A. E. CRAWFORD, San Francisco Examiner................................................................................................LONG BEACH 1930 – H. B. PRYOR, Fresno Republican............................................................................................................SAN FRANCISCO 1931 – VICTOR LATTANNER, Oakland Post–Enquirer.................................................................................. SANTA BARBARA 1932 – O. F. THAYER, San Bernardino Sun–Telegram.......................................................................................................FRESNO 1933 – LON HILDEBRAND, Stockton Record.........................................................................................................LONG BEACH 1934 – HARRY POLLACK, San Pedro News–Pilot..................................................................................................... STOCKTON 1935 – WILLIAM SNELL, Long Beach Press–Telegram.............................................................................................SAN DIEGO 1936 – C. E. GILROY, San Francisco Chronicle........................................................................................................SANTA CRUZ 1937 – WILLIAM LOFTUS JR, Sacramento Union..................................................................................................HOLLYWOOD 1938 – CLARENCE RIPPETO, Hollywood Citizen–News............................................................................................ OAKLAND 1939 – PHIL KNOX, Oakland Tribune.............................................................................................................. SANTA BARBARA 1940 – C. ROBERT PAYNE, San Jose News.................................................................................................................... SAN JOSE 1941 – J. C. BUTTEMER, Alhambra Post–Advocate..............................................................................................LOS ANGELES 1942 – JOHN VAN BENTHEM, San Francisco News........................................................................................SAN FRANCISCO 1943 – W E. BUHRLE, Glendale News–Press......................................................................... SAN FRANCISCO/HOLLYWOOD 1944 – STANLEY T. WILSON, San Rafael Independent....................................................................................................FRESNO 1945 – RAYMOND F. MARX, Los Angeles Times...................................................................................................LONG BEACH 1946 – D. W FARMER, San Jose Mercury–Herald.................................................................................................SACRAMENTO 1947 – E. L. SCHELLENBERG, San Diego Union-Tribune-Sun.................................................................................SAN DIEGO 1948 – C. L. TILSON, Santa Rosa Press-Democrat........................................................................................................ OAKLAND 1949 – ROSS WINCHESTER, San Francisco Call-Bulletin............................................................................. SANTA BARBARA 1950 – H. T. AUST, Los Angeles Herald-Express.......................................................................................................SANTA CRUZ 1951 – A. H. STONE, Oakland Tribune........................................................................................................................CORONADO 1952 – GRAHAM MEDLIN, Berkeley Gazette...................................................................................................................FRESNO 1953 – GEORGE JOHNSON, Long Beach Independent Press–Telegram................................................................LONG BEACH 1954 – FRANK E. HOWARD, San Francisco Call-Bulletin...........................................................YOSEMITE NATIONAL PARK 1955 – H. D. TENNANT, The Huntington Park Signal........................................................................................ SANTA MONICA 1956 – JOHN M. BLACK, Los Angeles Examiner (Oct-Jun)....................................................................................... PALO ALTO LEE BOLLINGER, Santa Rosa Democrat (Jul-Sep) 1957 – RALPH KUHN, Santa Monica Outlook..............................................................................................................PASADENA 1958 – JOHN H. McCOURTNEY, Oakland Tribune...........................................................................................SAN FRANCISCO 1959 – H. TED AUST JR, North Hollywood Valley Times............................................................................... SANTA BARBARA 1960 – AL REHM, Palo Alto Times............................................................................................................................ SANTA ROSA 1961 – PAUL BALOSSO, Sun-Telegram, San Bernardino............................................................................................ RIVERSIDE 1962 – JULIAN C. LEONE, San Rafael Independent-Journal............................................................................SAN FRANCISCO 1963 – W. J. MORRISEY, Long Beach Independent Press-Telegram.......................................................................LONG BEACH 1964 – CHARLES PEXTON, Santa Rosa Press Democrat........................................................................................... PALO ALTO 1965 – WILLIAM RICH, Riverside Press–Enterprise...................................................................................................SAN DIEGO 1966 – FRANK GWYNN, Pasadena Independent Star-News.................................................................................SACRAMENTO 1967 – FRANK A. CASANOVA, Tucson Star-Citizen................................................................................................. LAS VEGAS 1968 – CHARLES LUCCHESI, The Bakersfield Californian...........................................................................NEWPORT BEACH 1969 – WILLIAM T. ORTMAN JR, Oakland Tribune............................................................................................STATELINE NV 1970 – FRANK HILL, San Diego Union-Tribune.........................................................................................................SAN DIEGO 1971 – FRANK M. HOFFMANN, San Mateo Times..........................................................................................SAN FRANCISCO 1972 – MILAN LEAVITT, Costa Mesa Daily Pilot...................................................................................................SCOTTSDALE 1973 – ALLAN HOWELLS, San Rafael Independent-Journal..................................................................................... MONTEREY 1974 – ROBERT M. CAPLES, The Santa Ana Register.................................................................................................. ANAHEIM 1975 – ROBERT SMITH, Walnut Creek Lesher Newspapers........................................................YOSEMITE NATIONAL PARK 1976 – WILLIAM MILLER, Riverside Press-Enterprise.................................................................................. SANTA BARBARA 1977 – GLENN BOCK, Antioch Ledger.................................................................................................................................. RENO 1978 – THOMAS J. WAFER JR, Daily Breeze..........................................................................................................COSTA MESA 1979 – LAWRENCE GREIDER, Ogden Standard–Examiner................................................................. SALT LAKE CITY UTAH 1980 – CHARLES A. McMANIS JR, Los Angeles Times............................................................................................SAN DIEGO 1981 – DONALD L. MINOR, The Bakersfield Californian....................................................................................SACRAMENTO 1982 – DAVID W. REESE, Camarillo Daily News...................................................................................................LOS ANGELES
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CWCMA PAST PRESIDENTS (continued) 1983 – THAMAS G. OSBORN, Los Angeles Daily News...................................................................................................... RENO 1984 – THOMAS M. PETERSON, The Santa Ana Register.............................................................................NEWPORT BEACH 1985 – RON HEMIG, Sacramento Union......................................................................................................................... SAN JOSE 1986 – RICHARD E. LUECK, San Francisco Examiner.............................................................................................. MONTEREY 1987 – WALTER D. MOREDOCK, San Diego Union-Tribune....................................................................................SAN DIEGO 1988 – STANLY P. WHITTY, Santa Rosa Press Democrat......................................................................................... SANTA ROSA 1989 – EUGENE A. CZARNY, The Sacramento Bee...................................................................................................... ANAHEIM 1990 – RICHARD FETSCH, San Jose Mercury News (Oct-Dec) ROBERT KUPTZ, Las Vegas Review Journal (Jan-Sep)..................................................................................... SAN JOSE 1991 – ROBERT KUPTZ, Inland Valley Daily Bulletin............................................................................................... LAS VEGAS 1992 – BRYAN CLARK, The Reporter, Vacaville................................................................................................................... RENO 1993 – JERRY BYRNE, Scripps League Newspapers, Santa Maria....................................................................... SHELL BEACH 1994 – DAN SIDBURY, The Outlook, Santa Monica................................................................................................LONG BEACH 1995 – DANNY R. DIEGO, Long Beach Press-Telegram.......................................................................................SACRAMENTO 1996 – LAUREN FLYNN, The New York Times, Torrance......................................................................................... MONTEREY 1997 – JOHN REICHARD, Sierra Vista Herald............................................................................................................SAN DIEGO 1998 – ROBERT PERONA, The Press-Enterprise......................................................................................................... RIVERSIDE 1999 – JEFF BRINLEY, The Tribune, San Luis Obispo......................................................................................SAN FRANCISCO 2000 – MICHAEL PROEBSTLE, San Diego Union-Tribune.......................................................................................SAN DIEGO 2001/2002 - MARDI BROWNING, Santa Cruz Sentinel........................................................................................... ............ RENO 2003 - JERRY HILL, San Francisco Chronicle....................................................................................................SAN FRANCISCO 2004 - DOMINI MOSTOFI, The Wall Street Journal....................................................................................... ORANGE COUNTY 2005 - JOE ROBIDOUX, Los Angeles Newspaper Group.............................................................................................PASADENA 2006 - DAVID WILLIAMS - Reno Gazette-Journal................................................................................................................ RENO 2007 - DAVE LACK - USA TODAY.............................................................................................................................TEMECULA 2008 - GARY GREIDER - Lodi News Sentinel.......................................................................................................SACRAMENTO 2009 - AARON KOTAREK - The Riverside Press-Enterprise..................................................................................... LAS VEGAS 2010 - GARY PITTS - The Sacramento Bee............................................................................................................SACRAMENTO 2011 - DENNIS OPSAL - USA Today..................................................................................................................................... RENO 2012 - STEVE COFFEEN - Las Vegas Review-Journal............................................................................................... LAS VEGAS 2013 - FRANK HORVATH............................................................................................................................................CARLSBAD
CWCMA PAST SECRETARY/TREASURER 1919 to 1920 1921 1922 1923 1924 1925 to 1929 1930 to 1931 1932 1933 to 1946 1947 1948 to 1949 1950 1951 1952 1953 to 1958 1959 to 1960 1961 1962 1963 to 1983
E. L. SIMPKINS JOHN E. GREY GEORGE FISHER A. E. CRAWFORD VICTOR LATTANNER WILLIAM McKAY HAROLD SEARLES WILL BUTLER H. P YEHLING J. C. BUTTEMER WILLIAM SNELL RALPH KUHN C. S. TILSON CHARLES TYLER C. S. TILSON JAMES H. MACKIE DON M. WILSON DON M. WILSON JULIAN C. LEONE DON LEWIS RUSSELL A. BARCROFT RUSSELL A. BARCROFT
San Jose Mercury News San Francisco Call-Bulletin San Francisco Chronicle San Francisco Examiner Oakland Post Enquirer The Santa Ana Register Hollywood Citizen-News Santa Barbara News-Press Los Angeles Times Alhambra Post Advocate Pasadena Star-News Santa Monica Outlook Santa Rosa Press Democrat Palo Alto Times Santa Rosa Press Democrat San Francisco Call-Bulletin San Jose Mercury News San Jose Mercury News San Rafael Independent Pomona Progress-Bulletin Santa Barbara News-Press Santa Barbara News-Press
Beginning in 1984 an appointed executive director has maintained the records and managed the financial affairs of the association.
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NICE OFFICERS & DIRECTORS
Nathan Slater President Idaho State Journal Pocatello, Idaho
Wyatt Gardiner 1st Vice President Wenatchee World Wenatchee, Washington
Bill Frederick 2013 Director The Daily Chronicle Bozeman, Montana
Curtis Huber 2nd Vice President The Seattle Times Seattle, Washington
Kevin Denny 3rd Vice President The Oregonian Portland, Oregon
Robert Franks 2014 Director The News-Review Roseburg, Oregon
Mark Ogle 2015 Director The Register-Guard Eugene, Oregon
Jeff Knecht Board Chairman USA TODAY Bellevue, Washington
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Dale Irvine NICE Secretary-Treasurer La Conner, Washington
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Montana Alberta Oregon Alaska Utah Idaho
NICE
Northwest International Circulation Executives
Manitoba Washington
Marketing Today’s Newspapers
NICE Presidents, Secretaries
Saskatchewan British Columbia
1924 1925 1926 1927 1928 1929 1930 1931 1932 1933 1934 1935 1936 1937 1938 1939 1940 1941 1942 1943 1944 1945 1946 1947 1948 1949 1950 1951 1952
C. H. Breed, Review-Chronicle, Spokane, WA.............................................................................................. Portland, OR E.P. Hopwood, Oregonian, Portland, OR – Secretary, 1924-32 C.H. Breed, Review-Chronicle, Spokane, WA.................................................................................................Eugene, OR W.D. Lyness, News-Tribune, Tacoma, WA.................................................................................................. Longview, WA David H. Smith, Journal, Portland, OR ........................................................................................................Tacoma, WA J.B.T. Martin, Chronicle, Spokane, WA ................................................................................................... Vancouver, WA J.B.T. Martin, Chronicle, Spokane, WA ......................................................................................................... Albany, OR Ben Liftin, Chronicle, The Dalles, OR ......................................................................................................... Seattle, WA F.E. Henderson, Province, Vancouver, BC.................................................................................................Wenatchee, WA H.H. Cahill, Times, Seattle, WA ....................................................................................................... Portland, OR E.A. McKee, News, Longview, WA ........................................................................................................Victoria, BC H.H. Cahill, Times, Seattle, WA – Secretary, 1933-36 A.G. Hawkins, Colonist, Victoria, BC ........................................................................................................Yakima, WA Murray Clark, Republic-Herald, Yakima, WA....................................................................................................Salem, OR Gus Hixson, Journal, Portland, OR................................................................................................................ Olympia, WA B.M. Reed, Times, Seattle, WA .............................................................................................................Boise, ID Gus Hixson, Journal, Portland, OR – Secretary, 1937-38 W.A. Scott, Capital Journal, Salem, OR ................................................................................................... The Dalles, OR Elmer Walden, Statesman, Boise, ID ......................................................................................................... Seattle, WA David H. Smith, Portland, OR – Secretary, 1939-52 John Verschueren, Astorian Budget, Astoria, OR........................................................................................Vancouver, BC A.J. Hilliker, Herald, Calgary, AB..................................................................................................................Gearhart, OR Barney Cameron, Star, Seattle, WA....................................................................................................... San Francisco, CA Al Westergren, Times-News, Twin Falls, ID.................................................................................................. Tacoma, WA E.F. Baldwin, Tribune-Telegram, Salt Lake City, UT.................................................................................Wenatchee, WA Gerald Latham, Mail-Tribune, Medford, OR................................................................................................. Portland, OR H.F. Gates, Sun, Vancouver, BC..................................................................................................................Vancouver, BC Hunt Clark, Statesman, Salem, OR........................................................................................................ Salt Lake City, UT Arne Strommer, Register-Guard, Eugene, OR..................................................................................................Eugene, OR J.A. Grant, Times, Seattle, WA...................................................................................................................... Spokane, WA Wilby Durham, Salt Lake City, UT.......................................................................................................................Boise, ID Stanley Buchanan, Herald, Lethbridge, AB.....................................................................................................Tacoma, WA Eldon Clark, Review-Chronicle, Spokane, WA............................................................................................. Spokane, WA Carl Burkheimer, Portland, OR – Secretary, 1952-53 1953 S.E. Abbott, Statesman, Boise, ID............................................................................................................ Bellingham, WA 1954 Leonard Garner, Standard Examiner, Ogden, UT............................................................................................ Calgary, AB Henry Hoskins, News Tribune, Tacoma, WA – Secretary, 1954-62 1955 Malcom McCallum, Herald, Calgary, AB.......................................................................................................Tacoma, WA 1956 Elbert Baker, News Tribune, Tacoma, WA....................................................................................................... Portland, OR 1957 Dale Drake, Sr., Daily News, Longview, WA................................................................................................. Lewiston, ID 1958 Ed Aitchison, Gazette, Billings, MT................................................................................................................Victoria, BC 1959 Stewart Kidd, Colonist & Times, Victoria, BC...........................................................................................Wenatchee, WA 1960 Ralph Kelso, World, Wenatchee, WA...............................................................................................................Eugene, OR 1961 Harold Hollenbeck, Tribune, Lewiston, ID................................................................................................. Longview, WA 1962 L.J. Cascadden, Oregonian, Portland, OR...........................................................................................................Banff, AB 1963 Henry Hoskins, News Tribune, Tacoma, WA.....................................................................................................Salem, OR Dale Drake, Sr., Daily News, Longview, WA – Secretary, 1963-71 1964 Stanley Morris, Sun, Bremerton, WA............................................................................................................ Spokane, WA 1965 Jerry Fugle, Register-Guard, Eugene, OR........................................................................................................ Seattle, WA 1966 Frank Edwards, Sun, Vancouver, BC..................................................................................................................Ogden, UT 1967 William Haney, Tribune, Great Falls, MT...................................................................................................Vancouver, BC 1968 Adam Thomson, Leader-Post, Regina, SK......................................................................................................Yakima, WA 1969 Rodney Miles, Capital Journal, Salem, OR.......................................................................................................Regina, SK 1970 Joe Vanderhoeff, Chronicle, Centralia, WA.................................................................................................... Billings, MT
32
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Montana Alberta
and Conference Sites
Oregon Alaska Utah Idaho
NICE
Northwest International Circulation Executives
Manitoba Washington
Marketing Today’s Newspapers
Saskatchewan British Columbia
1971 Rollie Harris, Gazette, Billings, MT............................................................................................................... Portland, OR Rodney Miles, Capital Journal, Salem, OR – Secretary, 1971-79 1972 Carl Schroegel, Times, Seattle, WA................................................................................................................ Lewiston, ID 1973 Edgar Middleton, Herald, Calgary, AB.............................................................................................. Gleneden Beach, OR 1974 Lea Brown, World, Wenatchee, WA...........................................................................................................Wenatchee, WA 1975 George Vanelli, Oregonian-Journal, Portland, OR...........................................................................................Eugene, OR 1976 Richard Lane, Register-Guard, Eugene, OR.................................................................................................... Calgary, AB 1977 Douglas Harmon, Leader-Post, Regina, SK....................................................................................................Yakima, WA 1978 Fred Engard, Review-Chronicle, Spokane, WA............................................................................................. Olympia, WA 1979 Robert Thomas, East Oregonian, Pendleton, OR..........................................................................................Richland, WA Russell Ford, Statesman, Boise, ID – Secretary, 1979-83 1980 Milo Bloss, Statesman-Journal, Salem, OR.................................................................................................Vancouver, BC 1981 James Larsen, Herald, Everett, WA........................................................................................................... Great Falls, MT 1982 Robert Fenton, Herald, Lethbridge, AB...................................................................................................... Vancouver, WA 1983 Roger Graff, Tribune, Great Falls, MT.........................................................................................................Saskatoon, SK Marc Dailey, World, Wenatchee, WA – Secretary, 1983-88 1984 Roger Graff, Tribune, Great Falls, MT................................................................................................................ Boise, ID 1985 Jerry Engebo, Daily News, Longview, WA................................................................................................... Spokane, WA 1986 Earl Hand, News Review, Roseburg, OR .....................................................................................................Pendleton, OR 1987 Norm Gervais, Review-Chronicle, Spokane, WA.................................................................................. Coeur d’Alene, ID 1988 Jim Gregory, Herald, Everett, WA...................................................................................................................Tacoma, WA 1989 Ron Turner, News, Medicine Hat, AB............................................................................................................. Calgary, AB Angela Carmen, USA Today, Redmond, WA – Secretary, 1988-91 1990 Chuck Downing, Statesman Journal, Salem, OR............................................................................................Yakima, WA 1991 Ron Mladenich, News Tribune, Tacoma, WA................................................................................................. Portland, OR Jerry Engebo, Longview, WA – Secretary, 1991-93 1992 Marc Dailey, Columbian, Vancouver, WA..................................................................................................... Spokane, WA 1993 Marvin Korb, Tribune, Great Falls, MT .........................................................................................................Chelan, WA Steve Schurkey, Columbian, Vancouver, WA – Secretary, 1993-99, 2002 1994 Janet Jones, East Oregonian, Pendleton, OR......................................................................................... Coeur d’Alene, ID 1995 Jim Thomas, Herald-Republic, Yakima, WA....................................................................................................Eugene, OR 1996 Chris Blaser, Herald, Tri-Cities, WA.................................................................................................................... Bend, OR 1997 Dale Irvine, Skagit Valley Herald, Mount Vernon, WA................................................................................... Seaside, OR 1998 Alan Fisco, Seattle Times, Seattle, WA ......................................................................................................... Seattle, WA 1999 Mike McBride, Morning Tribune, Lewiston, ID...........................................................................................Park City, UT John Newby, Herald Journal, Logan, UT – Secretary, 2000-02 2000 Mark Bolin, Enterprise, Livingston, MT.................................................................................................... Vancouver, WA 2001 Bob Thomas, Spokesman-Review, Spokane, WA.........................................................................................Whitefish, MT 2002 Steve Schurkey, Columbian, Vancouver, WA................................................................................................. Portland, OR 2003 Sandra Hollenbeck, Times, Seattle, WA ...................................................................................................... Spokane, WA Dale Irvine, La Conner, WA – Secretary, 20032004 Joe Rehbein, Daily Chronicle, Bozeman, MT...............................................................................................Bellevue, WA 2005 Dave Jacobsen, Peninsula Daily News, Port Angeles, WA............................................................................. Portland, OR 2006 Dave Jacobsen, Peninsula Daily News, Port Angeles, WA.........................................................................Wenatchee, WA 2007 Steve DeVore, La Grande Observer, La Grande, OR...................................................................................ms Oosterdam 2008 Russ Davis, Herald Journal, Logan, UT ................................................................................................... Vancouver, WA 2009 Eileen Widdison, The Daily Courier, Grants Pass, OR................................................................................Teleconference 2010 Eileen Widdison, The Daily Courier, Grants Pass, OR..................................................................................... Seattle, WA 2011 Russ Davis, Herald Journal, Logan, UT ............................................................................................................Reno, NV 2012 Jeff Knecht, USA Today, Bellevue, WA .................................................................................................... Las Vegas, NV 2013 - Nathan Slater, Idaho State Journal .......................................................................................................Carlsbad, CA
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CAL WESTERN CIRCULATION MANAGERS’ ASSOCIATION and NORTHWEST INTERNATIONAL CIRCULATION EXECUTIVES
SALES CONFERENCE June 19 - 21, 2013
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CWCMA / NICE SALES CONFERENCE Wi-Fi throughout the conference center sponsored by Ver-A-Fast (+) Indicates activities included in spouse / guest registration fee
Please wear your name badge for all conference events.
TUESDAY, JUNE 18, 2013
3:00 p.m. to BOARD OF DIRECTORS MEETING 5:00 p.m.
WEDNESDAY, JUNE 19, 2013
9:00 a.m. 11:00 a.m. to 4:00 p.m.
GOLF TOURNAMENT The Crossings At Carlsbad Chairperson: Pete Savoie
3:00 p.m. to 5:00 p.m.
REGISTRATION Chairperson: Charles Asiedu
5:30 p.m.
PRESIDENTS' COCKTAIL RECEPTION (+) Co-sponsored by The Creative Bar
TEMECULA VALLEY WINE TOUR Hosted by PLA Promotions EXHIBITOR SET UP Chairperson: Peter Gutierrez
******** EVENING FREE ********
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CWCMA / NICE SALES CONFERENCE
THURSDAY, JUNE 20, 2013
7:30 a.m. to Noon
REGISTRATION Chairperson: Charles Asiedu
7:30 a.m. to 5:30 p.m.
EXHIBITOR AND PROMOTION DISPLAYS Chairperson: Peter Gutierrez
7:00 a.m. to 8:30 a.m.
CONTINENTAL BREAKFAST
8:30 a.m. to 8:45 a.m.
OPENING GENERAL SESSION Frank Horvath CWCMA President Presiding Pledge of Allegiance Presidents' Messages Nominees for Officers & Directors Presentation of 2014 Conference Site
8:45 a.m. to WELCOME TO SAN DIEGO 9:45 a.m. THE VALUE OF THE NEWSPAPER Michael Hodges, President & COO U-T San Diego 9:45 a.m. to BREAK 10:00 a.m. Sponsored by Mather Economics 10:00 a.m. to 10:45 a.m. 10:45 a.m. to 11:30 a.m.
REVENUE GENERATING IDEAS Dan Schaub The Sacramento Bee MEET OUR PARTNERS Round One
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Platinum Sponsor
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CWCMA / NICE SALES CONFERENCE
THURSDAY, JUNE 20, 2013 (continued)
11:30 a.m. to 12:00 p.m.
VOLUME AND REVENUE OPPORTUNITIES THE PRESS-ENTERPRISE MODEL Aaron Kotarek, VP Circulation & Distribution Operations The Press-Enterprise
12:00 p.m. to 1:00 p.m.
LUNCH
1:00 p.m. to SUBSCRIBER REWARDS & AUDIENCE 1:45 p.m. Andrew McFadden Director of Audience Interaction The Press-Enterprise 1:45 p.m. to BREAK 2:00 p.m. Sponsored by Schermerhorn Bros Co 2:00 p.m. to 2:45 p.m.
INBOUND CALLS = REVENUE Travis Bowley, President & CEO Empereon Marketing
2:45 p.m. to 3:15 p.m.
MEET OUR PARTNERS Round Two
3:15 p.m. to FULL ACCESS PRINT + DIGITAL 4:00 p.m. Pat Dennis, VP Operations OPUBCO Communications Group 4:00 p.m. to 4:45 p.m.
LEGAL ISSUES REVIEW Mike Zinser, CWCMA/NICE Legal Counsel The Zinser Law Firm
4:45 p.m. to 5:00 p.m.
DRAWING (MUST BE PRESENT TO WIN)
5:15 p.m.
NICE MEMBERS MEETING
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Platinum Sponsor
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CWCMA / NICE SALES CONFERENCE THURSDAY, JUNE 20, 2013 (continued) 5:30 p.m. to FRIENDSHIP COCKTAILS 6:30 p.m. Courtesy of Mike ZINSER CWCMA / NICE General Counsel ******** EVENING FREE ******** 7:30 a.m. to Noon
FRIDAY, JUNE 21, 2013 EXHIBITOR AND PROMOTION DISPLAYS
7:00 a.m. to AWARDS BREAKFAST 8:30 a.m. Melvina Ponzio Bay Area News Group 8:30 a.m. 8:45 a.m.
GENERAL SESSION Frank Horvath CWCMA President Presiding Vote on By Laws changes
8:45 a.m. to AUDIENCE GROWTH, STRATEGIES & TACTICS 9:30 a.m. Jeff Hartley, VP Consumer Revenue Morris Publishing Group 9:30 a.m. to THE ROLE OF CIRCULATION IN 2013 10:15 a.m. Panel Discussion Brian Howell, U-T San Diego Curtis Huber, The Seattle Times Bob Franks, Roseburg News Review Joe Kraus, Lodi News Sentinel 10:15 a.m to 10:30 a.m.
BREAK
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CWCMA / NICE SALES CONFERENCE FRIDAY, JUNE 21, 2013 (continued) 10:30 a.m. to 11:00 a.m.
BEST PRACTICES IN SINGLE COPY SALES Andy Harris Circs Up Sales Consulting LLC
11:00 a.m. to 11:45 a.m.
CUSTOMER LIFETIME VALUE Shawn DeWeese Mather Economics
11:45 a.m. to DRAWING (MUST BE PRESENT TO WIN) 12:15 p.m. ELECTION OF 2013 - 2014 CWCMA OFFICERS & DIRECTORS
INSTALLATION OF 2013 - 2014 CWCMA PRESIDENT
CONFERENCE ADJOURNS
12:30 p.m.
BOARD OF DIRECTORS MEETING
The membership roster for CWCMA is available on our Website www.cwcma.com Patronize Our Advertisers & Sponsors
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CONFERENCE SPEAKERS Aaron J. Kotarek Vice President, Circulation & Distribution Operations Press-Enterprise Company (A.H. Belo Corporation) Riverside, California
Aaron Kotarek joined The Press-Enterprise in February of 2006 as Senior Director of Distribution Operations & Customer Care. From 2006 through 2009 Aaron lead the migration of the company’s circulation and distribution organization outsourcing from company operated distribution centers to large, independent distribution companies. Under Kotarek’s leadership the company transformed its circulation marketing, service and distribution units from a legacy based structure of over 200 employees into a streamlined and cohesive team of 32 highly productive professionals. In 2010 he was named Vice President of Circulation & Distribution Operations and continued to improve performance within his departments, implementing a segmented pricing strategy that augmented existing circulation marketing resources to deliver strong year-over-year growth in both Daily and Sunday volume and audience categories over the past three years. Aaron is a current member of the NAA/AAM Circulation Subcommittee. He also serves as a member of The Press-Enterprise’s Digital Leadership Team (DLT), and was President of CWCMA in 2008-2009. Prior to The Press-Enterprise, Aaron worked at The Record (Stockton, CA) and has held various circulation/audience management positions with Thomson, Gannett, Cox, Morris Communications, the Omaha World Herald Company, Dow Jones and A.H. Belo. Aaron and his wife Jacquelyn reside in Corona, California. Contact information: 951.368.9796
akotarek@pe.com
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Dan Schaub Corporate Director of Audience Development The McClatchy Company
Dan's Current assignment was designed to provide the necessary leadership and focus as McClatchy works to expand its print and digital offerings across the 29 markets the company serves. Prior to his corporate assignment, Dan worked as Sr. VP Audience Development & Membership Services at The Sacramento Bee in California for 10 years and as Director of Circulation at the Star Tribune in Minnesota from 2001 to 2003. Prior to joining The McClatchy Company, he worked at the Los Angeles Times for 16 years in positions ranging from carrier to Director of Circulation. Dan has been married to his lovely wife Rene for 31 years. He and his wife have five children; three girls and two boys, and one grand daughter. Andy Harris Owner - Circs Up Sales Consulting LLC
Andy Harris is a former Circulation Director, Circulation Sales Manager, DSM, NIE Coordinator, News Agent, Writer, Team Builder, and Circulation Managers of Illinois President. Andy has worked with The NY Times, Chicago Tribune, Quad-City Times. Dispatch Argus, Dallas Morning News, Ottawa Times, Santa Barbara News-Press, Daily Breeze in Torrance California and many other newspapers helping them to grow their circulation base. 48
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Andrew McFadden Director of Innovation and Business Development The Press-Enterprise, Riverside, California
Working across the publication, Andrew helps move the business by educating staff and managers about how technology can accelerate organizational change, grow advertising revenue, and improve audience retention. Andrew has a BA in Literature from UC San Diego and an MBA from UC Irvine.
Travis Bowley, CEO Founding Partner Empereon Marketing
Travis is responsible for overall Operations with emphasis on corporate development, Marketing and Sales. A true entrepreneur and visionary, Travis believes in the power of sales complimented by an effective multitiered relationship management platform – always delivering operational excellence with quality client service, translating into bottom line value for his clients. A seasoned executive in the business of providing innovative end-toend contact-to-contact services, he is a widely recognized industry leader acknowledged for his integrity, character and passion to deliver excellence. Patronize Our Advertisers & Sponsors
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Jeffrey L. Hartley Corporate Vice-President of Consumer Revenue Morris Communications
Jeffrey recently assumed this position after thirty years in the newspaper industry, serving as Circulation Director of The Augusta Chronicle, Circulation Manager of The Greenville News, Sales and Marketing Manager of The Tallahassee Democrat along with other sales and marketing/operations executive positions at The Jackson Sun, Gainesville Times and The Pensacola News Journal. He is a member of the NAA/ABC Circulation Subcommittee and editor of one of their publications, NAA/ABC Guide to U.S. Newspaper Digital Editions. He is also the founder of www.digitalfirstnewspapers.com Father of four children, Jeff, his wife Kathy and family reside in Evans, Georgia. You can connect with Jeff on Twitter, Google+ and LinkedIn and subscribe to his blog at www.digitalfirstnewspapers.com. Pat Dennis Vice President of Operations The Oklahoman
Pat started his career in the newspaper industry over 25 years ago. He held a variety of circulation management positions at Omaha World Herald before joining The Oklahoman in 2000. 50
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Mike Hodges President and COO U-T San Diego
Mike is spearheading the transformation of the company,formerly The San Diego Union-Tribune, to a fully integrated media organization. Mike joined the Union-Tribune in 2009 as Vice President Interactive in charge of direction and strategy for SignonSanDiego.com and all of The San Diego Union-Tribune’s interactive initiatives. Mike played a paramount role in the sale of the San Diego Union-Tribune by Platinum Equity to Manchester Lynch Integrated Media. Before the Union-Tribune, Mike was vice president of Sales-Interactive for Freedom Communications, the publisher of the Orange County Register. There Mike oversaw all interactive revenue initiatives for Freedom's nationwide daily newspapers and broadcast television stations. Mike has been involved in several internet start-up companies, including his own firm, TheRealtyCorporation.com, which was one of the first online real estate and mortgage companies. Mike’s e-mail marketing start-up in the late 1990’s was bought by DoubleClick, where he went on to run national sales for DoubleClick’s email division. Mike is an Executive Board Member of the San Diego Ad Club and CoChairman of San Diego’s Interactive Day, which is the largest Interactive Advertising conference in San Diego. Mike is a graduate of the University of San Diego's business school. He lives in La Jolla with his wife and three children. Mike can be contacted at: mike.hodges@utsandiego.com 619.293.1108 Patronize Our Advertisers & Sponsors
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Shawn DeWeese Vice President Mather Economics
Shawn began working with Mather Economics in 2010 to build new business relationships and services primarily in the Publishing industry. He works closely with their clients to develop and implement strategic plans to generate incremental revenues in all areas of the business model. Prior to joining Mather Economics, Shawn worked with Qbase as the Business Development Director to assist in building advanced analytic solutions for large domestic corporations. After developing and taking several products to market, he moved into the role of Senior Consultant, working with regional directors in their sales, implementation, and strategic uses of Qbase products. Shawn spent 15+ years specifically in the media industry working for Knight-Ridder, Harte-Hanks, E.W. Scripps, and Cox Enterprises all within their newspaper divisions. He established his leadership credentials through a variety of business disciplines, to include, advertising sales and media buying, circulation sales and marketing, business development, client relations and retention, operations and distribution systems. Shawn presided over the Board of Trustees for the North American Division of International Newspaper Marketing Association (INMA). Shawn and his family reside in Beavercreek, Ohio.
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L. Michael Zinser President The Zinser Law Firm, P.C. Nashville, Tennessee
Mike's firm specializes in representing daily newspapers, including over 250 publications stretching from Hawaii to New York. Michael has been General Counsel to CWCMA since 1979 and to NICE since 1981. Within the last 12 months, The Zinser Law Firm obtained independent contractor victories in 19 cases for daily newspapers across the country. On December 18, 2012, representing Santa Barbara News-Press, Michael obtained a victory at the U.S. Court of Appeals for the D.C. Circuit. That ruling upheld the newspaper’s discharge of eight reporters, who, along with the Teamsters Union, were attempting to take over the content of the newspaper.
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CNPA The CNPA Mission:
To champion the ideals of a free press in our democratic society and to promote the quality of economic health of California newspapers
For 122 years, the California Newspaper Publishers Association has protected the interests of newspapers throughout the state, from the smallest weekly to the largest metropolitan daily. CNPA operates from offices in the state's capital and is governed by a 35-member board of directors drawn from its more than 800 daily, weekly and campus newspaper members. Services to CNPA-member newspapers include: Legislative lobbying and legal support Advertising networks News and publications Better Newspapers Contest Employment services Annual Press Summit and Convention Training and student support
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The Record congratulates Peter Gutierrez as incoming President of the Cal Western Circulation Managers Association. The Cal Western Circulation Managers’ Association includes the states of California, Arizona, Hawaii, Nevada and Utah. The object of the Association is the mutual enlightenment of members and the furtherance of the best interests of the Circulation Departments of the newspaper with which they are connected. CWCMA encourages Circulation Department management personnel from all daily and weekly publications within the five-state area to apply for membership. Congratulations Peter, from
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What clients say about mass2one e-marketing: “We’ve seen ROI specific to electronic campaigns at remarkable levels. And since we’re selling exclusively EASYPAY, our retention is through the roof. Mass2one delivers on all promises made during the lead up to go live. And they continue to support our marketing efforts. They are a pleasure to work with.” Lon Haenel, Circulation Director, The Gazette, Janesville, WI
“The team at mass2one has proven itself to be effective at reducing CPO, while staying service oriented. Measuring the effectiveness of campaigns is made simple and cost effective with mass2one’s online response code capabilities. I would recommend mass2one to anyone looking for a cost-effective but fully functional e-marketing solution.” Tom Zeller, Circulation Sales Manager, The Blade, Toledo, OH
Visit www.mass2oneOffer.com, enter code LOWERCPO mass2one LLC • 1-800-499-6780 • 319-294-6729 • sstines@mass2one.com
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2013
BUYER’S GUIDE & SALES CONFERENCE PROGRAM Sheraton Resort
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Carlsbad, California
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Gold Sponsor Paul Laslo and Associates Advertising Specialties * Promotions * Premiums
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