2014 CWCMA/NICE
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Alberta Oregon Alaska Utah
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Northwest International Circulation Executives
Manitoba
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Platinum Sponsor
Montana
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Idaho
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Gold Sponsor
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MA
Bronze Sponsor Silver Sponsor
Annual Conference & Buyers Guide
Washington Saskatchewan British Columbia
Marketing Today’s Newspapers
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ADVERTISER INDEX
AAM ACI Alliance Rubber Company Barden Circulation, Inc. Blake Webber Bluewater Marketing Inc. Brainworks Software CIPS Circulation Marketing, Inc. CirTech CNPA Coast To Coast Financial Solutions Continental Products Dimaps Direct Resources Group Directtivty Edgil Associates Inc. Editor & Publisher Empereon eXpert Networks Inc Freedom Orange County Register Gary R. Edwards Gannett Publishing Service Global Ad Distribution GoalGetters Inc Hamilton Circulation Supplies Impact Marketing Impact Sales Solutions Inc. Inka Solutions K-Jack Engineering Co., Inc. Lock America, Inc. Los Angeles Times Lyon Enterprises Marketing Solutions Group mass2one LLC Mather Economics LLC Metro News Service, Inc. Meyer Plastics LLC Mobile Merchandisers Newscycle Solutions NewsInc...... Newspaper Subscription Services NTVB Media OSG Billing Service Paul Laslo & Associates PDI Plastics.. The Pisa Group... Publishers Circulation Fulfillment Inc Roggen Management Consultant, Inc. RouteSmart Technologies Inc Schermerhorn Bros Co Sho-Rack by Kasper Wire Works Steel City SWC Enterprises Syncronex TCN Inc
Inside Front Cover 20 7 80 6 56 8 13,52 21 68 10,84 29,91 28 34 44 27 74 22 90 65 30 62 77 67 17 Outside Back Cover 83 95 11,50 14,15 94 64 9 71 32 38 87 46 78 4,5 63 69 89 12 26 73 2 85 79 23 Inside Back Cover 70 76 61 88 72
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ADVERTISER INDEX - continued
Teak Systems Incorporated TeleReach, Inc. The Ultimate PrintSource Tribune Direct Turn-Key Solutions, Inc. Unique Communications Group Ver A Fast.... Wilson Gregory Agency Wolverine Distribution The Zinser Law Firm
66 86 18, 19, 48, 53 82 75 24, 25, 92 81 3 93 1, 54
Dear CWCMA and NICE Friends & Colleagues: On behalf of the CWCMA and NICE Officers and Directors, we want to take this time to welcome you to Bally's Las Vegas for the 2014 CWCMA/NICE Annual Conference. Thank you for your attendance and continued support of both CWCMA and NICE. Michael Boody, 2013-2014 CWCMA 1st Vice President, has compiled a program that includes presentations from: - Michael Gorman - Subscriber Membership Model - Mike Zinser - Legal Update and discussion of pricing models - Aaron Kotarek - Audience Engagement - Evan Mecak - Subscriber Data Analytics - Jessica George - AAM Update - Thomas Ratovich - Audience Development We are very excited about this conference and confident that you will find tremendous value in the program and most definitely have many ideas to take home with you! As you embark on the next couple of days we encourage you to become engaged in the conference. Share with us your thoughts on the program and the topics that are presented. CWCMA and NICE have provided you with the program and topics that are current and relevant to our industry. We hope that you will be an engaged participant in the program. The best show of support for the topic presented is to have engagement from the audience. The more engaged we all are the more we all learn and the more we take from away. The conference is a great place to network as well. In addition to saying "hello" to those that you know make it your goal to reach out and meet some new colleagues. Whether they be from another newspaper or are one of our business partners. You can never have too many connections. This conference would not be possible without the generous support of our sponsors and business partners advertising in the CWCMA/NICE Buyer's guide. The guide has always been a great resource for newspapers seeking best-in-class providers for all types of products and services. We encourage everyone to spend some quality time with our sponsors during the conference and our "Meet Our Partners" sessions. Our partners offer specialized skill sets that we help increase your market share, decrease your expenses and reward your audience members. Last, but definitely not least, we “Thank� our current CWCMA and NICE Executives and Board of Directors for all they have done over the past 12 months to help us plan this conference. A big "Thank You" to CWCMA Executive Director Blake Webber who has been instrumental in planning and carrying out this conference. Sincerely, Craig Webber, CWCMA Acting President and Advertising Chairperson Wyatt Gardiner, NICE President
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2015 Annual CWCMA/NICE
W CA L
Oregon Alaska Utah
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A G
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AT S' ASSOCI
NICE
Northwest International Circulation Executives
Manitoba
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Platinum Sponsor
Montana Alberta
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Idaho
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Gold Sponsor
ERN CIRCU
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Bronze Sponsor Silver Sponsor
June 17 - 19, 2015 Bally's Las Vegas Skyview Ball Rooms 5-6
Washington Saskatchewan British Columbia
Marketing Today’s Newspapers
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Bronze Sponsor
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Bronze Sponsor
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Platinum Plus Sponsor
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Platinum Plus Sponsor
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Gold Sponsor
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9
Platinum Sponsor
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Platinum Plus Sponsor
11
Bronze Sponsor
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Platinum Plus Sponsor
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Platinum Sponsor
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Platinum Sponsor
15
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Silver Sponsor
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Platinum Plus Sponsor
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Platinum Plus Sponsor
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Platinum Sponsor
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Bronze Sponsor
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Bronze Sponsor
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Platinum Plus Sponsor
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Platinum Plus Sponsor
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Bronze Sponsor
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Platinum Plus Sponsor
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CWCMA OFFICERS & DIRECTORS
2013 - 2014 Officers Craig R. Webber - President OPEN- President Elect The Press-Enterprice Riverside, California Michael Boody - 1st Vice President
Melvina Ponzio - 2nd Vice President Bay Area News Group San Ramon, California
Board of Directors Johna Freeman Victorville Daily Press Josh Harmon The Record, Stockton Jennifer Kenna Los Angeles Times Ali Nahang Las Vegas Review-Journal Robbie Parham Redding Record Searchlight Gary Pitts The Sacramento Bee Candace Savage Gannett Publishing Services Pete Savoie U-T San Diego Blake Webber - Executive Director Mike Zinser - General Counsel
Committee Chairpersons 2013 - 2014 Advertising Craig Webber
Education Bryan Clark
Program Michael Boody
Advisory Frank Horvath
Membership Jennifer Kenna
Registration Melvina Ponzio
Awards Phil Schroder NICE
Newsletter Johna Freeman
Sectionals North - Blake Webber South - Craig Webber
31
Platinum Sponsor
32
CWCMA OFFICERS 2013 – 2014
Craig Webber
President Press-Enterprise Riverside California
OPEN
President Elect
Michael Boody 1st Vice President
Melvina Ponzio
Bay Area News Group San Ramon. California 2nd Vice President
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Silver Sponsor
34
CWCMA DIRECTORS 2014 - 2015
Mike Zinser General Counsel The Zinser Law Firm Nashville Tennessee
Blake Webber Executive Director Novatot California
Johna Freeman Daily Press Victorville,California
Jennifer Kenna Los Angeles Times Los Anglees, California
Ali Nahang Review-Journal Las Vegas Nevada
Robbie Parham Record-Searchlight Redding California
Gary Pitts The Sacramento Bee Sacramento California
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Candace Savage Gannett Publishing Service Pleasenton
Pete Savoie The Union-Tribune San Diego California
CWCMA PAST PRESIDENTS
Convention City 1919 – W.F.D. Brown, Oakland Tribune (Chairman).......................................................................................................... Coronado 1920 – W. J. Harrison, Los Angeles Herald Express ....................................................................................................... Sacramento 1921 – W F. Brown, Oakland Tribune............................................................................................................................. Los Angeles 1922 – E. L. Simpkins, San Jose Mercury–Herald .................................................................................................................. Fresno 1923 – George Fisher, San Francisco Chronicle ........................................................................................................ San Bernardino 1924 – L. O. Hammond, Redlands Daily Facts .....................................................................................................................Oakland 1925 – John E. Grey, San Francisco Call–Bulletin.......................................................................................................... Los Angeles 1926 – Harold Searles, Hollywood Citizen–News........................................................................................................San Francisco 1927 – William O'Farrell, San Diego Union–Tribune....................................................................................................... San Diego 1928 – A. L. Parker, Los Angeles Times............................................................................................................................... San Jose 1929 – A. E. Crawford, San Francisco Examiner.............................................................................................................Long Beach 1930 – H. B. Pryor, Fresno Republican.........................................................................................................................San Francisco 1931 – Victor Lattanner, Oakland Post–Enquirer..........................................................................................................Santa Barbara 1932 – O. F. Thayer, San Bernardino Sun–Telegram............................................................................................................... Fresno 1933 – Lon Hildebrand, Stockton Record........................................................................................................................Long Beach 1934 – Harry Pollack, San Pedro News–Pilot....................................................................................................................... Stockton 1935 – William Snell, Long Beach Press–Telegram.......................................................................................................... San Diego 1936 – C. E. Gilroy, San Francisco Chronicle....................................................................................................................Santa Cruz 1937 – William Loftus Jr, Sacramento Union.................................................................................................................... Hollywood 1938 – Clarence Rippeto, Hollywood Citizen–News.............................................................................................................Oakland 1939 – Phil Knox, Oakland Tribune..............................................................................................................................Santa Barbara 1940 – C. Robert Payne, San Jose News............................................................................................................................... San Jose 1941 – J. C. Buttemer, Alhambra Post–Advocate............................................................................................................ Los Angeles 1942 – John Van Benthem, San Francisco News...........................................................................................................San Francisco 1943 – W E. Buhrle, Glendale News–Press................................................................................................San Francisco/Hollywood 1944 – Stanley T. Wilson, San Rafael Independent.................................................................................................................. Fresno 1945 – Raymond F. Marx, Los Angeles Times.................................................................................................................Long Beach 1946 – D. W Farmer, San Jose Mercury–Herald.............................................................................................................. Sacramento 1947 – E. L. Schellenberg, San Diego Union-Tribune-Sun................................................................................................ San Diego 1948 – C. L. Tilson, Santa Rosa Press-Democrat...................................................................................................................Oakland 1949 – Ross Winchester, San Francisco Call-Bulletin..................................................................................................Santa Barbara 1950 – H. T. Aust, Los Angeles Herald-Express................................................................................................................Santa Cruz 1951 – A. H. Stone, Oakland Tribune.................................................................................................................................. Coronado 1952 – Graham Medlin, Berkeley Gazette............................................................................................................................... Fresno 1953 – George Johnson, Long Beach Independent Press–Telegram................................................................................Long Beach 1954 – Frank E. Howard, San Francisco Call-Bulletin................................................................................. Yosemite National Park 1955 – H. D. Tennant, The Huntington Park Signal...................................................................................................... Santa Monica 1956 – John M. Black, Los Angeles Examiner (Oct-Jun).................................................................................................... Palo Alto Lee Bollinger, Santa Rosa Democrat (Jul-Sep)...................................................................................................................... 1957 – Ralph Kuhn, Santa Monica Outlook......................................................................................................................... Pasadena 1958 – John H. Mccourtney, Oakland Tribune..............................................................................................................San Francisco 1959 – H. Ted Aust Jr, North Hollywood Valley Times................................................................................................Santa Barbara 1960 – Al Rehm, Palo Alto Times..................................................................................................................................... Santa Rosa 1961 – Paul Balosso, Sun-Telegram, San Bernardino..........................................................................................................Riverside 1962 – Julian C. Leone, San Rafael Independent-Journal.............................................................................................San Francisco 1963 – W. J. Morrisey, Long Beach Independent Press-Telegram...................................................................................Long Beach 1964 – Charles Pexton, Santa Rosa Press Democrat............................................................................................................ Palo Alto 1965 – William Rich, Riverside Press–Enterprise.............................................................................................................. San Diego 1966 – Frank Gwynn, Pasadena Independent Star-News................................................................................................. Sacramento 1967 – Frank A. Casanova, Tucson Star-Citizen................................................................................................................. Las Vegas 1968 – Charles Lucchesi, The Bakersfield Californian.............................................................................................. Newport Beach 1969 – William T. Ortman Jr, Oakland Tribune............................................................................................................... Stateline Nv 1970 – Frank Hill, San Diego Union-Tribune.................................................................................................................... San Diego 1971 – Frank M. Hoffmann, San Mateo Times.............................................................................................................San Francisco 1972 – Milan Leavitt, Costa Mesa Daily Pilot....................................................................................................................Scottsdale 1973 – Allan Howells, San Rafael Independent-Journal......................................................................................................Monterey 1974 – Robert M. Caples, The Santa Ana Register...............................................................................................................Anaheim 1975 – Robert Smith, Walnut Creek Lesher Newspapers.............................................................................. Yosemite National Park 1976 – William Miller, Riverside Press-Enterprise.......................................................................................................Santa Barbara 1977 – Glenn Bock, Antioch Ledger...........................................................................................................................................Reno 1978 – Thomas J. Wafer Jr, Daily Breeze......................................................................................................................... Costa Mesa 1979 – Lawrence Greider, Ogden Standard–Examiner....................................................................................... Salt Lake City Utah 1980 – Charles A. Mcmanis Jr, Los Angeles Times........................................................................................................... San Diego 1981 – Donald L. Minor, The Bakersfield Californian..................................................................................................... Sacramento 1982 – David W. Reese, Camarillo Daily News.............................................................................................................. Los Angeles
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CWCMA PAST PRESIDENTS (continued) 11983 – Thamas G. Osborn, Los Angeles Daily News................................................................................................................Reno 1984 – Thomas M. Peterson, The Santa Ana Register................................................................................................ Newport Beach 1985 – Ron Hemig, Sacramento Union................................................................................................................................. San Jose 1986 – Richard E. Lueck, San Francisco Examiner.............................................................................................................Monterey 1987 – Walter D. Moredock, San Diego Union-Tribune.................................................................................................... San Diego 1988 – Stanly P. Whitty, Santa Rosa Press Democrat........................................................................................................ Santa Rosa 1989 – Eugene A. Czarny, The Sacramento Bee...................................................................................................................Anaheim 1990 – Richard Fetsch, San Jose Mercury News (Oct-Dec)............................................................................................................... Robert Kuptz, Las Vegas Review Journal (Jan-Sep)................................................................................................. San Jose 1991 – Robert Kuptz, Inland Valley Daily Bulletin............................................................................................................. Las Vegas 1992 – Bryan Clark, The Reporter, Vacaville..............................................................................................................................Reno 1993 – Jerry Byrne, Scripps League Newspapers, Santa Maria....................................................................................... Shell Beach 1994 – Dan Sidbury, The Outlook, Santa Monica............................................................................................................Long Beach 1995 – Danny R. Diego, Long Beach Press-Telegram..................................................................................................... Sacramento 1996 – Lauren Flynn, The New York Times, Torrance.........................................................................................................Monterey 1997 – John Reichard, Sierra Vista Herald......................................................................................................................... San Diego 1998 – Robert Perona, The Press-Enterprise........................................................................................................................Riverside 1999 – Jeff Brinley, The Tribune, San Luis Obispo.......................................................................................................San Francisco 2000 – Michael Proebstle, San Diego Union-Tribune........................................................................................................ San Diego 2001-- Mardi Browning, Santa Cruz Sentinel ( two year term)..................................................................................................Reno 2003 - Jerry Hill, San Francisco Chronicle....................................................................................................................San Francisco 2004 - Domini Mostofi, The Wall Street Journal.........................................................................................................Orange County 2005 - Joe Robidoux, Los Angeles Newspaper Group......................................................................................................... Pasadena 2006 - David Williams - Reno Gazette-Journal...........................................................................................................................Reno 2007 - Dave Lack - USA TODAY........................................................................................................................................Temecula 2008 - Gary Greider - Lodi News Sentinel....................................................................................................................... Sacramento 2009 - Aaron Kotarek - The Riverside Press-Enterprise..................................................................................................... Las Vegas 2010 - Gary Pitts - The Sacramento Bee.......................................................................................................................... Sacramento 2011 - Dennis Opsal - Usa Today................................................................................................................................................Reno 2012 - Steve Coffeen - Las Vegas Review-Journal.............................................................................................................. Las Vegas 2013 - Frank Horvath............................................................................................................................................................. Carlsbad 2014 - Peter Guttierrez Stockton Record (June Through July)....................................................................................................... Craig Webber - The Press-Enterprise ( August Through June) ............................................................................... Las Vegas
CWCMA PAST SECRETARY/TREASURER
1919 to 1920 E. L. Simpkins San Jose Mercury News 1921 John E. Grey San Francisco Call-Bulletin 1922 George Fisher San Francisco Chronicle 1923 A. E. Crawford San Francisco Examiner 1924 Victor Lattanner Oakland Post Enquirer 1925 to 1929 William Mckay The Santa Ana Register 1930 to 1931 Harold Searles Hollywood Citizen-News 1932 Will Butler Santa Barbara News-Press 1933 to 1946 H. P Yehling Los Angeles Times 1947 J. C. Buttemer Alhambra Post Advocate 1948 to 1949 William Snell Pasadena Star-News 1950 Ralph Kuhn Santa Monica Outlook 1951 C. S. Tilson Santa Rosa Press Democrat 1952 Charles Tyler Palo Alto Times C. S. Tilson Santa Rosa Press Democrat 1953 to 1958 James H. Mackie San Francisco Call-Bulletin 1959 to 1960 Don M. Wilson San Jose Mercury News 1961 Don M. Wilson San Jose Mercury News Julian C. Leone San Rafael Independent 1962 Don Lewis Pomona Progress-Bulletin 1963 to 1983 Russell A. Barcroft Santa Barbara News-Press Beginning in 1984 an appointed executive director has maintained the records and managed the financial affairs of the association.
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NICE OFFICERS & DIRECTORS
Wyatt Gardiner President Wenatchee World Wenatchee, Washington
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Curtis Huber 1st Vice President The Seattle Times Seattle, Washington
Manny Nevarez 3rd Vice President Skagit Valley Publishing Mount Vernon, Washington
Phil Schroder 2014 Director The News Tribune Tacoma, Washington
Mark Ogle 2015 Director The Register-Guard Eugene, Oregon
Nathan Slater Board Chairman Idaho State Journal Pocatello, Idaho
Dale Irvine NICE Secretary-Treasurer La Conner, Washington
Montana Alberta Oregon Alaska Utah Idaho
NICE
Northwest International Circulation Executives
Manitoba Washington
Marketing Today’s Newspapers
NICE Presidents, Secretaries
Saskatchewan British Columbia
1924
C. H. Breed, Review-Chronicle, Spokane, WA............................................................................................. Portland, OR E.P. Hopwood, Oregonian, Portland, OR – Secretary, 1924-32 1925 C.H. Breed, Review-Chronicle, Spokane, WA................................................................................................Eugene, OR 1926 W.D. Lyness, News-Tribune, Tacoma, WA................................................................................................. Longview, WA 1927 David H. Smith, Journal, Portland, OR ........................................................................................................Tacoma, WA 1928 J.B.T. Martin, Chronicle, Spokane, WA ................................................................................................... Vancouver, WA 1929 J.B.T. Martin, Chronicle, Spokane, WA ......................................................................................................... Albany, OR 1930 Ben Liftin, Chronicle, The Dalles, OR ......................................................................................................... Seattle, WA 1931 F.E. Henderson, Province, Vancouver, BC.................................................................................................Wenatchee, WA 1932 H.H. Cahill, Times, Seattle, WA ....................................................................................................... Portland, OR 1933 E.A. Mckee, News, Longview, WA ........................................................................................................Victoria, BC H.H. Cahill, Times, Seattle, WA – Secretary, 1933-36 1934 A.G. Hawkins, Colonist, Victoria, BC ........................................................................................................Yakima, WA 1935 Murray Clark, Republic-Herald, Yakima, WA...................................................................................................Salem, OR 1936 Gus Hixson, Journal, Portland, OR ...................................................................................................... Olympia, WA 1937 B.M. Reed, Times, Seattle, WA .............................................................................................................Boise, ID Gus Hixson, Journal, Portland, OR – Secretary, 1937-38 1938 W.A. Scott, Capital Journal, Salem, OR ................................................................................................... The Dalles, OR 1939 Elmer Walden, Statesman, Boise, Id Seattle, WA David H. Smith, Portland, OR – Secretary, 1939-52 1940 John Verschueren, Astorian Budget, Astoria, OR........................................................................................Vancouver, BC 1941 A.J. Hilliker, Herald, Calgary, AB .......................................................................................................Gearhart, OR 1942 Barney Cameron, Star, Seattle, WA .............................................................................................. San Francisco, CA 1943 Al Westergren, Times-News, Twin Falls, ID...................................................................................................Tacoma, WA 1944 E.F. Baldwin, Tribune-Telegram, Salt Lake City, UT.................................................................................Wenatchee, WA 1945 Gerald Latham, Mail-Tribune, Medford, OR................................................................................................. Portland, OR 1946 H.F. Gates, Sun, Vancouver, BC ....................................................................................................Vancouver, BC 1947 Hunt Clark, Statesman, Salem, OR .............................................................................................. Salt Lake City, UT 1948 Arne Strommer, Register-Guard, Eugene, OR..................................................................................................Eugene, OR 1949 J.A. Grant, Times, Seattle, WA ...................................................................................................... Spokane, WA 1950 Wilby Durham, Salt Lake City, UT .............................................................................................................Boise, ID 1951 Stanley Buchanan, Herald, Lethbridge, AB.....................................................................................................Tacoma, WA 1952 Eldon Clark, Review-Chronicle, Spokane, WA............................................................................................. Spokane, WA Carl Burkheimer, Portland, OR – Secretary, 1952-53 1953 S.E. Abbott, Statesman, Boise, ID ................................................................................................. Bellingham, WA Henry Hoskins, News Tribune, Tacoma, WA – Secretary, 1954-62 1955 Malcom Mccallum, Herald, Calgary, AB ........................................................................................................Tacoma, WA 1956 Elbert Baker, News Tribune, Tacoma, WA ....................................................................................................... Portland, OR 1957 Dale Drake, Sr., Daily News, Longview, WA................................................................................................. Lewiston, ID 1958 Ed Aitchison, Gazette, Billings, MT ........................................................................................................Victoria, BC 1959 Stewart Kidd, Colonist & Times, Victoria, BC...........................................................................................Wenatchee, WA 1960 Ralph Kelso, World, Wenatchee, WA .........................................................................................................Eugene, OR 1961 Harold Hollenbeck, Tribune, Lewiston, ID................................................................................................. Longview, WA 1962 L.J. Cascadden, Oregonian, Portland, OR...........................................................................................................Banff, AB 1963 Henry Hoskins, News Tribune, Tacoma, WA.....................................................................................................Salem, OR Dale Drake, Sr., Daily News, Longview, WA – Secretary, 1963-71 1964 Stanley Morris, Sun, Bremerton, WA ...................................................................................................... Spokane, WA 1965 Jerry Fugle, Register-Guard, Eugene, OR........................................................................................................ Seattle, WA 1966 Frank Edwards, Sun, Vancouver, BC .......................................................................................................... Ogden, UT 1967 William Haney, Tribune, Great Falls, MT...................................................................................................Vancouver, BC 1968 Adam Thomson, Leader-Post, Regina, SK......................................................................................................Yakima, WA 1969 Rodney Miles, Capital Journal, Salem, OR.......................................................................................................Regina, SK 1970 Joe Vanderhoeff, Chronicle, Centralia, WA.................................................................................................... Billings, MT 1971 Rollie Harris, Gazette, Billings, MT Portland, OR Rodney Miles, Capital Journal, Salem, OR – Secretary, 1971-79
40
Montana Alberta
and Conference Sites
Oregon Alaska Utah Idaho
NICE
Northwest International Circulation Executives
Manitoba Washington
Marketing Today’s Newspapers
Saskatchewan British Columbia
1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
Carl Schroegel, Times, Seattle, WA................................................................................................................ Lewiston, ID Edgar Middleton, Herald, Calgary, AB.............................................................................................. Gleneden Beach, OR Lea Brown, World, Wenatchee, WA...........................................................................................................Wenatchee, WA George Vanelli, Oregonian-Journal, Portland, OR...........................................................................................Eugene, OR Richard Lane, Register-Guard, Eugene, OR.................................................................................................... Calgary, AB Douglas Harmon, Leader-Post, Regina, SK....................................................................................................Yakima, WA Fred Engard, Review-Chronicle, Spokane, WA............................................................................................. Olympia, WA Robert Thomas, East Oregonian, Pendleton, OR..........................................................................................Richland, WA Russell Ford, Statesman, Boise, ID – Secretary, 1979-83 Milo Bloss, Statesman-Journal, Salem, OR.................................................................................................Vancouver, BC James Larsen, Herald, Everett, WA........................................................................................................... Great Falls, MT Robert Fenton, Herald, Lethbridge, AB...................................................................................................... Vancouver, WA Roger Graff, Tribune, Great Falls, MT.........................................................................................................Saskatoon, SK Marc Dailey, World, Wenatchee, WA – Secretary, 1983-88 Roger Graff, Tribune, Great Falls, MT................................................................................................................ Boise, ID Jerry Engebo, Daily News, Longview, WA................................................................................................... Spokane, WA Earl Hand, News Review, Roseburg, OR .....................................................................................................Pendleton, OR Norm Gervais, Review-Chronicle, Spokane, WA.................................................................................. Coeur d’Alene, ID Jim Gregory, Herald, Everett, WA...................................................................................................................Tacoma, WA Ron Turner, News, Medicine Hat, AB............................................................................................................. Calgary, AB Angela Carmen, USA Today, Redmond, WA – Secretary, 1988-91 Chuck Downing, Statesman Journal, Salem, OR............................................................................................Yakima, WA Ron Mladenich, News Tribune, Tacoma, WA................................................................................................. Portland, OR Jerry Engebo, Longview, WA – Secretary, 1991-93 Marc Dailey, Columbian, Vancouver, WA..................................................................................................... Spokane, WA Marvin Korb, Tribune, Great Falls, MT .........................................................................................................Chelan, WA Steve Schurkey, Columbian, Vancouver, WA – Secretary, 1993-99, 2002 Janet Jones, East Oregonian, Pendleton, OR......................................................................................... Coeur d’Alene, ID Jim Thomas, Herald-Republic, Yakima, WA....................................................................................................Eugene, OR Chris Blaser, Herald, Tri-Cities, WA.................................................................................................................... Bend, OR Dale Irvine, Skagit Valley Herald, Mount Vernon, WA................................................................................... Seaside, OR Alan Fisco, Seattle Times, Seattle, WA ......................................................................................................... Seattle, WA Mike McBride, Morning Tribune, Lewiston, ID...........................................................................................Park City, UT John Newby, Herald Journal, Logan, UT – Secretary, 2000-02 Mark Bolin, Enterprise, Livingston, MT.................................................................................................... Vancouver, WA Bob Thomas, Spokesman-Review, Spokane, WA.........................................................................................Whitefish, MT Steve Schurkey, Columbian, Vancouver, WA................................................................................................. Portland, OR Sandra Hollenbeck, Times, Seattle, WA ...................................................................................................... Spokane, WA Dale Irvine, La Conner, WA – Secretary, 20032004 Joe Rehbein, Daily Chronicle, Bozeman, MT...............................................................................................Bellevue, WA 2005 Dave Jacobsen, Peninsula Daily News, Port Angeles, WA............................................................................. Portland, OR 2006 Dave Jacobsen, Peninsula Daily News, Port Angeles, WA.........................................................................Wenatchee, WA 2007 Steve DeVore, La Grande Observer, La Grande, OR...................................................................................ms Oosterdam 2008 Russ Davis, Herald Journal, Logan, UT ................................................................................................... Vancouver, WA 2009 Eileen Widdison, The Daily Courier, Grants Pass, OR................................................................................Teleconference 2010 Eileen Widdison, The Daily Courier, Grants Pass, OR..................................................................................... Seattle, WA 2011 Russ Davis, Herald Journal, Logan, UT ............................................................................................................Reno, NV 2012 Jeff Knecht, USA Today, Bellevue, WA .................................................................................................... Las Vegas, NV 2013 - Nathan Slater, Idaho State Journal .......................................................................................................Carlsbad, CA 2014 Wyatt Gardiner Daily World, Wenatchee, WA ...........................................................................................Las Vegas, NV
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Thank you for supporting the Las Vegas 2014 CWCMA/NICE Sales Conference!
Platinum Plus
CIPS • Coast to Coast Financial Solutions inka Solutions • Unique Communications Group The Ultimate Print Source • NEWSCYCLE Solutions
Platinum ACI • CNPA • K-Jack Engineering CO., INC mass2one LLC • NTVB Media Paul Laslo & Associates • The Zinser Law Firm Impact Marketing
Brainworks Software • Newspaper Subscription Service
Silver
Goal Getters Inc. • CirTech • eXpert Networks Inc. Meyer Plastics, LLC Wolverins Distribution Empereon • DiMaps
Bronze Barden Circulation Inc. • Bluewater Marketing Inc. Circulation Marketing Inc. • Continental Products Direct Resources Group • The Pisa Group • TCN Inc. Hamilton Circulation Supplies • Lock America Marketing Solutions Group • PDI Plastic Schermerhorn Bros Co • Wilson Gregory Agency Sho-Rack by Kasper Wire Works Turn-Key Solutions, Inc. • OSG Billing Service Route Smart
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CAL WESTERN CIRCULATION MANAGERS’ ASSOCIATION and NORTHWEST INTERNATIONAL CIRCULATION EXECUTIVES
SALES CONFERENCE June 18 - 20, 2014
Ballys Las Vegas All conference functions will be held in the Las Vegas Ball Rooms 1 – 7 43
Bronze Sponsor
44
CWCMA / NICE SALES CONFERENCE
Please wear your name badge for all conference events. (+) Indicates activities included in spouse / guest registration fee
TUESDAY, JUNE 17, 2014
3:00 p.m. to BOARD OF DIRECTORS MEETING 5:00 p.m.
WEDNESDAY, JUNE 18, 2014
9:00 a.m. GOLF TOURNAMENT Sponsored by: Brainworks Las VegasReview Journal Location: Las Vegas National Golf Club Chairperson: Ali Nahangi 11:00 a.m. to EXHIBITOR SET UP 4:00 p.m. Location: Las Vegas Ball Rooms 1 – 3 Chairperson: Craig Webber 1:30 p.m. to 5:00 p.m.
REGISTRATION Location: Outside Las Vegas Ball Room 1 Chairperson: Melvina Ponzio
6:00 p.m. PRESIDENTS' COCKTAIL RECEPTION (+) Location: Skyview 5 Sponsored by: Direct Resources Group Induction of Class of 2014 Honorary Life Members Sponsored by: ACI EVENING FREE 45
Silver Sponsor
46
CWCMA / NICE SALES CONFERENCE All sessions are in Las Vegas Ball Rooms 1 – 7 Registration begins at 7:30
THURSDAY, JUNE 19, 2014 7:30 am to 8:30 a.m.
Continental Breakfast Sponsored by Dimaps
8:30 a.m. 9:00 a.m.
Opening General Session Craig Webber, CWCMA President Presiding
9:00 a.m. to 9:45 a.m.
Welcome to Las Vegas Ed Lasak, Chief Operating Officer Stephens Media, LLC
9:45 a.m.to 10:00 a.m.
Break Sponsored by: Newspapers Subscription Services
10:00 a.m. to 10:45 a.m
Audience Engagement “Every Home, Every Way, Every Day” Aaron Kotarek Vice President Audience Development Herald-Leader Lexington KY
10:45 a.m. to 11:30 a.m.
Meet Our Partners Round One
11:30 a.m. to 12:00 p.m.
USA Today Butterfly Program Bobby Binkley Market Sales & Distribution Director Gannett Publishing Services
12:00 p.m. to 1:00 p.m.
Lunch
47
Platinum Plus Sponsor
48
CWCMA / NICE SALES CONFERENCE THURSDAY, JUNE 19, 2014 (continued)
1:00 p.m. to 1:45 p.m.
A New Model for Audience Development and Monetization Tom Ratkovich LEAP Media Solutions
1:45 p.m. to Break 2:00 p.m. Sponsored by: Newspaper Subscription Services
2:00 p.m. to Economics of Subscriber Retention and Analytics 2:45 p.m. Evan Mecak Inka Solutions 2:45 p.m. to Meet Our Partners 2 3:45 p.m. 3:45 p.m. to Round Table Discussions 4:45 p.m. Utilizing Subscriber Data Subscriber Retention Subscriber Touch Points 4:30 p.m. to 5:00 p.m.
Legal Issues Review Michael Zinser, CWCMA / NICE Legal Counsel The Zinser Law Firm
5:00 p.m. to 5:15 p.m.
Drawing (Must Be Present To Win)
5:15 p.m.
NICE MEMBERS MEETING
6:00 p.m. to 7:00 p.m.
Friendship Cocktails Location: Club 22 (22nd floor North Tower) Courtesy of Michael Zinser CWCMA / NICE General Counsel
EVENING FREE 49
Platinum Plus Sponsor
50
CWCMA / NICE SALES CONFERENCE All sessions are in Las Vegas Ball Rooms 1 – 7 Registration begins at 7:30
FRIDAY, JUNE 20, 2014
7:00 a.m.to 8:30 a.m.
Awards Breakfast Sponsored by Dimaps
8:30 a.m. to 8:45 a.m.
General Session Craig Webber CWCMA President Presiding
9:00 a.m. to 9:30 a.m.
AAM Update Jessica George Alliance for Audited Media updates
9:30 a.m. to 10:30 a.m.
Round Table Sessions Digital Subscriptions Loyalty Programs, Subscriber Engagement Single Copy Sales Options
10:30 a.m. to 10:45 a.m.
Break Sponsored by: Schmerhorn Bros. Co.
10:45 a.m to 11:15 a.m.
Subscriber Membership Model Michael Gorman Vice President, Consumer Sales at Houston Chronicle
11:15 a.m to Pricing Panel Noon Jeff Brinley Bay Area Newspaper Group Mick Cohen San Francisco Chronicle Curtis Huber, Seattle Times Noon to 12:15 p.m.
Election of CWCMA Officers and Installation
12:15 p.m.
Conference Adjourns
12:30 p.m.
Board of Directors Meeting
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CONFERENCE SPEAKERS
Aaron J. Kotarek Vice President, Audience Development Lexington KY Herald-Leader
Aaron Kotarek joined The McClatchy Company’s Lexington (KY) HeraldLeader property in December of 2013 as Vice President of Audience Development. He is responsible for audience volume growth and revenue enhancement of the media company’s entire print and digital product portfolio Prior to arriving in Lexington, Aaron was Vice President of Circulation & Distribution Operations at The Press-Enterprise Company in Riverside, California. Kotarek has also held various executive management positions within several large media chains including Thomson, Gannett, Cox Enterprises, Morris Communications, the Omaha World Herald Company, and Dow Jones. While at Thomson Newspapers, Aaron was twice awarded the prestigious President’s Award for Marketing Excellence by Thomson President & CEO Stuart Garner. Aaron is a former President of CWCMA and has served in many capacities assisting the Newspaper Association of America. Kotarek earned a Bachelor of Science degree from Marian College in Fond du Lac, Wisconsin where he also played NCAA Division III collegiate basketball for the Sabres as team captain. Aaron and his wife Jacquelyn reside in Lexington and enjoy traveling, sports, wine tasting and all the outdoor activities the Commonwealth of Kentucky has to offer.
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Jessica George Senior Manager, Publisher Relations — Field Auditing
Jessica George joined AAM as a newspaper field auditor in 1998. In 2001, Jessica relocated to AAM’s headquarters in Schaumburg, Ill. to join the centralized auditing team. In 2003, she joined AAM’s Technical Review and Report Processing team where she was responsible for the timely and accurate release of AAM’s Snapshot (formerly FAS-FAX) report. She also assisted in the development of the online filing tool. Finally, in 2006, Jessica joined the Publisher Relations department, and was promoted to senior publisher relations manager in 2008. In her current position, Jessica is responsible for day-to-day contact with AAM members regarding rule interpretations and technical questions. Jessica also aids in the design and execution of AAM’s training programs and educational materials. Jessica received her bachelor’s degree from Concordia College in Moorhead, Minn. Evan Mecak President, Inka Solutions
Evan Mecak has over 20 years experience in the newspaper industry. His career was built on the ground floor of early newspaper database marketing efforts during his tenure with Gannett and Hearst Companies. In 2006 Evan founded his own direct marketing company and continues to provide direct marketing solutions for about 100 newspapers. 57
Edward B. Lasak, Chief Operating Officer of Stephens Media LLC
Lasak overseas daily publishing operations of Stephens Media LLC, which includes the Las Vegas Review-Journal and ten other daily newspapers. Prior to that, Ed was the Senior Vice President of Finance and Publishing Operations at the Press Enterprise Company where he led product and circulation expansion initiatives including the Press-Enterprise’s successful expansion into San Bernardino County and various expansions of the TMC and of La Prensa, the Company’s highly successful weekly Spanish language newspaper. He also had responsibility for the Company’s initial conversion efforts into online publishing and the successful startups of a weekly business publication and of an Internet Service Provider. Before joining The Press-Enterprise, Lasak was finance director/treasurer at the Pittsburgh Post-Gazette for three years as it transitioned to private ownership. Prior to that, he spent 15 years with Tribune Company serving in several financial management roles at the Orlando Sentinel and its Sun Coast weekly newspaper division, and later as Chief Financial Officer at the (Palo Alto) Peninsula Times-Tribune where he also served as general manager of 11 affiliated weekly newspapers. Lasak started his career as an auditor with Arthur Andersen & Co. Additionally from 2008-2010, Lasak served as chairman of Inland Action, Inc., a non-profit, non-partisan community action group focused on improving the economic development and welfare of San Bernardino and Riverside Counties. Lasak earned his BS and MS in accounting from Illinois State University; he holds a CPA in California and Florida.
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Tom Ratkovich, Managing Partner, LEAP Media Solutions
Tom Ratkovich is a proven thought-leader and collaborator in leveraging database and digital marketing technology to drive business transformation. He is the founder and former CEO of ASTECH InterMedia (acquired by smartFOCUS Group PLC in May 2008). Under Tom’s leadership, ASTECH integrated marketing technology with the unique data and brand assets of traditional print media companies to facilitate their transformation to diverse, multi-platform newsmedia enterprises. ASTECH supported the strategic business initiatives of more than 200 newsmedia companies worldwide. Its prestigious client list included The New York Times Company, The Washington Post, The Los Angeles Times, USA Today, The Globe and Mail, Toronto Star, The Sydney Morning Herald, The Age and The New Zealand Herald. Tom is a past president of the International News Media Association’s North America Board of Directors, having served on that Board for seven years. He also served on INMA’s International Board for four years. Tom has been a featured speaker at newspaper conferences on four continents and his articles have appeared in several marketing and media publications including those of the Newspaper Association of America, INMA and the Pacific Area Newspaper Publishers Association. Tom is a Phi Beta Kappa graduate of Occidental College in Los Angeles where he received his Bachelor of Arts degree in economics and Master of Arts degree in education. Prior to founding ASTECH in 1992 he held management positions with DRI/McGraw-Hill, Claritas and National Demographics & Lifestyles.
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L. Michael Zinser President The Zinser Law Firm, P.C. Nashville, Tennessee
Michael Zinser is the founder and President of The Zinser Law Firm, P.C., based in Nashville, Tennessee. His Firm, which recently celebrated its 25th anniversary, represents over 250 daily newspapers, stretching geographically from Hawaii to New York. Michael is an honors graduate of the University of Cincinnati, and he received his law degree from Vanderbilt University School of Law in 1975. For nearly three decades, he has dedicated his practice to fighting for the rights of Management. Representing primarily communications companies and industry trade associations, Michael focuses his practice on labor/employee relations and circulation legal issues. During Michael’s career, he has defended independent contractor status for newspapers in 40 of the 50 states. He is General Counsel to seven circulation trade associations, including Cal Western Circulation Managers Association and Northwest International Circulation Executives since 1980. In January 2014, Circulation Ideas Service inducted Michael into the National Circulation Director Hall Of Fame as its first non-Circulation Director recipient of this honor. Michael is an AV-rated lawyer listed in the Bar Register of Preeminent Lawyers for Labor and Employment Law, a publication of the legal directory Martindale-Hubbell. Martindale’s highest attorney rating is “AV,” with only 7% of all lawyers nationwide achieving this rating. Further, only 3% of AV-rated lawyers are selected to be listed in the Bar Register. Michael is a member of the ABA’s standing committee on Practice and Procedure under the National Labor Relations Act. He is also a member of the Employee Relations Committee of the Newspaper Association of America. He regularly presents on legal issues industry trade associations across the country. 60
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