Look Good, Sell Good The importance of Personal Branding in Business
3 Colours Rule is: • Creative Branding Agency • Online Fashion Training Academy
Personal branding matters - What?
Your personal brand
Business identity • • •
Who you are What you do What makes you different
Your Personal brand is important • • • •
Create a business value Build credibility Can influence your target market Reach your objectives
Your personal brand is evaluated At work, at events‌
Your personal brand is evaluated Online‌
Style is a way to say who you are without having to Speak‌
Every encounter is an opportunity to meet & impress a potential client ‌
Styling: How to do it right? Body shapes & Colours
Body shapes
The female body shapes Hourglass
Pear
Inverted Triangle
Rectangle
Diamond
Hourglass
To softly flaunt your silhouette choose: •Fitted clothes •Accessories & clothes that accentuate the thinnest part of your waist. Your waist should be the focal point.
Pear
Style your silhouette To balance your frame, choose beautiful detailed tops & accessories and dark colours for bottoms. To flaunt your body frame, choose items that showcase the thinnest part of your waist and shapely hips.
Inverted Triangle
Style your silhouette To balance your frame: create curves add volume and width around the hip-line and thighs to downplay your broad shoulders.
To flaunt your frame: waist fitted clothes and bottoms with flare or well structured to show off your great legs.
Rectangle
Style your silhouette Break up your straight silhouette: • Fitted clothes and belts to create a defined waist • Create curves add volume and width around shoulders, hip-line and thighs to create a curvier frame
Diamond
Style your silhouette •Break up your straight silhouette •Draw attention towards torso and lower body to focus attention on your best assets: chest and legs.
The male body shapes Trapezoid
Inverted Triangle
Rectangle
Oval
Trapezoid
Style your shape Stylishly flaunt your proportioned body shape by using your chest and shoulders as the focal point.
Inverted Triangle
Style your shape Minimise the broadness of your shoulders and emphasise your lower body in order to achieve the balanced look of a trapezoid man.
Rectangle
Style your shape Create the illusion of having broader shoulders by choosing a style that emphasises your upper body and creates a narrower waist.
Oval
Style your shape Choose clothing which creates the illusion of wider shoulders and diminish the width of your waist and hips.
Colours…
Deep Colouring
Deep Colouring
Light colouring
Light colouring
Bright colouring
Bright colouring
Muted colouring
Muted colouring
Warm colouring
Warm colouring
Cool colouring
Cool colouring
Safe in neutral colours & classic
Mix neutrals with colours
Monochrome
Wear colours confidently
Project the right image through colours Determined, In control, Serious.
Reserved, Conservative, Patient. Sincere, Independent, Straightforward. Loyal, Knowledgeable, In control. Honest, Reliable, Unpretentious
Dependable, Conservative, Flexible
Project the right image through colours Optimistic, Extrovert, Easygoing. Competitive, Passionate, Confident. Creative, Impulsive, Playful.
Loving, Compassionate, Positive. Peaceful, Passionate, Proactive. Generous, Compassionate, Loyal
Styling How to dress appropriately?
Dress Code
Dress Code
Casual – Style Upgrade Ideal for: Casual work environment, casual settings, weekends
Casual – Style Upgrade Ideal for: Casual work environment, casual settings, weekends
Smart Casual – Style Upgrade Ideal for: Casual office look & casual meetings
Smart Casual – Style Upgrade Ideal for: Casual office look & casual meetings
Business Casual – Style Upgrade Ideal for: Smart office, meetings, networking events, seminars, workshops.
Business Casual – Style Upgrade Ideal for: Smart office, meetings, networking events, seminars, workshops.
Business – Style Upgrade Ideal for: Meetings with clients or prospects, management, exhibitions, public speaking.
Business – Style Upgrade Ideal for: Meetings with clients or prospects, management, exhibitions, public speaking.
Let’s watch...
Contact us today for: • Branding & design services • Brand experience event • Personal branding workshop
info@3coloursrule.com 020 8768 2993
Dress as if you were ready o meet your next client