DEDICATION & EXPERTISE
BRAND ARCHITECTS
FROM OUR HEADQUARTERS IN SWITZERLAND – WHERE THE HEART OF THE INDUSTRY LIES – WE REALIZE STUNNING RETAIL AND EXHIBITION PROJECTS WORLDWIDE.
WELCOME TO OUR EXCLUSIVE CIRCLE
EXCELLENCE, CONSISTENCY & PROGRESS ARE THE VALUES WHICH REFLECT OUR COMPANY PHILOSOPHY AND SHOW HOW WE ARE COMMITTED TO OUR CUSTOMERS
20 YEARS OF DESIGN EXPERIENCE IN THE WATCH AND JEWELERY INDUSTRY LEADS TO GREAT EXPERTISE. FROM OUR HEADQUARTERS IN SWITZERLAND – WHERE THE HEART OF THE INDUSTRY LIES - WE REALIZE STUNNING RETAIL AND EXHIBITION PROJECTS TOGETHER WITH OUR PARTNERS AND SUBSIDIARIES WORLDWIDE.
EXCELLENCE We fully dedicate ourselves to the brands we represent. Committing our profound knowledge in the industry to enhance your brand as a whole and the staging of your products in particular. Perseverance and expertise combined with passion lead to the best result possible.
CONSISTENCY We continually integrate our designs within the full scope of a brand's corporate identity. Unremitting perfection, recurrent tests and quality control are a crucial part of our value chain. We do not leave anything to chance. We make genuine designs and products that reach the highest standards and requirements.
PROGRESS Continuous improvement. Using our experience and growing with our challenges, we advance within our team to further develop our services.
CONSTANT INNOVATION AND PUSHING THE BOUNDARIES ARE KEY TO BE A LEADING AGENCY IN THE LUXURY GOODS INDUSTRY – WE LIVE AND BREATHE THIS IDEAL FOR MORE THAN 20 YEARS AND REALIZE ICONIC PROJECTS WORLDWIDE. With our exceptionally skilled team in Switzerland, and our network of specialized partners worldwide, we make sure to bring the very best results to our customers. We transform our extensive knowledge of our clients and markets into strategy. We develop the brand strategy and transform it into design. We engineer, produce and implement the designs into the market.
STRATEGY
CORPORATE DESIGN
BRAND DESIGN
RETAIL ARCHITECTURE
POS & LIVE COMMUNICATION
BRAND POSITIONING
PRODUCT DESIGN
EXHIBITION ARCHITECTURE
GRAPHIC DESIGN
IN
TECHNO
LOGISTIC
QUALITY CONTROL
PROJECT SYNCHRONISATION
PRODUCTION MONITORING
MANAGEMENT
PRODUCTION
CONCEPTION
TREND
PROCESSING RESEARCH MATERIAL
EXECUTION
EVENTS
NNOVATION
OLOGY
SUPERVISION
SCOUTING ANALYSIS
STUDY
PLANNING
EXTRAORDINARY EXHIBITION ARCHITECTURE
A WALK THROUGH THE ROUGH LANDSCAPE OF LE BRASSUS – HOME OF AUDEMARS PIGUET. A BOLD DESIGN STATEMENT AND PRIME EXAMPLE OF CRAFTSMANSHIP.
MADE OF STEEL
CONSTRUCTION OF A COMPLEX SUPPORTING STRUCTURE IN STEEL
THE DESIGNER’S IDEA OF TOTAL ASYMMETRIC, GEOMETRICAL SOLID, WITH UNUSUAL ANGLES AND SURFACES, HAD TO BE ADDRESSED BY OUR SPECIALIZED ENGINEERING TEAM. THE SOLUTION WAS A VERY COMPLEX CONSTRUCTION MADE OF 18 TONS OF STEEL. NOT A SINGLE PIECE HAD THE SAME DIMENSIONS. LIFTING THE FINISHED STRUCTURE TO THE FINAL HEIGHT INSIDE A HALL WAS BREATHTAKING FEAT OF ENGINEERING ACHIEVED WITH THE USE OF 14 LIFTS.
CRAFTSMANSHIP AT ITS BEST
GOING TO THE LIMITS OF CARPENTRY
WITH SKILLFUL HANDS, THE NATURAL WOOD RESOURCE CAN BE TRANSFORMED INTO ALMOST EVERY SHAPE. THE LIVING MATERIAL RADIATES A FEEL GOOD ATMOSPHERE AND – IF PROPERLY DONE – EFFORTLESS LUXURY. THE UNIQUE BODY WAS PRE-FABRICATED IN SEGMENTS BY VERY SKILLFUL CARPENTERS AND RE-ASSEMBLED ON SITE IN GENEVA.
BRINGING A VISION TO LIFE
A BRILLIANT FEAT OF ENGINEERING
TO REALIZE THE DESIGNER’S VISION OF THE THREE DIMENSIONAL COMPLEX SHAPE, THE ENGINEERING TEAM FOUND AN INGENIOUS SOLUTION: THE COMPLETE STEEL STRUCTURE WAS COVERED WITH FABRIC TO ACHIEVE A SEAMLESS, PERFECTLY EVEN SURFACE.
FROM THE HEART OF THE ALPS
FORMED OVER MILLION OF YEARS IN THE SWISS ALPS – THE VALS STONE IS A STRONG, BOLD, YET FRAGILE MATERIAL WHICH REQUIRES PROCESSING WITH VERY SKILLFUL HANDS AND SPECIALIZED TECHNIQUES. THE MATERIAL IS KEY IN THE PRODUCT PRESENTATION AND REFLECTS THE FINE SKILLS USED IN THE ART OF WATCHMAKING.
DESIGN HA ” RELEVANC IS NOT INT IN A CONCE Claudine Steffen | Creative Director
AS NO CE IF IT TEGRATED „ EPT.
«LA DÉGUSTATION DU TON – THE SOUND TASTING»
UNPARALLELED SENSORY EXPERIENCE AUDEMARS PIGUET’S CONCEPT WAS INSPIRED BY THE PROCESS OF WINEMAKING. THE VINGNERONS OF THE REGION HOLD VINE TASTINGS IN THEIR STONE CELLARS – BUT INSTEAD OF WINE, OUR CLIENT WANTED TO TASTE THE SOUND OF THEIR GRAND SONNERIE WATCHES. «LA DÉGUSTATION DU TON − THE SOUND TASTING» WAS BORN.
In close collaboration with Audemars Piguet, Creative Circle further developed the idea to the final concept of the ÇSonnerieĂˆ. Based on the retail and exhibition design it was realized as a unique multimedia acoustic chamber with sophisticated technical installations. The complete construction is engineered to be used as roadshow all over the world.
THE PRODUCT IS THE STAR
AT THE HEART OF EVERY RETAIL OR EXHIBITION PROJECT IS THE PRODUCT PRESENTATION. IT IS THE STAGE FOR THE PRODUCT. SO WE MAKE USE OF EVERY TECHNIQUE AND TECHNOLOGY AVAILABLE TO MAKE STUNNING PRODUCT PRESENTATIONS.
A STRIKING ACHIEVEMENT
Creative Circle further developed the Audemars Piguet Retail Concept, which was launched in 2014 and implemented it in over 50 projects worldwide and designed and built a groundbreaking booth at the SIHH 2015. The design is a bold statement, which concentrates and modernizes the shapes and lines inspired by the rough beauty of the Vallee de Joux. A selection of sophisticated materials were used to build this 1100 m2 logistical masterpiece inside an exhibition hall including 20 sales offices, a press room, collector's room and acoustic lab. The elaborate, computer guided light and climate control system, created a luxury feel at home atmosphere and let the customer concentrate on the stunning and delicately designed product presentation.
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WITH OUR PARTNERS, WE REALIZ
GLOBAL IMPL
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DIFFERENT ENVIRONMENTS PRESENT VARIOUS CHALLENGES FOR THE SUCCESSFUL FINALIZATION OF A PROJECT. WE ADDRESS THESE CHALLENGES BY WORKING VERY CLOSE WITH LONG TERM PARTNERS IN THE DIFFERENT REGIONS TO GUARANTEE HIGHEST QUALITY STANDARDS AND CONSISTENT IMPLEMENTATION OF THE DESIGNS. 1 Audemars Piguet, BTQ, Miami 2 Audemars Piguet, Booth, Salon de la Haute Horlogerie Gen ve 3 Zett Meyer, Flagshipstore, Zurich 4 Bucherer, Flagshipstore, Luzern 5 Bucherer, BTQ, Frankfurt 6 Carl. F. Bucherer, BTQ, Dubai 7 Century, BTQ, Kuwait 8 Maurice Lacroix, BTQ, Kuala Lumpur 9 Audemars Piguet, BTQ, Singapore
E AMAZING PROJECTS ALL OVER THE WORLD
PLEMENTATION
10 Carl. F. Bucherer, BTQ, Beijing 11 Audemars Piguet, BTQ, Hong Kong 12 Audemars Piguet, Booth, Watches & Wonders Hong Kong 13 Audemars Piguet, BTQ, Tokyo
A CUTTING EDGE FACADE THE ARISING OF A LANDMARK FINDING WAYS TO IMPROVE BRAND RECOGNITION IS ONE OF THE GREATEST CHALLENGES FACING THE CONTEMPORARY RETAIL ARCHITECTURE. THE GOAL IS TO CREATE A LANDMARK, AN ICONIC SYMBOL OF THE BRAND, WHICH CAN BE SEEN FROM FAR AWAY. THE SHEER SELECTION OF MATERIALS AND SHAPES MUST BE ENOUGH TO BE RECOGNIZED AS THE BRAND.
A GROUND BREAKING RETAIL CONCEPT IMPLEMENTED WORLDWIDE
THE BIRTH OF A DISTINCTIVE, REVOLUTIONARY AND AVANT-GARDE RETAIL DESIGN
The creation of a complete new, full customized store design, which was implemented worldwide in more than 50 locations. The global logistics and production workflow has been developed, implemented and run by our offices in Bern and Hong Kong. Unique
shapes and materials which reflect the brand's heritage, highly functional custom furniture as well as lighting and valuable artistry, were integrated in an intelligent shop design to achieve the ultimate buying experience for the customer.
Production and worldwide logistics are two of the key competences of our Asia offices. The team is able to manage the entire process of production, quality control and strategic coordination of the international shipping. The third key competence is the supervision of retail implementation projects in the entire Asia and Pacific Region. The team works as a hub to coordinate the involved parties such as architects, constructors and so on. The team guaranties as a result, all deadlines to deliver on time the projects, with the highest quality finish expected.
BUILDING BRIDGES
BASED IN HONG KONG, CREATIVE CIRCLE ASIA IS STRATEGICALLY PERFECTLY LOCATED FOR PROJECTS IN THE ENTIRE ASIA AND PACIFIC REGION.
THE TOP SPECIALIZED SWISS AND ASIAN TEAM’S HAVE A HUGE ADVANTAGE: TO KNOW THE MARKETS AND BE VERY CLOSE TO THE FACTORIES AND SUPPLIERS, WHILE SPEAKING THE SAME LANGUAGE AS WE DO HERE, IN SWITZERLAND.
THINKING OUTSIDE THE BOX
A DISTINCTIVE AND INTELLIGENT PACKAGING CONCEPT
The Swiss design of the packaging line was engineered in very close collaboration with our Asia office to meet the high requirements regarding practicability and cost efficiency in production. The timeless design was finally executed within different materializations to match with the different product lines. Thanks to interchangeable inlays, the boxes could be used for a broad range of products.
INSPIRATION LIES WITHIN EVERYTHING AT THE BEGINNING OF EVERY DESIGN STANDS AN IDEA. WE GATHER INSPIRATIONS FROM ALL OVER AND AS A RESULT, WE DERIVE AND CONCENTRATE AN ESSENCE, WHICH IS THEN DEVELOPED INTO DESIGN.
CREATING A HOME FOR THE BRAND
ETERNA HAS A STORY TO TELL - IN IT’S 150 YEAR OLD HISTORY, THE MANUFACTURE CAME UP WITH COUNTLESS INVENTIONS REVOLUTIONIZING THE WATCH INDUSTRY. With the launch of the Baselworld 2015 lounge, we combined the rich heritage with the look of a modern, future-ready watch manufacture and made the brand ready to address the Asian market. The 600 m2 lounge in Basel was the first step to implement a brand new retail identity.
PAVING THE WAY FOR THE FUTURE To be set for the future, Creative Circle was commissioned for a complete re-launch of the brand with a new visual appearance at Baselworld 2014. The concept consisted of a new lounge including showcases, product presentation and as centerpiece, a brandworld wall that also held the entire collection. The design combines tradition and modernity. It is inspired by an old watchmaker cabinet and with the use of modern shapes and materials, it created a base for the development of the new retail identity.
PARTNERS
INDIVIDUALLY WE CREATE IDEAS, TOGETHER WE EVOLVE AND COLLECTIVELY WE SUCCEED. WORLDWIDE. CREATIVE CIRCLE ASIA LTD. The Hong Kong based subsidiary of Creative Circle has its strength in project management, mass production and customized constructions. Under Swiss management, Creative Circle Asia implements strict quality control and applies regulation enforcement to the realization of projects all across East Asia and the Pacific region.
BLNDD Sophisticated designs for furniture, decoration and artistry. The unique, intelligent and fine designs of blndd perfectly represent the values of our clients perfectly and add a sublime touch to our design and concepts. blndd and Creative Circle work closely together and develop custom-tailored pieces of art for our clients.
GET IN TOUCH Creative Circle International AG | Zentweg 13 | CH-3006 Bern Tel: +41 (0) 31 930 40 00 | info@creativecircle.ch | creativecircle.ch
CCI Gazette | Issue 2 | 2015 Printed on Refutura GS | 100% recycled wood free coated paper FSC certified CO2-neutral | processed totally chlorine free