CREATIVE CLARITY
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KLA International Insight Share Comms Strategy
Presented by Nick Warren
PRESENTATION OVERVIEW
KEY TOPICS
Context Task Challenges Opportunities Approach Outline Proposal Next Steps Discuss
Creative Clarity • March. 2020
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CONTEXT
INTERNATIONAL INSIGHTS Team members recently attended an international marketing research event in Berlin, Germany. They returned with insights that will benefit current and potential clients in South Africa.
Creative Clarity • March. 2020
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TASK INFORM & INSPIRE Inspire clients to become aware of the 'story gap' around trending and emerging market research tools and techniques, that could help them: Get new customers, Defend against competitors and Stay ahead of the game. Creative Clarity. • March. 2020
CHALLENGES
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TO BE ACKNOWLEDGED
EVENT HORIZON
CORONA VIRUS
Clients have little or no time to wade through complex information to find competitive inspiration.
We need to share the most relevant insights and actionable strategies before they become 'old news'.
We need to be 'remotely creative' to generate interest that we can then convert into quality conversations.
Creative Clarity • March. 2020
TIME POVERTY
OPPORTUNITIES
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TO BE LEVERAGED
FOMO
CURIOSITY
Exposure to international insights is now at a premium.
Nobody wants to be the client that missed out on an actionable insight.
Propelling questions and intriguing provocations create a need-to-know.
Creative Clarity • March. 2020
TRAVEL BAN
APPROACH TEASE A series of short, social media styled teasers open up awareness of issues to be explored.
HOOK Single paragraph e-cards give insights that can be instantly actioned.
REVEAL Offer fuller presentation decks that can be used at client meetings.
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OUTLINE PROPOSAL
WEEK 1: TEASE One teaser per day - Monday–Friday
WEEK 2: HOOK One e-card per day - Monday–Friday
WEEKS 3–7: REVEAL
BASED ON 5 KEY INSIGHTS
One presentation outline & invitation per week
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NEXT STEPS: Unpack the content Define 5 key insights Segment per client Assign KLA perspective Develop the comms Distribute the comms Measure the impact Create a free download
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WEB www.creativeclarity.co.za
PHONE +27 82 887 1413
EMAIL nick@creativeclarity.co.za
Creative Clarity • March. 2020
WE WOULD LOVE TO HEAR FROM YOU!
DISCUSS